IST Innsbruck, University of Innsbruck Martin Schnitzer Department of Sport Science University of...
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IST Innsbruck, University of Innsbruck Martin Schnitzer Department of Sport Science University of Innsbruck The Impact of the German National’s football Training Camp in South Tyrol The Impact of the German National’s football Training Camp in South Tyrol Wednesday, December 18 th 2013 IST Innsbruck
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Transcript of IST Innsbruck, University of Innsbruck Martin Schnitzer Department of Sport Science University of...
IST Innsbruck, University of Innsbruck
Martin SchnitzerDepartment of Sport Science University of Innsbruck
The Impact of the German National’s football Training Camp in South Tyrol
The Impact of the German National’s football Training Camp in South Tyrol
Wednesday, December 18th 2013
IST Innsbruck
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The Impact of the German National’s football Training Camp in South Tyrol
Starting point
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The Impact of the German National’s football Training Camp in South Tyrol
Systematic of development of sport event impact tool
criteria for measuring
events
YES NO
hosting an sports event?
R.I.O.L.
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The Impact of the German National’s football Training Camp in South Tyrol
Criteria catalogue with 55 items in seven groups
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The Impact of the German National’s football Training Camp in South Tyrol
Testing the impact toolLow importance on ecology & environment
professionals
Politicians Tyrol
Politicians Innsbruck
Results: importance
High importance sport
High importance sport & economy
High importance environment, economy & sport
first seven items
‘media’ & ‘tourism’
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The Impact of the German National’s football Training Camp in South Tyrol
Results: performanceHigh performance on ‘media’ & ‘social’ items
Rather poor performance on ‘sport items’
Poor performance on ‘ecology’ items
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The Impact of the German National’s football Training Camp in South Tyrol
Importance - Performance Matrix
Quadrant II
FOCUS ON IT "konzentriere dich auf diese"
"hohe Wichtigkeit, niedere Leistung"
Quadrant I
KEEP ON "mach weiter so"
"hohe Wichtigkeit, hohe Leistung"
Quadrant IV
NO ISSUE "keine Priorität"
"niedere Wichtigkeit, niedere Leistung"
Quadrant III
THINK ABOUT IT "überlege dir Ressourceneinsatz"
"niedere Wichtigkeit, hohe Leistung"
Performance (Leistung)
Imp
ort
ance
(W
ich
tig
keit
)Im
po
rta
nce
Performance
Ad
ap
ted
fro
m M
art
illa
/ J
am
es
(19
77
), V
avr
a (
19
97)
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The Impact of the German National’s football Training Camp in South Tyrol
Symbols / Icons
Peo
ple &
Even
t
Volunteering
sustainable actions
Education
Tourism
Security
Media
constructionsresources
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The Impact of the German National’s football Training Camp in South Tyrol
Evaluation Training Camp 2010 (Media Impact)
http://www.gemnova.net/613/uploads/wifo_dfb-trainingslager_dt.pdf
Social Media Evaluation?
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The Impact of the German National’s football Training Camp in South Tyrol
Conclusions
the impact tool in on a good way, but nevertheless it is necessary to test in again and to have more attention towards the different events specifities
an assessment toolkit can give an important support for potential hosts in order to understand what hosting an event means
sports events are often seen as ‘swiss army knife’ from politicians poin of view, maybe other stakeholder give clearer directions
be aware of circumstances of the region (place) and the timeframe
there is a need of being more structured and doing more data collection when bidding and hosting events in the Tyrol in order to assess better the (potential) impacts
events do only make sense, if they fit into a long-term strategy of the region
