Torino Via Del Carmine 29/E

www.istarter.it

2nd Quarter 2014

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Company Presentation

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iStarter is a business incubator and accelerator that

provides extensive mentorship and advice to startups

through a highly diversified network of young

professionals and senior advisors.

We foster innovation-driven business ideas that are

originated by entrepreneurs, managers and

researchers.

A unique business incubator and accelerator

Based in Turin with strong International presence

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Support Italian entrepreneurs unleash growth potential

We believe that we can help unleash this

talent, energy and growth potential, by

helping Italian entrepreneurs to start up

their businesses, to launch their inventions at

an International level and to

foster innovation in Italy.

We scout the best ideas, invite the selected

entrepreneurs for an acceleration period in

our offices in Torino and work with them on

their products and business plan and help

them get funding from Italian and

International ventures.

We believe young people have huge potential for innovation and change. We see this everyday, all over the world.

We believe in Italian Talent, because we see it recognized, at every level, around the world.

We know the talent we see flourish abroad is just a small part of the potential, we know there are powered forces still

dormant in Italy. The power of ideas, the stamina of the youth, the sensibility and the genius that made Italy a great

country.

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iStarter at a glance

About Us

Partners

Management Team

Advisory Board

Competitive Advantage

The sole “public” unlisted company incubator and accelerator in Italy

Value for investors, companies and startuppers

Added value: 3 teams working together

Business model based on success

Delivered results

Corporate Venture Capital activities

A winning Startups “portfolio”

Agenda

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PartnersAbout us

Letizia

Zingoni

Policy Sonar

Gary

Gasbarri

CNH

Ilaria

De Dominicis

BCG

Gianfranco

Gianfrate

Harvard Univ.

John

Benda

Deutsche Bank

Laura

Mosca

Kairos

Isabella

Stanca

Booz&Co

Jacopo

Visetti

Aither CO2

Giorgio

Plano

Sorgenia

Guido

Garelli

Grande Stevens

Andrea

Roggero

Piaggio

Carlo

Gozzellino

Deutsche Bank

Andrea

Rigoni

Poste Italiane

Alberto

Anglesio

KPMG

Alfredo

Orlandi

Ernst&Young

Andrea

Faldella

General Electric

Alessandro

Casablanca

BCG

Alessandro

Rapali

Ferrero

Alberto

Riva

Avio

Andrea

Lanuzza

Veolia

Simone

Bocchi

Porsche

Simone

Cimminelli

SIS

Valentina Dolfi

Agostini

AW

Simone

Zacchi

CVC

Valentina

Salari

Vitale & Associati

Vincenzo

Iozzo

Trail of Bits

Stefano

Bison

Generali

Stefano

Campana

KPMG

Matteo

Marengo

E.ON

Luca

Mezzo

Safran

Luca

Barone

Sator Group

Marco

Tantardini

Keck Institute

Mario

Ganau

Osp. Trieste

Marco

Campana

Pick1

Marco

Gelmi

Barclays

Luca

Colombo

Facebook

Luca

Giovannini

Trelleborg

Marino

Giocondi

Valmano.de

Gabriele

Perris Magnetto

Gruppo CLN

Emanuele

Cosimelli

SEA

Carlo Rossi

Chauvenet

Studio Rossi Chauvenet

Federico

Pomi

Tonight.eu

Francesco

Galietti

Policy Sonar

Ermanno Gnutti

Trafilerie Carlo

Gnutti

Fabio

Pasquale

RBS

Diego

Valiante

CEPS

Edoardo Calia

Politecnico di

Torino

Claudio

Bonci

ByS Milano

Matthew

Holt

Booz&Co

Nicola

Garelli

BCG

Mattia

Pontacolone

Coolshop

Samuele

Marello

UBS

Sergio

Negri

IE Univesity

Nicola Gatto

Ministero della

Difesa

Riccardo

Ruscalla

Gruppo Ruscalla

Michele

Padovani

iStarter

Mirko Betti

University of

Alberta

Riccardo

Conta

DentalPro

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iStarter’s Partners Global Presence

London

Milan – Rome – Turin

Istanbul

Oman

Barcelona

Edmonton

New York

Pune

Two operations hubs:

• Turin

• London

San

Francisco

Worldwide

Footprint

San Paolo

Two opening hubs:

• Istanbul

• San Paolo

iStarter’s Partners

Global Presence

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Nicola GarelliChairmanNicola Garelli is a Project Leader in The Boston Consulting Group, focusing on corporate

development, M&A, industrial planning and service innovation. He started his career in Ernst

& Young and went through few years in telecommunications, road infrastructure and

management consulting companies. Nicola is board chairman of iStarter and he is also

founder and board member of few highly innovative start-ups and of Top-IX. Nicola holds

a BSc in Telecommunication Engineering, a MSc in Financial Engineering and he is PhD

candidate in Management Engineering.

