It’s all about ME! · 2020-03-12 · What Vietnamese travellers want It’s all about ME! No two...
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Journey of Me Insights: What Vietnamese travellers want It’s all about ME! No two travellers are the same, and even more so, no two journeys will be the same. Amadeus’ new Asia Pacific study, “Journey of Me Insights” moves the industry towards a closer understanding of travellers in the region. Forget ‘one-size-fits-all’. It’s time to embrace ‘different strokes for different folks’. Talk to Me... …throughout the entire journey, but on my terms Vietnamese travellers want the right recommendations, through the right channels, at the right time: prefer to be emailed, while only 9% want to be contacted through instant messaging 34 % amadeus.com/journey-of-me Know Me... …and what I want, before I want it Travellers will trade data for greater personalisation travellers open to sharing their data APAC 64 % VIETNAM 71 % Most wanted recommendation: APAC 27 % VIETNAM 38 % Recommendations that ensure my safety New technology they want the most? A virtual personal travel assistant Inspire Me... …about the endless possibilities around travel and technology Vietnamese respondents take their cue from other travellers. When planning trips, top sources of influence are: Friends, family and colleagues Traveller reviews Social Media Top 2 reasons Vietnamese travellers want to stay connected while travelling: Connect Me... …so I can stay in touch with what’s important to me VIETNAM 50 % APAC 53 % Let people know they’re safe VIETNAM 58 % APAC 54 % Share pictures and experiences with friends and family Top 3 mobile apps used on trips: Delight Me... …and bring the magic back into travel Compared to APAC travellers, Vietnamese travellers care less about finding the following at destination: Food & beverages from home country VIETNAM 14 % APAC 36 % VIETNAM 3 % APAC 47 % Service staff who speak a language they understand VIETNAM 13 % APAC 40 % Newspapers & TV shows in a language they understand Care for Me... …and keep me safe and secure of Vietnamese travellers would avoid a destination which has had a recent terror attack 69 % Who should send me safety & security updates? Friends/family Tour operator Travel agent
Transcript of It’s all about ME! · 2020-03-12 · What Vietnamese travellers want It’s all about ME! No two...
Journey of Me Insights:What Vietnamese travellers want
It’s all about ME!
No two travellers are the same, and even more so, no two journeys will be the same. Amadeus’ new Asia Pacific study, “Journey of Me Insights” moves the industry towards a closer understanding of
travellers in the region.
Forget ‘one-size-fits-all’. It’s time to embrace ‘different strokes for different folks’.
Talk to Me...…throughout the entire journey, but on my terms
Vietnamese travellers want the right recommendations, through the right channels, at the right time:
prefer to be emailed, while only 9% want to be contacted through instant messaging
34%
amadeus.com/journey-of-me
Know Me...…and what I want, before I want it
Travellers will trade data for greater personalisation
travellers open to sharing their data
APAC
64% VIETNAM
71%
Most wanted recommendation:
APAC
27%
VIETNAM
38%
Recommendations that ensure my safety
New technology they want the most? A virtual personal travel assistant
Inspire Me...…about the endless possibilities around travel and technology
Vietnamese respondents take their cue from other travellers. When planning trips, top sources of influence are:
Friends, family and colleagues
Traveller reviews
Social Media
Top 2 reasons Vietnamese travellers want to stay connected while travelling:
Connect Me...…so I can stay in touch with what’s important to me
VIETNAM
50%
APAC
53%
Let people know they’re safe
VIETNAM
58%
APAC
54%
Share pictures and experiences with friends and family
Top 3 mobile apps used on trips:
Delight Me...…and bring the magic back into travel
Compared to APAC travellers, Vietnamese travellers care less about finding the following at destination:
Food & beverages from home country
VIETNAM
14%
APAC
36%
VIETNAM
3%
APAC
47%
Service staff who speak a language they understand
VIETNAM
13%
APAC
40%
Newspapers & TV shows in a language they understand
Care for Me...…and keep me safe and secure
of Vietnamese travellers would avoid a destination which has had a recent terror attack
69%
Who should send me safety & security updates?
Friends/familyTour operator Travel agent
