issue3en1006

Recycler Publishing & Events (Zhuhai) Ltd

Global Remanufacturing Industry General Assembly, organized by Recycler Publishing & Events (Zhuhai) Ltd., will be held on 25 September 2010, one day before the RemaxAsia Expo 2010 trade show. The aim of the conference is to enhance the understanding of the development of different countries’ printer consumables industry, share the experience of promoting the eco-friendly remanufactured products and the remanufacturing philosophy to the public, therefore to promote the healthy and steady development of the world’s remanufactured printer consumables industry.

This unprecedented event is a chance to unite the industry at a global level. Trade associations, media for the industry and companies from the industry are invited.

www.recyclingtimes.com.cn | June 2010 1

Recycling Times MagazineRecycling Times

Publisher & Managing DirectorTony Lee

[email protected]

DirectorSabrina Lo

[email protected]

EditorialEditors

Jessica [email protected]

Sophia [email protected]

TranslatorCherry Xu

[email protected]

DesignerAdam Lin

[email protected]

Web DesignerGonn Zeng

[email protected]

SalesSales Manager

Anna [email protected]

Account ManagerKevin Zhu

[email protected]

Sales ExecutivesJoy He

[email protected] He

[email protected] Guo

[email protected]

Operation and MarketingOperation Manager

Charles [email protected]

William [email protected]

Marketing ManagerMorrow Miao

[email protected]

AccountingFeng Li

[email protected]

Published byRecycler Publishing & Events (Zhuhai) Ltd.

Address5F Pacific Insurance Building, Jiuzhou Ave, Zhuhai, China

ISSN 1991-9859 Tel：+86 (0)756 3220716 Fax：+86 (0)756 3220717

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All rights reserved. © 2010 by Recycler Publishing & Events (Zhuhai) Ltd. The contents are not be to copied or republished without official written consent. The editorial content does not represent official positions of Recycler Publishing & Events (Zhuhai) Ltd.

RecyclingTimesRecyclingTimes

The magazine by the industry, for the industry.

S i n c e S i l v e r b r o o k R e s e a r c h u n v e i l e d its dazzling Memjet

printing technology in 2007, the consumers and suppliers have been waiting. But in May 2010, the long wait was over with the launch of the first Memjet printer at Ipex in the United Kingdom.

But wait! The premier launch of the new technology were label and postal printers, targeting the on-demand labels, and mailing and addressing markets. The A4/Letter size printer is still to come, even though Memjet said the launch of its first home and office printer was going to be in 2009. Silverbrook Research Pty, an Australian company, holds more than 2,500 patents. They have licensed their technology exclusively to the US-based company Memjet which has four divisions: Memjet Home and Office, Memjet Labels, Memjet Photo Retail, and Memjet Wide Format. But these divisions do not actually manufacture the printers. They rely on electronics manufacturers, ink and paper developers, manufacturers or companies which distribute and sell OEM and non-OEM printer supplies to partner with them.

The aftermarket printer supplies industry has developed this market, hasn’t it? Is there anyone from our industry willing to become a part of this revolutionary technology?

Government procurement is another important potential market opportunity for cartridge manufacturers. According to official figures, the Chinese government printer supplies market is worth 30 billion RMB (about US$4.4 billion). The central state-owned companies alone consume about 10 billion RMB (about US$1.45 billion) worth of printer supplies every year. On the strength of it, our editor covers the story on Chinese government printer supplies procurement. Are remanufactured cartridges listed in the purchase list of your local government? Write to us and tell us about it.

Following the successful CIFEX conference in Handan, the industry’s focus turns again to RemaxAsia Expo. As we go to press only 4.8% of the floor space is available for exhibitors. If you want to be part of this important event in the industry, don’t miss this final opportunity.

Tony LeePublisher & Managing Director

editorialeditorialeditorialwww.recyclingtimes.com.cn

Recycling Times Magazine

June 2010 | www.recyclingtimes.com.cn2

Recycling Times Magazine

contentscontentswww.recyclingtimes.com.cn

Industry UpdatesArmor acquires Wecare4

Is Memjet for real?

Nand ipl commenced commercial production

HIOT authorized with patent inkjet dyes

Media Sciences third quarter loss widens

HP adds Taiwan company to patent lawsuit over inkjet cartridges

HIOT passed ISO9001: 2008 quality management system certification

Sinobase receives STMC certification

4

5

6

7

Product ReleaseSinotron introduces DEMONTEC’s latest product ranges in the OPC drums

Trend Vision introduces reactive dye ink for digital textile printing

Apex launches replacement chip for HP CE278/285 cartridges

New from Future Graphics

Well Da launches second generation chips for Canon MX876/870

Fuxinhua adds HP CE250A-253A toner cartridges

910

11

OEM newsSamsung India to aggressively grow laser printer business

Canon expects printer sales to rise 50% this year

Konica Minolta previews bizhub 423 series of monochrome MFPs

Canon cuts big printer deal with CSG

HP launches OfficeJet4500 All-in-One printers in India

Epson unveils $100 wireless multifunction for home users

12

13

FeaturesGet the Max. Avoid the Mix. ——RemaxAsia Expo 2010

CIFEX 2010: a complete success

2228

FeaturesApproaching Chinese government procurement14

ProfilesExploring the way of innovation ——Interviewing Zhuhai Gree Magneto-Electric Co36

ShowcaseHow to stand out at a trade show32

Legal IssuesProtection and publicity of a brand39Tech ZoneRemanufacturing the HP LaserJet P3015 toner cartridges42

Market DataColor inkjet printer (Part 3)46

Company profile of Zhuhai Gree Magneto-Electric Co

As a subsidy of a well-known enterprise - Gree Group, MMC slipped through the waves in the business world with its dual advantages of being a part of a state-owned enterprise and the famous brand name Gree. It has weathered a lot and changed with the variations of economic situations.

Amor acquires Wecare4The Armor Group has signed an agreement for the acquisition of Wecare4, a European leader in the collection, manufacture and sales of remanufactured inkjet cartridges.This very significant investment will position Armor as one of the leading European manufacturers for new generation inkjet cartridges.

Get the Max. Avoid the Mix. ——RemaxAsia Expo 2010

Reservation levels for RemaxAsia Expo 2010 surpass previous RemaxAsia shows in terms of scale, exhibition area and number of exhibitors. Only 4.8% of the floor space is available for exhibitors as we go to press. Join us in this important event!

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Bulk Ink

Ink Cartridge

Photo Paper

Toner Cartridge

2010ZHUHAICHINA26-28 SeptemberBooth: C110

REACH

News:

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Industry updatesRecycling Times Magazine


T he Ar mor Group has s igned an

agreement for the acquisition of

Wecare4 , a European leader in

the collection, manufacture and sales of

remanufactured inkjet cartridges.

Following the announcement on February

4th of a strong recovery in results for its new

generation compatible laser and inkjet cartridge

business, Armor continued its process of growth

and innovation dynamic and confirmed its

commitment to transforming its Armor Office

Printing activity into a pillar of the Group’s

profitability. This very significant investment will

position Armor as one of the leading European

manufacturers for new generation inkjet

cartridges. Wecare4 headquarters is near Breda

in the Netherlands. Its manufacturing unit is

located in Moravský Písek in the Czech Republic.

The company was created in 1993 and employs

almost 200 staff. Its activity as a remanufactured

inkjet cartridge producer complements Armor’s

own. Armor belives this acquisition will see it

become the European leader in the three main

product ranges for new generation cartridges

(laser, new build inkjet and remanufactured

inkjet). Wecare’s strong brand presence in

Northern Europe opens up new opportunities

for Armor, notably in the Netherlands where

Wecare4 products will continue to be promoted

under the Wecare brand.

"Wecare4’s acquisition strengthens Armor’s

commitment in sustainable development.

We have become one of the very rare players

possessing mastery of the industrial process

for all three key ranges of the new generation

consumables market: laser, new-built inkjet and

remanufactured inkjet. Armor will thus offer its

customers a complete in-house manufactured

range, ensuring both a high quality process and

total product traceability”, explains Hubert de

Boisredon, Armor Group CEO. For Frank van

Meenen, current CEO at Wecare4, “Merging the

Wecare4 and Armor Office Printing businesses

will create the only complete platform in Europe

to provide the whole range of new generation

printing consumables to customers from one

single source.”

This new activity will be managed by Pierre-

Yves Léger, Managing Director for Armor’s

Office Printing activity, who will be able to rely

on Frank van Meenen's expert support.

Sustainable development is at the heart of

Armor's overall strategy, and is built into the

very nature of the Wecare4 activity which

consists of recycling empty cartridges into brand

new remanufactured cartridges. In addition,

the teams and management at both companies

share the values of humanism, innovation,

commitment and customer service – which

include meticulous quality control. All jobs

linked with this acquisition, both at Wecare4

and Armor, will be kept. Taking into account the

growth synergies resulting from the Wecare4

acquisition, Armor Group forecasts a turnover

of 170 million in 2010, 70 million of which will

be generated by the Office Printing side of the

business.

Armor acquires Wecare4

W e h a v e b e e n a s ke d t h i s

question many times in the

three years since Memjet

founder Kia Silverbrook announced the

technology and plans to introduce a product

before the end of 2007. Demonstration units

made it seem at the time that a product was

indeed imminent, but promises of products in

2007, 2008 and 2009 have not been met. Some

have even suggested that the announcement

was a hoax.

All that may be about to change. At IPEX

(Birmingham, UK), Impression Technology

Europe has introduced the RAPID X1 label

printer with Memjet technology. The Rapid

X1 is a roll to roll printer with an 8 ½” wide

5 color print head and a maximum print

resolution of 1600 x 1600 dpi. Maximum print

speed is 12 inches per second at 1600 x 800

dpi. The RAPID X1 is manufactured by Rapid

Machinery Company of Chatswood, Australia.

Impress ion Techno logy Europe i s a

distributor of products manufactured by

Impression Technology Pty Ltd of Sidney,

Australia. These branded products are textile

and garment inkjet printers.

Silverbrook Research, the parent of Memjet,

is also located in Australia.

Rumor has it that Memjet-based large format

devices may be coming this year as well.

It appears that the Memjet strategy has

changed from licensing the technology to

supplying key components, such as printheads,

drive electronics, and ink. The company may

also supply print engines for the home and

office sector.

That Memjet is serious was shown late last

year with their hiring of Len Lauer, former

COO of Qualcomm; a position he left to join

Memjet. He had been rumored to be joining

communications giant Verizon as its CEO, an

indication that he has major management talent.

Is Memjet for real?



N avran Advanced NanoProduct

Development International Pvt

Ltd. (NAND Ipl.), the first Indian

company dedicated to commercia l iz ing

nanotechnology based products, commenced

its commercial production of chemical toner on

22nd April 2010 on the occasion of World Earth

Day.

Nandipl have built a commercial plant in India,

at village Dhamandri, Distt. Una, Himachal

Pradesh, for manufacturing chemical toner, and

commercial production has successfully started.

NAND ipl’s state of art plant is the first plant of

its kind in Asia to manufacture chemical toner.

Besides the Indian market, the product will also

be marketed to the USA, Europe, China, Brazil

and other South East Asian countries.

On this occasion Mr. Kumar Binit the Co-

founder & Executive Director of the company

said “we have been eagerly waiting for this day

and finally it has come. We have already received

lot of enquiries for samples from across the

globe. We are now ready to ship samples of our

first three Bestone Chemical Colour Toners

Premium range. The present plant capacity is

400 metric tones per annum which can be easily

expanded to 1000 tones p.a. It also gives me

great pleasure to say that this chemical plant is

completely environmentally friendly which is

rarely seen in India.”

Nand ipl is already an ISO 9001:2008 and

ISO 14000:2004 Certified Company by Moody

International/UKAS.

NAND ipl’s Bestone Chemical Colour Toners

are now ready for dispatch for the following

popular HP Colour Laser Printer families:

HP CP 1215

HP CP 2025

HP CP 3600 / 3800

To meet customers’ needs, NAND Ipl. has

developed a Premium Bestone product set

that is designed for laser toner cartridges

remanufactured using only good quality,

once-used OEM parts from OEM virgin empty

cartridges.

NAND Ipl. said, in the next month or so they

should also be able to send out samples for

Bestone Chemical Colour Toners Standard

version for the same family of printers . This

Standard toner range will need a new OPC

and wiper blade every time and will work with

the commonly available OPC drums and good

quality wiper blades.

Addi t iona l l y the company has a lmost

completed development of color chemical

toners for other popular families of HP color

laser printers, namely HP 2600, HP 5500, HP

4600 and HP 4730. All Bestone Chemical Colour

Toners products have been designed to give

similar performance to the OEM Chemical

Toners and will be available in both the Premium

and Standard versions very soon.

NAND Ipl. commenced commercial production

H ubei High Output Technology

Co., Ltd. (HIOT) announced that

a patent was granted by the State

Intellectual Property Office of China for “a

high molecular weight dye, its preparation

& purification method and ink based on this

dye” ( patent number: ZL200710051304.0,

publication number: CN101007909).

This confirmed that HIOT has filled the

void for technology in this field in China and

HIOT’s inkjet dye production technology has

reached new heights.

According to HIOT, the achievement is

the result of four years of hard work. The

highlight of the technology is combining dye

modification technology with membrane

separation technology. The output is a high-

purity, high quality special dye for printers.

The products made with this technology enjoy

reliable performance and the technical indexes

of the products will hit international advanced

level.

Recycling Times also learnt that HIOT

will expand its investment on R&D, striving

to be the largest special inkjet dye and

pigment company of China in the next few

years.

For more information, please go to www.

hiot.net.cn or contact the marketing team at

+86 027 87537730.

HIOT authorized with patent inkjet dyes



M edia Sciences International, Inc.

(Media Sciences), the leading

independent manufacturer

of color toner cartridges and solid inks for

use in color business printers, announced its

quarterly financial results for the three and

nine months ended March 31, 2010.

Financial results for the quarter ended March

31, 2010 include:

• Net revenues of $5,175,000, representing

a $9,000 or 0.2% decrease year-over-year and a

$411,000 or 7% decrease over the previous quarter.

• Gross margin at 36.3% of net revenues,

versus 40.6% for the same period last year.

• Net loss of $2,703,000 ($0.22 per share),

versus a net loss of $1,496,000 ($0.13 per share)

in the same quarter a year ago.

For the three and nine months ended March 31,

2010, Media Sciences lost $2,703,000 ($0.22 per

share basic and diluted) and $3,013,000 ($0.25

per share basic and diluted). This compares with

a net loss of $1,496,000 ($0.13 per share basic and

diluted) and $1,535,000 ($0.13 per share basic

and diluted), respectively, for the three and nine

months ended March 31, 2009.

For the three months ended March 31, 2010,

as compared to the same period last year,

net revenues declined by $9,000 or 0.2% to

$5,175,000 from $5,184,000. Year-over-year for

the three months, sales of color toner cartridges

increased by about 11% and solid ink product

sales decreased by about 10%. Net revenues

increased by $175,000 or 1% to $16,268,000

from $16,093,000. This increase in net revenues

was primarily driven by the revenue impact

of greater year-over-year sales of toner-based

products and continued

rapid growth of European

sales, partially offset by

attr i t ion in sales to a

price sensitive and less quality oriented imaging

channel.

Year-over-year for the nine months, sales of

color toner cartridges increased by about 11% and

solid ink product sales decreased by about 8%.