Michele PadovaniCEOMichele, the iStarter CEO, was former VP at UniCredit Corporate & Investment Banking,

deputy of a Senior Banker, with the responsibility of the coverage of a portfolio of

Multinational and High Potential Corporates for investment banking services. Based in Turin,

Michele also lived in Munchen where he spent three years leading an innovative start-up

branch of an Italian Bank. Michele has a degree in Economics from Verona University and

he gave several speeches at Bocconi University, Verona University and for Italian Minister

of Education initiatives such as Campus Mentis.

Francesco GaliettiBoard MemberFrancesco Galietti is the founder and CEO of Policy Sonar, a consultancy specialized in

political and regulatory risk analysis. He is a former special advisor at the Ministry of

Finance (2008-2011) and consulted with Cassa Depositi e Prestiti and the Italian Ministry

of Foreign Affairs. Earlier in his career, he worked as chartered tax advisor. Francesco

graduated with a MA summa cum laude in Economics and Law at the University of Turin

and is working towards a PhD in corporate law at the University of Darmstadt, Germany.

Francesco is alumnus of the 2010 Graduate Studies Program at NASA/Singularity

University on exponential technologies.

Mattia PontacoloneBoard MemberMattia Pontacolone is the founder of Coolshop, a startup focused on cloud application

development, and MintMobile, a startup focused on popularizing mobile applications for

small business. He started his career as a technical journalist for IDG PCWorld magazine

and multiple websites. He had an e-commerce startup, IT and process consulting

experience. Mattia holds a BSc in Information Engineering and a MSc in Management

Engineering.

Alessandro RapaliBoard MemberAlessandro Rapali is Marketing Manager at Ferrero Group currently responsible of

Beverage, Chilled Food and New Products markets development. From 2007 to 2010 he

was in charge of Kinder Eggs with Surprise Business worldwide focusing his efforts in

international management and new emerging countries start-up, roll-out and development

(marketing, sales and production).

Prior to Ferrero he was Senior Brand Manager at Henkel Italy and in charge of Innovation

ADW project development at Henkel KGaA Dusseldorf headquarter (2001-2007).

Fabio PasqualeBoard MemberFabio is a vice president within the RBS Corporate Advisory team, focussing on advisory

and financing services for industrials and consumer companies. Fabio started his banking

career within ABN AMRO’s graduate programme in August 2006. He advised a number of

transactions within the automotive and engineering industries and held various positions

within Energy and Resources sector team. Fabio graduated from the Politecnico di Torino as

an Automotive Engineer, and holds a Master in European Business from ESCP Europe.

Simone CimminelliBoard Member

Simone Cimminelli is CEO and shareholder of SIS srl, an Italian asset management company

focused on real estate and alternative investment assets. He started his career in the

Finance Dept. of Ergom, his family Company. He also gained experience in auditing with

Deloitte and investment banking, through his work in the M&A division at Mediobanca. He

was previously a Board Member of Torino Calcio S.p.A.. Simone holds a BSc in BA, a MSc

(UK) and a Diplôme Grande Ecole (FR) in Management, and a Master's in Entrepreneurship.

About usIsabella Stanca

Isabella Stanca is consultant at Booz & Company. She worked in assignments in Italy and

abroad (USA, Europe and Middle East) focusing on strategy development, due diligence,

business plan, organization and process analysis, in the Telecommunication & Media,

Pharma and Aerospace sectors. Isabella has matured also other brief professional

experiences in Private Equity and ecommerce sectors. Isabella holds a BA in Business

Administration from Bocconi University and earned an MBA from Columbia Business School,

where she graduated in 2009.

Board MemberManagement team

Analysts coordinationSergio ScalaSenior Analyst

Sergio is responsible for the start-

up development process. He

served as finance analyst of the

Techint Group, being involved in

several international corporate

projects. He started his career at

KPMG, working for the Banking &

Finance practice. Sergio

graduated magna cum laude in

Law and Business Administration

at Bocconi University. In 2010, he

was an exchange student at

Universidad Carlos III in Madrid.

Currently he is chartered

accountant trainee and advisor

for the start-up Shoozy

Giovanni TestaSenior Analyst

Giovanni is responsible for

partners involvement. Giovanni

completed his MsC in

Jurisprudence at Università di

Torino with a final dissertation in

Philosophy of Law on the topic of

Artificial Intelligence and its

recognition by legal systems.

Giovanni is an avid consumer of

science fiction in any form (paper

or bits) and holds a II degree

black belt in Aikido.

Mattia is responsible for corporate

development activities. He gained

experience in strartegic investments

within Barilla Group being involved

in capital expenditures planning &

control. He also worked on

transactions and restructuring

projects finalized to M&A activities.

Earlier in his career he worked in

BPV Finance Intl. merchant bank in

Dublin. He holds a Double Degree

in Industrial Production &

Technological Innovation at

Politecnico di Torino & in Business at

Athlone Institute of Technology,

Ireland, and a Master in Technology

& International Business.

