Italian association of electronics suppliers media kit...

Italian association of electronics suppliers

m e d i a k i t

2015

HUMAN CENTRIC LIGHTING & SOLUTION

The Italian reference point of the electronics industry

More than 30 years of experience

2Italian association of electronics suppliers

who we are

ASSODELSince 1984, Assodel (the Italian Association of Electronics Suppliers) is the institutional point of reference of electronics suppliers and, more generally, of the Italian “Electronics Trade”. Its main activities are dedicated to “inform and train” companies and operators that are involved in the technological evolution of the country.

Thanks to its experience, Assodel offers electronics companies a series of communication tools to answer to their marketing challenges.

Assodel is member of IDEA (International Distributor Electronics Association) and of Sistema Commercio federation.

IDEA members are:

ASSODEL In FIgurES

member companies327 years of business activities30

more than 85%of the electronic

components used in Italy

30 years of experienceat the industry

service

ADEC - South AfricaAssociation of Distributors of Electronic Components

ASPEC - RussiaAssociation of Suppliers of Electronic Components

ASSODEL - ItalyAssociazione Nazionale Fornitori Elettronica

CEDA - ChinaChina Electronics Distributors Alliance

ECAANZ - AustraliaElectronic Components Association Australia and New Zealand

ECIA - United StatesElectronic Components Industry Association

ECSN - United KingdomElectronic Components Supply Network

ELCINA - IndiaElectronic Industries Association of India

FBDI - GermanyFachverband der Bauelemente Distribution

SE - SwedenThe Swedish Electronics Trade Associations

SPDEI - FranceSyndicat Professionnel de la Distribution en Electronique Industrielle

www.assodel.it

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THE WInnIng MArKETIng MIXAssodel can help companies create a winning marketing mix through a series of online and offline solutions. With the formula “from experts to experts”, the information and communication channels are addressed to all the electronics supply chain, which is represented by SMEs for the 98%. Marketing options are specifically designed to reinforce companies’ message to qualified decision-makers throughout the buying process.


CoMMUNICatIoN

A&V Elettronica

6.800 copies since 1987

HArDCOPY

A&V Elettronica

50.000 copies

DIgITALMAgAZInE

fortronic.it assodel.itIlluminotronica.it

More than 40.000

visits per month

WEB

Assodel AwardEcohitech Award

Ledin Award

AWArD

More than 50.000

profiled contacts

nEWSLETTEr & DEM

ILLUMINOTRONICAFortronic Forum

More than 5.000

attending operators

EVEnTS

7.500 copies also online

on fortronic.it

DIrECTOrY

Facebook, Linkedin, Twitter, Pinterest,

Google+

SOCIALMEDIA

www.assodel.it

4

COMMunICATIOn SOLuTIOnSAn integrated communication mix with a seriesof online and offline solutions.

A&V ELETTrOnICAsince 1987, A&V Elettronica is the official magazine of the Italian electronic components distribution. The market-leading information resource addressed to a qualified audience (SMEs management and buyers, but also technicians and engineers).

ELECTrOnIC COMPOnEnTS SuPPLIErS DIrECTOrY the unique guide to the Italian electronics expertise. A comprehensive resource for industry professionals to know who supply, either producing or selling, electronic components and subsystems to the Italian industry.

FOrTrOnIC.ITthe point of reference for the Italian electronics community. For all those that design, manufacture and supply electronics in Italy.

ASSODEL.IT a priviledged outlook on the electronics distribution market through analysis, data and trends, economical and financial insight reports and news.

Reach your target market more effectively

and efficiently

Cover

Advertising

Case history

News Products

Advertorial

Banner

ELECTrOnIC COMPOnEnTSSuPPLIErS DIrECTOrY

A&VELETTrOnICA

supply

applydesign


CoMMUNICatIoN

30years

nEWSLETTErFOrTrOnIC.IT ASSODEL.IT

5

MISSIOnAssodel activities are voted to “inform and train” companies and operators of the electronics industry.