Levin continued, "During the quarter, significant

effort and resources were applied to the recently

announced transformative acquisition of Master

Ink. During the conference call we will review the

many significant strategic benefits the acquisition

is expected to provide us, as well as the improved

scalability, operating leverage and margin

improvement we anticipate. Upon closing,

we expect to quickly enjoy the benefits of the

combination, including a reduction in the cost of

our existing toner based product line."

Media Sciences third quarter loss widens

H P announced recently that it has re-filed its Federal District court

litigation pertaining to the sale of patent-infringing cartridges as

well as the sale of products incorporating stolen components.

The re-filing of the complaint identifies an additional defendant, Asia

Pacific Microsystems Inc. (APM) of Taiwan, an affiliated company of

Taiwan-based UMC Group. The re-filed case also adds Hewlett-Packard

Development Company, a subsidiary of HP, as a plaintiff in the case. HP

is also making the same changes to the case before the U.S. International

Trade Commission.

The original case was Hewlett Packard v MicroJet Technology, No. C

10-00965 EMC, US District Court, Northern District of California (San

Francisco). The Federal District court and ITC complaints also name the

following as defendants: Mipo Technology Limited of Hong Kong, Mipo

Science & Technology Co. Ltd. of China, Mextec Group Inc. D/B/A Mipo

America Ltd. of Florida, Sinotime Technologies Inc. D/B/A All Colors of

Florida, and Ptc Holdings Limited of Hong Kong. HP will soon be taking

similar steps to introduce APM as a defendant in parallel litigation on the

patent claims before the ITC.

HP adds Taiwanese company to patent lawsuit over inkjet cartridges



H ubei High Output Technology Co.,

Ltd. (HIOT) announces they passed

through ISO9001: 2008 quality

management system certification.

On March 16, 2010, experts from Beijing

Xingyuan Cert i f icat ion Center reviewed

HIOT according to the standard of ISO9001:

2008. After that, HIOT was certified that the

quality management and control fulfil led

the requirement of ISO9001: 2008 quality

management system. The quality management

system of HIOT has objective on every level

of its operations and the existing quality

management system also fits the description of

GB/T19001-2008—ISO9001:2008.

HIOT have several products that obtains the

ISO9001: 2008 quality management standard,

including inkjet color paste, liquid dye, design

and production of a complete set of membrane

equipment.

“The audit squad str ict ly reviewed the

management team, the quality management

process and on-field productions. They also

provide us with great suggestions about how to

improve the efficiency of management”, said a

quality control manager of HIOT.

According to HIOT, the ISO accreditation

is demonstrat ing the abi l i ty to provide

consistently a product that meets customers’

expectations is just one of the reasons they

believe gaining ISO accreditation is vital in

assuring the commitment of HIOT. HIOT

believes that this certification marks more

reliable and consistent quality management of

the company. They also show the intention to

provide better service, quality products with

accessible price and technology solutions for

the industry base on the existing, art-of-the

state production equipment and dynamic R&D

team.

HIOT passed ISO9001: 2008 quality management system certification

Time What

Aug. 17, 2009 Introduction of ISO9001: 2008

Nov. 26, 2009 Trial production of ISO9001: 2008

Jan. 15, 2010 Internal audit

Feb. 12, 2010 Output of management review meeting

Mar. 16, 2010 External audit

D ongyue Digital Technology Ltd, a

branch factory of Sinobase Network

Technology Ltd. (Sinobase), received

STMC certification in May 2010 after completing a

rigorous STMC training programme.

In the Shenzhen branch factory employees are

trained by certified trainers and verified to be

compliant with STMC quality test methods.

“As one of a minority in China to be STMC

certified, Sinobase is proud to be involved in

the standardization of product testing methods

in the printer consumables industry. And this

will also help to maintain our quality and service

level”, said Ben Hung, Director of Sinobase.

Sinobase is going to take the every production

process so that it is according to STMC standards.

From the Incomings Quality Check (IQC department),

On line Testing (PQC section), to QC on both semi

and finished products, all the procedures must be

undertaken according to STMC Guidelines.

According to Sinobase, 2010 is a historical landmark

for Sinobase Group. This is the tenth anniversary

for the company. The new plant in Shenzhen will

have the production capacity of 100,000 pieces of

ex-factory cartridges in the second quarter of 2010.

Sinobase Industrial Park is under planning and

selection in order to catch up with the development

of markets and meet customer demand.

About STMCThe Standardized Test Methods Committee was

formed in the US, and its objective is to seek

out approved standardized test methods

and educate remanufacturers to use these

methods to quality test their products.

About SINOBASESinobase Network Technology Ltd. is an

Asia-leading manufacturer of premium

compatible laser toners established in

2000. Sinobase started business as empty

collector and seller, and it has developed

into a comprehensive systematic product

solution provider for rechargers in China.

The current monthly capacity of Sinobase is

a minimum of 50,000 laser toner cartridges.

Sinobase are mainly focusing on niche marketing

products, such as Samsung, Dell, Xerox, Oki

color, Brother, Epson, Lexmark, Konica Minolta

new compatible black toner cartridges and

remanufactured color toner cartridges. Sinobase

also provides private label services.

Sinobase receives STMC certification

Product ReleaseRecycling Times Magazine


There is more to running efficient and

cost-effective printing and imaging

than just buying new machines. A

well-planned, strategic approach to managing

printing and imaging can reduce costs and

increase productivity through the entire lifecycle

of the machines.

Sinotron United Pte Ltd has announced the

availability of DEMONTEC’s newest product

ranges in the OPC drums. The latest editions

of these OPC drums offer customers additional

flexibility coupled with the latest technology and

cost-effective options.

Building on the strengths of previous OPC

drums, the latest OPC drum new ranges have

been completely re-developed to provide imaging

supplies that consistently meet or exceed the

most demanding performance expectations.

The new DEMONTEC OPC drums offer long

service life, high value and high production used

to create an immediate and significant cost-

savings impact and substantial long-term profit

opportunities for customers.

“With the increased interest of customers

in cost-effectiveness and excellent quality,

we believe that these newest DEMONTEC

OPC drums will be an excellent technological

companion in moving forward,” said Chris

Lee, CEO of Sinotron United Pte Ltd. “These

latest additions show our continued dedication

to this segment. By offering our customers

more flexible and cost-effective options in

our product ranges, we are confident that our

momentum in this market will continue to

grow into 2010.”

The new DEMONTEC OPC drums are now

available for models such as Canon, Brother,

Samsung, HP, RICOH, and XEROX.

For more information on DEMONTEC’s newest

product ranges, please visit www.demontec.

com.sg or contact [email protected].

Sinotron introduces DEMONTEC’s latest product ranges in the OPC drums



On May 21, Trend Vision Technology (Zhuhai) Co., Ltd (Trend

Vision) announced the release of a reactive dye ink for

digital textile printing.

The ink can be used for all piezoelectric printers, such as MIMAKI, EPSON,

MUTOH and QualiJet HS digital textile printers.

According to Trend Vision, the ink has high chemical and physical

stability, and leaves printheads free of clogging. It is intended for printing

on the cotton, silk, wool, etc. with piezoelectric printers. However,

before printing, all the fabrics need pretreatment.

Lim Kheng Tee, general

manager of Trend Vision,

s a i d , “ T h e i n k o f f e r s

perfect color saturation

and deionization. The wide

color gamut and good

compatibility of colors

can represent customers’

perfect performance. It also enjoys high light fastness, stands up to

rubbing and washing and it includes no forbidden textile dyestuffs!”

Trend Vision also provides pre-treatment padding liquid along with the

reactive ink for Digital Textile Printing.

Several packages, including 100ml, 200ml, 500ml, 1000ml, 5kg, and

20kg quantities are available.

For more information, please go to www.trendvision.com.cn or contact

Trend Vision’s sales team at +86-756-3363652 or 3363653.

Trend Vision introduces reactive dye ink for digital textile printing

Apex Microelectronics Co., Ltd. (Apex) has announced the

launch of a replacement chip for HP CE278/285 cartridges.

According to Apex, HP released several models on April

20, 2010. The HP LaserJet Pro series of printers drew lots of attention

w i th many “ smar t ” func t ions .

Apex believes that, it became the

only manufacturer in the world to

introduce compatible replacement

chips forCE278 and CE285 cartridges,

which it did as early as April 12 2010.

After repeated trials, the chip Apex

introduced has proved to virtually

equal OEM products. Apex has applied ASIC design and this chip is

compatible with Apex’s Unismart system.

The new ASIC chips have full functionality with OEM products so there

will be no problems in terms of compatibility with firmware. ASIC design

ensures the advantages of low driving voltage, low energy consumption,

high reliability, and high communication speed. With these features,

this chip has control over the increasing upgrading of HP printers. The

combination with Apex’s Unismart system means this chip fully realizes a

“universal function” and operation for users is very easy.

“This chip will become the new and hot product after Apex’s

CB435/436 series chips”, said Apex.

For more information, please visit Apex at www.apexmic.com or

contact sales team at +86 0756 3333768.

Apex launches replacement chip for HP CE278/285 cartridges

Future Graphics Imaging, a global leader in

quality aftermarket supplies and components,

has released a Comprehensive System Solution

for the Xerox Phaser 4510 remanufactured

cartridge.

The comprehensive solution, qualified at

FGIC’s development facility, consists of MK

Imaging OPC, MK Imaging toner, chip, wiper

blade and doctor blade.

The Xerox Phaser 4510 is based on the same

engine as the 4500. Some key differences

between the two include increased ppm (45

ppm for the 4510 and 36 ppm for the 4500);

increased yield (19,000 pages on the 4510 and

18,000 pages on the 4500) and a lower CPP

(1.2 cents with the 4510 and 1.4 cents with the

4500).

All products for the Xerox 4510 are in stock

now and ship from convenient locations all

over the globe.

Future Graphics also released two compatible

replacement chips in May.

T h e f i r s t o n e ( F G I C I t e m N u m b e r :

E332ULYCHIP3) is for use in Lexmark E230/

E232, E234/E238/E240, E330/E332, E340/E342,

X203/X204, X340/X342, Dell 1700/1710 and IBM

InfoPrint 1412/1512 Low Yield (2.5K) cartridges.

The second one (FGIC Item Number:

X342UCHIP2) is for use in laser cartridge Dell

310-5401 (X5011), IBM 75P5708, Lexmark

12A8300 , L exmark 24035SA , L exmark

X203A21G and Lexmark X340A21G.

This compatible replacement chip can also

be used in Lexmark E230/E232, E234/E238/

E240, E330/E332, E340/E342, X203/X204,

X340/X342, Dell 1700/1710 and IBM InfoPrint

1412/1512 High Yield (6K) cartridges.

Remanufacturing instructions are available to

download on fgimaging.com.

New from Future Graphics



Shenzhen Fuxinhua Technology Co.,

Ltd has been successfully research

and development the Recycle/new

HPCE250A~253A LaserJet color toner cartridge.

According to Fuxinhua, this cartridge is designed

to meet a wide range of needs. The improved HP

ColorSphere toner achieves even higher gloss for a

dynamic range of bright color.

ColorSphere toner and intelligence built into the

cartridge enable fast, high-quality, consistent results.

Trouble-free printing

can save time, increase

productivity and lower

overall costs of printing.

Take advantage of built-

in cartridge intelligence

that enables time-saving supplies management

features to reduce administrative time and keep

your office printing running smoothly.

For more information about Fuxinhua

, please visit www.makingtoner.com or

send email to [email protected].

You can also call Fuxinhua’s sales team at

+86-0755-81458324/29231728.

We l l D a E l e c - t e c h n o l o g y

(Shenzhen) Co., Ltd. ( Well

Da), a subsidiary company

of United Well Technology Group Limited,

announced the launch of second generation

chips for the Canon MX876/870, providing

more solutions for customers.

Well Da explained that Canon released a

multifunctional printer in China (MX876)

recently and another model (MX870) for

Japan, Europe and American market.

This upgrading of pr inters by Canon

creates technological barriers for compatible

replacement chips that entered into the

market in 2009.

After hard work by the Well Da technological

team, Wel l Da f inal ly broke down this

technological barrier on April 10, 2010.

“We tested the chip on Canon MX876/MX870

many times and the chip definitely works great

with the Canon models. The performance of

the chip is also very reliable”, said Well Da.

For more information, please go to the Well

Da website at www.welldachina.com.

Well Da launches second generation chips for Canon MX876/870

Fuxinhua adds HP CE250A-253A toner cartridges

OEM newsRecycling Times Magazine


C anon India, maker of digital imaging equipment, expects to

sell 50 cent more units of its printing segment in 2010 as

compared to the sales in 2008. The expected increase in sales

will be a result of the company's latest Image Express Campaign.

At an investment of Rs 10 crore (about $2.1 million), the company

plans to push sales in Tier I and II cities through a yearlong mobile

campaign to leverage Canon's brand image.

"We expect our printer sales to go up by 50 percent with the Image

Express Campaign which has kickstarted in Ahmedabad today," Kensaku

Konishi, president and chief executive officer, Canon India said.

Canon India holds plans of investing Rs.55 crores (about $11.6 million)

in the sale and promotion of digital cameras in India. Besides, Canon is

rolling out aggressive marketing plans to touch Rs 450 crore revenue in

camera division out of a total of Rs 1,100 crore (about $231.9 million)in

2010.

The company has also planned to launch 100 new products this year, of

which they have already launched 18 cameras, 18 printers and 20 copier

machines, Konishi said.

Currently, 50 percent of the company’s

revenues are from Tier II and III cities and

the company expects this to go up to 70

percent in five years, Konishi said.

The company is also expanding its

international service networks from seven

to nine, including one in Delhi. According

to Konishi, Canon's total business grew by

40 percent in 2009 from Rs 840 crore last

year to Rs Rs 1100-1200 crore this year.

Canon expects printer sales to rise 50% this year

K onica Minolta Business Solutions

U.S.A ., Inc. (Konica Minolta),

previewed the bizhub 423 series

of monochrome multifunctional Products at

the company’s “The Power of Performance”

Business Conference and Product Expo at the

JW Marriott in L.A. Live. The new systems, which

include the bizhub 423, bizhub 363, bizhub

283 and bizhub 223, offer customers the cost-

efficiency of monochrome MFPs with the added

benefit of color scanning. With more than 1,000

new features than the predecessor series, the

bizhub 423 Series is a great choice for customers

requiring the level of features and functionality

offered by innovative mid-range MFPs.

The specifications are as follows:

bizhub 423: 42 pages per minute (ppm)

bizhub 363: 36 ppm

bizhub 283: 28 ppm

bizhub 223: 22 ppm

All four MFPs allow users to scan documents

to Email, FTP server, SMB or perform TWAIN

scanning from PCs, and boost user productivity

with color and monochrome scanning speeds

of up to 70 originals per minute (300 dpi).

Built upon the strong success of the award-

winning line of bizhub MFPs, the bizhub 423

Series offers standard out-of-the-box security

features such as HDD encryption, and HDD job

overwrite at no additional charge. In order to

protect the environment, these systems offer

power consumption reduction with energy-

saving operation and power-down features.

Konica Minolta previews bizhub 423 series of monochrome MFPs

S amsung India Electronics plans to aggressively grow its laser

printer business by taking on the market leader HP.

As a leader in LCD monitors, the Korean MNC wants to

dominate the printer market with an enhanced product offering, a

sharper focus on B2B business and a strong distribution channel.

On May 19 Samsung unveiled eight new models of monochrome laser,

network and multi-function printers competitively priced at between Rs 5499 to

Rs 12,999. It has also lined up a slew of 33 printers across the three categories.

