13 - 15 May 2020 · Shanghai · itb-china.com

ITB CHINA 2020 HOSTED BUYER PROGRAM

Organizer: Co-Host:

ITB CHINA

ITB China is the largest B2B-exclusive travel trade show for Chinese travel market. ITB China brings together top and hand selected buyers with industry professionals from all over the world, provides various networking events and a unique buyer & seller matchmaking system to enhance networking and maximize business opportunities. The ITB China Conference takes place parallelly with the show.

The ITB China matchmaking system is an online tool designed to customize buyer’s purchasing demand to be matched with 800+ exhibitors before the event, so as to achieve high quality meetings for both exhibitors and buyers during the exhibition. Every hosted buyer will receive a tailor-made meeting agenda with 21+ pre-sched-uled appointments before coming to the exhibition.

25%

16.5%

17%

30%

2.5%

9%

EUROPE

CHINAMIDDLEEAST 

AMERICAS

AFRICA

ASIA &OCEANIA

800EXHIBITORS

84COUNTRIES

from

EXHIBITOR GEOGRAPHIC BREAKDOWN

Tour Operator 28%

Accommodation 22%

Tourism Organization 20%

Transportation 7%

15%Business Travel / MICE

8%Travel Technology

EXHIBITOR PRODUCT BREAKDOWN

CONTACT: buyer@itb-china.com+86 021-8028 6043

FullyHostedBuyer

21 12 6

PartiallyHostedBuyer

TradeBuyer

Note: ITB China provides the above subsidies ONLY to approved hosted buyers who attend pre-scheduled meetings on time during the exhibition.

APPLICATION OBJECTThe hosted buyer program is open to travel industry professionals who is the decision makers on purchasing travel products in Leisure Travel, MICE, Corporate Travel and Travel Technology.

Buyer Application QR Code

CRITERIAImportant references for reviewing the buyer’s qualification are the past overseas resource procurement record, as well as exhibitor's evaluation and buyer‘s attendance in previous ITB exhibitions.

RIGHTS AND OBLIGATIONSHosted buyers are required to set pre-scheduled appointments with exhibitors through the ITB China matchmak-ing system and attend meetings on schedule during exhibition. Fulfill above task, you would enjoy the following three types of hosted buyer packages offered by ITB China.

CONTENT OF YOUR BUYER PACKAGE

Pre-scheduled meetings with exhibitors

Reimbursable economy-class round-tripflights to Shanghai

Shanghai local airport transfers

Accommodation in 4/5 star hotel from May 12-16, 2020(up to 4 nights) in Shanghai, only for buyers based out of Shanghai

Free lunch coupons on all 3 days of the show

Admission to exhibition hall on all 3 days of the show

Admission to the ITB China Conference and selectednetworking events

Admission to Buyers Lounge

Complimentary personal membership in the ITBChina Buyers Circle

ITB CHINA 2020 BUYER APPLICATION

ITB CHINA CONFERENCE 2019

CONFERENCE

Attendees

4,000Speakers

140OnlineTravel

Travel Technology

Customized& Themed

Travel

70+ Topics

Destinations

Hotel Marketing & Distribution

CorporateTravel

Education& Job

CONFERENCE & SHOWCASE PARTNERS 2019

ITB CHINA EVENTS

NETWORKING

LOCAL EXPERIENCE AWARDS

Opening Dinner Networking Lunch Sundowner Evening Function

ITB ChinaStartup Award

Post Show Tour

It’s My WorldTravel Awards

Chinese TouristWelcome Awards

MICE Travel

According to the China‘s Ministry of Culture and Tourism, inbound tourism remained steady in 2018 when a total of 141 million inbound visitors were recorded, up 1.2 percent year-on-year. Inbound tourists brought a total of $127.1 billion in revenue to the tourism sector, registering a 3 percent increase compared with 2017.

INBOUND TRAVEL

NEW ADVANTAGES

Seats of international flight steadily increase by 5% per year

Increased 167 new international air routes to and from China in 2018

18 cities have introduced 144-hour transit visa-free policy towards 53 countries

Hainan province have introduced Visa Free policy towards 59 countries, and improve the offshore duty-free policy

During the NPC & CPPCC 2019, inbound travel development has been included in thepolicy proposals first ever to show its importance as China’s national strategy

Data from China Tourism Academy in 2017

Main purpose for internationaltravellers to visit China

21.1%21.1%

7.4%7.4%

0.7%0.7%

Europe 30%

South-East Asia 20%

North-East Asia 15%

Oceania 5%

12%Americas

8%Southern Asia

Others 10%

INTERNATIONAL BUYERS GEOGRAPHIC BREAKDOWN

EXPECTED INTERNATIONAL BUYERS OF ITB CHINA 2020

BUYER COMPANY TYPE

CustomizedTravel Agency

MICE Agency

Luxury TravelAgency

PCO

TMC

CorporateBuyer

Wholesaler

Retail TravelAgency

OTA

14.3% 25.7%

SightseeingUS$ 2001 to US$ 3000

MICE and Corporate Travel

11.8%

Visit Friends and Relatives

21.2%

Cultural Experience

1.5%

Others

25.5%Leisure Travel

34.4%34.4%

US$ 1001to US$ 200030.9%

5.1%5.1% 0.4%0.4%0.4%

US$ 501to US$ 1000 Up to US$ 500

More thanUS$ 10000

US$ 5001to US$ 10000

US$ 3001to US$ 5000

Data from China Tourism Academy in 2017

Average spend of Internationaltravellers in China

ONE WORLD.

ONE INDUSTRY.

ONE BRAND.

Generating a total of ...

7 BN.industry deals

2,850hand selectedbuyers

visitors

230,000

exhibitors

12,000

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