ITCamp 2012 - Alessandro Teglia - Community open panel
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Transcript of ITCamp 2012 - Alessandro Teglia - Community open panel
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Open Panel: IT Communities and personal development
Alessandro Teglia – CEE Community Program Manager MS
@alead
Cristian Lefter – Microsoft MVP SQL Server
@xmldeveloper
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ITCAMP 2012 SPONSORS
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Today’s Agenda The WHAT
What is the MVP Award Program
Becoming an MVP
What they do?
What is a Community The CPM
The “Influencer”
The WHO
MVP Nomination Cycles
MVP Tips & Tricks
The HOW Where to find them
Where to be active
The WHERE
MVP Population
MVP Quick Facts
Some Data
Convention-al IT online places
New web 2.0 Presence
Going Social
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Community Overview
• A group that shares a commonality either through experience, point-of-view, communication, location or a topic of interest
What is a community?
• Ability to influence
• Efficient source of information and insights
• Ability to reach masses
• Perceived as unbiased third-party
• Provide excellent external customer and partner experience (CPE)
Why are communities important to Microsoft?
• Peer networking
• Business development and competitive business advantage
• Credibility, recognition, prestige
• Early access to product roadmaps and bits/technical curiosity
• Access to Microsoft personnel
• Ability to influence Microsoft product direction
• Free stuff (e.g. MSDN subscriptions)
Why do influencers participate in Microsoft
Programs?
What’s in it for them?
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Influencer Communities (based on program’s primary purpose)
Outbound
Activities
Inbound
Activities
Managed Unmanaged
Partner
Advisory
Council
(PAC)
Placement logic: Driven by the primary purpose of the community on the y axis (inbound vs. outbound influence) and by the
degree to which they are managed vs. unmanaged by Microsoft on the X axis.
Product Adoption
Community
Tech
Adoption
Program
(TAP)
Insiders &
Advisors
Metro
Most
Valuable
Professiona
ls (MVP)
Regional
Directors
(RDs)
Microsoft
Student
Partners
(MSP) &
Tech Clubs
Microsoft
Partner
Network
(MPN)
• VSIP
• SPI
Sparks
• Website
• Dream
• Biz
Microsoft
Certified
Trainers
Faculty
Connection
Individual
Commun-
ities
Analyst
& Press
Relations
Product Input
Community Reach Community
User
Groups
User Group
Support
Services
(UGSS)
Microsoft
Community
Contributor
Award
Customer
Technical
Support
(Dev
Cluster)
Microsoft
Connect
• Customer
Profile
Program
MSDN
MS Tier 1
Events
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The Microsoft MVP Award Program
- The Microsoft MVP Award is a THANK YOU (for their past
community contributions)
- MVPs are independent experts
- The Microsoft MVP award recognizes exceptional technology
community leaders who foster free exchange of knowledge by
actively sharing their real world expertise with users and
Microsoft
- It’s an year-over-year Award and it’s based on a single
expertise
- Microsoft has no expectations towards MVPs (courtesy,
professionalism, and adherence to generic Code of conduct:
http://www.microsoft.com/communities/conduct/default.mspx
- The MVP is not a MS Certification
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KB Articles Creation
Social Media Presence
Microsoft Properties Enrichment
Content Localization
Blogging/Micro-Blogging
Business Engagements
Technical Support Issues’ Escalation
Forum Support
Microsoft Community Contributor Award
Technical Speeches
Product Feedback
Ask The Expert
Book Writing
Community Content Delivery
What they do (some examples)
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CPE
OEM
M&O C&O
BG Leads
SMB Engagements
Social
PR
CEE HQ
DPE
Product Teams
EDU
CPM
What I do…
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MVP QUICK FACTS
The MVP (Most Valuable Professional) Award Program recognises influential independent experts for their great communities contributions
Reviewed & awarded annually
MVPs can be found:
MVP Fast Facts
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Total 1,421
CEE 333 24%
France 179 13%
MEA 150 10%
Germany 133 9%
WE, 463, 33%
UK 193 14%
1,446 Total
EMEA MVP Population
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Community Program Manager
• Info from the Sub
• Info from the MVP
• Info from the field
• Info from the Product Group
BG Lead
• Approves
• Push back
• Declines
Tie Break
• Agree
• Disagree
1° January
•Nomination deadline
•Lead Review deadline
•BG Lead deadline
•Award Date
1° April
•Nomination deadline
•Lead Review deadline
•BG Lead deadline
•Award Date
1° July
•Nomination deadline
•Lead Review deadline
•BG Lead deadline
•Award Date
1° October
•Nomination deadline
•Lead Review deadline
•BG Lead deadline
•Award Date
The Microsoft MVP award lasts 12 months which means that every MVP has to demonstrate the value he/she
delivered to the Communities and to Microsoft, both from a quality and a quantity perspective
MVP Nomination Cycles
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John Smith
• 15 technical speeches during MS/non MS events
• 1 book
• 12 magazine articles
• UG President
Dean Fargo
• 1200 technical replies on a 3° party forum
• Forum moderator
• 80 technical blog posts
Andreas Valin
• 12 webcasts delivered
• 50 submitted bugs
• 7 technical speeches
• 300 technical replies in TechNet/MSDN Forums
Sergejus Boban
• 7 technical articles published on TechNet
• 30 technical blog posts
• Community website owner and maintainer
• 3 MS events as an ATE
Other useful info could be:
Reach: blog, webcasts, speeches, articles, etc..
Very well recognized as a good technical guru on a specific expertise and with a strong Passion
Friendly, willingness to collaborate, good online manners and tones
Other community involvements like Culminis/INETA/UGSS, Insider (ASP, C#, ), UG Lead, MSP...
MVP Candidates’ Examples
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How to (some tips…)
- Be Available:
- In the forums, during Microsoft events, during User Groups
meetings, after your technical presentations, etc…
- Be Visible:
- With your blog posts, your webcasts and screencasts, your
technical articles, your tweets, etc…
- Be Focused:
- Try to focus your energy on a specific Microsoft
Product/Technologies. See the full list of MVP expertise here:
https://mvp.support.microsoft.com/communities/mvp.aspx
- Be Recognized (by your peers):
- Become a forum moderator/leader/top poster, have a good
network of blog readers, being mentioned in the online
communities, being invite by other User Groups to be a speaker,
etc…
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MVPs Can Be Found… MVPs can be found…
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- Our Twitter site offers MVPs an opportunity to join in the latest buzz in the Community! We re-tweet a range of great content from MVPs around the world. @MVPAward
- Mine: @alead
- Follow #mvpbuzz !
The MVP Award Program engages in three social media activities to:
Engage with the MVP and technical community
Host an environment that generates buzz and excitement around Microsoft technology and community
Raise awareness of the value added by MVPs, by showcasing their community contributions and content.
- Our blog showcases some of the MVP amazing contributions made supporting technical communities http://blogs.msdn.com/MVPAwardProgram - My blog: http://belead.me
- Our Facebook Fan Page offers MVPs a unique opportunity to have fun, share memories and connect with other MVPs and the wider community http://www.facebook.com/MVPAwardProgram - Regional CEE & Italy FB Page: http://www.facebook.com/ceeitmvp
Social Media
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Q & A