Issues in Web Marketing - acc.com · Data “Sales” •“selling, renting, releasing,...
Transcript of Issues in Web Marketing - acc.com · Data “Sales” •“selling, renting, releasing,...
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Issues in Web MarketingPrivacy and IP
Christopher Stanton & Eric Chad
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GDPRThe EU Gets Serious about Consumer Privacy
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GDPR
• General Data Protection Regulation
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So What?
≠
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So What?
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How do we fix it?
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Okay, so I need to comply…
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What are they gonna do about it?
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What are they gonna do about it?
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California Consumer Privacy ActGDPR of California?
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Origin Story:
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Yeah but…
≠
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Okay, so I need to comply…
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Data “Sales”
• “selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumers personal information to another business or a third party for monetary or other valuable consideration.”
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Colorado’s Consumer Privacy Act
You Are Here
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PII: What is It
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PII: Entities Covered
Maintains
Owns
License
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Obligations - Everyone
Reasonable Procedures
Appropriate
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Obligations Licensors
Licensees are Your Responsibility
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Obligations - Maintainers
Destroy when
finished
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Breach
Provide Notice
Investigate
PII + Something =
Personal Information
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Branding: Privacy Impact
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Avoid the Creep – Patents, Technology, and PR
“Hey, Alexa, What Can You Hear? And What Will You Do With It?” - New York Times
“HUD is reviewing Twitter’s and Google’s ad practices as part of housing
discrimination probe.” – The Washington Post
“Creepy Google Patents Reveal the Extent of Control Tech Companies Seek.” – Fox
News
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Copywrongs
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Brands
• Clear Communication
• Transparent
• No more than you need