It Can WaitItCanWait.com @ItCanWait #ItCanWait Kimberly Darrin [email protected] Thank you! Created Date:...
Transcript of It Can WaitItCanWait.com @ItCanWait #ItCanWait Kimberly Darrin [email protected] Thank you! Created Date:...
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ItCanWaitEyesontheroad,notonyourphone
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Whereitallstarted
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“Whenitcomestotex7nganddriving,notextisworthalife.ItCanWait.”
© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
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HowItCanWaithasexpanded
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Asourphonesandourrela7onshipwiththemhavechanged,smartphoneusewhiledrivinghasgrownbeyondtex7ngtosocialmedia,websurfing,selfiesandvideochaDng.
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Usingresearchtoinformthecampaign
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© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
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Divingintothebigdatastudy–howdidwedoit?
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WorkedcloselywithourBigDatateam
Studied3monthsofanonymousdata
Aggregateddatatoanalyzetrends
Protectedcustomerdatathroughouttheproject
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Whatdidwefind?
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17%Higherrateoftex7ngwhiledrivinginstateswithoutbans(likeTexas)
© 2016 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
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Wheredowegofromhere?
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ItCanWait.com@ItCanWait#ItCanWaitKimberlyDarrinkn5033@a[.com
Thankyou!