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PROJECT REPORT

on

SHIRT WITH REMOVABLE COLLARS AND CUFFS

Submitted To: Submitted By:

Mrs. SoushmiRoutray RAGHVENDRA VAIDYA (10IT-023)

SANYAM AGGARWAL (10FN-100)

CHINMAY AGRAWAL(10IT-031)

SWASTIK DASH(10DM-165)

SUMIT JANGRA(10DM-160)

VISHAL PAHARIYA(10HR-047)

VISHWAJEET CHOPRA(10FN-120)

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PREFACE

We undertook the Project on Shirts with removable collars and handcuffs as a part of our

course curriculum of PGDM in the field of IT for Decision Making at IMT GHAZIABAD.

The duration of our project was one month.

During the first two weeks of our Project, we finalized the questionnaire and focused on

collection of data & the analysis of the same. Then, we obtained relevant data from the

internet to study the readymade garment industry with special focus on formal shirts . We

analysed the sector, developed a prototype of the shirt we want to make. After thorough

analysis using the various tools in excel we have decided to go ahead with this project and

launch it in the market at the right time.

We have tried to incorporate the results of the surveys to the best of our abilities & available

resources.

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ACKNOWLEDGEMENT

There is always a sense of gratitude, which everyone express to others for the helpful and

needful services they render during different phases of life and help to achieve the goals. We

too, want to express our deep gratitude to each and everyone who have always been helpful

to us in getting this project to a successful end.

We are thankful to Mrs.SusmiRoutray(Associate Professor, INFORMATION

TECHNOLOGY, IMT GHAZIABAD), who is not only our teacher in-charge of IT for

Decision Making but also our guide for this project.

We express our humble thanks to her for spacing every moment out of her busy schedule for

us, who has not only guided us properly but also gave us an encouraging help to make this

project successful one. Without her able guidance, we would not have been able to complete

this project.

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INTRODUCTION

We have realized the need of shirts with removable collars and hand cuffs. Collars and hand

cuffs are the two parts of shirts which get dirty frequently and quickly. We will create a shirt

which will have removable collars and hand cuffs.

A shirt with removable collars and hand cuffs will provide high cost benefit value to the

customer. It has a potential to provide four-five shirts at the cost of one shirt. We will provide

shirts in two categories. The name of basic version will be 365 and that of premium version is

365+. The cost of 365 will be ` 450 and that of 365+ will be ` 800.

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RESEARCH METHODOLOGY

The sample size for the research wasexactly one hundred. An online questionnaire was used

for collecting the data. The questionnaire involved different type of questions like multiple

choice and open ended questions.

We analyzed the responses of the all the people who participated in the survey and tried to

understand the needs of the customer.

We analyzed the Present market of the readymade garments in India by using reliable souces

of information from the internet such as www.indiastat.com. After analtyzing various aspects

such as growth rate of the industry and the market share of formal shirts we developed a

prototype of the shirt to get an estimate of the cost.

We then used the various tools in Excel such as goal seek analysis,scenario manager etc to

get an idea of the break evenpoint,the annual instalments to be repaid as well as the optimum

number of instalments to be paid. All these information were used to come up with a final

decision.

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Why 365?

The following points can be cited as the strength of 365 shirts.

A Radical Innovation Collar The Weakest Link Increased life Cost Effective Multi utility Suited for travelers as it results in weight reduction of luggage.

The shirt has the potential and capability to be used with different collars and replace four

five shirts. It will be very economical for the customers like salesman, students living inhostels who could not wash shirts regularly.

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Target Market and target customers

The target markets for this product will be

Colleges Hostels Professional organizations

The target customers will be

College Students Sales Executive Travelers Professionals

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Marketeting strategy

We have identified the punch line as

A shirt for all seasons of life!!!

The advertisement strategy will be as follows

First an Inter IMT campaign will be launched A promotional video will be created highlighting benefits of our product We will conduct sessions in colleges to make students aware of the product and to remove

any misconception about the product.

We will hold street plays in both urban and rural areas

Following advertisement channels will be used

Social networking sites Word of mouth publ icity Pamphlet Distribution Sponsorships for college events Hoardings at public places

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Conclusion

As any research, this research may have certain limitations. Since the ratio of female

respondents is significantly lesser as compared to the male ratio, our findings may comprise

of gender biased opinions. Further, a diversified age group could be incorporated to make this

survey more realistic.

People are willing to try the 365 at least once. When they use it and have experience then

more buyers will be attracted to buy the product. Also, people have some misconceptions

about the product. After our seminars and road shows, we will be able to remove the doubts

in the minds of customer and we will get more buyers for the shirt.

A further enhancement to this comprehensive study could be to encompass a wider consumer

base that extends across countries and continents. This will help us to cater the needs of

various segments of the society and expand our business.