TArgET


CoMMUNICatIoN

COnTACTSAssodel’s database and mailing lists have been built up and profiled in more than 30 years of activity through continuous telemarketing actions and the collection of new contacts during Italian and international events and shows.

Acquisti

Direzione commerciale e marketing

Associazioni, enti

Tecnici

Produzione38%

30%

5%

20%7%

Buyer

Sales direction& marketing

Associations,bodies

Technicians, designers, engineers

Production

38%

30%

5%

20%7%

AWARDAssodel Award

LEDin AwardEcohitech Award

TRAINING

MARK

EU Collective Mark

SeminarsWorkshop

EDUC

ATIO

NAL

GROUPS ASSOCIATIONSAssodel Italian Ass. Electronics Suppliers

Idea International Distribution of Electronics Associations

COOPERATION Credit Manager

AssiconnEMS

Embedded IC & RF WirelessSolid State Lighting

Domotics

INITIATIVES

BODIESElint Consorzio export

IDEA FederationIntl’. Distribution Electronics Association

PROJECTSSustainhubEuropean Commission7th Framework Progr.

INTE

RNAZ

IONA

L

CEDA Chinese Electronics Distribution Alliance

LpS LED professional Symposium

Per chi cerca la luce… e non solo Conferenze, dibatti, workshop, incontri domanda/offerta,

tavole rotonde, award, directory, pubblicazioni, esposizioni ed eventi per informare e sensibilizzare chi partecipa alla arena “LED community”

PARTNERSHIP

PUBLISHING

A&V Elettronica LEDin Directory

Fortronic Electronics ForumUK, Europe, China, Tunisia, South Africa

COMMUNICATION

WEB

assodel.itfortronic.it

EVENTS

Fortronic fortronic.it

Illuminotronica illuminotronica.it

Elettronica micro

IL PROGETTO CONCATENATO

ILLUMINOTRONICA

Lumed

ROUND TABLES

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A&V ELETTrOnICASince 1987, A&V Elettronica - promoted by Assodel - is the official magazine of the Italian electronic components distribution, the market-leading information resource for electronics and hi-tech companies.It is a privileged outlook on market trends, corporate strategies, evolution of application areas, with expert opinions and analysis provided by important research institutes and associations and with the exclusive publication of Assodel data and trends.

pUblIshINg


PLuS

Electronics distribution market data and trends analysis thanks to Assodel and IDEA reports

Exclusive partnerships with market analysts and International associations (Electronics Industry Digest, DMASS, Bishop & Ass.)

On each issue, a special market insight on the electronics distribution market (prices, lead time, stock, payments, book-to-bill)

On a quarterly basis, the IDEA newsletter presents information and trends of the international market

Top management views and interviews

Technology milestones with a selection and review of the international articles and white papers

Technological cross reference with company names and contacts for each market application/segment

An interactive digital edition delivered directly to all target audience

COnTEnTS

DISTrIBuTIOn rEPOrTS

A priviledged outlook on the Italian and international

electronics distribution market, through data, trends

analysis, economical and financial reports.

TECHnOLOgIESA technological outlook

on the latest market trends and solutions:

power, solid state lighting, MCU, RF&Wireless, MEMS,

sensors… through top players views.

MArKET & TrEnDSA market insight on

the Italian electronics distribution trends, facts

and figures (prices, lead time, book-to-bill, stock and payments).

VIEWS & rOunD TABLESRoundtables among

distributors, suppliers, CEMs and experts

on the most interesting topics.

rEPOrTSOutlook on applications. With a special focus on automotive, domotics, industrial automation,

energy and power, medicale.

The Italian market-leading

information resource

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n° MArKET rEPOrT TECHnOLOgY DELIVErY

EDITOrIAL SCHEDuLE 2015

CIrCuLATIOn

rATES 1 issue 3 issues 6 issues

1/1 full page 1.500,00 € 1.300,00 €cad. 1.100,00 €cad.

1/2 page 900,00 € 750,00 €cad. 600,00 €cad.