Ranjit Yadav, director, mobile & IT business, Samsung Electronics said

the launch included ML 1666, the world’s smallest laser printer, with an

affordable price of Rs 5499.

He said printers accounts for an 11 to 12% share of the total IT sales.

While all the printers are currently imported from Samsung’s plants

abroad, it will look at starting to produce them at the Indian.

He said, "This year, we will aggressively grow our printer business,

aiming for a 56 to 58% jump in volumes to garner a market share of 30%.

This will be against the 10 to 11% growth in total volume projected by

IDC which expects it to grow to 9.5 lakh units in 2010".

General Manager, IT solutions business, Uday Bhat said that in printers its

market share went up from 17% in Q4 of 2009 to 24% in Q1 of 2010. "This

year, we will use the new models as a game changer to become a

strong number two player with a share of 30%. Next

year, we will emerge a market leader".

It will focus on major segments like

Governments and SMBs besides offering

outsourcing solutions to top 100

corporate accounts through its vendors

and partners.

Samsung India to aggressively grow laser printer business

OEM newsRecycling Times Magazine


C anon Australia has totted a billion dollar yield after letting its

multi-function printer dealership to Darwin-based integrator

CSG.

ASX-listed CSG has agreed to pay $10 million for licenses to sell the

devices from dealerships in national capitals and for sub-contracting

rights over an existing portfolio of 10,500 multi-function devices.

Canon Australia senior general manager Craig Manson said that the

company's calculations confirmed the billion yield expectations but

declined to reveal the longevity of the contract.

"This is a big move for us," Mr Manson said.

CSG announced that it would raise $40m through an institutional

share placement to fund the deal and its recent acquisitions of Leasing

Solutions Limited and Aaromba Technologies Limited for $20m and $2m

respectively. Its first payment to Canon of $6m will be on July 1.

On May 12, CSG signed a $31 million deal with Canon to take over the

servicing of 10,500 multi-function devices (MFDs).

CSG has also become a Canon MFD dealer in Sydney, Melbourne,

Canberra, Adelaide and Perth in addition to its arrangement with Fuji

Xerox.

Existing Canon MFD customers will receive services from CSG

immediately.

To help fund the $31 million deal with Canon and other activities, the

service provider is aiming to raise $40 million in a fully underwritten

institutional placement.

The company recorded revenue growth of 30 per cent year on year to

$111.9m, EBITDA growth of 10 per cent to $23.9m and NPAT up 11 per

cent to $12.3m.

At the time of the deal, CSG CEO, Denis McKenzie, said in an ASX

statement that the company’s IT Services business had a strengthening

sales pipeline and margins were down during the half due to new

revenue at lower margins.

The Print Services business experienced significant sales of new

equipment and highly profitable churn to color printing, McKenzie said.

Canon cuts big printer deal with CSG

O n May 5, Epson introduced the latest member of its

NX line of multifunction printers, the Stylus NX420.

Targeted at home users and students, the new print/

scan/copy device costs $100 and features 802.11n WiFi, as well as

USB 2.0 connectivity.

The printer uses Epson’s smudge, fade, and water-resistant

DuraBrite Ultra pigment inks in four individual cartridges – one each

for cyan, magenta, yellow and black – claiming print longevity of up

to 118 years. Using ISO speed tests, the company claims print speeds

of up to 6.4 pages per minute in black and 3.3 pages per minute color.

To print photos without a Mac, the NX420 offers a built-in memory

card slot that supports multiple types of SD, xD-Picture Card, and

Memory Stick formats and a 1.5-inch preview LCD. Editing features

include sepia, black and white and red-eye removal.

The Stylus NX420 has a 1200-dpi optical resolution and flatbed

scanner with 24-bit output.

Epson unveils $100 wireless multifunction for home users

Hewlett-Packard (HP) India has introduced its OfficeJet4500

All-in-One printers in India. HP claims that this new series of

printers offers energy-efficient printing devices with a stylish

look that would be very useful for users looking for convenience of a

multifunctional, in a compact device.

The OJ 4500 series is designed to address consumer preferences based

on their consumption of black and white and color printing. According

t o R a j k u m a r R i s h i ,

Director of Inkjet and Web

Solutions, Imaging and

Printing Group, HP India,

this new series of printers

will help the users by

offering increased task

efficiency, and reduced

costs per page.

The two variants of the new all-in-one include the HP Officejet 4500

Desktop and the network-enabled HP Officejet 4500. The HP OfficeJet

portfolio, which is designed to cater to the everyday printing needs of

home users and micro businesses, includes 14 printing solutions, of

which the HP OJ 8500, HP OJ 6500 and the HP OJ 6000 have been best-

sellers across markets, according to HP.

HP launches OfficeJet4500 All-in-One printers in India

FeaturesRecycling Times Magazine


The big picture

The size of government purchasingLet’s first just spend a minute to take a look the big picture

of government procurement of China.

What exactly is the size of government procurement in

China? According to the introduction by Mr. Ding Xuedong,

Minister of the Ministry of Finance People’s Republic of China,

on May 7, China’s Government Procurement System has been

under full implementation and is developing rapidly. In 2002,

the government bought only 100.96 billion Chinese Yuan

(about $ 14.78 billion) worth of goods. Since the Government

Procurement Law came into effect in 2003, the amount of

goods purchased by the government has taken leaps and

bounds. Last year, this figure went beyond 700 billion Chinese

Yuan (about $ 102.5 billion). If we do some calculations, we can

see the scale of government purchasing is growing at an annual

speed of 35.2% on average. However, in stark contrast to the

rapid growth, the percentage of GDP government purchasing

takes up is around 1.8%. We learn that government purchasing

in some developed countries occupies about 10% of the total

annual GDP. So there is plenty of room for China’s government

procurement to grow.

What about the room for printer supplies? According to the

statistics provided by Xinhuanet, the online news service of

Xinhua News Agency in China, the printer supplies that the

Chinese government purchases every year amount to more

than 30 billion Chinese Yuan (about $ 4.4 billion). The central

enterprises alone need about 10 billion Chinese Yuan (about $

1.45 billion) worth of printer supplies every year.

Which governments buy third party printer

supplies?If we are going to talk about government procurement of

Approaching Chinese government procurementAs an old Chinese saying goes, “A good year is determined by its spring”. The spring is also very busy for China’s printer consumables industry. The government starts to buy and the companies in the industry begin to fight for more market share. On March 19, the first Government Procurement Meeting was held in Beijing, hosted by the Government Procurement Newspaper Office. The theme for the Meeting was “Aftermarket printer supplies: the way to government procurement”. How did printer supplies become the hit topic for the beginning of the year on the government procurement agenda? There are millions of reasons for this. In this article, we will draw a picture of the China’s government procurement for the benefit of aftermarket printer supplies makers and remanufacturers.

▲ The first Government Procurement Meeting



third party printer supplies in China, we have to talk about

Zhuhai city. As a pioneer of aftermarket supplies purchasing,

the Zhuhai Municipal Government first opened its doors

for third party printer supplies in 2008. In that year, office

supplies purchasing had a total value of 10 billion Yuan, in

which third party printer supplies accounted for less than 1%.

However, the influence of the revolutionary transformation

in Zhuhai is profound. Zhuhai Municipal Government is not

only the first government to purchase third party printer

supplies but also the first government to propose a “bid

package model”.

In the old days, government procurement bought office

equipment (printers, fax machines and so on) and printer

supplies in the same package called “office equipment”.

They made no distinction between printers and the supplies

a printer used. When they purchased office equipment,

they would ask printers manufacturers to bid. The OEMs

who got the procurement package also supplied the printer

consumables for the equipment. The “Bid package model”

means government separate office equipment from the

supplies they need, thus they can buy printers and other

office equipment from one manufacturer and supplies from

another. In order to make room for the emerging third party

supplies market, the Zhuhai Municipal government took

things to the next level. They further separated OEM printer

supplies from aftermarket printer supplies. When they

purchase printer supplies, they release two standards, one for

OEM printer supplies, one for aftermarket printer supplies.

Any company or product that meets the standards can bid

(public invitation) for government procurement.

After the Zhuhai Municipal Government made this

historic move, many other governments followed suit.

According to Dr. Tom Zhang, secretary general of the

Zhuhai Printing Consumable Industry Association, there

have been more than 10 provinces or provincial level cities

that have purchased third party printer supplies – Tianjin

city, Heilongjiang Province, Zhejiang Province, Shangdong

Province, Jiangsu Province and Gansu Province to name just a

few. The municipal cities include 27 cities, namely Zhuhai city

of Guangdong Province, Qindao city of Shandong Province,

Kaifeng city of Henan Province, Nibo city of Zhejiang

Province, Nanning city of Guangxi Province and so on.

Zhou Shunliang, director of the Government Procurement

Center of Zhuhai Municipal City, said: “In the first half of

2009, the percentage of aftermarket printer supplies was

up to 30% of the total printer supplies procurement for

the Zhuhai Municipal Government. That is almost five

times of that in 2008. We are the ice-breaker of purchasing

aftermarket printer supplies in the public sector.” He is very

proud of what Zhuhai has set for the rest of the country. He

provided Recycling Times several important numbers. There

were 37 suppliers who won the contract to supply Zhuhai

Government Procurement in 2009. The 37 suppliers were

distributing 49 brands of products, of which 16 were OEM

products and 33 were aftermarket products. From here, we

get 67% aftermarket printer supplies and they made up 30%

of the total government procurement for printer supplies in

Zhuhai. According to Mr. Zhou, this is the highest percentage

of aftermarket printer supplies in government procurement

across China.

Wang Zhihui, deputy director of the Government

Procurement Center of Zhuhai Municipal City, said: “We have

run the ‘bid package model’ for more than two years now.

The aftermarket printer supplies and remanufacturers are

very enthusiastic and they’ve benefited a lot from the model

we built up. The percentage of third party printer supplies

has taken up 35% of our total procurement plan for printer

supplies in 2010. ”

In other regions, many centralized procurement organs

of provinces have started to apply the “bid package model”

when procuring printer supplies. Anhui Province added

aftermarket printer supplies to its procurement plan in 2008

and they set a 20% elimination rate for aftermarket products.

That is, they will only eliminate 20% third party suppliers

from the bid process.



Who gets a share of the big market?Good news came on January 22 2010 when Ninestar Image

Co., Ltd was listed in the bidding results of the first Office

Equipment and Pinter Supplies Government Procurement

(Contract Supply) of Shandong Province.

In April, Print-Rite won the bid for Zhuhai Municipal

Government Procurement in 2010. Print-Rite also reaped

many government purchasing bids in other provinces and

cities of China.

Thus far, many third party printer consumables have

been listed on the government procurement plan, such as

Jialianxin Image Products Co., Ltd of Zhuhai, Zhuhai Clear

Technological Co., Ltd., Zhuhai Gree Magneto-Electric Co.,

Ltd. and Foshan Shunde Cobol Industries Co., Ltd.

Why aftermarket printer supplies?There are at least three benefits that can be harnessed by

public organizations consuming aftermarket printer supplies.

Firstly, Chinese governments look to circular economic

development as the strategy goal for a sustainable national

economy. Remanufacturing printer supplies is consistent with

the characteristics of a circulation economy, taking energy

conservation, recycled materials and a green environment

as the blueprint for the industry. Aftermarket printer

consumables are green for the environment. Statistics prove

that making a brand new toner cartridge needs about 3.4

liters (0.75 gallon) of oil. By refilling and recycling cartridges

instead of buying new ones, the oil used is reduced and

people can save up to 50% on the cost of a new cartridge.

Because recycling cartridges is environmentally friendly,

people feel good about supporting sustainable development

for the planet's limited resources. The government will set an

example of protecting the environment.

Secondly, as OEM cartridges are very

expensive, that's a great saving on

financial capital if the government buys

aftermarket printer supplies. According

to our interview with several leading

companies in Zhuhai, we learned that

for the same quality of products, the

aftermarket cartridges are about 50%

to 60% of the price of OEM products.

Government procurement in 2008

was about 10 billion Yuan (about $

1.46 billion). If we apply that saving

percentage of 40-50% to calculate the

total saving for government on printer

supplies in 2008, we get about four

billion to five billion Yuan ($ 590 million to $ 732 million) in

savings.

Thirdly, the government will encourage national brands

to innovate if they buy aftermarket products. Currently, the

aftermarket printer supplies industry has often made do with

simple copy OEM supplies. Yet better support can foster an

innovation culture. Take Print-Rite for example, Print-Rite

owns more than 1,000 patents.

Make it in government procurement

Efforts from the industryThe media in the industry

Because there are doubts about whether the quality of the

aftermarket printer supplies is reliable, the market in China

doesn’t absorb enough products. What is the situation in

public organs? For years they have used OEM supplies. This

is a habit based on the feeling that OEM printer supplies are

not bad and they guarantee quality. “This concept that OEM

printer supplies are better in quality has close relation to the

fact that government users don’t understand aftermarket

printer supplies. What are aftermarket printer supplies? What

is good about aftermarket printer supplies? They don’t even

care”, said Yan Xiaoyan, chief editor of China Government

Procurement Journal. “The most pressing action is to

promote aftermarket supplies. Make sure that the procuring

agencies know the environment friendly printer supplies.

That is very important”, she added.

Although the aftermarket printer supplies industry has

been developing in China for nearly 30 years and establish

a good image, gaining some market share, the government

procuring agencies may not understand aftermarket printer

supplies enough.



Jia Qinlin, director of the Government Procurement Center

of Tianjin Provincial Government, said: “The lack of awareness

about aftermarket printer supplies contributes to blocking

the way to them getting a share of government procurement.

Many procurment agencies have doubts about exactly what the

quality of aftermarket printer supplies is” Even if they would

like to give aftermarket printer supplies a try, they will just take

a wait-and-see attitude before they take actions.

In order to clear the doubts in consumer’s mind, the

media and associations in the industry have done a lot to

promote aftermarket printer supplies. Recycler China has

also been engaging in efforts to publicize the industry in

China. It invites delegates from companies in the industry

for dialogues, forums, seminars and other meetings or

conferences, covering issues on technology, developing the

industry for the common good, government procurement

and many other acute problems facing the industry. In May

2009, Recycler China joined the Government Procurement

seminar together with the China Financial and Economic

News and the China Computer Industry Association (CCIA),

addressing on the issue of aftermarket printer supplies. In

April 2010, Recycler China hosted a round-table meeting

during CIFEX 2010. Proposals for the promotion of the

industry were forged at these productive meetings.

Another association, the Zhuhai Printing Consumable

Industry Association (ZPCIA), is making an extraordinary

contribution to the industry on the path to government

procurement. They have drafted many

influential reports and lobbied to raise the

profile of the industry. In May 2009 ZPCIA

drafted The Declaration in Response to

Government Procurement for a Government

Procurement seminar. The paper shows that

the aftermarket printer supplies industry

embraces gover nment procurement

and wil l do many things to meet the

requirements of government purchasing. In

July 2009, ZPCIA led the drafting of Advice

on Implementation of Promoting Policy

Addressing Self-Innovation and National

Brand, Supporting the Healthy Development

of Printer Consumables Industry Government

Procurement. They also consolidated a

report based on their own data about the

printer consumables industry system and

information on patents in the industry. The

report was submitted to the Department of

Exchequer and the Ministry of Finance for their reference.

