It’s all about the · effective interpretation practices, I can distil your story to its punchy...
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Transcript of It’s all about the · effective interpretation practices, I can distil your story to its punchy...
Interpretation planning and copywritingGreat stories are at the heart of every great exhibition. Whether you’re planning a new museum gallery, producing a guidebook, or building online education resources, you’ll need to tell your stories and you’ll need to tell them well.
With over 20 years of interpretive copywriting experience, I have worked with award winning museums and museum designers of all shapes and sizes. Using the most effective interpretation practices, I can distil your story to its punchy and compelling essence to make your project more engaging, more memorable and more profitable.So if you have a great story to tell, and need a great storyteller, I’d love to work with you. We’ll make sure your message comes across loud and clear.
interpretation
noun
the action of explaining the meaning of something.
an explanation or way of explaining.
Originlate Middle English: from Old French interpretation or Latin interpretatio(n- ), from the verb interpretari
Interpretive copywritingExhibition planningCopy editingResearchProject managementContent development
GuidebooksPress releasesPhotographySocial MediaWeb copyBlog copyMathematics
Memberships
Association forHeritage Interpretation
National Association for Interpretation
Museums Association
About TonyTony is a freelance interpretation copywriter, producing text for museums and visitor attractions worldwide. Working with some of the most highly regarded exhibition designers and
visitor attractions, Tony has produced copy for graphic panels, guidebooks, websites and education documents.
Tony also written brochures, magazine features, blogs, and news stories for a wide range of publishers. These
include Bloomsbury Publishing, Bauer Media, Canal and River Trust, BBC Magazines
and Spectator Magazine.
Tony has also written two non-fiction books exploring Britain’s inland waterways.
Skills
You save time and money:Hitting deadlines and managing budgets is an important part of every exhibition project. Interpretation text is usually
one of the last stages, and at this point in the proceedings, delays can be costly and inconvenient. If you want to ensure your text is produced efficiently and with fewer edits and rewrites, you’ll need an experienced specialist writer. I will produce the panels your attraction deserves, on time and with fewer edits, leaving in-house staff to get on with what they do best.
Your project deserves it: We all know that exhibition budgets will be stretched to the limits and savings must be made where possible. For most exhibitions, the cost of
a specialist freelance writer will be a fraction of the total budget, but saving this relatively small amount of money is rarely cost effective. Interpretation text is the visitor’s gateway to your exhibition. It is where the transaction of understanding between you and your audience happens. It is often the integral link that defines whether your content achieves its goals. Most would agree that getting it right is vitally important. When your exhibition opens, you’ll be glad you made the right choice.
You get the best stories: Museums and visitor attractions are steeped in history, reference material, precious objects and
passionate experts. Sometimes it is difficult to see the wood from the trees, especially for those who have been immersed in the subject for some time. As a professional storyteller and writer, I can spot the stories that have ‘Wow!’ factor. I identify the stories that make your visitors stop and think, the stories that make your project unforgettable and the stories that make your stakeholders smile.
You get years of experience: Almost everyone can write, but good interpretive copywriting is a rare commodity. Distilling information to produce punchy,
compelling and easy to read copy requires a writer with skill and experience. From deciding the best word counts to layering information for different visitor types, I how to deliver your stories to your audience. I have a great track record featuring award-winning attractions, critically acclaimed museum interpretation and very happy clients.
Interpretive CopywritingFour reasons why you should use a professional copywriter
PortfolioLondon Museum of Water and SteamCase study: Client stakeholder collaboration
Working with a passionate committee of steam enthusiasts was always going to be fun. These folk really know their stuff, down to the most intricate detail.
The museum’s star attractions are the giant steam-powered water-pumping engines which act as centrepiece for the story of London’s water from your toilet to your tap. Getting the best stories and telling them well required close collaboration with the museum’s in-house experts. The subsequent success of the project was due to a close working team effort. Since its refurbishment, visitor numbers have almost doubled and are 15% above predicted estimates. The project is a great example of local history being enjoyed by a wide and varied audience base.
