ITC - 2015 Co-op ADARA Capabilities Proposal. ADARA: The World’s Largest Set of Digital Travel...
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Transcript of ITC - 2015 Co-op ADARA Capabilities Proposal. ADARA: The World’s Largest Set of Digital Travel...
ADARA: The World’s Largest Set of Digital Travel Data
Thanks to our contractual relationships with our partners, we pixel each partner website. As a result we collect search, booking & itinerary views in real time
directly from the source.
Averaging 23 data points per profile
1BILLIONRICH TRAVELER PROFILES
Real transactional and intent data
GET PURE. GET ADARA.
Track Bookings/ROI through our Hotel Partners
Over 300MM+ uniques/month are accessible through the Adara Platform
62,000,000 travel events stored
in our cloud
1,700,000
confirmed bookings and itineraries
viewed
24 HOURS
at31,000,000
ads shown to travellers preparing
their trip
8,000cities in the 5
continents visited by travellers
528,000 passengers in the sky
9,300,000 travellers preparing
their future trip
A typical day with us:
The first minutes are crucial to influence the user choice.
ADARA can help– in real time
27% of users who booked a hotel room after their airline ticket did so within 21 minutes.
ADARA Airlines, Hotels, Metasearch & OTA data to Europe March 2013-March 2014
20 seconds is the time needed for ADARA to target a user who just started to search.
Relevant, timely messages, and accurate conversion attribution
Reach your most valuable customersTargeted audiences at scale, across devices
Premium PlacementsHigh-impact placements, native formats
Private Marketplace, partner onsite placements
Actionable Insights
Inform and shape current and future campaigns
VIDEO
SOCIAL
DISPLAY
WEB Tablet MOBILE
Intelligent Retargeting
Retargeting someone who goes to your site is not enough. You need to overlay a complete profile of the traveler. Past performance shows that adding 4 data points to target customers increases campaign performance by 900%.
“Loyalty members are 2.5 times more likely to take action when seeing an intelligent retargeting message.”
Hudson Crossing/ADARA ReportNov 2013
0 2 4 6 8 10
Performance Index
Base +4
Base +3
Base +2
Base +1
Baseline Target
Idaho Travel Council Co-op proposal
Placement Name Ad Size Flight Proposed
Impressions CPM Cost
In-Market Travelers to Idaho 300x250, 160x600, 728x90, 300x600
2/16 - 6/30 875,000 8.00$ 7,000.00$
875,000 8.00$ 7,000.00$
Placement Name Ad Size Flight Proposed
Impressions CPM Cost
In-Market Travelers to Idaho300x250, 160x600, 728x90, 300x600
2/16 - 6/30 1,375,000 8.00$ 11,000.00$
Idaho Tourism Site Retargeting300x250, 160x600, 728x90, 300x600
2/16 - 6/30 1,000,000 4.00$ 4,000.00$
2,375,000 6.32$ 15,000.00$
Placement Name Ad Size Flight Proposed
Impressions CPM Cost
In-Market Travelers to Idaho300x250, 160x600, 728x90, 300x600
2/16 - 6/30 2,250,000 8.00$ 18,000.00$
Idaho Tourism Site Retargeting300x250, 160x600, 728x90, 300x600
2/16 - 6/30 1,750,000 4.00$ 7,000.00$
Added Value: Across Adara Platforms300x250, 160x600, 728x90, 300x600
2/16 - 6/30 200,000 -$ -$
4,200,000 5.95$ 25,000.00$
$7,000 Plan
$15,000 Plan
$25,000 Plan