Located in Zhuhai, the birthplace of the major printer

consumables companies, ZPCIA spares no effort to promote

government procurement in the industry. At the end of

2009, it assisted Zhuhai’s Municipal Government to work

out a rating scale for printer supplies inviting bids. During

the implementation of the rating scale, ZPCIA also joined

the assessment for companies’ eligibility for government

procurement.

ZPCIA also hosts series of conferences for the development

of the industry. The first Chinese Printer Consumables

Industry Conference on Remanufacturing Technology and

Market Development was held on March 26, 2010. The

attendance doubled the association’s expectations.

The second conference is coming up on June 25, 2010.

The quarterly conference will address issues regarding

government procurement. Based on the exploration of

government procurement in aftermarket printer supplies

and the achievements of the Zhuhai Municipal Government,

the methods, standards, procedures and other requirements

will be introduced at the conference. According to Zhang,

secretary general of the Zhuhai Printing Consumable Industry

Association, “the conference will help raise the percentage

of aftermarket printer supplies in government procurement.

The other cities across China can also learn from Zhuhai’s

practices and speed up government procurement uptake of

aftermarket printer supplies.”



Zhang tells Recycling Times that ZPCIA is now working on

speeding up government procurement of aftermarket printer

supplies. He proposed that aftermarket printer supplies

should occupy a certain percentage in total printer supplies.

And this should be set as a criterion for government financial

budgets. So for example, it should specify that the percentage

of aftermarket printer supplies should reach 30% in the first

two years, 50% in three years and so on. There should be

qualitative standards for public purchasing if the government

really wants to purchase aftermarket printer supplies. Simply

applying the “bid package model” is not enough.

So as to solve the problem of insufficient laws and

regulations, the media in the industry has consolidated the

efforts of the industry to standardize the remanufacturing

process. Zhuhai now has the Environment Control for

Remanufacturing of Laser Toner and Inkjet Cartridges.

Shanghai has the Technical Standard for Remanufacturing

Laser Printer Toner Cartridges and another standard

approved by National Environmental Protection Bureau,

namely Technical Requirements for Environmental Labeling

on Products – Reprocessed Toner Modules.

Although this is far from enough, the media has been

playing its role of promoting the industry. This also helps

prepare the industry for government procurement.

The aftermarket printer supplies makers

As the core of the industry, how do remanufacturers

and makers of aftermarket printer supplies respond to

government procurement?

There is now a comment “To see how world consumables

are doing, look at China. To see China’s consumable

industry, look at Zhuhai.” Zhuhai produces more than

70% of the world’s ribbons, 60% of its aftermarket inkjet

cartridges and 20% of its remanufactured toner cartridges.

However, the industry in Zhuhai cannot combat irregular

competition and insufficient standards. If it is to compete

with OEM printer supplies for a place in government

procurement, the printer consumables industry in China

is in an embarrassing situation. On the one hand, they

embrace government procurement and try to improve the

quality of aftermarket supplies. On the other hand, some

companies neglect the common interests of the industry

and make some substandard products for the market. These

poor quality remanufacturing products are cutting out the

breathing space for quality products. The OEMs also try to

suppress the aftermarket industry. OEM printer supplies

have 50% of the market share. Using their advantages of

brand awareness, technology and patents, OEMs never

hesitate to grab every possible inch in the printer supplies

market.

To be a counterpart of OEM printer supplies, the printer

consumables industry has a lot to do. “The government

procurement market gave us lots of surprises in 2009. I hope

government procurement of aftermarket supplies policy can

be popularized in every corner of China”, said the deputy

general manager of Fan Ling Trading Company Limited of

Zhuhai, Print-Rite’s domestic sales company.

Zhuhai Gree Magneto-Electric Co (MMC) shows confidence

in the ability of its technology to put it on a level playing field

with the OEM. We know that the industry is now faced with

problems such as consumer habits and lack of awareness, or

doubts about aftermarket printer supplies. If we get to the

bottom of the problem, we know quality is the final cause.

Only by offering sound, quality products can the aftermarket

survive in and win the market. The companies in the industry

are working together on self-innovation and R & D, trying to

provide products with excellent performance.

The support from the governmentGovernment, the big buyer, also does lots of work to accept



aftermarket products. Government procurement information

not involving commercial secrets is now published through

media selected by agencies supervising and managing

government procurement. At present, Public Finance

agencies have selected China Financial and Economic News,

China Government Procurement Net and China Government

Procurement Journal to publish government procurement

information of the whole country. The information published

by these media is free of charge.

The government also holds many seminars to promote

the laws and regulations of government procurement

for aftermarket remanufacturers. The seminar named

“Government Procurement: L aws and Regulat ions,

Practice and Case seminar” received a warm welcome

and government procurement agencies of different levels

attached great importance to the seminar. Since June 2005,

the seminar has been held nine times and the number of

trained staff has reached more than 2000. The seminar covers

issues on the knowledge of aftermarket printer supplies.

Companies in the industry are invited to

demonstrate their own products and give

presentations during many sections of the

seminar.

Get to know government

procurement

Laws and regulationsThere are laws and regulations supporting

aftermarket supplies. The Circular Economy

Law became effective on January 1, 2009.

The law has been formulated for the

purpose of promoting the development of

the circular economy, improving resource

uti l izat ion eff iciency, protecting and

improving the environment and realizing

sustainable development. In Article 47, it

stipulates that the state adopts a government

procurement policy that is good for the

development of circular economy. Entities

and individuals purchasing goods with

funds from the public finance should give

preference to energy-saving, water-saving,

material-saving, environmentally-friendly

and recycled products. Aftermarket printer

supplies definitely fit the standard of circular

economy for their environmental-friendly

features.

Government procurement has preferential policy for

environmentally-friendly products. There is now a very

important list of what products can enjoy preferential

procurement called “Government Procurement List on

Environmental Labeling Products”. Many products by Print-

Rite, Zhuhai Seine Technology Co., Ltd. (a subsidiary of

Ninestar Image Co., Ltd.) and Shandong Forever Technology

Co., Ltd. are in the list. Print-Rite has 153 products listed,

taking up 63% of all the remanufacturing cartridges listed.

Real problemsWe have seen some ver y encouraging progress in

government procurement for aftermarket printer supplies.

However, there is still much room for practices to be

improved. Take the “bid package model” for example,

the effect is not ideal. Some heads of Government

Procurement Centers (responsible for conducting centralized

procurement) think that government policies are not

going to help aftermarket printer supplies in government

procurement. Some say the “bid package model” just gave



us the ticket for the industry to get into the government

procurement market, while it didn’t help earn market

recognition for aftermarket products. Only with the common

efforts of both the government procurement agencies and

the industry can the industry be bid winners.

Although aftermarket supplies offer a price advantage, the

“bid package model” doesn’t solve the price issue once and

for all. At the first Government Procurement Meeting hosted

by the Government Procurement Newspaper Office and

China Government Procurement Net, Wei Shizhen, minister

of information, Shangdong Provincial Organs Government

Procurement Center said, “In order to avoid the rise of OEM

printer supplies, we have a second price bidding for those

who entered the contract supply list, hoping the suppliers

would lower the price by competition. We set 40 points for

assessing the aftermarket printer supplies, 35 points for

average price, 5 for discount rate. But it is almost impossible

for the price to come down. One factor is that the categories

of printer supplies are not clear. Therefore, it is extremely

difficult to compare the prices and the products. Another

factor is that users have no exclusive budget plan for printer

supplies. Thus the procurement activities are not under

constraint of government procurement.”

The government procurement of aftermarket printer

supplies is going on very well in Zhuhai, but there are also

problems. Wang Zhihui, deputy director of the Government

Procurement Center of Zhuhai Municipal City, said: “In

Zhuhai, we separate OEM printer supplies and aftermarket

printer supplies. Two kinds of products have different

bidders, we hoping to circumvent the problem of comparing

the two products. However, in real practices, OEM printer

supplies also have differences on quality, price and service.

Difference suppliers differ in many areas. There are generally

three kinds of suppliers: specialized suppliers (distributors

of one brand), general suppliers (sell many products under

many brands), small resellers (sell many products under

many brands on a small scale). Specialized suppliers offer a

better service but the price is relatively high. Small resellers

offer the lowest price, but the service is not satisfying. This

is very hard to pick one for bidding invitation work and the

choice of government procurement.”

Reference

Related laws and regulationsCurrently, the laws and regulations that are relevant to

government procurement are listed as below:

• Government Procurement Law of the People’s

Republic of China

• Regulations on Administration of Bid Invitation

and Bidding for Goods and Services of Government

procurement

• Public Bidding Law

• Regulations on Announcement of Information

Government Procurement

• Law of the People’s Republic of China on Bid

Invitation and Bidding

• Contract Law

• Law against Unfair Competition

• Regulations on Handling of Complaints by

Government Procurement Suppliers

There are also a number of regulations regarding the

financing of government procurement, supervision

of government procurement agents, registration of

suppliers, and so on.

How does the government buy?Article 26 of Government Procurement Law of

the People’s Republic of China reads: government

procurements may be made in any of the following ways:

a. Public call for bids;

b. Invitation-based call for bids;



c. Competitive negotiations;

d. Single-source purchases;

e. Price inquiries;

f. Other ways of procurement as recognized by the

departments of the State Council in charge of the supervision

and administration of procurements.

Public call for bids is the most commonly used method

of government procurement. Public invitation means that

the bid inviter, in the form of an announcement for bidding,

invites unspecified legal persons or other organizations to bid.

Requirements of the products will be listed for the bidding.

The suppliers (bidders) who fulfill the requirements can go

for the bidding. There are five phases, bid invitation, bidding,

opening, evaluation and winning of bids and signing contract.

• Bid invitation

Preparing tender documents for bid invitation and

arranging for bid evaluation. The government procurement

agencies will prepare documents to specific requirements

giving the name and address of the biddee, nature of

the project subject to the biddee, the quantity, technical

specifications of the products and the qualification of bidders.

Opening, evaluation, place and time of announcing winners

for bidding, bid bond amount, implementation methods,

how to acquire the bidding documents, major articles of the

contract and how to sign contract will also be included in the

documents. The content can only specify the requirements

of the products, not brands or manufacturers.

The biddees or government procurement agencies will

announce invitation for bids on designated publications and

websites. If the bid is an Invitation-based call

for bids, invitation letters will be sent out to the

biddees.

• Bidding

The bidders will prepare bid documents

according to the requirements of the biddee.

The document should be sealed and sent to

the specified place of submission prior to

the deadline for submission set in the tender

documents.

• Opening

Opening means to open the bid documents in public,

announce the names of bidders, bid price quotations and

other main contents of bid documents. Records on the

bid opening will be made and placed in files for future

reference.

• Evaluation and winning of bids

The bid assessment committee may deny bids if, after

the assessment, it believes that they fail to satisfy the

requirements set forth in the bid documents. The bid

assessment committee may demand that a bidder make

necessary clarifications or explanations on the contents

with ambiguous denotation of his bid documents, but the

explanations may not exceed the scope of his bid documents

or alter any substantial contents of his bid documents. The

bid assessment committee will assess and compare all bid

documents according to the bid assessment standards and

methods set in the tender documents. The winning bidder

will be identified and get bid-winning notice from the biddee.

The winners should be able to satisfy the maximum

various comprehensive assessment standards set in the

tender documents or be able to satisfy the maximum various

comprehensive assessment standards set in the tender

documents and have the lowest bid price quotation up on

assessment with the exception of the bid price quotation

which is below cost.

• Contract signing

A written contract will be signed according to the bid-

winning notice between the bidders and the biddees.

▲ Basic procedures of public call for bids

Useful websites

China Government Procurement Net www.ccgp.gov.cn

China Procurement and Bidding Net www.chinabidding.com.cn

Green Procurement Net www.cgpn.org

Ministry of Environmental Protection of China www.sepa.gov.cn

Information Net on government procurement www.caigou2003.com



AdvantagesSize of sold exhibition area has reached new heights:

Number of booths exceeding 36 m2 ranks first out of all

printer consumables trade fairs;

Features over 200 leading companies in the overseas

m a r ke t , H o n g K o n g , Ta i w a n a n d M a c a u S p e c i a l

Administration Region, Yangtze River Delta, Pearl River Delta

and other regions chose RemaxAsia Expo 2010 exhibitors

settled paid for their booths;

Sponsors coming in as 2010 begins;

Effective global promotion campaign underway.

All these illustrate the absolute predominance of RemaxAsia

Expo 2010.

1. Sales of booths hit record

high, againThe area of reser ved booths of

RemaxAsia Expo 2010 has gone beyond

that of last year. RemaxAsia Expo 2010

is bound to expand. At the meantime,

more and more companies are making

decisions to join RemaxAsia Expo 2010.

At the time of writing, there are only six

booths above 27 m2 left.

• Booth sales up 23.73%

As of May 14, 2010, only 11.7% of

the exhibition area is left at RemaxAsia

Expo 2010. The reserved area is now

up 23.73% on the total exhibition area

of RemaxAsia Expo 2009. More than

200 leading companies have confirmed booths and settled

payment. The companies include Static Control Components,

Inc., Future Graphics Imaging Corporation, OCP GmbH,

Print-Rite Unicorn Image Products Co., Ltd. of Zhuhai,

Ninestar Image Co., Ltd., Zhuhai Gree Magneto-Electric Co.,

Ltd., Retech Technology International Ltd., Sinobase Network

Technology Company, First Ink (HK) Limited, Taiwan

Urethanecast Industry Co., Ltd., Microjet Technology Co.,

Ltd., 3-Ink Technology Ltd., Zhuhai Top-Print Technology Co.,

Ltd. and De Jian Computer Outside Equipment Co., Ltd.

• More large booths than other exhibitions

Since many companies in the printer supplies industry

deem RemaxAsia Expo 2010 the single most important show

Get the Max. Avoid the Mix.

The summer is coming. Zhuhai in May is full of the fragrance of bauhinia blossom. You can smell the joy in the air. In the last eight months, the preparation for RemaxAsia Expo 2010 has been progressing in a businesslike, orderly, and effective manner and with the support from the industry and exhibitors, the preparation is going on very well.In only three years, RemaxAsia Expo has won recognition from the industry by demonstrating its excellent trade show planning and organization skills, strong promotion and thoughtful, professional service. Reservation levels for RemaxAsia Expo 2010 surpass previous RemaxAsia shows in terms of scale, exhibition area and number of exhibitors. RemaxAsia Expo has been progressing by leaps and bounds leaving no doubt that it are the fastest-growing trade show in the printer consumables industry around the whole world. RemaxAsia Expo 2010, get the Max, avoid the Mix!

——RemaxAsia Expo 2010



in the industry, they invest heavily on the show and expand

their booth area. The number of companies which chose

booths above 36 m2 (inclusive) now comes to 71 companies,

an increase of 33.8% on 2009. RemaxAsia Expo 2010, has

therefore become the printer consumables show that has the

largest number of booths exceeding 36 m2. Now there are

only six booths left of over 27 m2. If you need a booth above

27 m2, you’d better hurry up and call Recycler China now!

• Overseas companies choose RemaxAsia Expo 2010

After the announcement that Static Control would take part

in the show, Future Graphics, another global leader in the

value-added distribution of imaging supplies, also announced

that it will exhibit on RemaxAsia Expo 2010, with a stand

area of 156 m2. They will also sponsor for the luncheon of

the first Global Remanufacturing Industry General Assembly.

Many other companies outside the Chinese mainland such as

Britain’s Diamond Dispersions (42 m2), InkTec Corporation

of Korea (36 m2) and NeoTech Company Ltd. (30 m2) are also

coming to RemaxAsia Expo 2010.

