Itc Ppt Final
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Transcript of Itc Ppt Final
By:Heena Sanjeet Shubhada
Cigarettes Conditioner
Lifestyle retailing Shampoos
Education n stationary Soaps
Safety matches Snack foods
Agarbatti Confectionery
Atta Biscuits
Spices Kitchens of India
Salt Ready to eat
Product Width
Product line Product depth
CIGARETTES Insignia, india kings, classic, gold flake, silk cut, navy cut, scissors, berkeley, bristol, flake
RETAILING Wills lifestyle Wills Sport women’s collection, men collection, Wills Clublife for men, Wills Clublife women collection,
John players
STATIONARY Classmate Notebooks, Pens, Pencils, Mechanical Pencils, Math Instruments: Classmate Invento & Classmate Victor
Paper craft Premium Business Paper, Paper Stationery, Markers & Highlighters
AGARBATTI Mangaldeep incense sticks
ATTA Aashirvaad atta with multigrains., Select - 100% mp sharbati atta, whole wheat atta - 0% maida and 100% atta
SALT Aashirvaad salt
Product Width Product line Product depth
SPICES Aashirvaad: chili powder, coriander powder, turmeric powder
CONFECTIONERY Mint-o Mint-o cool blue,mint-o fresh,mint-o fresh eucalyptus,mint-o gol
Candyman Candyman: fruitee fun, butterscotch licks, éclairs,cofitino,natkhat mango,maha mango,mango licksLacto creme centre,toffichoo strawberry,lacto creme center,toffichoo
SNACK FOODS Potato chips(bingo) Salted masala, tomato, chatkila nimbu achaar, international cream & onion, tomato mischief, chilli dhamaka, achaari masti, funky masala, tomato twist
SOAPS Superia Fragrant flower,soft sandal,natural glow,healthy glow
Vivel di wills Vivel :di wills sheer radiance,di wills sheer crème,vivel young glow,vivel satin soft,vivel sandal sparkle,vivel ayurveda essence
Fiama di wills Mild dew, clear springs
Product Width Product line Product depth
READY TO EAT Instant MixesRava Idli Mix, Rice Idli Mix, Rice Dosa Mix, Gulab Jamun Mix
Ready meals
Aloo Mutter, Pindi Chana,Palak Paneer,Dal Makhani,Navratan Korma,Yellow Dal Tadka,Mutter Paneer,Rajma Masala,Pav Bhaji,Pongal
BISCUITS Sun feast Milky Magic
Sun feast Marie LightSunfeast Marie Light Original , Sunfeast Marie Light Orange,
Sun feast Golden BakeryButter-Nut, Butterscotch, Choco-Nut
Sunfeast Dark Fantasy Choco Fills
Sunfeast Glucose, Sunfeast Snacky, Sunfeast sweet 'n salt, Sunfeast Nice
Sunfeast Dream Cream
Butter-Nut,Butterscotch,Choco-Nut Strawberry Cream,Bourbon,Orange Cream,Butterscotch CreamV
Sunfeast SpecialSpecial Creams, Special Cookies
Sunfeast Pasta
PASTA Masala,Tomato Cheese,Cheese,SourCream,Pizza style,Chicken,TangyTomato
Product Width Product line Product depth
SHAMPOOS Superia
Shiny Black,Vibrant Green,Superia Maxi Protect Active Health
Vivel Di Wills Vivel Silk Spring,Vivel Soft & Fresh,Vivel Volume & Bounce
Fiama Di Wills Everyday Mild,Aqua Balance,Volume,Boost,Silky Strong,Shine in Style
CONDITIONERFiama Di Wills Polishing Drops conditioner
SAFETY MATCHESi Kno, Mangaldeep, Aim, Aim Mega
Line extension strategies
BINGO • Bingo Mad Angles• Bingo Hatke Jhatke
Brand extension strategies
ASHIRWAD •Ashirwad Atta•Ashirwad Salt
Multi branding strategies
SOAP•Superia soap•Vivel Di Wills soap
New unique branding strategies
Sunfeast•Biscuits•pasta
Existing
New
Existing
NEW
Brand Name
Product Category
ITC Products Competitors
Cigarettes Godfrey philips india ltd, golden tobacco ltd
Retailing Pantaloons
Safety matches Wimco homelites , ship
Stationary Camlin, natraj, navneet
Ready to eat MTR
Agarbatti Mokha agarbatti, sai agarbatti and other local brands
Atta Annapurna, pillsburry chakki fresh atta
Salt Annapurna, tata salt
Biscuits Britannia, parle products pvt. Ltd,
Snack foods Frito-lays
Soaps P&G,HUL
Shampoos & Conditioner P&G,HUL
Positioning and marketing Fiama soap as a cosmetic product. As most of the cosmetic shops did not keep Fiama while keeping Dove and Pears.
Advertisement for the Aashirvaad Aata is found to be ineffective and infrequent.So, the company can come up with an aggressive advertisement to attract Indian howsewifes as they are the decision makers in the buying of Atta.
The personal care section of ITC needs to have product variants in case of conditioners and shampoos for varied hair types which are offered by the competitors
The ready to eat line of products needs to be consolidated for easy selection by customer
The company can come up the concept of forming a Retail chain of Food products across all over India as it is follows the marketing strategy of Umbrella branding. In such retail chains all the food division products can be sold at the discounted rate, as more and more products are coming under the Umbrella products like food processing.