Hadrian’s Wall Case study: The whole story of the wall
Almost everyone knows something about Hadrian’s Wall, but few people realise that it is part of a much larger World Heritage Site.
The Wall is the most famous feature in a beautiful and now peaceful landscape which belies its history of war, violence and lawlessness. The whole story extends beyond the wall to the Solway Coast to form the Frontier of the Roman Empire. We were commissioned to write stories for 34 outdoor interpretation panels focusing on the Frontier’s history, landscape, cultural impact and natural history. These surprising new stories have inspired visitors to appreciate that the wall is more than just bricks.
HWC-M.03.01.01 Allonby Toilet block - facing car park Scale 1:1 840mm x 594 mm Radius corners 20mm - Vault
Carlisle
Allonby
Ravenglass
Newcastle
Hadrian’s Wall
Welcome to the
Frontiers of the
Roman Empire
World Heritage Site
Maryport
Allonby
Silloth
A596
A75
A7
A6
A66
A595M6
A74(M)
Maryport
Cockermouth
Keswick
Carlisle
Hadrian’s Wall
Solway Firth
The European Agricultural
Fund for Rural Development:
Europe investing in rural areas
Hadrian’s Cycleway
With a World Heritage Site backdrop, Hadrian’s Cycleway is
one of the most popular long distance cycle routes in Britain.
Passing through some of England’s most dramatic and
un-spoilt landscapes you can enjoy magnificent coastal views,
breathtaking countryside and world class historic monuments.
Following the frontier defences of the Roman Empire, the route
runs for 174 miles between Ravenglass Roman Bath House and
Arbeia Roman Fort in South Shields. You will frequently skirt
alongside Hadrian’s Wall as it meanders through stunning
landscapes and historically significant areas.
The ride from west to east is usually wind assisted and entirely
flat in the later stages, offering enjoyable and rewarding cycling
of all abilities.
www.visithadrianswall.co.uk
The Hadrian’s Cycleway Project: connecting Maryport and
Allonby was funded by the European Agricultural Fund for
Rural Development: Europe investing in rural areas and is
supported by the Rural Development Programme for England
for which Defra is the managing authority.
The Solway Coast Area of Outstanding Natural Beauty is
an internationally important landscape, containing a variety
of fragile habitats and many Sites of Special Scientific
Interest. It has a unique character that is treasured by visitors
and those who live and work here. Sustainable management
is essential to ensure this character endures.
The forts, milefortlets and signal stations
along the Cumbrian coast are part of the
Frontiers of the Roman Empire World
Heritage Site. They are testimony to one
of the World’s greatest civilizations whose
legacy continues to be seen and felt today.
Carlisle
Allonby
Ravenglass
Newcastle
Hadrian’s Cycleway
NCN72
Maryport
Hexham
Housesteads Roman Fort
Corbridge Roman TownBirdoswald
Roman Fort
Chesters Roman Fort
Segedunum Roman Fort
Senhouse Roman Museum
Ravenglass Roman
Bath House
Arbeia Roman Fort & Museum
Vindolanda
Milefortlet 21
Roman Army Museum
The Great North Museum
Tullie House Museum
Hadrian’s Cycleway
Text.© Andrew Heptinstall
Arbeia Roman Fort
Text.
Ravenglass Roman
Bath House
Text.© Roger Clegg
A code of conduct for cyclists (Courtesy of SUSTRANS)
• Give way to pedestrians and wheelchair users.
• Take care around horse-riders, leaving them plenty of room.
• Be courteous and patient with pedestrians and other path users who
are moving more slowly than you.
• Cycle at a sensible speed and do not use the paths for recording times
with challenge apps or for fitness training.
• Slow down when space is limited or if you cannot see clearly ahead.
• Be careful at junctions, bends, entrances onto the path, or any
other ‘blind spots’ where people could appear in front of you
without warning.