• Nearly 20 companies from Yangtze River Delta joining

Promotion around the city of Shanghai has yielded another

breakthrough. Six leading printer supplies companies,

namely Orink Infotech International Co., Ltd. (52 m2),

Shanghai Zhuotai Printer Consumables Co., Ltd. (42 m2),

Speed Infotech Holdings Limited (36 m2), Shanghai Anpoll

Computer Technology Co., Ltd. (36 m2), AEG Photoconductor

Corp. and Menston Limited (20 m2), will expand their booths,

supporting RemaxAsia Expo 2010. Ten other companies

in Shanghai such as Delightcolor Imagitch Co., Ltd. and

Shanghai Xichuang Powder Equipment Co., Ltd. will also be

exhibitors in RemaxAsia Expo show.

Other companies located in the Yangtze River Delta also

have a big stake in the success of RemaxAsia Expo. Fantac

Graph Design (Nanjing) Co., Ltd. will present at the show

for the very first time, with a booth of 35 m2. Many other

companies around the region have also decided to join

the show in Zhuhai in September. They are Precise OPTO_

Electronics Corp., Hopefind Microelectronics, Baichuan

Printer Technology Co., Ltd., HuZhou Yuhua Stationery Co.,

Ltd., Nanjing GV Co., Ltd., Nanjing Oracleink Technology Co.,

Ltd., Misiland Industrial Nanjing Co., Ltd. and Yusens Digital

Photo Paper Co., Ltd.

• Companies from the Pearl River Delta grab bigger booths

When Union Technology International (MCO) Co Ltd, the

global master distributor of Print-Rite, confirmed a 210 m2

booth, other branch companies also increased their booth

sizes, Fan Ling Trading Company Limited of Zhuhai, the

domestic sales company for Print-Rite, 56 m2; Multi Union

Trading Company Limted, 33 m2; Prime Success Company

Limited, 33 m2. The average increase rate is 56.4% compared

with RemaxAsia Expo 2009. This, again, shows the increasing

importance of RemaxAsia show. Besides, many companies

around the Pearl River Delta have enlarged their booths.

They are Afealty Technologies (Shenzhen) Co., Ltd. (91 m2),

Jialianxin Image Products Co., Ltd. of Zhuhai (84 m2), Kogon

Technologies Limited (78 m2), Jet Rise Technology Limited

(54 m2), Tesen Printout Device Co., Ltd. (49 m2), Sinobase

Network Technology Ltd. (42 m2), Shenzhen InkBank Digital

Consumable Co., Ltd. (42 m2), JetTrueMedia Digital Image

Material Co., Ltd. (36 m2) and Shenzhen Printpro Technology

Co., Ltd. (27 m2).

• Companies in inland cities pick RemaxAsia Expo

Companies in the inland cities of China have also chosen

to include RemaxAsia Expo in their promotion activities

for 2010. Handan PhotoC Technologies Co., Ltd. has 91 m2,

Wuhan Pointrole Information Technology Co., Ltd., 42 m2,

Tianjin Zhonghuan TCOA Electronics Company Limited, 36

m2, Tianjin Zhaoyang NanoTechnology Co., Ltd., 27 m2 and

Beijing Beifang Office Equipment Co., Ltd.

• Taiwanese companies support RemaxAsia Expo

To date, major companies in Taiwan are also strongly

supporting RemaxAsia Expo. They include Microjet Technology

Co., Ltd. (42 m2), Taiwan Urethanecast Industry Co., Ltd., (42



m2), 3-Ink Technology Ltd. (54 m2), Sinonar Corporation (42

m2), Kuroki Industrial Co., Ltd. (42 m2).

2. Sponsorship booking is hotBooth selling and advertising sponsorship are vying with

each other, forming a very good picture. Encouraged by the

fruitful results of sponsorship of the 2009 RemaxAsia show,

exhibitors are preparing their promotions for the show ahead

of schedule. The advertising and other sponsorship schemes

have been ordered significantly earlier than usual.

“We have sold larger coverage of booths in terms of

exhibition area than RemaxAsia Expo 2009. The exhibitors

have been very supportive and are expanding their booth

areas. Leading companies and distributors regard our show

as the most important show in 2010. They invest lots of effort

in this event. Some of them will attend only one show this

year and the RemaxAsia Expo will be that show. Come and

join RemaxAsia Expo 2010”, said Anna Leung, sales manager

of Recycler China.

3. Promotions on the moveWith such massive support from the industry, Recycler

China feels the urge to promote RemaxAsia Expo. Obtaining

maximum economic results at minimum cost to exhibitors

has become the goal of Recycler China who have been

relentless in their efforts to publicize RemaxAsia Expo.

Recycler China spares no effort to promote the show

internationally and in an all-around way in order to increase

awareness of the RemaxAsia Pacific show and attract more

buyers and visitors to the show. Recycler China forges a

comprehensive publicity covering both China and the rest

of the world through its publications, websites, magazines,

mailshots and ad campaigns and also through attending

shows and paying visits.

In 2010, Recycler China released RemaxAsia Expo 2009

Post-show Report and Publicity Film on 2010 Exhibitors’

Comments on RemaxAsia Expo 2009. It also publishes China

Imaging Industry Map 2010, 2010 Global Imaging Industry

Year Planner and Passport to RemaxAsia Pacific 2010. Ad

campaigns are also run on websites such as the exhibition’s

official websites and commercial websites. Tools such as

blogs and professional bbs websites are also used to improve

publicity of the show. Website optimization services provided

by Google and Baidu search engines are applied to optimize

the ranking of Recycler China websites (www.visitremax.

com.cn and www.therecycler.com.cn). Ads are also published

in many magazines in the industry including Recycling

Times, RechargEast, RechargRussia, Consumibles, Indian

Recharger Sources and ENX Magazines, to name but a few.

Mailshots are sent out to professional buyers worldwide.

Recycler China also attends many exhibitions in order to

promote the RemaxAsia Pacific show. They have been to

Remax@Paperworld 2010,

Reindia Expo 2010, ITEX

2010 and Toners 2010 and

there are still more shows on

the schedule. Professional

buyers and f igures from

outside of China will get 1000

room nights for free during

RemaxAsia Expo 2010. This

gesture has won positive

feedback from local industry

insiders. At all the shows that

we have been to, Recycler

C h i n a h a s v i s i t e d l o c a l

consumables associations

and media, reaching an understanding on the organization of

professional buyer groups coming to Zhuhai in September.

Morrow Miao, marketing manager at Recycler China said:

“We have invested much more heavily in RemaxAsia Expo 2010

than our previous events. The publicity activities have been

very effective. Many buyers from home and abroad recognize

the value of the Zhuhai show. The free-hotel scheme for

overseas buyers is welcomed by many customers and many

overseas buyers have expressed an intention to visit RemaxAsia

Expo 2010. We can see the registration list on our websites is

much longer than that of last year and we aim to construct

the best business and trade platform for the industry with the

best show and the most authoritative magazines. That has

always been our mission. We are committed to providing the



best value for our exhibitors and improving the price versus

effectiveness ratio. We will continue to carry out promotional

activities according to our schedule.”

The trendBeing in Zhuhai for more than three years, Recycler

China has gained a great reputation for its precise market

positioning, global vision and serve-the-industry attitude. The

achievements Recycler China enjoys today could never have

been accomplished without the support from the exhibitors,

visitors and the industry. More and more exhibitors believe in

RemaxAsia Expo 2010 and the show is on an upward trend.

1. Unremitting effort Precise market positioning is the basis for the success of

a company. Recycler did a lot of market research before it

chose Zhuhai. Zhuhai gave births to the largest compatible

printer supplies company, a cluster of key players in the

printer consumables industry and a cluster of technologies

and patents. Zhuhai is also the cradle of leading figures

from China’s printer supplies industry, professional

technology teams, standards and test center. This is

the most valuable factor influencing the development

of the printer consumables industry. It was for these

overwhelming advantages that Recycler chose Zhuhai back

in May 2006. Since then, Recycler has decided to become

the guide for the industry and serve the industry, making

contributions to the healthy development of China’s printer

supplies industry.

For the past three year, Recycler China has remained

sensitive to the changes within the industry and created

many “firsts”in the industry globally. In 2006, Recycler

China introduced the world to

the concept of “Zhuhai - World

Capital of Printer Consumables”.

After that, the China Imaging

Industr y Map was publ ished

for the first time internationally,

fully showcasing the landscape

of China’s printer consumables

industry. Through this the world

has got to know the industr y

of China and many people in

the industr y were impressed

by the Chinese printer supplies

industry. In 2007, Recycling Times

(Chinese) was officially launched

in Zhuhai. The global coverage

of news and information has obtained wide recognition

from the industry. In the same year, the Epson “337 case”

(where Epson took legal action against 24 printer supplies

manuafacturers for infringing patents) shook the whole

industry. While others were busy predicting the details,

Recycler China reported the whole case and its implications

in great detail with its Special Edition on “337 case”, a

supplement of Recycling Times Magazine, turning this

around in an amazing two weeks! Even though it is more

than two years since that publication, readers and media

still keep asking Recycler China for that special edition. Also

in 2007, Recycler China introduced the“booth in front and

factory at back”concept, a unique and innovative exhibition

model. Remax Asia Expo fully deserves the name of the

most effective show in the global printer supplies industry.

In April 2010, Recycler China launched Recycling Times

(English), presenting to the remanufacturing industry an

English publication providing information mainly from

China and Asia. When it was introduced to the industry,

it received warm welcome from many people inside the

industry.

Recycler China has developed from nothing to prosperity,

from small beginnings to large operations, from weak

influence to dominant position. Everybody who has

gone through the process of establishing a business fully

understands what an undertaking it is. Be it a rough or

smooth journey, Recycler China never ceases its efforts.

With the precise market positioning, keen insight of the

market, global vision and serve-the-industry attitude,

Recycler China has so much to learn in the upcoming

journey.



2. Thank you!Showered in applause and flowers, Recycler China will

never forget the support from the exhibitors and visitors.

That is what makes who we are us today. Recycler China

thanks exhibitors and visitors for being there during its

struggle for growth. Recycler China will turn the gratitude

into a driving force to better serve the industry.

Firstly, if you look into the secret of the trust the exhibitors

have for Recycler China and RemaxAsia Expo, you will be

amazed by the developments in the past three years. And

this development is very impressive to exhibitors. This is also

what makes Recycler China so confident of future growth.

Second, exhibitors believe that RemaxAsia Expo brings

real possibilities for them.

From the prospective of professional buyers, the

RemaxAsia Expo show provides them with more suppliers

to choose from. Located in Zhuhai, the show also offers a

chance for the visitors to visit real factories and conduct

on-the-spot investigations of the strength of the providers.

This helps them to choose the right provider.

3. Full confidence lights up the futureAlthough we are almost four months away from the date

of RemaxAsia Expo 2010, preparation work for the show is

in full swing. Charles Lee, operation manager of Recycler

China said: “We will pool more human resources and

investment for the 2010 show. More special services will

be offered to ensure the smooth operation of the show.

I hope we can bring more convenience to our exhibitors

and visitors. Everything is proceeding according to plan.

What is worth mentioning is we will

eliminate unqualified contract service

providers for our show. We followed up

on the feedback of the exhibitors and

improved the situation for this year’s

show. We have higher standards for our

contract service providers in 2010. I

believe RemaxAsia Expo 2010 will be an

effective, convenient and pleasant show

for all of you.”

Brilliant performance comes from

strength and allows you to approach

the future with conf idence. With

exper ience in hold ing success fu l

trade shows, giving strong promotion,

thorough preparation and thoughtful

service Recycler China will provide you

with an excellent show in 2010. With a

favorable climate and geographical conditions and support

of the people at its hands, Recycler China will create

more new records in terms of exhibition area, number of

exhibitors, number of visitors and the effectiveness of the

show.

Tony Lee, managing director of Recycler Publishing &

Events (Zhuhai) Ltd. said: “Recycler China comes from the

industry and serves the industry. We will set more records.

We hope that through our portfolio of websites, magazines,

videos and so on, we can guide the development of the

printer supplies industry and help companies explore

markets. Therefore, we can interact with the companies

and they can walk further.”

SummaryThe market is never a calm and tranquil sea. Zhuhai, the

birthplace of the top five printer supplies manufacturers in

the world has gone from a small fishery village to today’s

World Capital of Printer Consumables,. The sales of printer

supplies are worth several billion Chinese Yuan, taking up

more 20% of international sales. The rise of Zhuhai’s printer

supplies industry is an engrossing symphony.

A famous poet in China once said: “I will mount a

long wind some day and break the heavy waves and set

my cloudy sail straight and bridge the deep, deep sea.”

RemaxAsia Expo 2010 will also break the waves for the

industry and become the largest show in the printer

consumables industry around the whole world. This will be

witnessed by the history. There is no doubt about it.



TestimonialsExhibitorsWe have attended all the Remax shows in the Zhuhai area,

and every year we have seen the shows have grown and

improved. We have found many new business opportunities

within in China by attending Remax. And this past year, the

2009 show was a great success and definitely brought more

business possibilities for us. The main advantage of the

show is its being located in the heart of the remanufacturing

center in China. You have a very business focused, industry

focused show and that’s what we all find very appealing for

us.

Bob Schmidt

Static Control Components, Inc.

The growth in the past three years (for Recycler China)

has been taken in rapid steps. Recycler China has also

experienced amazing growth: it accumulates experience

every single day. I think the prospect of RemaxAsia Expo is

bright, in terms of both scale and quality. RemaxAsia Pacific

enjoys not only convenient timing and a favorable location

but also the support of industry. That is why RemaxAsia

Pacific has developed so fast. RemaxAsia Expo 2010 is looking

good and I think the future for RemaxAsia Expo is very

promising.

Scott Zhang, Marketing Director

Ninestar Technology Co., Ltd.

We attach great importance to RemaxAsia Pacific because it

is one of the most valuable shows in the industry. It is held in

Zhuhai – a major printer consumables manufacturing bases in

the world. With over 500 manufacturers in Zhuhai, RemaxAsia

Pacific held in Zhuhai is more than a trade show in this sense.

This show offers an opportunity for visitors and manufacturers

to contact and exchange ideas. Moreover, visitors can visit the

factories immediately after the show.

Iris Ngo, Director

Union Technology International (M.C.O.) Co., Ltd.

I remain positive about RemaxAsia Pacific 2010. The reasons

are simple. First, the organizing team is very professional

and dedicated. Second, facts prove that RemaxAsia Pacific is

becoming better and better a time goes by. Retech will always

support and take part in RemaxAsia Pacific.

Jacky He, Managing Director

Retech Technology International Ltd.

I am anticipating another brilliant show in 2010. Many of us

recognize that as a professional organizer of events, Recycler

China, can host an exclusive and efficient show.

Jian Li, Vice General Manager

Zhuhai Gree Magneto-Electric Co., Ltd.

We’ve been at RemaxAsia Pacific shows three times in a

row. We saw that each show is better than the last, with a

larger scale and increasing exhibitors. More Chinese domestic

and international visitors are coming, too. Recycler China

is a professional team, providing premium service for both

exhibitors and visitors. By attending the show, we hope more

business will come in. I believe we can open new territory and

network with more customers in the world.

Elaine Chen, Overseas Sales

Speed Infotech Holdings Limited

VisitorsRemaxAsia Pacific is the show, where we have to be. This

show is a real opportunity for us to meet all our customers.

