Italy worth knowing

B AC K E D BY

Armadio.com Italy worth knowing | Pitch Deck ‘17 P. 1

A R M A D I O.CO M

Armadio.com Italy worth knowing | Pitch Deck ‘17 P. 2

Armadio is a direct-to-consumer platform for Italian leather handbags.We connect worldwide customers with independent italian brands

and sell their products on-line at a fair price.

T H E P R O B L E M

These products are only distributed by big fashion brands (such as Chanel, Gucci and Prada) dominating the luxury market and selling those products at 10 times the cost.

The same Italian manufacturers that produce for big brands also have their own collections that could be sold 7 times less but are unable to distribute directly abroad.

Customers are searching for high quality products at a fair price.

Armadio.com Italy worth knowing | Pitch Deck ‘17 P. 3

90% of the worldwide luxury fashion accessories are handmade in Italy by local craftsmen.

These products are only distributed by big fashion brands (such as Chanel, Gucci and Prada) dominating the luxury market and selling those products at 10 times the cost.

The same Italian manufacturers that produce for big brands also have their own collections that could be sold 7 times less but are unable to distribute directly abroad.

Customers are searching for high quality products at a fair price.

TA R G E T C U S TO M E R

Amy, 25/45 - New York Urban / Suburban Demands quality for reasonable prices Sophisticated, ethical, curious She belongs to a new generation of consumers who loves high quality products but are not willing to overpay for the luxury brands She has a hard time in finding those products on the US market.

Armadio.com Italy worth knowing | Pitch Deck ‘17 P. 4

I TA L I A N B R A N D S & A R T I S A N S

Tommaso Cecchi de Rossi, 42 - Florence Leather Designer and craftmanFounded his brand 4 years ago after severalcollaborations with top fashion houses Luxury brands like Prada and Chanel work with Tommaso for his production quality and leather sourcing Tommaso has no distribution and wants to sell globally his brand online but lacks of capital and expertise.

Armadio.com Italy worth knowing | Pitch Deck ‘17 P. 5

We created Armadio to bring the products of those Italian designers

directly to the US consumers

T H E S O LU T I O N

Armadio.com Italy worth knowing | Pitch Deck ‘17 P. 6

Unlike global Luxury brands, our Direct-to-Consumer model allows us to sell those products for a fraction of the price

still retaining a 60% margin at a much higher quality standard.

We created Armadio to bring the products of those Italian designers

directly to the US consumers

T H E A R M A D I O M O D E L

Armadio.com Italy worth knowing | Pitch Deck ‘17 P. 7

$120

$140

Original cost

Middlemen

Brandmarkup

Shipping & Import dues

Retailermarkup

Final priceto the customer

$3352

$550$50 $380

$168 $804 $50 $2190

T H E S O LU T I O N

P H A S E 1 - P R OV I D I N G T R AC T I O N

Since we launched Armadio in April 2016 we focussed on growth generating revenue for over $400k in the first 6 months with a 90% monthly growth rate.

Armadio.com Italy worth knowing | Pitch Deck ‘17 P. 9

P H A S E 2 - R E TO O L I N G

P H A S E 1 - P R OV I D I N G T R AC T I O N

Since we launched Armadio in April 2016 we focussed on growth generating revenue for over $400k in the first 6 months with a 90% monthly growth rate.

P H A S E 2 - R E TO O L I N G

From January to October ‘17 we focussed on content strategy and brand positioning

The Goal for this phase was

Creating a destination website able to attract and retain organic trafficand establish Armadio as a brand in the Fashion Industry

Armadio.com Italy worth knowing | Pitch Deck ‘17 P. 10

P H A S E 2 - R E B R A N D I N G

Armadio.com Italy worth knowing | Pitch Deck ‘17 P. 11

P H A S E 2 - R E B R A N D I N G

New CMS / E-commerce platformNew Website and UX/UI interfaceNew Logistic Fulfillment Service

New Packaging and Customer ExperienceIntroduction of Stories

New Content Production (Photo and Video) Creation of proprietary Magazine (IWK)

Expanded current collection with 150+ Sku’s Introduction of 6 New Brands to our catalog

Expanded NYC Team

P H A S E 2 - R E B R A N D I N G P H A S E 2 - R E B R A N D I N G

The Perfume and Personal Essence industry has some of the strongest customer retention in the luxury business. The Italian “Maestri Profumieri” create seasonal essences that do not find space in large scale retailers.

Although Italy is known for its leather and century old tanneries, Cashmere is an iconic textile that Italian mills have been manufacturing for decades. This luxurious wool is often mass produced with low quality standards.Customers are looking for great Cashmere at a fair price.

W H AT ’ S N E X T O N A R M A D I O

Armadio.com Italy worth knowing | Pitch Deck ‘17 P. 13

Perfumes Cashmere

We plan to introduce new product categories.

E X E C U T I V E T E A M

We plan to introduce new product categories.

E X E C U T I V E T E A M

Chief Executive Officer Serial Entrepreneur, 7 years as CEO. Former corporate lawyer with 10 yeras expe-rience in business strategy and management.

Art Director 15 years experience in Iden-tity and Creative Direction. Founder of Handstone & Partners, Raixe, Union.

Chief Marketing Officer Founded Morpheus Media and sold it to Publicis with 100+ employees - 17 years experience with top clients such as net-a-porter, Mr-por-ter, LVMH group, Armani, Bottega Veneta, Calvin Klein, Rebecca Minkoff, Prada

Social Media Content Manager Expert in social media, influ-encers and creative for brands such as NordstromRack, Spring, Feels, The Style Line

Matteo Mattia Gemignani Loris Pignoletti Jamie Driver Tanya Aschehoug

Armadio.com Italy worth knowing | Pitch Deck ‘17 P. 14

Armadio.com Italy worth knowing | Pitch Deck ‘17 P. 15

A DV I S O RY B OA R D

Enrico Mambelli Michela Piva Maud Pasturaud

Fashion Industry Expert & Business Development

25+ years experience as CEO of Diadora, CEO of Fer-ré, MD of Cerruti, American express, Drexcode

Fashion Industry Expert & US Customer Expert

25+ years experience as CEO of Ferré, US CEO of Monclear, spending 13 years in the US market.

Growth senior expert.Mobile e-commerce and growth hacking expert

10 years experience with top fashion e-commerce com-panies such as Gilt, Spring, Secret, Voyage Privee.

Luca Rancilio Sebastiano Moschini

Financial advisor and Industrial operation expert

Directed family owned Global Espresso Machine Company. Exited the business to found Rancilio Cube Family Office. Current investor in Lyft, Arma-dio and many more.

Fashion Industry Expert

SVP at Loro Piana, New York. Over 15 years of experience working in the Textile and Ap-parel Industry.

T H A N K YO U

A DV I S O RY B OA R D

m m g @ a r m a d i o . c o m

W W W . A R M A D I O . C O M

N E W Y O R K

106 32nd StreetNew York, 10001 - NY

M I L A N O

Via Montenapoleone 22Milano, 20121 - IT

T H A N K YO U

P R E S S

Armadio.com Italy worth knowing | Pitch Deck ‘17 Press

Pambianco - Italy

(Link to article)

P R E S S

P R E S S

Armadio.com Italy worth knowing | Pitch Deck ‘17 Press

Refinery 29

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The New York Mag

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Style Caster

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P R E S S

Armadio.com Italy worth knowing | Pitch Deck ‘17 Press

Vamp

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Les Assorties

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IVY Magazine

(Link to article)

I N F LU E N C E R S

I N F LU E N C E R S

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