Italian National Policy on Design Promotion

Alessandro Griffi – University of Pisa

From:A COMPARATIVE ANALYSIS OF STRATEGIES FOR DESIGN PROMOTION IN DIFFERENT NATIONAL CONTEXTS

Gisele Raulik-Murphy, BDes MAUniversiti of Wales

Italy doesn’t have a real policy on Design Promotion

From 2008 the Italian Government started to follow European programs of innovation policies

But…

But…

Industrial districts

The program INDUSTRIA 2015 was enforced to

develop instruments in order to develop

of technological clusters.

Innovative Start-upSpecific attention committed to

innovative new firms, to continue and modernise the

traditional medium firms of the Italian industrial system.

To implement this new network of companies the Government sustains technologic hubs and

incubators.

Defense of Made in Italy

DISEGNI+3Founds and legal

support in order to increase patent and

industrial design applications of

Italian companies.

Design Associations

Private no-profit associations were born after the IIWW in order to

promote and implement the most appropriate conditions for the design of goods and services , through the cultural debate.

Prizes and competitions

Design Associations sustained by local goverments organize competitions and prizes in order to incentivize industrial

designers to develop their ideas.

Prizes and competitions

International Fairs

Every year are organized in many Italians cities international fairs to share new ideas and new products.

These fairs attract many different stakeholders:Designers

Companies Investors

CustomersInfluencer

International Fairs