• Keep to your side of any dividing line.
• Carry a bell and use it, or an audible greeting, to avoid surprising
people or horses.
• Don’t assume people can see or hear you – remember that many
people are hard of hearing or visually impaired.
• In dull and dark weather make sure you have lights so you can be seen.
© A
ndre
w H
eptin
stal
l
The remains of Milefortlet 21 Swarthy Hill Milefortlet 21 was discovered in 1968 when aerial photographs revealed an interesting pattern of crop marks.
HWC-IP.14.01 Milefortlet 21 Scale 1:1 840mm x 594 mm Radius corners 20mm - Vault
Milefortlet 21
Carlisle
Ravenglass
Newcastle
Hadrian’s Wall
Welcome to the Frontiers of theRoman EmpireWorld Heritage Site
Maryport
Allonby
Drumburgh
Milefortlet 21
Silloth
GretnaBowness on Solway
Abbeytown
A596
A75
A7
A6B530
0
A595
M6
A74(M)
Maryport
Cockermouth
Carlisle
Hadrian’s Wall
Solway Firth
www.visithadrianswall.co.uk
Milefortlet 21In 122 AD Roman Emperor Hadrian visited Britain to inspect this part of his Empire. During his inspection he ordered the building of border defences between the Tyne and the Solway, including Hadrian’s Wall.
As part of this defensive plan Hadrian also built a series of turrets and small forts to protect the vulnerable coast of Cumbria from invasion. These forts are now known as Milefortlets and this one, Milefortlet 21, is the only example to have been fully uncovered. The milefortlet was surrounded by a ditch on three sides and has gates facing the sea and the land. Watchtowers were also built between the forts. Emperor Hadrian reigned between 122AD and 140AD, after which
time the milefortlets appear to have been abandoned.
The Solway Coast Area of Outstanding Natural Beauty is an internationally important landscape, containing a variety of fragile habitats and many Sites of Special Scientific Interest. It has a unique character that is treasured by visitors and those who live and work here. Sustainable management is essential to ensure this character endures.
The forts, milefortlets and signal stations along the Cumbrian coast are part of the Frontiers of the Roman Empire World Heritage Site. They are testimony to one of the World’s greatest civilizations whose legacy continues to be seen and felt today.
The European Agricultural Fund for Rural Development: Europe investing in rural areas
An artists impression of Milefortlet 21Milefortlets were built exactly one Roman mile apart. This is probably why Milefortlet 21 is not quite on the brow of the hill which would have provided a better vantage point over the Solway.
Enabling creativity
Bold, unpretentious and utterly dependable, rOtring products are engineered to perform and are built to last. They are built to enable thinking and the creative process. A rOtring is a performance tool with a purpose.We create tools that meet the specific needs of creative thinkers
who demand high quality design, craftsmanship and functionality. We understand, because we are creative thinkers too.
1 | Foliograph, 1962: Evolving from the Rapidigraph, the Foliograph is made from resistant plastic and uses permanent etching ink to draw on uncoated film
2 | Variograph, 1986: This fine-liner is refillable, has a replaceable nib and is available in several line widths. Primarily used for technical sketching and drawing
3| Artpen: Premium calligraphy and lettering pen with ergonomic body launched in 1984.
4 | Xenox: A needlepoint roller-tip pen with free-flowing ink
rOtring designs tools that enable people to think and create, wherever their inspiration takes them
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Parisian influence and artistry
Embracing the vision of talented Parisian designers and artists,
a unique character was developed for the Waterman brand.
The style blended inspiration from Parisian art, architecture, fashion and
cosmetics with a commitment to making beautiful pens and elegant writing.
The Waterman passion for classic Parisian elegance has thrived ever since.
1 | Filigree Pen, 1908
2 | Red Ripple pen, 1921
3| Coffre Pen, 1925
Waterman adverts from the 1920s. Artist(s) unknown.