Double page 2.800,00 € 2.400,00 €cad. 1.950,00 €cad.

pUblIshINg


more than

digital diffusion

to profiled contacts

50,000

6,800 copiesdelivered to professional readers

PrEMIuM POSITIOns Cover + Article 4.500,00 €

Cover +20%

Cover II +20%Cover III +30%Cover IV +15% Cover II + 1 page +10%Special Position +10%(1st third of the magazine or a specific page)

TECHnICAL SPECIFICAITOnSMaterials: PDF, EPS, TIFF, JPG, high quality (300 dpi)

Issues & deadlines: frequency - 9 issues per year

Booking deadline: by the 1st week of the previous month

SIZES1/1 full page: untrimmed: - 21 x 29,7 cm + 5 mm bleed all sides

1/2 half page vertical: untrimmed - 9,85 cm x 29,7 cm + 5 mm bleed all sides trimmed - 7,35 x 23,5 cm

1/2 half page horizontal: trimmed - 18,4 x 11,4 cm

1 Catalogue Distribution Internet of Things (IoT) Embedded Solutions Embedded Word (Nuremberg)

2 DISTRIBUTION REPORTCY ’14 Assodel and IDEA data White goods Microcontrollers

3 Multi-lines vs specialized Energy & Power Energy: stack and management PCIM Europe (Frankfurt)

4 DISTRIBUTION REPORTQ1 ’15 Assodel and IDEA data

Instrumentation and measurement Power supplies and converters Lumen Fortronic (Milan)

5 Manufacturing services (EMS) LED lighting RF & Wireless

6 DISTRIBUTION REPORTQ2 ‘15 Assodel and IDEA data Industrial automation Power semiconductors Power Fortronic (Bologna)

7 How distribution changes Home & Building/Security MEMS and sensors Illuminotronica/Elettronica micro (Padua)

8 DISTRIBUTION REPORTQ3 ’15 Assodel and IDEA data Automotive & Transportation IP&E for power applications Productronica (Munich)

9 Key application sectors Healthcare Displays and smart displays

8Italian association of electronics suppliers

ELECTrOnIC COMPOnEnTSSuPPLIErS DIrECTOrYA comprehensive resource for industry professionals and companies who need the latest information on products, systems, services and companies to accomplish the buying process.Thanks to its structure and unique cross reference system which makes it easy to find name and products companies, the directory is a helpful working tool.

Over 500 pages with: •TheItalianlistofcompanies,

in alphabetical order•Companyprofileswith

distributors or manufacturers description•CrossReference Manufacturer-Distributor•CrossReference Product-Supplier

LED LIgHTIng/EMS DIrECTOrYThe LED Lighting/EMS Directory represents the “who’s who” of the Italian LED lighting world and of the Electronics Manufacturing Services market. A practical guide which features company profiles and specialists contacts.

Promoted by Assodel, the directory is a rational guide to what is proposed in the lighting segment by manufacturers, suppliers, designers and lighting professionals.

ANAGRAFICACOMPANY DATA

TIPOLOGIACOMPANY TYPE

Distribuzione - SupplierProduzione - Manufacturing

Servizi - Services

FATTURATO milioni euro

TURNOVER milions euro

COMPONENTS/SUBSYSTEMS

COMPONENTSLighting sources: LED, LED modulesLighting sources: OLED, Light EngineLighting sources: traditional lightingLighting sources: Retrofit Electronic Components ElectricalMechanicals Optics Chemicals

SUBSYSTEMS ( X LED)DriversPower SupplyRemote controlThermal ManagementSensors

INSTALLATION COMPLEMENTS

Functional elements (pipes, flexibles, cables, wirings, optical fibers)Decorative elements Mechanical Accessories

ACTIVITY OF / MACHINERY OF

CEM

Outsourcing

Assembly / Cabling/ Production

Custom components

Pcb

Testing

INSTRUMENTATION

Spectrophotometers, Goniophotometers, Photometers

Colorimeters

Lighting, color, spectral detectors

Thermal instrumentation

Measurement

Lab equipments

Software

LIGHTING BY APPLICATION

LUMINAIRES COMMERCIAL (management)

