IT/E&E Industry Dynamism in IT/E&E Industry Dynamism in APAP

and Impact of ITAand Impact of ITA

IT/E&E Industry Dynamism in IT/E&E Industry Dynamism in APAP

and Impact of ITAand Impact of ITA

Japan Electronics & Information Technology Industries Association

20th June, 2013

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ContentsContentsContentsContents

1.1. JEITAJEITA

2.2. ““Incorporated Growth” by ICTIncorporated Growth” by ICT

3.3. ““Global Supply Chain” by ICT Global Supply Chain” by ICT

4.4. Dynamism in Asia Pacific regionDynamism in Asia Pacific region

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1. JEITA

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Electronic Electronic DevicesDevices

Consumer Consumer ProductsProducts

Electronic ComponentsElectronic ComponentsIndustrial Industrial EquipmentEquipment

Principal Product AreasOthersOthers

EDI-related Equipment, EDI-related Equipment, etc.etc.

JEITA’s mission is to foster a digital network society for JEITA’s mission is to foster a digital network society for the 21the 21stst century, in which IT advancement brings century, in which IT advancement brings fulfillment and a higher quality of life to everyone.fulfillment and a higher quality of life to everyone.

JEITA JEITA JEITA JEITA

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Support “ITA products expansion”,Support “ITA products expansion”,

and you will get an excellent opportunity toand you will get an excellent opportunity to have…have…

1.1. ““Incorporated Growth” by ICTIncorporated Growth” by ICT

2.2. ““Global Supply Chain” by ICTGlobal Supply Chain” by ICT5

Benefits of Economic growth & Benefits of Economic growth & InnovationInnovation

2. “Incorporated Growth” by ICT

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““Internet-connected Displays” are Internet-connected Displays” are dominating ICT device market. dominating ICT device market.

SourceSource: Fuji Chimera Research Institute 2012

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If you don’t include “Internet-Connected Displays” in ITA, you will miss the “Growth”

IHS iSuppli Market Research, Feb 2013IHS iSuppli Market Research, Feb 2013 8

One Display Is Duty Free, One is One Display Is Duty Free, One is NotNot

Duty freeDuty free

DutiableDutiable

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Products outside current ITA Products outside current ITA coveragecoverageProducts outside current ITA Products outside current ITA coveragecoverage

Digital wireless network

Digital Digital NetworkNetwork

Digital Media Digital Editing

BD/DVD players

Video cameras/camcorders

Multi-component ICMulti-chip IC

Car navigation systemsDigital TVs

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Innovation and InconsistenciesInnovation and InconsistenciesITA Duty Free Dutiable

More InconsistenciesMore InconsistenciesITA Duty Free Dutiable

Customer can enjoy the web contents as same as PC.

Current feature of Blu-ray Disc Current feature of Blu-ray Disc PlayerPlayer

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interface

Current feature of Blu-ray Disc Current feature of Blu-ray Disc PlayerPlayer

Flash Memory External HDD

SD DiscSD Disc USBUSB HD DiscHD Disc Home NetworkHome Network Net ServicesNet Services 2nd Display2nd Display AppsAppsFull BrowserFull BrowserBroadcastingBroadcasting

Blu-ray Disc PlayerBlu-ray Disc Player

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3. “Global Supply Chain” by ITC

ITA supports global supply chainsITA supports global supply chainsITA supports global supply chainsITA supports global supply chainsPartsParts

•Liquid crystal modules•Signal process. boards•Camera module

Produced inProduced inBrazil, China,Brazil, China,Chinese Taipei, Chinese Taipei, IndiaIndiaJapan, Korea,Japan, Korea, MalaysiaMalaysia

Parts Main production country

Liquid crystal panel China, Chinese Taipei, Japan, Korea, Singapore

Printed circuit boardsChina, Chinese Taipei, EU, India, Japan, Korea, Malaysia, Mexico, Singapore, Thailand, USA, Vietnam

ICChina, Chinese Taipei, EU, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, USA, Vietnam

Capacitors China, Chinese Taipei, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand

Resistors China, Chinese Taipei, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand

Connectors Japan, Malaysia, Philippines, Thailand, Vietnam

Inductors China, Chinese Taipei, Japan, Korea, Malaysia, Philippines, Thailand, Vietnam

Assembled inAssembled inBrazil, China,Brazil, China,Chinese Taipei, Chinese Taipei, India,India,Japan, KoreaJapan, Korea, , MalaysiaMalaysia

DTV

Mobile Phone

Intermediate commodities

FinishedProducts

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4. Activities in Asia Pacific region

～ Sony EMCS (Malaysia) ～

Blu-ray PlayerBlu-ray Player((6.4 M Units/Yr6.4 M Units/Yr))

TunerTuner((14.4 M Units/Yr14.4 M Units/Yr))

Home AudioHome Audio((2.7 M Units/Yr2.7 M Units/Yr))

HeadphoneHeadphone((1.4M Units/Yr1.4M Units/Yr))

DMPDMP ((2.4 M Units/Yr2.4 M Units/Yr))

• Multi Category, Multi Products, Multi Location, Multinational Multi Category, Multi Products, Multi Location, Multinational WorkforceWorkforce

• # of employee : # of employee : 1100,,000000• R&D CenterR&D Center

LCD TV LCD TV ((6.0 M Units/Yr6.0 M Units/Yr))

Outline of Sony EMCS (Malaysia)Outline of Sony EMCS (Malaysia)

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R&D Office (KLR&D Office (KL Tec)Tec)R&D Office (KLR&D Office (KL Tec)Tec)

R&D Center OutlookR&D Center OutlookR&D Center OutlookR&D Center Outlook Global SourcingGlobal Sourcing MembersMembersGlobal SourcingGlobal Sourcing MembersMembers EMC SiteEMC SiteEMC SiteEMC Site

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R&D Center in MalaysiaR&D Center in Malaysia

Value ChainValue Chain (E&E industry) (E&E industry)

R&DR&D(Basic Research)(Basic Research)

R&DR&D(Product Design)(Product Design)

ManufacturingManufacturingMass productionMass production

SalesSales ServiceService

R&DR&D(Basic Research)(Basic Research)

SalesSales ServiceService Value CreationValue Creation・・ QualityQuality

・・ProductivityProductivity

・・ CostCost

MFG-driven DesignMFG-driven Design

R&DR&D(Product Design)(Product Design)

ManufacturingManufacturing

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Global Mother PlantGlobal Mother Plant

KIT ODM OEM Sony

World Wide Manufacturing & Quality Support

ManufacturingLead D4M Set AssyWWOPS creation / supplyJig modules creationFactory software supply

Design Quality improvementProduct SafetyProduction QualityMarket QualityCustomer Service

Quality

Engineering supportQuality assurance / CSParts sourcingProduct control

Other (KIT operation etc.)

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Summary

Support “ITA products expansion”,Support “ITA products expansion”,

and you will get an excellent opportunity toand you will get an excellent opportunity to have…have…

1.1. ““Incorporated Growth” by ICTIncorporated Growth” by ICT

2.2. ““Global Supply Chain” by ICTGlobal Supply Chain” by ICT23

Benefits of Economic growth & Benefits of Economic growth & InnovationInnovation

Thank youThank you

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