GP-05.04_300x500mm.indd 1
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Parisian influence and artistry
Embracing the vision of talented Parisian designers and artists,
a unique character was developed for the Waterman brand.
The style blended inspiration from Parisian art, architecture, fashion and
cosmetics with a commitment to making beautiful pens and elegant writing.
The Waterman passion for classic Parisian elegance has thrived ever since.
1 | Filigree Pen, 1908
2 | Red Ripple pen, 1921
3| Coffre Pen, 1925
Waterman adverts from the 1920s. Artist(s) unknown.
GP-05.04_300x500mm.indd 1
06/01/2015 10:51
Fine Writing Historical PensCase study: Close attention to brand, tone and voice
The Fine Writing museum in Hammersmith, London, is a private exhibition accessible by arrangement only. Our client had some very specific requirements when it came to developing language for the panels.
This exhibition is essentially a marketing suite for high-end collectors, showcasing the history and heritage of three writing brands. In addition to developing a language tone that would be consistent throughout the site, we also needed to adhere to the distinct guidelines for each different brand of pen. Working closely with each brand’s marketing team ensured that the panels told the best stories in the correct style and tone. I’m very pleased with the results, and so is the client.
Armley Mills Museum – Leeds UKCase study: Local history uncovered
As part of their makeover refurbishment, Armley Mills refreshed their visitor experience with new interpretation panels and signage.
We worked with curators at the museum to produce new stories for the exhibits, telling local stories of industrial heritage to wider audience. Making the stories relevant to a broad range of visitors was a key objective, so it was great to hear such positive feedback from visitors in the weeks following installation.
Children’s Centre for Creativity and CivilizationCase study: Award-winning museum
The award winning Children’s Museum in Cairo hosts over 100,000 children each year. The museum provides learning support and hands-on teaching for children aged eight to fourteen years, covering four themes: history, ethnography, geography and science.
With a very tight deadline, 52 Oaks was commissioned to write the panels for the new museum and also develop the interpretation policy and style sheet used by all of the writers involved with the project.
The treasures of Tutankhamun
Approximately 3500 objects were found inside. These tell us an
enormous amount about life in ancient Egypt. The tomb was almost
intact so Egyptologists now know what kinds of things were buried
in a Pharaoh’s tomb and what was robbed from others. فقد تم العثور على حوالي 3500 قطعة أثرية تقريبا داخل المقبرة. و أمدنا هذا بالكثير
من المعلومات عن الحياة في مصر القديمة. و ألن محتويات المقبرة شبه مكتملة
فقد أصبح علماء اآلثار يعلمون ما هي األشياء التي تدفن في مقابر ملوك الفراعنة وما الذي سرق من المقابر األخرى.
Tutankhamun’s tomb is one of the most important discoveries ever made in Egypt.
كنوز توت عنخ أمونهي أمون عنخ توت مقبرة في مصر على اإلطالق.من أهم االكتشافات التي تمت إن
المكتشفة إكتماال على اإلطالق.األقل إال أنها مازالت أكثر المقابر الفرعونية وعلى الرغم من سرقة المقبرة مرتين على
توت عنخ أمون:بعض التحف الموجودة داخل مقبرة مالبس •
أثاث •ألعاب مومياوات بشرية• •
نماذج •منحوتات وسائل نقل )عربات حربية، الخ ...(• حاويات و آنية• عدة الحرب• عدة الصيد• •
Some of the artefacts found inside Tutankhamun’s tomb• Clothing• Furniture• Games• Humanmummies• Models• Sculptures• Transport(chariotsetc)• Vesselsandpots• Warfareequipment• Huntingequipment
Was Tutankhamun murdered?Several walking canes were found inside Tutankhamun’s
tomb which hints that he was sick or injured when he died. Modern scans show several injuries to his
body including a broken leg and cracked skull. Was Tutankhamun murdered? Many Egyptologists think so.