RetailHospitality – LodgingEntertainment – Public AssemblyReligious buildings

OUTDOOR (Public Administration)

Street Lighting/UrbanBig Areas/GreenSignalArchitectural

INDUSTRIALWarehouses, industrial areas

RESIDENTIALHome

SERVICES

Installation

Design/SW

Certification

Training

Design/light Art

Marketing/Franchising/International Trade

TESTO TEXT

IMMAGINEIMAGE

CLASSIFICAZIONE MERCEOLOGICAACTIVITIES AND PRODUCTS CLASSIFICATION

AREA OPERATIVAOPERATING AREANazionale - NationalEuropa - EuropeInternazionale - International

CERTIFICAZIONICERTIFICATIONS

DIPENDENTIHEADCOUNT

LOGOLOGO

www.illuminotronica.it 2014 REPERTORIO LIGHTING 5

LEGENDA SCHEDA AZIENDA LED LIGHTING

sIlVerCompany profile with logo (1 page) 750 euro

CoMpaNY proFIle + aDcompany and products description+ advertising page

450 euro

golDCompany profile with logo (1 page) + 1 adv page (17x24 cm) 1.000 euro

UpgraDeSupplementary page of company profile 150 euro/each.

rATES

pUblIshINg

9

web


FOrTrOnIC.ITThe reference point of the Italian electronics community. A collection of in-depht technology contents directly from the market leaders. News, white papers, technical articles, banners, products, guides and events related to the Italian electronics industry.Several opportunities reserved to companies to enhance the promotion of their products/solutions and to strengthen their brands.

ASSODEL.ITThe online reference point of the Italian electronics distribution. An important information resource on market data and trends, new distribution agreements, views and opinions of distributors and manufacturers, economical and financial reports.

A unique visibility opportunity in the Italian electronics marketplace, able to reach influential purchasing decision-makers along the supply chain.

FACTS AnD FIgurES

14,181pages view/month

MeDIUM728x90 px

500 euro/month

MeDIUM400x150 px

500 euro/month

2,682unique visitors

staNDarDbaNNer468x60 px

600 euro/month

staNDarDbaNNer468x60 px

600 euro/month

web CoVer storY1000x300 px

slider, in-depth article online + a&V elettronica cover

5.000 euro/month

File max 40 kb: .jpg o .gif


FACTS & FIgurES

363,140pages view

*Google Analytics data (period 1/11/2013 - 30/10/2014)

57,890 88,038 4.43unique visitors total visits average of visits

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OnLInE ADVErTISIngCreation of a dedicated landing page with information, documents, graphics and emotional messages with an embedded form for the data collection

OnLInE SOLuTIOnSAssodel has designed a series of communication solutions to meet companies needs and goals. Customized solutions to generate broad visibility for brand and products/services messaging in the electronics world.

DIrECT E-MAIL MArKETIngThe real chance to reach the specific target required by a company through a direct communication. A detailed report on contacts, openings, readings, unique and total clicks, number of accesses, viral marketing and more.

For a direct communication on:•Hi-tech projects•Analysis & researches•Important events• Innovative technologies or products

web


DIreCt eMaIl MarKetINg - DeMwith a customized message, html formatwith images and link to company’s website

750 euro each.

PLuS:

•Brand awareness: strenghten your company’s visibility•Lead generation: through ads

designed with embedded forms•Traffic driver: pushing users

to your website

FOrTrOnIC E ASSODEL nEWSLETTErTwo consolidated tools with excellent results of readership to deliver industry news to more than 50,000 profiled contacts.Fortronic newsletter: the technological information to engineers, technicians and operators of the Italian electronics community.Assodel newsletter: the market information to buyers, marketing and sales manages of the supply chain.

leaDerboarD top728x90 px

600 euro

leaDerboarD bottoM728x90 px

400 euro

hIghlIght NewsPhoto, products news

with a direct link to client’s website

200 euro

BANNER LEADERBOARD728x90 px

MAIN SQUARE300x280 px


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awarD

AWArD ASSODELThe Award Assodel is the recognition that Assodel assigns to best-in-class manufacturers who have distinguished themselves for the quality of collaboration to distribution.

