Italy : Art & Culture
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ItalyAn emphasis on Culture
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Map of Italy
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Emblem of Italy
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IntroductionCapital – Rome
Official Language - Italian
Total Area - 301,338 km sq.
Population - 60,813,326 (2011)
GDP - $1.834 trillion (2012)
Currency – Euro
President - Giorgio Napolitano
Ranked as the world's 24th most-developed country
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History
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Civilization And Invasion
• The migrations of Indo-European peoples into Italy begun in 2000 B.C.
• The Etruscan civilization dominated from about the 9th century B.C. till 3rd century B.C.
• By 264 B.C., all Italy south of Cisalpine Gaul was under the leadership of Rome.
• They ruled for next 7 centuries and therefore the history of Italy is largely the history of Rome.
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Early Modern Period
• The Black Death pandemic in 1348 left its mark on Italy by killing one third of the population.
• Following the Italian Wars (1494 to 1559), Italy saw a long period of relative peace under• 1. Habsburg Spain (1559 to 1713)• 2. Habsburg Austria (1713 to 1796)
• During 1800s, Italy was unified by Napoléon, who crowned himself as the King in 1805.
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During 19th Century
• But with the Congress of Vienna in 1815, Austria once again became the dominant power in a disunited Italy.
• Austrian armies crushed Italian uprisings in 1820–1821 and 1831.
• In 1830s, Giuseppe Mazzini, a brilliant liberal nationalist, organized the Resurrection, which laid the foundation for Italian unity.
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Unification of Italy
• Victor Emmanuel II, king of Sardinia, was proclaimed king of Italy in 1861.
• With this, Italy was united on 17th March, 1861.
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During the World Wars
• In 1915, Italy entered the war on the side of the Allies but obtained less territory than it expected in the postwar settlement.
• Benito Mussolini, a former Socialist, organized discontented Italians in 1919 into the Fascist Party to “rescue Italy from Bolshevism.”
• On Oct 28, 1922 he became the prime minister and transformed Italy into a dictatorship
• He allied himself with Adolf Hitler in the Rome-Berlin Axis in 1936.
• When the Allies invaded Italy in 1943, Mussolini's dictatorship collapsed.
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The Republic Of Italy
• Finally on 2nd June 1946, Italy became a Republic.
• Italy became an integral member of NATO and the European Economic Community.
• Italy adopted the euro as its currency in Jan 1999.
• Today, Italy has a parliamentary government based on a proportional voting system.
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BENVENUTI IN ITALIA
LE ARTI FAMOSI D’ITALIA
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DOING BUSINESS
IN ITALY
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North vs South
Wide cultural gap between:
oNorthern people - cold - rushed
oSouthern people - warm - easy-going
…because of…
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• Italy is a very young country (unification: 17th of march 1861)
• During the 19th century Italy was divided in two parts:• the Spanish in the South• the French and Austrians
in the North
…historical reasons
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Business background
• Big percentage of small and medium sized, family-run businesses.
• Larger companies are still controlled in large part by single families (Fiat, Benetton etc.)
• The idea of an enterprise being an arrangement of strongly felt relationships
• Long-standing affiliations – old society
• -Regionalism - one of the least mobile management populations
• High degree of hierarchy – usually old man (wisdom)
• The number of women and young in senior management positions is quite small.That’s it because of…
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… Catholicism and Vatican
The values of Catholicism in Business Culture:
• sense of family
• Paternalism
• dignity of the person
• confidence in the others
• respect for the elderly
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Business Etiquette
• Indirect
• Fond of behavioral formulas
• Stylish
• Talkative
• Warm and tactile
• Easy-going
• Convinced (proud)
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Behavioral Formals• Good manners and courtesy are prized
qualities in Italy
• Italians rate considerateness above behavioral formulas
• In the presentation: shaking always the right hand absolutely on your feet.
• When meeting and departing always shake hands
• The guest seats always before the host
• Women enter inside the places always before men
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• the importance of appearance in Italy should not be taken lightly otherwise people think you neglect yourself as your work.
• Importance for the accessories (watch, pen, jewels…)
• women visiting Italy might be surprised to hear compliments made to them on their appearance. (Such comments are not considered politically incorrect in Italy.)
Italian dress code
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Italian communication
style• BODY LANGUAGE:
• little personal space is left between people
• a lot of body language also during a simple conversation Italian like this kind of communication
• After doing business in Italy for a period of time and building relationships do not be surprised if you are embraced
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Concept of Time
• Italians are usually relaxed
• If you are late of 10 minutes, don’t worry this will not have any negative consequences
• However punctuality is always welcome.
• Pay attention to the daily schedule:
• breakfast (around 8 a.m.)
• lunch (around 1 p.m.)
• dinner (8 p.m.)
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Italian Meetings and Negotiations
• The best time for meetings is between 10 - 11 a.m. and after 3 p.m.
• Avoid August as most businesses will run on skeleton staff due to holidays
• Try to make presentation less heavy is possible in Italian business life
• Meeting are really caoticnever follow the schedule people
arrive late people
Answer the phone
At the beginning of a meeting avoid business and concentrate on some small talk. Topics of discussion could include Italian culture, food, wine and football
Negotiations can be slow. Demonstrating a sense of urgency isseen as a sign of weakness.
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:Italian Entertaining
-Hospitality Invitations to lunch and dinner are to be expected
Bring always a present…wine is very welcome
-Dining does have certain protocol:- the host always pays- keep your knife in the right hand and fork in the left - do not answer phone calls at the table- don’t put the elbow over the table- drinking wine and water in the right glass
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Free Day and Festivity
• Days in which is better not to organize work meeting:Saturday and SundayAugustAll the catholic festivities (Easter, Christmas, all saints, etc…)25th April: national party 1st may: feast of the workers2nd June: feast of the republic
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• They're both in the Eurasian continent • Indians and Italians both love food and
celebration • They're both young nation states • They're both ancient civilizations • They’re both democratic • Both a five letter words• Both start with an I• Both words contain an a
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Difference• Italy is in Europe while India is in Asia • Italians have varying hair colors while Indians just have
black hair
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Italian Inventions• Ambulance the first ambulance service (horse drawn carts) was
instituted in 1244 in Florence by a pious organization known as "Arciconfraternita della Misericordia"
• Bicycle. Leonardo da Vinci had designed a bicycle, which has now been constructed and is functional
• Dictionary first dictionary widely diffused and translated in multiple languages invented by Ambrogio Calepino in 1502.
• Eyeglasses invented by Salvino Armati in 1280• Highway, first Autostrada built in 1921• Nuclear reactor, first artificial reactor built by Enrico Fermi in 1942• Radio, first long-range transmission by Guglielmo Marconi in 1895• Typewriter first practical and perfectly working typewriter invented
by Pellegrino Turri in 1808 • University. The University of Bologna was founded in 1083 and is still
operating to this day.• Disco music was pioneered by Italian Composer Giorgio Moroder in
1972
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Presentation By :
Ayush Parekh Sampurna Chawdhary
Sunny Waugh Suchit Chauhan
Thank You !