Fact File حقائق هامة
تم العثور على عدد من عكازات المشي داخل المقبرة مما يدل على مرض هل تم قتل توت عنخ أمون؟
أو إصابة توت عنخ أمون عند موته. و توضح فحوص األشعة الحديثة عدة
إصابات في جسمه بما فيها كسر في رجله وكسر في الجمجمة. هل قتل توت عنخ أمون؟ يعتقد ذلك العديد من علماء اآلثار.
Although we know that the tomb had been robbed at least twice, it is still the most complete example of a Pharaoh’s tomb that has ever been found.
ValuablecontentsThe treasures inside the tomb are priceless but Egyptologists consider
the inscriptions to be equally valuable. The inscriptions include large
parts from the ‘Book of the Dead’. These are amongst the most
complete ever found.The contents of the tomb also tell us about the power and wealth of the
Pharaoh. Tutankhamun was not a very important Pharaohs during his life
and his tomb was comparatively modest. Even so, the religious, political
and material wealth of the Pharaoh’s status was obviously enormous.The completeness of the tomb revealed many new areas for scientists
to study and has raised many new questions. Many of the artefacts
found inside have yet to be published or studied in detail and many are
fragile and deteriorating.
المحتويات القيمةإن الكنوز الموجودة داخل المقبرة ال تقدر بثمن و يرى علماء اآلثار أن النقوش
التي وجدت داخل المقبرة هي أيضا قيمة جدا. و تحتوي النقوش على أجزاء
المكتشفة إكتماال.كبيرة من كتاب الموتى. و هذة األجزاء من كتاب الموتى تعتبر أكثر النسخ و تدل محتويات مقبرة الفرعون على مدى سلطانه وثرائه. لم يكن توت عنخ
أمون ذو مكانة هامة جدًا في حياته و تعتبر مقبرته متواضعة نوعا ما. و مع
ذلك فإن األهمية الدينية والسياسية و الثروة المادية للفرعون ظاهرة بكل أثار وضوح. للعلماء دراسة عدة مجاالت جديدة و أتاح المقبرة إن إكتمال محتويات
الكثير من التساؤالت الجديدة. و العديد من التحف الموجودة بالداخل لم يتم دراستها بعد بالتفصيل كما أن العديد منها ضعيف و متحلل.
Fact File حقائق هامة
Museum GuidebooksCase Study: London Museum of Water and Steam
After writing the graphic panels for the refurbishment of the London Museum of Water and Steam, the next task was to rejuvenate the museum’s guidebook.
The old guidebook looked tired, so a complete re-write was the only way to complement the museum’s new brand and extended appeal. In addition to writing the text, we project-managed the production of the book too – sourcing images, commissioning infographics and overseeing the design and print. The new guidebook has proven to be very popular with visitors and staff alike, a point that has been reinforced with excellent sales. We think the book looks great and we’re very proud of this project.
Marketing MaterialBrochures, web text, advertising copy, catalogues, leaflets and more
Every organisation needs to communicate with their customers. Whether you’re producing copy for a website, creating education materials or designing a new marketing brochure, telling your story is important.
As an interpretive copywriter I can distill your story to its essence to ensure your message is broadcast clearly and concisely. From websites and brochures to annual reports and newsletters – interpretive copywriting will ensure your document is engaging, practical and profitable.
And if you need help with concept planning or design for your documents, I can help with that too.
This survey looks at the figures for a single reptile show held at Kempton Racecourse in 2013.
Although the show is not the largest in the UK, (that honour belongs to the Doncaster IHS show),
it offers a reasonable yardstick to assess the type and volume of trade that is conducted at these
events. Only half of the tables at the show were dedicated to selling livestock with much of this
being specialist species or high-end specimens. REPTA surveyed almost 80% of the traders and gathered data on the number of animals sold. Despite over 2.5 thousand visitors, only an estimated
1638 animals were sold. Clearly, visitors attending these shows are there for something more than cheap reptiles. Community benefits and the exchange of information are major motivators for reptile show visitors. This promotes ever increasing welfare standards.