Born in the US, the Distribution Award is an important prize for the electronics industry.The Italian prize concerns different product categories, such as actives, passives, e-mech, connectors, power, RF&Wireless, display, LEDs and a Carreer Award.

The votes from the operators of the electronic supply chain are confirmed by a qualified jury that decide using specific performance indicators such as excellence in logistics, technical support, effectiveness of communication and distribution policies.At his 13th edition, the delivery of the 2015 Award will take place in Milan within the traditional Assodel gala dinner, dedicated to the electronic community.

SPOnSOr OPPOrTunITY:

DInnEr sponsor MAIn sponsor

A personalized table for 10 people

with company logo on the communication

of the event

A personalized table for 10 people with company

logo on the communication of the event plus

material distribution, toll-up and article on

the magazine distributed at the event


THE AWArD STOrY - LAST 5 YEArS

AWArD CArrEEr ACTIVES PASSIVES COnnECTOrS E-MECH DISPLAYS LEDS POWEr rF WIrELESS InSTruMEnTATIOn

2014 S. Baronchelli

Maxim Integrated Kendeil Phoenix

Contact Finder KOE Europe

Samsung Electronics Ixys ENOcean -

2013 C. Poletti

TexasInstruments Vishay Itt

Cannon Sunon - -Murata Power

SolutionsFreescale -

2012 G. Kibblewhite

Avago Technologies Nichicon TE

Connectivity Weidmuller Tianma Philips Lumileds

Infineon Technologies Telit Rohde

& Schwarz

2011 A. Di Benedetto

Infineon Technologies Murata FCI

Panasonic Electric Works

Hitachi Displays

Seoul Semiconductor Power-One NXP

Semiconductor Yokogawa

2010 L. Montanari

Linear Technology Murata Molex Hongfa Sharp Cree Mitsubishi Cinterion

WirelessAgilent

Technologies

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eVeNts

FOrTrOnIC (Electronics Forum)

The Fortronic project promoted by Assodel aims at creating demand on a local area. Since 2008, Fortronic is an international model for events in Uk, China, SouthAfrica, Tunisia and Turkey. It represents an important and cost-effective instrument for demand creation and technological know how transfer. Each Fortronic event is based on meetings and conferences selected by Assodel Technical Committee.

In particular, the event is articulated in:

Main session: institutional conference coordinated by the Technical Director to effectively present hot and current topics.

Workshop & educational: hi-tech seminars plus a specific training workshop characterized by application & design contents.

round Tables, debates, arena: a series of solutions promoted by Assodel to generate debates, relationships and share of information among the attendees.

“Community” Area: a relationship area created to match the supply with the demand, with the purpose of providing technological updates and product news.

SPOnSOrSHIP OPPOrTunITIES

SuPPOrTEr SILVEr gOLD PLATInuM

Table top with 2 chairs, power supply, company name, well panels

Personalized invitations towards company’s customers + follow up

Data of the attendees / registered people

Reserved Meeting room for a Company Workshop (45’)

Presentation in the program published on the weband promoted before the event

Onlime publication on the website after the event

Speech in the main session, agreed with the technical director (20’)

Promotional material in the conference bag provided to all partecipants (1 brochure)

Roll-up/banner and distributions of promotional

materials in conference bags provided to

all the attendees

500 euro 1,950 euro 2,950 euro 4,000 euro

POWERan assodel electronics forum FORTRONIC

an assodel electronics forum

LUMENFORTRONIC

an assodel electronics forum

RF&WIRELESS Milan

13

eVeNts


ILLuMInOTrOnICA

The Italian professional meeting point of the LED lighting, smart building and domotics world. With a specific focus on Human Centric Lighting & Solutions for people’s safety and well-being.