This show is growing year after year, and it's really important

for us to be there. We enjoy the atmosphere of the city of

Zhuhai, and after the show, it's always a great pleasure to meet

friends around a good table with sea foods! We will be there as

usual as visitors, during the entire fair.

Thierry Orge

JRC

I visited RemaxAsia Pacific show in 2009. It was a very well

managed exhibition; especially the time in registering was very

quick. Also the opening ceremony was very good.

From this show, I have know more about manufacturers in

China and particularly in Printer Capital of the World (Zhuhai)

and also Shenzhen. We also met new genuine manufacturers and

visiting the factory. I will definitely go to RemaxAsia Expo 2010.

Arun Kumar Luharuka, General Manager

Shivam Marketing Reproduction Services

It is a very good show. The organizer offers thoughtful

service and the quality of the show satisfied me. I will visit

RemaxAsia Expo 2010 to find some suppliers.

Fouzan A. Abdul Jawa

Al-Zaj Ink Cartridge Refills Est.

For more information, please watch the

video on www.vimeo.com/9906750



Industry ForumThere is an old saying in China, which says “Good wine needs

no boast”. With a proper marketing strategy, good wine will

be well-received than ever. Famous Strategist & Economist

Prof. He Xuelin talked about Marketing in China on the forum.

He discussed product positioning, brand positioning, pricing,

product planning, public relations and marketing strategy in

great detail analyzing various product promotion cases.

There is no doubt that marketing is vital for the success

of a company. However, another gateway to success is to

understand the development of the industry and see where

the industry is going. Static Control’s Steve Weedon discussed

the recycling for reuse laser cartridge market opportunity

in China, the technologies, performance demands and how

North America and Europe started and grew to the mature

aftermarket industries they are today – outlining what lessons

had been learned that could benefit China. Weedon pointed

out that the BRIC (Brazil, Russia, India and China) market is full

of potential. BRIC is growing rapidly and the consumer market

is developing towards maturity. Other new Static Control

programs were also presented on the forum.

In recent years, India has expanded by leaps and bounds,

with printer supplies industry making steady progress. Sanjeev

Mahajan, Vice President, Marketing & Exports of Navran

Advanced Nanoproducts Development International Pvt

Ltd (NAND ipl) introduced the Indian printer consumables

industry. Manajan demonstrated to the delegates that there

has been a good start to 2010, with estimated sales of laser

monochrome printer and multifunctional

printers standing at about 1.25 million units,

with the total number of installed printers up

25% and sales revenues up 12% to 15%. He

mentioned that consumers who don’t use

printer supplies very often don’t feel the quality

and the yield of printer supplies. Yet leading

distributors are reluctant to sell printer supplies

of low quality or inadequate services.

With the development of science, technology

and networks each passing day, the View-

on-Demand webinar series by Static Control

drew attention on the forum. Mr. John Zhang,

Senior Sales Manager for Static Control in

CIFEX 2010: another successOn April 23 and 24, the North China Consumables Forum and Expo (CIFEX) 2010 was held in Hebei Province. With support from the Handan Municipal People’s Government and printer supplies companies across China, the event welcomed 52 exhibitors, 983 visitors and 103 delegates. A major theme was “Connecting China, Connecting the World”, and its purpose was to promote the dual concepts of “Handan – Consumables Center of North China” and a “Zhuhai in the South, Handan in the North” printer consumables industry structure. During the show, a productive round-table meeting discussed the themes of increasing communication and avoiding hostile competition. Ideas and views were exchanged and many suggestions were put forward for ways in which to guide the future development of the industry. Experts from America, India and China shared their opinions.The forum and expo, held in the Handan Zhaoshang Hotel in Handan, was hosted by the Handan Municipal People’s Government and Recycler Publishing & Events (Zhuhai) Ltd, supported by the Handan Economic Development Zone and Handan Sub-branch of China Council for the Promotion of International Trade (CCPIT Handan).

▲ CIFEX 2010: the forum



Zhuhai, China, introduced this innovative, global, internet-

based library of technical training and informational programs

available exclusively to Static Control customers in multiple

languages. Mr. Zhang said: “Now we can deliver our knowledge

and technology to our customers through field webinars.

The number of webinars we provide is up to hundreds and

the content is informative and substantial. They focus on

technology and remanufacturing instructions of cartridges.

The webinar are available in 28 languages, including Mandarin,

introducing our products to remanufacturers from 165

countries.”

As the organizer of the event, Recycler China provided

the latest information for the industry. Tony Lee, Imaging

Director of Recycler Publishing & Events (Zhuhai) Ltd. talked

about the global printer supplies industry. He also elaborated

on the challenges and opportunities and put forward

coping tactics for the difficulties ahead of us. The challenges

include an unfavorable economic climate, trade conditions,

increasing costs, intense competition and other potential

risks. However, there are also opportunities ahead. The big

picture for the printer supplies industry is still optimistic.

More and more consumers have sought aftermarket printer

supplies during financial crisis in order to make savings, thus

popularizing aftermarket supplies.

In today’s business world, understanding different cultures

can promote success. David Gibbons from Recycler Publishing

& Events (China) Limited gave a speech on the differences

in business culture that exist between the Western world and

the Oriental world. David concluded with his ideas about how

to provide a better service for customers and what should be

taken care of in every stage of attending a trade show.

CIFEX 2010Building on the momentum gathered by the success of the

CIFEX 2009, CIFEX 2010 achieved brilliant results. This forum

gained great support from the Handan Municipal People’s

Government and compatible printer supplies companies

from across China. There were 52 companies at the Expo,

drawing 983 visitors from all around the country.

During the two-day event, printer supplies of all kinds were

exhibited, including ink, chips, components, cartridges, refill

machines and so on. Although the scale of the show was

small, it was highly spoken of by many visitors.

Tianjin Suncopyer Official Equipment Co., Ltd. joined CIFEX

event for the second time. Ms. Liu from the company said: “I

think this year’s show is larger than last year’s, there are more

exhibitors and more visitors. The show is very effective and the

organizer offers very good service, with everything in place.”

Zhuhai Reachfill Machinery Equipment Co., Ltd., like Tianjin

Suncopyer, had its second show in CIFEX. They met lots of

customers this year. Sales manager Mr. Yang commented: “This

year, we have harvested a lot. Many potential customers showed

up and we made several deals at the booth! The event has

absolutely surpassed expectations! I hope RemaxAsia Pacific

Expo 2010 in September will be even better than CIFEX 2010. We

have a very big stake on RemaxAsia Pacific Expo 2010.”

Mr. Hu from Wanttech International Pty Ltd. told us: “On

the whole, CIFEX 2010 is better than CIFEX 2009 in terms of

scale, number of visitors. I think this year; the event is more

mature and extensive. We saw over 20 potential customers at

the show. It is excellent in general.”

Recycler China released Recycling Times (English) at CIFEX

2010. The magazine is an English language publication

providing the remanufacturing industry with information

gathered mainly from China and Asia.

“Located in China and in the ‘Capital of Printer Consumables’

- Zhuhai, Recycling Times can report with first-hand

information as we are experiencing the dynamics of the

industry ourselves. With our connections in the industry, we

will also bring opinions from different perspectives”, said

▲ CIFEX 2010: the exhibition



Tony Lee, imaging director of Recycler Publishing & Events

(Zhuhai) Limited, “many say that China is a market with a lot of

potential. Yet it is also a market that greatly differs from those

of Europe and the US. Just as China is curious to know more

about other parts of world, the world also wants to find out

about China. Now we are ready to offer industry information

from the greater China region for the entire world to see.”

Activities during the show

Reception dinner hosted by the Handan

Municipal People’s GovernmentOn the night of April 22, the Handan Municipal People's

Government hosted a reception dinner for the guests of the

event at Jindu Hotel. A representative from Handan Municipal

People's Government gave a welcome speech to all the

distinguished guests present at the banquet. It was a very present

evening with all the experts and insiders gathering together and

raising their glasses to toast the achievements of the industry.

During dinner, they had the chance to move around and talk to

each other for small discussions on future development.

Opening ceremony and contract signing

ceremonyOn the morning of April 23, the grand opening of the

North China Consumables Forum and Expo (CIFEX)

2010 took place. Guo Dajian, the mayor of the Handan

Municipal People's Government made the opening

speech. Ding Yinghui, member of the standing committee,

executive deputy mayor also attended the ceremony. Wu

Weidong, deputy mayor performed the opening ceremony.

Distinguished guests, including Steve Weedon, the CEO of

Static Control Europe Operations, Executive Vice President

of Static Control Components, Inc., Ms. Yu Xuan, secretary

general of China Computer Industry Association (CCIA), and

David Gibbons with Recycler Publishing & Eventsn (China)

Limited joined the majestic moment.

Guo Dajian, the mayor of the Handan Municipal People's

Government, said in his speech: “CIFEX 2010 is held

in Handan again. We here in Handan can also grasp the

development of printer supplies industry and expand the

areas of cooperation and exchange. It is of great importance

to promote the industry and the industrial brand of ‘Zhuhai

in the South, Handan in the North’. I hope the delegates and

experts at the forum will express themselves freely and put

forward more suggestions for the future development of the

industry in Handan and China as a whole.

Round-table meetingOn the morning of April 24, a productive round-table

meeting on the theme of “increasing communication and

avoiding hostile competition” was convened. The delegates

at the meeting included Ms. Yu Xuan, secretary general of the

China Computer Industry Association (CCIA), Dr. Tom Zhang,

secretary general of the Zhuhai Printing Consumable Industry

Association, Wang Dongying, general manager of Ninestar

Image Co.,Ltd. and Ninestar technology Co.,Ltd., Tony Lee,

imaging director of Recycler Publishing & Events (Zhuhai)

Limited and other delegates from leading companies. At the

meeting, the delegates discussed about the prospects of the

printer supplies industry.

SummaryNorth China Consumables Forum and Expo (CIFEX)

2010 bore fruitful results, becoming another grand event

alongside RemaxAsia Expo. Recycler China has always been

striving for the most value for the industry and raising

the profile of the industry and CIFEX provides companies

in the industry a platform for exploring the domestic

market. The annual event, RemaxAsia Expo will be held

on September 26 to 28, 2010 in Zhuhai, China. See you in

September in Zhuhai!

▲ Reception dinner

▲ Round-table meeting

Showcase Recycling Times Magazine

June 2010 | www.visitremax.com.cn32

Booth—the bargaining chipYour booth, as the visual presentation of your company,

is the most important element for the realization of your

success at the show. The message a booth conveys has a very

extensive influence. The booth needs not only to house your

products but also fulfill your needs for promotion, research,

talking with customers, negotiations and storage of literature.

At its best, the booth can be a place where visitors can relax

and talk. All these purposes have their own unique features

and need specific room, location, equipment and so on.

1. Choose the best locationAs an exhibitor, you should have a clear picture about the

floor plan of the show in order to choose a great spot for the

booth. The most visited places are areas near the entrance,

the exit, the restrooms and catering services. However,

visitors seldom go to the storage area. When choosing a

booth, try to stay away from remoter areas. Never choose

a booth in odd corners just for the purpose of saving a few

dollars; this is effectively losing the ship for half penny worth

of tar.

Big corporations can consider sending a group to visit

the show or setting up a special booth to show your brand

and products. For companies with small booths, things will

be a little different. The booth may lack enough space for

negotiation. You may not get enough room to sit and talk

with visitors. This is not conducive to finalizing deals. If you

need to cope with this situation, you can invite customers

for dinner. In this way, you can make full use of a relaxing

atmosphere to can entertain your customers and move

deals forward. This effectively lengthens your “show time”

since you can talk with your customers, communicate and

exchange ideas.

2. Decorating the boothAt a big event, your booth should catch the eyes of a visitor

in the first five seconds; if not, you haven’t prepared enough.

How do you draw visitors in these crucial first seconds?

You can rent or get free

use of spotlights from some

organizers of trade shows.

You can also install your

own lighting system to “light

up” your booth. According

to some research, lighting

can help customers to easily

remember your products.

Besides, you can choose

some large format pictures

to decorate your booth so

as to create a strong visual

effect. However, visitors

may lose focus if you use

How to stand out at a trade showSome cynics say a trade show is merely a circus performance. To some extent, this makes sense. If you are attending a large-scale trade fair, hundreds companies which make the similar products and compete on the same level field. With so many exhibitors coming along, some do feel like they are busy with other’s business instead of their own. It is very important to know to dominate a trade show and attract more visitors. If you can make full use of the activities on at the show and plan a strategic show of your own, which is full of highlights and very thoughtful, you can definitely draw more crowds to your booth and steal the show.


www.visitremax.com.cn | June 2010 33

too many pictures or pictures that are too small as these are

not easy to read. We suggest that you go for bold and catchy

colors and add some creative elements to the pictures, so

that your booth can attract visitors from afar. Avoid using dull

colors for your promotion materials and pictures.

Another important aspect is to choose products according

to the size of your booth. You don’t want your booth to

look overcrowded or too empty. The design of the booth

should also go with the tone of your brand. If you can,

keep some consistency with your former booths, too. Take

Zhuhai Gree Magneto-Electric Co for example, they use

bright red for their booth in RemaxAsia Expo show, which

goes with the brand MMC and the company logo, so you

cannot forget about it.

3. Recreational area: not

to be neglectedThe booth is always the main focus

for the exhibitors and designers. Most

of the spending goes to the decoration

of the booth, too. However, not many

companies pay attention to the setting

of recreational areas. Some booths

have a small area where you can sit

and relax, but most of the booths don’t

have such an area. Actually, a small

lounge where visitors can sit and talk is

also very important.

People may easily get tired in a

crowded, relatively closed area with

lots of visual stimulations. That is

where the recreational area comes in. If you can provide an

ideal space for visitors to energize themselves, your visitors

will be thankful for your company and may feel attached to

your products. They will also visit your booth with vigor. With

the help of a small lounge, you may get realize your goals

for the show. In 2009, Ninestar set up an area specifically for

visitors to relax. They witnessed the positive effects of the

small lounge for sure.

Write a catchy slogan for your showA trade fair is a platform where you can show your brand

and products to target lots of customers at one time. How

to present your company and products to your partners,

customers or even competitors is the point of focus where

companies confront each other at the show. You need a

proper theme or a catchy slogan to stand out. The slogan

can be printed at the packaging of your products, business

card or documents. The words of a slogan can highlight your

company’s culture or the things you want your company to

be remembered by.

Apart from a slogan, you need a theme for your show. If you

would like to establish relations with specific distributors, you

need to develop a theme to show your intentions. Valuable

visitors will get in touch with you at the earliest opportunity if

you get their attention. If you have an object in view you can

achieve your goal with your actions.

Go for publicityBeing at a trade show means you present your company

at an event which has a theme and tremendous influence.

You attendance has news value. You can take the chance to

arouse the attention of the public. Nowadays is the era of

information. You can reach out to local news media or send

them your press release, which can include new product

information and services and win publicity from local media.

If it is possible, you can hold a press conference. Draw out

a detailed plan for your press conference if you have one.

When the TV stations come to you for an interview, you can

get free news report coverage and get special attention by

the visitors at the same time. You can also send the press

release to related organizations, which may put your release

out. You can also contact media with future press releases

and establish long-term relations.

If you want to achieve your promotion goals at a trade

show, don’t forget to send invitation letters to whomever

you would like to see (the leading distributors, customers,

administration organs, news media and so on.) If you want

to invite some high-profile and not-easy-to-access figures


June 2010 | www.visitremax.com.cn34

or media, you may add “important” on the envelope of the

invitation letter. If you do this, your invitation has a bigger

chance to end up with your target person rather than in the

trash can.