Table usage, Kempton Parkbreeders’ meeting 2013
Tables for exhibition11.5
Tables for livestock134
Tables fordry goods
71
Tablesfor inverts
25
Tables for live food10.5
Tables for societies 5.5Tables for books 4
Tables for frozen food1.5
5. Reptile shows surveyVisitors 2,637Est. reptiles sold 1,638Kempton Park reptile breeders’ meeting 2013.
Participating BrandsREPTA would like to acknowledge and thank the following companies who entrusted their data for use in these surveys: Custom Aquaria Exo TerraEuroRep
HabiStatHerpTech KomodoLucky Reptile Livefoods Direct
Monkfield Nutrition MujiPeregrine Livefoods ProRepReptile One Rolf C. Hagen
Vision Herp VivExoticWhite Python Zoo Med
62.3%Each visitor bought, on average, 62.3% of a reptile
ConclusionSo, how many reptiles are there in the UK? We’re not
sure, but in 2014 REPTA estimated that around 1.2 million households keep over 7 million pet reptiles. These estimates were calculated using live food sales and delivery data. It is impossible to ascertain exactly how many reptiles are kept in the UK without embarking on a full, door-to-door census type survey. However, the figures in this document show that the interest in reptile pets, along with the
associated trade, is healthy and growing.
About REPTAHeaded and supported by specialists and experienced herpetologists from across Britain, REPTA exists
to promote and support the responsible keeping of reptiles and amphibians. Backed by herpetological
societies and commercial companies across the UK, these organisations represent the largest collective
of experienced amateur and professional reptile experts in Britain. REPTA works closely with responsible
animal welfare organisations, the media and with local and national government regulatory bodies:
• Associate Parliamentary Group for Animal Welfare (APGAW)
• Partnership for Action Against Wildlife Crime (PAW)
• [CITES] Joint Liaison Group (JLG)• Pet Advertising Advisory Group (PAAG)• Companion Animal Sector Council (CASC)• Sustainable Users Network (SUN)• Pet Advisory Committee (PAC)
Research conducted in the UK provides valuable insight into many aspects of the trade in pet
reptiles. The figures reproduced here are used by the boards and governing bodies of various
parliamentary groups that utilise the specialist data available from REPTA and the FBH.
EUARK is conducting ongoing research to establish data pertaining to the trade across Europe.
Figures available from European manufacturers and suppliers suggest that the German pet reptile
trade alone is significantly larger than in the UK, with similar market values per capita being
estimated for the Netherlands, Belgium, France, the Czech Republic and Spain. Current estimates
put the total value of the European pet reptile trade at in excess of one billion Euros.
£200 Million - Value of the reptile sector of the UK pet industry in 2012¹
£5.9 Billion – UK Pet trade overall value in 2010²
Eight Million - Reptile pets in the UK
1.1 Million - UK households keeping reptiles
1,000 - Vivariums sold per week in the UK by just one manufacturer
250,000 - Reptiles and amphibians bred in the UK each year,
and this is increasing annually
Over 1,000 - Number of stores selling reptiles in the UK
1. REPTA 2008
2. National Office of Statistics
A source of specialist
information and assistance
The European Union Association of Reptile Keepers (EUARK) was formed in April 2012 to provide
specialist data, information, research and comment to European legislative and media organisations.
EUARK is not a campaigning group but a representative body which aims to be a source of specialist
information and promotes high standards of welfare and responsible ownership.
EUARK isn’t a campaigning group, but rather aims to be a source of specialist information and
assistance to all stakeholders working with reptiles in Europe.
EUARK is a not for profit organisation and receives no government or other political funding. Our
work is funded through donations from herpetological hobbyists and businesses.
EUARK aims to provide legislators and stakeholders in the EU with the same support, data, research,
expertise and experience that is available in the UK. Representatives and experts from both the FBH
and REPTA are engaged on the board of EUARK.