FACTS & FIgurES

more than

5,000operators

attending

more than

100 exhibitors

more than

60 meetingsworkshop,

conferences, seminars

2laboratories

dedicated toarchitects

and installers

more than

120lectures

3,000 mq exhibiting

area

4 demoareas

with smartsolutions

THE MEETING POINTof the Electronics Industry

dal 1984

In I ta l ia manca, oggi , un r i fer imento per chifa parte del la industr ia e lettronica. Per chi progetta e produce. Per la domanda e l ’offerta: di component i , attrezzature, s istemi e soluzioni . Assodel - che per 18 anni ha ideato e gest i to Microelettronica in Vicenza - r ipropone i l suo punto d’ incontro, nel la scia di I l luminotronica: con l ’enfasi crescente che i l l ight ing, la domotica, l ’eff ic ienza energet ica danno ora e in prospett iva al la pervasità del la e lettronica.

Un segnale e . . . un pr imo passo. Per r imetters i tut t i in marcia!

e let t ronicamicro. i l luminotronica. i t

component i e s i s temi e let t ron ic iELETTRONICA

MIC

RO

ELETTRONICA

MICRO

ELETTRONICAMICROµ

ELETTrOnICA MICrO October 2015A unique event for the industrial electronics world.The Italian point of reference for those who buy and sell electronic components, subsystems, equipment and solutions.

Promoted by Assodel who realized for over 18 years the success of Microelettronica in Vicenza.

Last edition: 2,500 visitors

co-located with

www.illuminotronica.it

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serVICes

TrAInIng

Assodel courses and training are based on:• UNI-EN-ISO9001:2000 certification as Tecnoimprese (Vision 2000 - Certificato n. M183);

• accredittoLombardyRegion for training and orienteering activities (since 2006);

• Fundedtrainingthrough partnership with Formazienda.

Among its services:

training requirements analysis

company education and training planning

consultancy for the financing support

courses organization and coordination

audit and report activity

InTErnATIOnALIZATIOn

Assodel promotes international projects thanks to Consorzio Elint partnership. The association offers its members to take part to the most important international trade fairs awith the exclusive “All-Inclusive” formula. Also for 2015, Assodel will organize missions in Uk, France, Austria, Germany, USA, China and South Africa.

To transferknow-how and competences


ACTIVITIES

Assodel realizes market analysis and information and training activities.

Among its activities:

Meeting and conferences

International partnerships

Market trends and data

Publishing

Participation at trade fairs

Training

Technological workshops

Cooperations with bodies and institutions

Mailing and database

15

MEMBErSHIP ADVAnTAgESAssodel has settled a series of special agreements with a list of qualified partners to generate advantages and special rates for its members.Here below the list of special agreements:

serVICes


International Logistics& Delivery

Professionalemail marketing

Digital andoffset printing

Company managementconsultancy

Legal consultancy

Printers andMultifuncions manufactureInternational airline

Comunication agencyC

M

Y

CM

MY

CY

CMY

K

CO_LO_120828.pdf 1 31/01/14 11:02

Outlook on Creditand payments

Insurance brockerage

MArKET & CrEDIT MAnAgEMEnT

MArKETItalian Data - Assodel statistics and market analysis on electronics distribution, on a quarterly basis.

European Data - IDEA (International Distr. of Electronics Associations) statistics on the market covering Italy, France, Uk, Germany and Nordic.

CrEDITMeetings among Credit Managers to get updated o n clients financial behaviour.

Credit Database - monthly information on payments, insolvencies and legal activities.

assodel card

30 years of activity

ITALIAn ASSOCIATIOn OF ELECTrOnICS SuPPLIErS

SECrETArY: COnSOrZIO TECnOIMPrESE ScarlViaConsoleFlaminio,19•20134Milan(Italy)•Ph.+3902210.111.1•Fax+3902210.111.222

ViaCesareBattisti,10c•26100Cremona(Italy)

[email protected]•www.tecnoimprese.it•P.IVA/C.F.03451720969•REAMI1677042

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