Choose situation-specific approachesMany visitors commonly favor sending out invitations in

advance. However, there are many other approaches to

promote your recognition and outplay other exhibitors.

Firstly, you can send some package gifts. Send the first part

to whomever you want to invite along with your invitation

letter. They need another half to complete the gift and they

cannot complete it unless they pay a visit to your booth.

Statistics prove that this approach can improve your rate of

visits but that you need to make fun and special gifts if you

really attract lots of visitors.

Some exhibitors have video players on their stand and

play introductory materials about their company for visitors.

These typically include an overview of the company, details

of its main business, operation concepts, successful cases,

product introductions and so on.

Some thoughtful exhibitors even make brochures

to introduce local transportation, travel information,

accommodation and culture. These brochures

are sent out to the visitors for free. Some visitors

from afar will be delighted to have the brochure to

make their stay more enjoyable as they can look

around and appreciate the beauty of local cuisines

and culture. This gesture also indirectly shows that

exhibitors care about their customers and will help

customers out if there are any inconveniences.

Recycler China has run Passport to RemaxAsia

Pacific for four consecutive years, giving this kind

of information and it gains a lot of

recognition within the industry. Again,

offering convenience for visitors is always

well received.

In addition, you can promote at the

hotel where many customers are staying.

If the hotel is agreeable, you could

consider hanging out a welcome banner

or preparing promotional materials at

the lounge for visitors to read.

Stay close to the organizerThe organizer of the trade show will

extend the influence of the show by

running advertisements to attract more customers. The

exhibitors can question the organizer and see if there is an

overall promotion plan for the show. The organizer should

provide some related materials for the exhibitors and let

them promote their own show. A professional organizer will

also make efforts to raise the effectiveness of negotiations

and push forward business deals. The organizer can

introduce one-stop service such as setting up negotiation

area, organizing one-to-one negotiations, holding auctions,

e-business and trade shows. As an exhibitor, if you can

stay close with the organizer, you can get lots of useful

information for immediate use.

A trade show is a springboard for companies to enter

the market. A show has its unique charms, not only as a

showcase, but also in that it presents a good chance to

understand the market and development of the industry.

To dominate a show is no easy task. Only with a well-

rounded plan, strong promotion, strategic planning and wise

implementation can you achieve the main goals for the trade

show.

Improve Your Chance of Success with our products and services

MagazineOne of the most recognized magazines in the industry.

Recycling Times - ChineseRecycling Times - English

Conferences and SeminarsDifferent conferences and seminars are held in various regions to address to the issues facing the remanufacturing industry.

The essential guide for the imaging industry in China

China Imaging Industry Map

For the latest industry news online and updates about RemaxAsia Expo

www.therecycler.com.cnwww.visitremax.com.cn

Websites

One of the largest and most effective trade shows in the world for printer supplies industry

RemaxAsia Expo 201026-28 September, 2010Zhuhai, China

Consumables Industry Forum and Expo (CIFEX) is one of the earliest events for the industry to explore the emerging northern China market.

RemaxAsia Expo

CIFEX

Tel: +86 756 3220716 Web: www.visitremax.com.cn E-mail: [email protected]

Recycler Publishing & Events (Zhuhai) Ltd

ProfilesRecycling Times Magazine


Seize the situation and changeUnder the tempering of years, situations may breed some

emerging companies that are fast-developing. However, some

very successful companies may fall down in changing market.

If a company wishes to stand in the tide of history, it needs

all the capabilities to resist unfavorable conditions, including

responsibilities to society, ever-growing core competitiveness

and so on.

As early as 1986, MMC was established in one of China’s

Special Economic Zones – Zhuhai. At that time, MMC made

computer floppy disks with an output of over 100 million

pieces every year and was one of the three largest companies

of its kind in China. MMC became a star company in the

Zhuhai Special Economic Zone and many national leaders

came to visit it because of its reputation. However, with

the continuous changes and improvements of computer

technology, the floppy disk was replaced by other means

of data storage. The demand for floppy disks dropped

dramatically. Against such a backdrop in 1990s, MMC became

embroiled in difficulties. As an old Chinese saying goes,

“Whoever understands the times is a real hero.” Change was

a matter of great importance for MMC.

Mr. Li told us: “With seeking new possibilities and starting

up a new business in mind, MMC turned its eyes on the

printer supplies industry. We did this for two reasons. First,

the consumables industry in China had just begun, the

Exploring the way of innovation

As a veteran company in the Chinese printer supplies industry, Zhuhai Gree Magneto-Electric Co., Ltd. (MMC) has a reputation for stable finance. As a subsidy of a well-known enterprise - Gree Group, MMC slipped through the waves in the business world with its dual advantages of being a part of a state-owned enterprise and the famous brand name Gree. As a long-established company with a history of 23 years, MMC has weathered a lot and changed with the variations of economic situations. Therefore, MMC has stood firm throughout the evolution of society and history and it remains robust as ever. How does MMC win all its honors and innovate at the same time? How does MMC remain dynamic and competitive? What have been the characteristics of the 23-year journey? With these questions in mind, we interviewed Mr. Li Jian, vice general manager of Zhuhai Gree Magneto-Electric Co.

Interviewing Zhuhai Gree Magneto-Electric Co., Ltd.

▲ Office building



companies in the business were few and the competition

was nowhere near as intense as it is today. Second, the profit

margins in the printer consumables industry were very high

at that time. We saw that with the popularization of the

computer, parts and components for computer peripheral

devices would definitely go up.”

In 1997, MMC started to manufacture inkjet printer supplies

such as inkjet cartridges. It was a makeover change from

the sunset floppy disk industry to sunrise printer supplies

industry. This bold move successfully brought MMC out of

its hardships. In 2000, MMC dipped its feet into laser printer

supplies, further enriching its product line.

“After these years of development, the annual production

capacity of MMC is 30 million inkjet cartridges and 1.2 million

toner cartridges per year. In the past three years, MMC has

pooled investment in ribbons and relevant products. In

2009, the increase on ribbon production was 100%. Under

the impact of the financial meltdown and the structure of

products, 2009 witnessed a drop in production of inkjet

printer supplies from its peak at more than 2 million pieces

per month to only 1 million pieces per month. However, the

production of toner related products increased, to a monthly

output of 100,000 pieces”, said Mr. Li, in an outright and

down-to-earth manner.

Responsibility goes firstMMC is affiliated to Gree Group., a state-owned enterprise,

while MMC is a joint-venture. As a part of a state-owned

enterprise, what is MMC’s role? Mr. Li said: “We are a branch

of a state-owned enterprise, which means that besides

focusing on economic benefit, MMC needs to shoulder more

social responsibilities. We are required to operate according

to standards and demonstrate business integrity. Second,

as a flagship company of Zhuhai city, Gree Group has high

brand name recognition which can help us be accepted

by consumers. We also make full use of this advantage to

promote the growth of MMC.”

According to Mr. Li, the printer supplies industry in China

still needs more regulations to standardize the overall

production. The threshold to get in the industry is low, since

the technology requirements are not clear, without industry

standards in place. Unfair competition has filled the market.

MMC has always been holding up “business integrity” as its

operation motto. The word “responsibility” is very important

to MMC. They are responsible for the quality of the product,

for the customers, for the employees.

Responsibility to customers means delivering products of

trustworthy quality that use high technology. To this end

MMC has increased its investment in R & D in the past few

years. They have a research center and a research team of

several dozen. They also cooperate with colleges, universities

and research institutions to resolve key technical problems.

Mr. Li said proudly: “Our innovation patent on an ink volume

sensor can sense an actual volume of ink in Brother inkjet

cartridges. It is a product by experts and professors in the

optical field. This is not only a leading investment in China; its

working theory is beyond many experts in the industry, since

the optical theory is very complicated. Since the Section 337

Investigation in 2007 (where Epson took legal action against

24 printer supplies manufacturers for infringing patents),

we have focus more on patent and intellectual property

protection. We now have two people in the technical team

who collect and analyze intellectual property rights of related

technology. They provide us with the first-hand information

for our innovation.”

As early as 1999, MMC had been through SGS’s ISO9001

▲ Inkjet cartridge assembly lines



Quality Management System certification. MMC has formed a

complete and strict quality control and production management

system. This will remain effective and not subject to any changes.

In order to improve quality and satisfy customers, MMC sets up

a monthly Customer Feedback Report. Customers’ opinions and

complaints will be collected according to different categories.

Relevant departments need to follow-up and take measures to

improve products and services.

The soul of a company is its management team. MMC

adopts a people-oriented management. Mr. Li smiled and told

us: “MMC has more than 600 employees; of these more than

200 have worked in MMC for more than 10 years. We don’t

lose our talents in the management team for recent year. The

stability of our management personnel is admired by many

companies. No matter what difficulties the company is faced

with, MMC will not lower its costs by redundancies. We have

social responsibility on our shoulders”, said Mr. Li

However, persistence in running a business is not always

easy. MMC has walked all this way for so many years, bearing

social welfare in its shoulder.

Networking for strengthMMC has always focused on markets both home and

abroad and opening its sales network so as to stand out in the

increasingly competitive market. Two brands, Gree and MMC,

are promoted worldwide. “Currently, MMC has selling agents in

the USA, Australia, South America, Asia and Africa, forming an

international sales network. By attending trade shows at home

and abroad, paying exchange visits to important customers

around the world and delivering excellent technical support

and after-sales service, MMC maintains close business relations

with many customers. Customer loyalty is also very high,” Mr.

Li said in praise of his young and vivacious sales team.

In recent years, MMC has laid a sound foundation in the

domestic market. In the past two years, many partners and

selling agents have stood by MMC despite of the restructuring

of Gree Group. Many partners have grown alongside MMC,

with long term cooperation turning into close ties. At the

beginning of 2009, MMC put more capital into its domestic

market and supported the development for selling agents

in China. In April 2010, MMC gained a $8 million from Gree

Group for new facilities. When expanding the sales network in

China, MMC builds different channels according to different

market segments. Now, MMC has fostered its selling agents

in all the large and medium sized cities across China. In large

markets such as Beijing, MMC has its own office set up in

charge of market development. In some cities which don’t

benefit from designated selling agents, MMC encourages its

employees to be MMC’s agent. This arrangement is win-win

and vital for the steady growth of the company.

“In the future, MMC will aim to strengthen competitiveness

in the market rather than baking an oversized cake and let it

be ruined”, Mr. Li continued, “MMC will not expand by unfair

competition. However, we will improve technology and quality

and bring more added value to our products. Adding some

features to the products and focusing on patented innovative

products are the objectives of MMC. MMC will also explore new

projects with support from parent company Gree Group and

lay solid foundations for the sustainability of MMC.”

Mr. Li Mr. Li is modest and sincere during the interview but

very is confident. His actions are the embodiment of his words

when he said: “MMC will take sustainability into consideration

and will not unrealistically compare itself with some very high-

profile companies. We are down-to-earth here in MMC. ”

MMC is following its path with unique developments,

innovation and persistence.

▲ Toner cartridge production line

Legal IssuesRecycling Times Magazine


The second North China Consumables Forum and Expo

2010 (CIFEX) has successfully concluded. As the organizer of

the event, Recycler China has a very deep understanding of

and impact on the printer supplies industry and the event’s

efficient organisation commanded our admiration. The local

government of Handan was highly supportive of the event

and the high expectation the Handan government has for the

printer supplies industry is touching.

Many companies attended CIFEX 2010. From the structure

of the companies in China, this indicates, on the one hand,

that the industry is developing very rapidly like a hundred

flower blossom; on the other hand, however, this shows that

the centralization of the industry is not high enough. Market

forces dictate that a well-developed industry commonly has

two or three leading companies which occupy large amount

of the market share and a certain amount of companies which

take up the specific market segments. However, this is not

the case in China. But the authors believe that with increased

competition of the market and consumer development, the

structure of a well-developed printer supplies industry is

bound to be formed.

Every company has its own ways of grabbing more market

share. The authors believe that publicity and promotion

of the brand is the gate way to a high market placing.

Yet applying strategic means to achieve this publicity is a

tricky task. The authors hold that by applying for a famous

provincial trademark and a well-known trademark of China is

a very wise approach to reach popularity in China market.

If a product wins the name of a provincial famous

trademark or well-known trademark of a country, the profile

of the brand becomes higher and special protection will

guard the brand.

Take the Guangdong Famous Trademark as an example.

The owner of Guangdong Famous Trademark is entitled to

the following rights:

• Can use “Guangdong Famous Trademark” on the

package, decoration, instruction and ads on a certified

Guangdong Famous Trademark product.

• Upon the date of the announcement of attaining the

Guangdong Famous Trademark, if anyone else tries to register

a name that is identical or similar to a Famous Trademark, as

the name of a company and the act is misleading consumers

and may cause potential harm to the lawful rights and

Protection and publicity of a brand

Protecting and publicizing a brand is an increasingly important issue in printer supplies industry. In the USA, business can apply for trademark for protection of their brand names. In China, we have two other kinds of applications that you can file for in order to gain special protection for your existing brands. The two applications are Provincial Famous Trademark (Province level) and Well-Known Trademark (state level). If a brand becomes a provincial famous trademark or well-known trademark of a country, it can promote public awareness and increase the favorability of that brand in China. The trademark will also get special protection. In this issue, Lawyers Helen Duan and Jack Xu from Zhuhai Innopat Intellectual Property Co., Ltd. will explain to you on the issues concerning the protection and publicity of a brand.

By Helen Duan, INNOPAT Intellectual Property



interests of the owner of the Guangdong Famous Trademark,

the registration authorities will not register the name. To the

approved and registered trademarks, identical or similar to

a Famous Trademark, the owner of the Guangdong Famous

Trademark is entitled to submit a request to the registration

authorities or higher authority, seeking possibilities of

changing the name of a registered trademark which is

identical or similar to a Famous Trademark. The registration

authorities deal with the situation according to the laws and

regulations.

• Without the permission of the owner of the Guangdong

Famous Trademark, no one can use the name, package,

decoration or use similar name, package or decoration of a

Guangdong Famous Trademark product in another product.

• If the lawful rights and interests of the owner of

Guangdong Famous Trademark are severely compromised

in regions outside of Guangdong Province, the owner can

request for help from the provincial administrative authority

for industry and commerce who can assist the owner with

damage control and other proceedings.

A company which applies for the Guangdong Famous

Trademark is required to fulfill the following conditions:

• The registered trademark has been active for three

years and remains valid as of the date of approval for the

registration for the trademark.

• The trademark is familiar to the

relevant public and enjoys a relatively

high public awareness in the market.

• The application trademark should

demonstrate good quality and have a

good reputation.

• For the past three years, the key

economic indicators such as sales

volume, revenue, net profit, tax

payment of the application trademark

shall be in a leading place in the

industry in Guangdong. The coverage

of the product shall be extensive.

• In the event that the application

trademark product is for export,

the trademark shall be registered in

the relevant country or region and

the coverage of the product shall be

extensive.

• For the past three years, the

owner of the application trademark

has not been subject to a penalty for

violations of laws and regulations in the fields of trademark

administration, production management, labor security

management, environmental protection, production safety

and so on.

• The applicant shall have a complete system for use,

management and protection of the trademark.

It is obvious that to apply for Famous Trademark is difficult.

However, the pressure of high standards can give impetus

to the applicant. Only with high standards can a company

promote the management and publicity of the brand.

Compared with Provincial Famous Trademarks, the Well-

Known Trademark of China is more difficult to apply for.