Headed and supported by specialists and experienced herpetologists from across Britain, REPTA and
the FBH exist to promote and support the responsible keeping of reptiles and amphibians. Backed by
herpetological societies and commercial companies across the UK, these organisations represent the
largest collective of experienced amateur and professional reptile experts in Britain. REPTA and the
FBH work closely with responsible animal welfare organisations, the media and with local and
national government regulatory bodies:
• Associate Parliamentary Group for Animal Welfare (APGAW)
• Partnership for Action Against Wildlife Crime (PAW)
• [CITES] Joint Liaison Group (JLG)
• Pet Advertising Advisory Group (PAAG)
• Companion Animal Sector Council (CASC)
• Sustainable Users Network (SUN)
• Pet Advisory Committee (PAC)
EUARK credentialsEUARK draws on the experience and
resources of reptile experts from across
Europe. As a model EUARK uses the
experience of British reptile enthusiasts
who have been engaged in the political
and legislative process for almost two
decades. The Federation of British
Herpetologists (FBH) and the Reptile and
Exotic Pet Trade Association (REPTA) were
formed to challenge the flawed arguments
presented by animal rights groups and to
represent the legitimate interests of
reptile keepers.
Food glorious food
In 2004 UK cricket farms were producing around
ten million crickets a week. Today’s data
puts the figure at 25 million
crickets each week.
It is estimated that
over 2,000,000
frozen mice are
sold each week
for snake food.
REPTA 2012
2
Read all about it!
Pet Marketing Services is the UK’s largest
distributor of books on companion
animals. Their catalogue lists 200 titles
on reptiles compared with only 136 on
cats and 104 on horses.
Reptiles as companion animals
“It is estimated that there
are now more pet reptiles
than pet dogs in the UK”
3
Reptile and Exotic Pet Trade Association
REPTAReptile and Exotic Pet Trade Association
Testimonials
We receive regular compliments about the panels you wrote. Your hard work and dedication has certainly paid off and the Museum experience is richer and more welcoming for it. Thanks for going the extra mile.
Richard Albanese. London Museum of Water and Steam
We’re so very pleased with the Museum’s new text panels that we’ve also commissioned Tony to write our guidebook. He’s professional, efficient and very good at his job. Thoroughly recommended and a pleasure to work with.
Penny Jenkins. London Museum of Water and Steam
“”
“”
Tony’s enthusiasm for the project, and his experience in writing creatively for interpretation, shone through and made our decision to use him for the Hadrian’s Wall Project an easy one to take. His ability to maintain high standards whilst working under pressure was a major contribution to the success of the project.
John Redman. Redman Design
“”
I expected your work to be good but this is excellent; just the right tone and approach. Thank you.
Jacqueline Pyrah. Paragon Creative
“ ”
Our work is important so it is vital that our documents do their job well. Tony and his associates have a knack for transforming jargon and detail into essential reading. We keep his number close to hand.
Chris Newman. Reptile and Exotic Pet Trade Association
“”
REPTAReptile and Exotic Pet Trade Association
We needed interpretation text for the galleries on two floors to a very strict deadline. Tony distilled an enormous amount of research and reference information to produce a series of educational and inspiring text panels, saving us weeks of work had we attempted it ourselves. Highly recommended, much appreciated and on our call list for future projects.
Michael Mallinson. Mallinson Architects and Museum Design
“”
CharityEach year 52 Oaks donates 5% of company profits to charity. Our charity for 2016/17 is Médicins Sans Frontières.
Médecins Sans Frontières/Doctors Without Borders (MSF) help people worldwide where the need is greatest, delivering emergency medical aid to people affected by conflict, epidemics, disasters or exclusion from healthcare.
The association provides assistance to populations in distress, to victims of natural or man-made disasters and to victims of armed conflict. They do so irrespective of gender, race, religion, creed or political convictions.
Tony Jonesw: www.52oaks.com
t: +44 (0) 7961 836 000
