IT and Marketing in the Legal Profession - Personal Branding
-
Upload
brian-inkster -
Category
Business
-
view
684 -
download
0
description
Transcript of IT and Marketing in the Legal Profession - Personal Branding
![Page 1: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/1.jpg)
University of GlasgowSchool of Law
Diploma in Legal Practice
27 January 2011
Brian Inkster
IT and Marketing in the Legal Profession
Personal Branding
![Page 2: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/2.jpg)
IT and Marketing the Legal Profession
Do you know who this is?
©BBC/TALKBACK THAMES
![Page 3: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/3.jpg)
IT and Marketing the Legal Profession
Stuart Baggs – The Brand?
©BBC/TALKBACK THAMES
![Page 4: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/4.jpg)
IT and Marketing the Legal Profession
You are the fish
![Page 5: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/5.jpg)
IT and Marketing the Legal Profession
The internet is a big pond
![Page 6: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/6.jpg)
IT and Marketing the Legal Profession
How do you get noticed in that pond?
![Page 7: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/7.jpg)
IT and Marketing the Legal Profession
‘Most lawyers are pathologically late adopters of IT. Despite promising, early successes, until the worth of an emerging technology is proven beyond reasonable doubt it will not generally be embraced by the legal world’
Richard Susskind
![Page 8: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/8.jpg)
IT and Marketing the Legal Profession
![Page 9: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/9.jpg)
IT and Marketing the Legal Profession
Are you on facebook?
![Page 10: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/10.jpg)
IT and Marketing the Legal Profession
Are you on Twitter?
![Page 11: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/11.jpg)
IT and Marketing the Legal Profession
Are you on LinkedIn?
![Page 12: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/12.jpg)
IT and Marketing the Legal Profession
Are you on Quora?
![Page 13: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/13.jpg)
IT and Marketing the Legal Profession
Do you have your own website/blog?
![Page 14: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/14.jpg)
IT and Marketing the Legal Profession
Will you be found on Google?
![Page 15: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/15.jpg)
IT and Marketing the Legal Profession
Scottish law students making waves
Strathclyde UniversityStirling UniversityGlasgow University
![Page 16: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/16.jpg)
IT and Marketing the Legal Profession
The Anonymous Scots Law Student
![Page 18: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/18.jpg)
IT and Marketing the Legal Profession
![Page 19: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/19.jpg)
IT and Marketing the Legal Profession
Alistair Sloan
![Page 21: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/21.jpg)
IT and Marketing the Legal Profession
![Page 22: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/22.jpg)
IT and Marketing the Legal Profession
![Page 23: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/23.jpg)
IT and Marketing the Legal Profession
![Page 24: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/24.jpg)
IT and Marketing the Legal Profession
Michelle Hynes-Mcilroy
![Page 25: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/25.jpg)
IT and Marketing the Legal Profession
legaleaglemhm.wordpress.com
![Page 26: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/26.jpg)
IT and Marketing the Legal Profession
![Page 27: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/27.jpg)
IT and Marketing the Legal Profession
![Page 28: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/28.jpg)
IT and Marketing the Legal Profession
![Page 29: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/29.jpg)
IT and Marketing the Legal Profession
What we have been doing at Inksters
![Page 31: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/31.jpg)
IT and Marketing the Legal Profession
inksters.com/ournews
![Page 32: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/32.jpg)
IT and Marketing the Legal Profession
inksters.com/scotslegalnews
![Page 39: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/39.jpg)
IT and Marketing the Legal Profession
youtube.com/inksterssolicitors
![Page 40: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/40.jpg)
IT and Marketing the Legal Profession
linkedin.com/company/inksters
![Page 41: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/41.jpg)
IT and Marketing the Legal Profession
linkedin.com/in/brianinkster
![Page 42: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/42.jpg)
IT and Marketing the Legal Profession
twitter.com/inksters
![Page 43: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/43.jpg)
IT and Marketing the Legal Profession
twitter.com/scotsproperty
![Page 44: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/44.jpg)
IT and Marketing the Legal Profession
twitter.com/shetlandhomes
![Page 45: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/45.jpg)
IT and Marketing the Legal Profession
twitter.com/scotsfamilylaw
![Page 46: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/46.jpg)
IT and Marketing the Legal Profession
twitter.com/croftinglaw
![Page 47: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/47.jpg)
IT and Marketing the Legal Profession
twitter.com/thetimeblawg
![Page 48: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/48.jpg)
IT and Marketing the Legal Profession
twitter.com/brianinkster
![Page 49: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/49.jpg)
IT and Marketing the Legal Profession
twitter.com/GusMacaulay
![Page 50: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/50.jpg)
IT and Marketing the Legal Profession
twitter.com/kdsimmonds
![Page 51: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/51.jpg)
IT and Marketing the Legal Profession
twitter.com/louisefk
![Page 52: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/52.jpg)
IT and Marketing the Legal Profession
twitter.com/iain_inksters
![Page 53: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/53.jpg)
IT and Marketing the Legal Profession
peninsulawyer.com
![Page 54: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/54.jpg)
IT and Marketing the Legal Profession
thetimeblawg.com
![Page 55: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/55.jpg)
IT and Marketing the Legal Profession
Also on other websites
Press ReleasesLegal ArticlesWebinarsPodcastsGuest Blog Spots
![Page 56: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/56.jpg)
IT and Marketing the Legal Profession
...and coming soon at Inksters
E-newslettersCrofting Law BlogFirst Time Buyers BlogFacebook pageMoviecom.tv
![Page 57: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/57.jpg)
IT and Marketing the Legal Profession
Result = A bigger fish in the internet pond
![Page 58: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/58.jpg)
IT and Marketing the Legal Profession
‘Clearly, and the data in your post makes this point many times over, young lawyers need to teach themselves how to use social media for their careers. They cannot wait for their firms to catch up–not if they wish to build self-sustaining practices, not if they wish to survive this economy and the coming revolution in the delivery of legal services.’
Betsy Munnell commenting on Law Firm Twitteratigate at The Time Blawg
![Page 59: IT and Marketing in the Legal Profession - Personal Branding](https://reader035.fdocuments.in/reader035/viewer/2022070314/554d1067b4c9052c5a8b50b5/html5/thumbnails/59.jpg)
Brian Inkster
Inksters SolicitorsGlasgow
inksters.com/brian