But greater effort wins greater reward. The Well-Known

Trademark of China is more influential. In addition, the

Well-Known Trademark of China can be applied for beyond-

category protection, which effectively prevents the free riders

from using the same trademark on other products beyond

where the current trademark is used.

The Chinese Well-Known Trademark refers to a trademark

that has a relatively high reputation to the relevant public in

China. In this circumstance, the “relevant public” includes the

consumers related to certain kinds of products or services

indicated by a trademark, manufacturers of the commodities

or other operators who provide relevant services and the

sellers and other persons involved in the market such as



the other market players, the sales persons such as reseller

or distributor who manufacture similar products or provide

similar services.

Currently, the application approach is passive application,

that is, the National Bureau of Industry & Commerce will

not identify whether a trademark is effective for Well-Known

Trademark or not. When a dispute occurs, the owner of the

trademark will submit request for identification.

The following materials are required for certification of a

Well-Known Trademark.

• Relevant materials showing the extent of knowledge of

the trademark by the relevant general public;

• Relevant materials showing the duration of the

trademark, including the materials involving the history and

scope of the use and registration of the trademark;

• Relevant materials showing the duration, extent

and geographic scope of any publicity work, including

ways of adverting and promotion, geographic scope,

type of publicity media and the quantity of the launched

advertisements;

• Relevant materials showing that this trademark has been

protected as a famous one, including the

pertinent materials that the trademark

has been protected as a Well-Known

Trademark in China, or in other country

or region;

• Other evidential materials that can

prove the famousness of the trademark,

including the materials regarding the

recent three years' output, sales revenue,

profit and taxes, and sales territory of

the principal commodities using this

trademark.

The application methods of Well-Known

Trademark of China have two approaches.

T h e f i r s t o n e i s A d m i n i s t r a t i o n

Certification.

• Case certification: when a dispute of trademark rights

occurs, the owner of a trademark can apply for Well-Known

Trademark certification from the National Trademark Bureau

with the recommendation of provincial administrative

departments for industry and commerce.

• During trademark opposition process, the owner

of a trademark can apply for Well-Known Trademark

certification.

• During the trademark dispute process, the owner of a

trademark can apply for Well-Known Trademark certification.

The second one is Judicial Recognition.

In a civil case concerning infringement of trademark

rights, People's Court at middle level or higher level is

entitled to certify Well-Known Trademarks during trial of

civil cases.

The authors believe that as the

printer supplies industry develops,

the industry will see more and

more Famous Trademarks and

Well-Known Trademarks.

Helen Duan is a patent attorney and general manager of INNOPAT Intellectual Property Co., Ltd,

which is an officially authorised foreign patent agency in China. In 2005, she was honored as one

of the “Excellent IP agent of Guangdong Province.” Ms. Duan has been working as a senior IP

advisor for several famous companies and associations including China Yangzi Group Company,

ZTE Corporation and Print-Rite Group. Having followed up and studied OEM patents for about 10

years, Ms. Duan has rendered numerous strategic, patentability and non-infringement opinions

for successfully designing around OEM’s patents worldwide. With more than 15 years IP practice,

Ms. Duan is well experienced in international IP laws and regulations, esp. for the US, Europe and

Japan.

Helen Duan

Tech ZoneRecycling Times Magazine


By Future Graphics Imaging Corporation

Remanufacturing the HP LaserJet P3015 toner cartridges

Supplies

• Conductive Grease • Toner • Lint-free Cloth

• Padding Powder • Drum • Vacuum or Dry Compressed Air

• Cotton Swabs • Chip • Wiper Blade

• High Temperature Grease (MOLYKOTE® 44 Light or MOLYKOTE® X56020)

Tools

• Wire Cutters • Small, Flat-blade Screwdriver

• Phillips Screwdriver • X-Acto Knife

• Drum Drive Axle Removal Tool (HP3015DATOOL)

If the OPC drum is going to be replaced, use the Drum Drive Axle

Removal Tool to remove the drum drive axle. 1st

ep >

You will install it later on a new drum. To remove the drive axle, insert the

C-shaped claw of the tool under the drive flange of the axle. Use the lip on the drum end plate as leverage to pry the drive axle out.

2step

>

Using wire cutters to grab the cartridge pins and pull them out.3st

ep >

Separate the two sections of the cartridge. Set the toner unit aside.4st

ep >

Carefully lift up on the gear end of the drum and remove it off the drum

contact axle. If the drum is going to be reused, place it in a protected area away from light.

7step

>

Remove the drum end plate and clean it with cotton swabs and lint-free cloth.

Apply fresh high temperature grease.6st

ep >

Using a Phillips screwdriver, remove the two screws holding the drum end plate.5st

ep >



Lift out the PCR. Clean the PCR using a dry lint-free cloth. 8st

ep >

Remove two screws holding the wiper blade. 9st

ep >

Remove the wiper blade. Clean the waste hopper using dry, compressed

air or a vacuum.10st

ep >

Apply padding powder to a new or once-used wiper blade. Place the

blade onto the waste hopper and install the two screws that hold the blade in place.

11step

>

Clean the PCR saddles using cotton swabs. Apply new conductive grease to

the black conductive saddle. Install the clean PCR.12st

ep >

Using an X-acto knife, cut the plastic weld holding the chip in place. Install the new

chip onto the waste hopper. Set the waste unit aside in a protected area away from light.

15step

>

Apply padding powder to the drum. Apply conductive grease to the drum

contact axle. Carefully slide the drum onto the drum contact axle.

13step

>

Starting on the toner unit, remove the right side drum shutter guide bar from

the hinge post.16st

ep >

Install the drum end plate and two screws holding it in place. Rotate the

drum to ensure that the drum and wiper blade are properly lubricated. Clean the padding powder off the PCR using a lint-free cloth.

14step

>

Remove the spring-loaded drum shutter arm using a small flat-blade screwdriver.17st

ep >



Remove left side guide bar from the hinge post. Do not lose the shutter

arm spring. 18st

ep >

Remove the plastic scrapers from the ends of the doctor blade and remove the

blade. Clean the doctor blade using a lint-free cloth. Dump the remaining toner from the toner hopper. Clean the toner hopper using dry compressed air or a vacuum.

Fill the toner hopper with HP P3015-type toner through the mag roller opening.

Use 280 grams for the CE2255A cartridge and 550 grams for the CE255X cartridge. Place the cleaned doctor blade onto the toner hopper. Install the plastic scrapers on each side of the blade and the two screws that hold the doctor blade in place.

24step

>

25step

>

Remove the two screws holding the gear housing end cap. Remove the end cap

and mag roller drive gear.19st

ep >

Remove the two screws holding the contact end cap to the toner hopper.

Remove the end cap. Clean the contact end cap and the white bearing with cotton swabs. Apply conductive grease to the contact.

20step

>

Lift the mag roller away from the toner hopper.21st

ep >

Remove the mag roller stabilizing bar and the mag roller bushings from the ends

of the mag roller. Clean the mag roller first with dry compressed air or a vacuum, and then by using a dry lint-free cloth. Clean the mag roller spring contact with lint-free cloth.

22step

>

Clean the mag roller stabilizing bar and bushings with cotton swabs and a lint-

free cloth. Inspect the mag roller bushings and C-bearing of the stabilizing bar. Replace them if they are worn or cracked. Apply high temperature grease onto the C-bearing of the stabilizing bar. Remove the two screws holding the doctor blade.

23step

>

Slide the black mag roller bushing onto the contact side of the mag roller, and

the green bushing onto the drive gear side of the mag roller. Install the stabilizing bar with the C bearing onto the mag roller.

Place the mag roller assembly into the toner hopper.

26step

>

27step

>



HP LaserJet P3015 （CE525A）printer：

• Print speed: Up to 42 ppm • First page out: As fast as 7.5 sec • Print resolution: Up to 1200 x1200 dpi

• Monthly duty cycle: Up to 100,000 • Recommended monthly print volume: 1500 to 5000 pages

Other models in the family：

• HP LaserJet P3015d (CE526A) – HP LaserJet 3015 plus automatic two-sided printing.

• HP LaserJet P3015dn (CE528A) – HP LaserJet 3015 plus automatic two-sided printing, HP Jetdirect 10/100/1000 Ethernet embedded print server.

• HP LaserJet P3015x (CE529A) – HP LaserJet 3015 plus automatic two-sided printing, HP Jetdirect 10/100/1000 Ethernet embedded print server,

500-sheet input tray.

HP LaserJet CE255 Family Print Cartridges:

• HP LaserJet CE255A Print Cartridge, black. Average cartridge yields 6000 standard pages.

• HP LaserJet CE255X Print Cartridge, black. Average cartridge yields 12,500 standard pages.

Install contact end cap using two mounting screws that hold the end

cap in place.28st

ep >

Install gear housing end cap and two mounting screws that hold it in place.

Join the toner and waste units together and install the cartridge pins.

Remove the plastic scrapers from the ends of the doctor blade and remove the

blade. Clean the doctor blade using a lint-free cloth. Dump the remaining toner from the toner hopper. Clean the toner hopper using dry compressed air or a vacuum.

24step

>Install the mag roller drive gear. 29st

ep >

30step

> 33step

>

Install the left-side guide bar of the drum shutter into the hinge post on the

contact side of the toner hopper.31st

ep >

Set the spring in the shutter arm and install the shutter arm onto the

positioning post. Install the right side guide bar of the drum shutter into the hinge post on the gear housing side of the toner hopper. Slide the drum shutter open to engage the shutter arm spring.

32step

>

Set the spring in the shutter arm and install the shutter arm onto the

positioning post. Install the right side guide bar of the drum shutter into the hinge post on the gear housing side of the toner hopper. Slide the drum shutter open to engage the shutter arm spring.

32step

>

Market DataRecycling Times Magazine


Vendor HP HP HP

Model Name Officejet 6000 Officejet Pro 8000 Photosmart Premium C309g

Engine Manufacturer HP HP HP

Monochrome 32 35 33

Colour 31 34 32

Resolution 4800×1200dpi 4800×1200dpi 9600×2400dpi

Inkjet cartridge quantity 4 4 5

Type of cartridge 4 4 4

Paper Handling Standard 250 sheet multipurpose tray 250 sheet multipurpose tray Automatic duplex printing

125 sheet multipurpose tray 20 sheet photo paper tray

Network support USB, standard USB, standard USB, PictBridge, Bluetooth, standard and wireless network

Black Part No. Estimated life

Black CD971AA 420 pages

Black C4902AA

1000 pages

Black HP 862

250 pages

Color Part No. Estimated life

NA NA NA

Cyan Part No. Estimated life

Cyan CD972AA 700 pages

Cyan C4907AA

1400 pages

Cyan HP 862

300 pages

Magenta Part No. Estimated life

Magenta CD973AA 700 pages

Magenta C4908AA

1400 pages

Magenta HP 862

300 pages

Yellow Part No. Estimated life

Yellow CD974AA 700 pages

Yellow C4909AA

1400 pages

Yellow HP 862

300 pages

Other consumables Part No. Estimated life

Black CD975AA

1200 pages

Black C4906AA

2200 pages

Black HP862/HP862XL

1500 pages/4500 pages


NA NABlack, Cyan, Magenta, Yellow

HP862XL 750 pages/800 pages

Market sector Working groups, SMEs Working groups, SMEs Working groups, SMEs

Retail price(CNY) 1299.00 1899.00 2499.00

Comments Low energy consumption, no dust, low noise, fit for green working environment

Support duplex printing, large-sized independent tray, reducing t imes of changing cartridges, control printing cost

With print/copy/scan functions, supporting wireless WIFI connection and LCD screen with touch panel

Color inkjet printers Part 3Color Inkjet printers speed above 30 ppm



Epson Epson Epson Dell

Stylus Photo R390 Stylus Photo R270 Stylus CX9300F V313

Epson Epson Epson Lexmark

30 30 32 33

30 30 32 30

5760×1440dpi 5760×1440dpi 5760×1440dpi 4800×1200dpi

6 6 4 2

6 6 4 4

120 sheet multipurpose tray 20 sheet photo paper tray 120 sheet multipurpose tray 120 sheet multipurpose tray 100 sheet multipurpose tray

USB USB USB USB

Black T0821/T0811

300 pages/480 pages

Black T0821/T0811

300 pages/480 pages

Black T0731

245 pages

Black Y498D

NA

NA NA NAColor

Y499D NA

Cyan T0822/T0812

515 pages/855 pages

Cyan T0822/T0812

515 pages/855 pages

Cyan T0732

350 pagesNA

Magenta T0823/T0813

515 pages/855 pages

Magenta T0823/T0813

515 pages/855 pages

Magenta T0733

350 pagesNA

Yellow T0824/T0814

515 pages/855 pages

Yellow T0824/T0814

515 pages/855 pages

Yellow T0734

350 pagesNA

Light cyan T0825/T0815

515 pages/855 pages

Light cyan T0825/T0815

515 pages/855 pages

Black T0731H

385 pagesNA

Light magenta T0826/T0816

515 pages/855 pages

Light magenta T0826/T0816

515 pages/855 pagesNA NA

Personal, family Personal, family Personal, family Personal, family

2280.00 1680.00 1980.00 959.00

This photo printer needs only a small memory card and you can edit, cut and printer photos with 3.5" LCD preview screen

Exce l l en t pho to ou tpu t qual i ty, s ix-color pr inter have advantages over four-color printers in density and particles

With pr int /copy/scan/fax functions, fax using scan & fax mood, good saving on call bill

With print/copy/scan functions, built-in media card slot and P ic tBr idgeTM connect ing , enables memory card direct printing



Color Inkjet Printers Part 3Color Inkjet printers speed above 30 ppm

Vendor Dell Brother Brother

Model Name V313w MFC-5890CN MFC-6690CW

Engine Manufacturer Lexmark Brother Brother

Monochrome 33 35 35

Colour 30 28 28

Resolution 4800×1200dpi 1200×6000dpi 1200×6000dpi

Inkjet cartridge quantity 2 4 4

Type of cartridge 4 4 4

Paper Handling Standard 100 sheet multipurpose tray 150 sheet multipurpose tray 370 sheet multipurpose tray 50 sheet automatic tray

Network support USB, wireless network USB, PictBridge, standard USB, PictBridge, standard and wireless network

Black Part No. Estimated life

Black Y498D

NA

Black LC990BK 450 pages

Black LC990BK 450 pages

Color Part No. Estimated life

Color Y499D

NANA NA

Cyan Part No. Estimated life

NACyan

LC990C 550 pages

Cyan LC990C

550 pages

Magenta Part No. Estimated life

NAMagenta LC990M

550 pages

Magenta LC990M

550 pages

Yellow Part No. Estimated life

NAYellow

LC990Y 550 pages

Yellow LC990Y

550 pages


NABlack

LC990HY-BK 900 pages

Black LC990HY-BK

900 pages


NACyan, Magenta, Yellow

LC990C/M/Y 750 pages

Cyan, Magenta, Yellow LC990C/M/Y 750 pages

Market sector Family, SMEs Working groups, SMEs Working groups, SMEs

Retail price(CNY) 1159.00 3499.00 4899.00

Comments With print/copy/scan functions, supporting wireless printing

A3 size printing, with print/copy/scan/ fax funct ions, standard including watermark p r i n t i ng , copy and de -skew & shadow ratification technology

A3 size printing, with print/copy/scan/fax functions, 4.2 " large color touch LCD screen, you can edit, preview and print photos without connecting the computer

issue3en1006

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