Mattia RossiSenior Analyst

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Sergio Rossetto

Preside IV Facoltà

Alberto Forchielli

CEO

Rodolfo De Dominicis

Commissario

Luciano Carbone

CCOElio Catania

Board Member

Gilberto Ceresa

CIO

Carlo Alberto Carnevale Maffè

ProfessorAnna Gatti

Director

Advertising & New Monetization

Raffaele Tiscar

Former DG

Adriano Teso

CEO

Fernando Napolitano

CEO

Franco Varetto

Finance Professor

Nicola Greco

CEO

Paolo Bassi

Former Chairman

Advisory Board

About us

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Shareholder patterns comparedMain Shareholder Models for Incubators

strongerweaker

stro

nger

wea

ker

Shareholders’

commitment

Netw

ork

wid

th

At iStarter 57 committed shareholders offer

their wide international network of

contacts and expertise to startuppers,

companies and investors.

Privately owned. Each Shareholder owns between 3 and 5%

of shares. They are for profit organizations. As in the privately

held company, revenue stream is based on success fees and

capital gain on start-up equity. Thanks to the vast shareholder

base it’s possible to provide a wider network of expertise.

“Public” Unlisted Company

c

a

b

c

Privately owned with a limited shareholder base or a single

shareholder, often a successful entrepreneur or business angel.

They are for profit organizations. Their revenue stream is

based on success fees from liquidity events and capital gain

on equity shares of successfully incubated companies. Success

of the model is strongly correlated with majority shareholder

achievements.

Privately held Companies

b

Often owned by universities, they are non-profit organisations

with social missions, including the creation of new businesses.

They can exploit the academic network as a source of

innovation, theoretical support and validation.

State-owned Companies

a

The sole “public” unlisted company incubator and accelerator in Italy

Competitive

Advantage

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Mentoring: Provide a solid

method and precious advice to

bridge the gap between a

vision and success

Network development: Share

continued relations with

research centers, universities,

public and private institutions

Introduction to investors: Pitch

to professional early stage

investors

Value for Startuppers

Call for ideas: Value for investors, companies and startuppers

Dedicated call for ideas: You set the rules. Decide

topic of call for ideas, selection process. Mentoring

process, awards and investments

iStarter Partner: Be part of the Startups world.

Define your marketing strategy, get all the visibility

you need.

Value for Companies

Value for InvestorsBusiness idea scouting and

selection: Deal flow

origination through a thorough

screening process

Support startup development:

Acceleration programs are

recognized by investors for

their educational value to

startuppers

Startup – Investor matching:

Introduction of startups with the

best fit considering the specific

investment focus of each

investor

Competitive

Advantage

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Vertical Support

Strategy and Action Plan

Validate and develop the technology (IP)

Build/refine prototype/product

Team support & development

Networking

Evangelization

iStarter Partners

Horizontal SupportManagement Team

Business Plan

Demo Day preparation

Pitch

Data Gathering, Challenge and Business Model

1

2

3

4

Transversal SupportAdvisory Board

International contacts

Business introduction

Bridge with regulators

Specific industry expertise

3D Model: 3 teams working together to help startups development

Competitive

Advantage

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• Call for ideas

• Ideas collection

and selection

• Ideas validation and

business model

evaluation

• Assessment of potential

• Start-up school

• Idea mock-up support

• Business plan

preparation

• Sale of ideas to investors

• Combination of founders to

create new oportunities

• Outplacement of founders,

with an head-hunting

model (partnership)

Outplacement

Main activities performed in each incubation round

Idea

development

Acquisition of

an equity

option

Selection

Ideas collection

• Aquisition of an equity

option (5-10%)

Based on a purely success fee model

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3

4

5

Competitive

Advantage

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Corporate Venture Capital activities

Startup and new business modelsscouting

Identification of highest potentialstartups through qualitative and quantitative analysis

Matching of growth/corporate strategy of target big corporations

Deal thesis and creation of opportunities for big corporations

Diligence and valuations finalizedto M&A activities, Open Innovationand External R&D

OPEN INNOVATION ACTIVITIES CASE HISTORY

Delivered results

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MAKER – SOCIAL PHOTOS

ADVANCED NEGOTIATION

MAKER – BIOART

BRIDGE TO INVESTORS

HEALTHCARE – DNA

BRIDGE TO INVESTORS

ADULT COUPONING

BRIDGE TO INVESTORS

E-COMMERCE – ART&PAPER

BRIDGE TO INVESTORS

MAKER – FOOD SOLUTION

INCUBATION IN PROGRESS

SOFTWARE – AUGMENTED REALITY

INCUBATION IN PROGRESS

E-COMMERCE – FASHION RENTING

INCUBATION IN PROGRESS

SOCIAL – PLANNING

INCUBATION IN PROGRESS

E-COMMERCE – FOOD&BEV.

FINANCED

SOCIAL NET - SPORTS

ADVANCED NEGOTIATION

AEROSPACE – DRONES

INCUBATION SUSPENDED

iStarter Startups Portfolio

Delivered results

Save an Idea Make a Startup

info@istarter.it