ISSUE CITROGOLD NEWS NUUS - WordPress.com
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The ClemenGold Brand came of age at a launch held at Zoo Lake in Johannesburg last week. The launch marks the start of the South African export and local season for the Clemengold brand. Michelle Kruger, the COO of The ClemenGold Company, said that the ClemenGold brand has established a firm foundation and is poised for success both nationally and internationally. Lizz Meiring was the Master of Ceremonies in a fun event that celebrated a fantastic product that is highly sought-after by markets all over the world. Clemengold Brand is on track to become a global brand with around 40 – 60 million kilograms projected to be packed under brand by 2015. Four impressive Interlink trucks in their bright new ClemenGold ‘dressage’ marked the start of the season by departing from the event with the first fruit of the season to the rousing sounds of their hooters, music and clowns on stilts waving giant orange flags. The event was well attended by various players in the industry and key “ClemenGold Partners” including Woolworths & SanLucar. Unathi Speirs, Deputy Director General of Agriculture of the Dept. of Trade & Industry, praised the efforts and innovation in developing this unique South African Brand. CITRO GOLD QUATERLY NEWSLETTER In this issue Ferdi & Leon Esselen New Varieties Sweet Sunrise™ Grower Day ClemenGold Season Launch Results of Scientific Research Grower Tour to Australia 2012 News in Brief ISSUE 02 JUNE 2012 Citrogold is conducting trials in the Patensie Valley on the new ultra late Carninka Navel. The trials are focussed on determining re- turn crop load where the uit crop is hung until flowering. The crop load for 2012 looks excellent with good uit size. The variety will be picked om mid Septem- ber to early October. NEWS NUUS ClemenGold Season Launch Carninka Navel Trials Top: The Entertainers, HFR Truck Drivers, Abs van Rooyen (Indigo Fruit Farming, Stephan Rötzer (SanLucar Fruit S.L.) and Andrew Froggatt (MMG Citrus). Right: Peter Turner (Citrogold), Michelle Kruger (The ClemenGold Co) and Robert de Rooy (Biogold) Iraj Abedian, the Chief Executive of Pan-African Capital Holdings (Pty) Ltd was the Key Note speaker and he emphasised that the Brand development was a good illustration of how South Africans can think global and act local by leaving the fear of the unknown behind. Abs van Rooyen; the unequivocal enthusiastic Clemengold brand ambassador, emphasised that a tremendous team effort was required to create a successful brand. The launch was the culmination of years of hard work fol- lowing a vision to create a brand that would return a premium long-term investment and value to growers. “Congratulations to Abs van Rooyen, Michelle Kruger and all “clemengolders” on the launch of the 2012 Clemengold season. This product has brought much needed excitement and “pizzazz” into the citrus category – which has lagged behind other fruit types in this regard. The interest around this branded product will spill over to general interest in all citrus categories, and hopefully awaken the entrepeneural and innovative spirit in other role players and drive growth in the citrus industry. The value added products (chocolate, sorbet, ice cream and juice) also shows what can be achieved with a visionary outlook.” - Justin Chadwick, CEO of the CGA The Kirkwood Red navel is under evaluation in a number of microclimates in Citrus pro- ducing regions such as Citrusdal, Sundays River, Northern Cape and Burgersfort. The variety appears to be later maturing than the Cara Cara and is also exhibiting greater precocity of bearing and a deeper intensity of colour. The variety will play an important role In ex- tending the red navel offering in the future. Click on the picture below to access the Kirk- wood Red Spec Sheet. Kirkwood Red Navel Copyright© 2012 by Citrogold (Pty) Ltd
Transcript of ISSUE CITROGOLD NEWS NUUS - WordPress.com
The ClemenGold Brand came of age at a launch held atZoo Lake in Johannesburg last week. The launch marks the start of the South African export and local season for the Clemengold brand.
Michelle Kruger, the COO of The ClemenGold Company, said that the ClemenGold brand has established a firm foundation and is poised for success both nationally and internationally.
Lizz Meiring was the Master of Ceremonies in a fun event that celebrated a fantastic product that is highly sought-after by markets all over the world.
Clemengold Brand is on track to become a global brand with around 40 – 60 million kilograms projected to be packed under brand by 2015. Four impressive Interlink trucks in their bright new ClemenGold ‘dressage’ marked the start of the season by departing from the event with the first fruit of the season to the rousing sounds of their hooters, music and clownson stilts waving giant orange flags.
The event was well attended by various players in the industry and key “ClemenGold Partners” including Woolworths & SanLucar.
Unathi Speirs, Deputy Director General of Agriculture of the Dept. of Trade & Industry, praised the efforts andinnovation in developing this unique South African Brand.
CITROGOLDQUATERLY NEWSLETTER
In this issue
Ferdi & Leon EsselenNew Varieties
Sweet Sunrise™ Grower DayClemenGold Season Launch
Results of Scientific ResearchGrower Tour to Australia 2012
News in Brief
ISSUE
02JUNE2012
Citrogold is conducting trials in the Patensie Valley on the new ultra late Carninka Navel.The trials are focussed on determining re-turn crop load where the fruit crop is hung until flowering. The crop load for 2012 looks excellent with good fruit size. The variety will be picked from mid Septem-ber to early October.
NEWSNUUS
Clem enGold Season Lau nc h
Carninka Navel Trials
Top: The Entertainers, HFR Truck Drivers, Abs van Rooyen (Indigo Fruit Farming, Stephan Rötzer (SanLucar Fruit S.L.) and Andrew Froggatt (MMG Citrus).Right: Peter Turner (Citrogold), Michelle Kruger (The ClemenGold Co) and Robert de Rooy (Biogold)
Iraj Abedian, the Chief Executive of Pan-African Capital Holdings (Pty) Ltd was the Key Note speaker and he emphasised that the Brand development was a good illustration of how South Africans can think global and act local by leaving the fear of the unknown behind.
Abs van Rooyen; the unequivocal enthusiastic Clemengold brand ambassador, emphasised that a tremendous team effort was required to create a successful brand. The launch was the culmination of years of hard work fol-lowing a vision to create a brand that would return a premium long-term investment and value to growers.
“Congratulations to Abs van Rooyen, Michelle Kruger and all “clemengolders” on the launch of the 2012 Clemengold season. This product has brought much needed excitement and “pizzazz” into the citrus category – which has lagged behind other fruit types in this regard. The interest around this branded product will spill over to general interest in all citrus categories, and hopefully awaken the entrepeneural and innovative spirit in other role players and drive growth in the citrus industry. The value added products (chocolate, sorbet, ice cream and juice) also shows what can be achieved with a visionary outlook.” - Justin Chadwick, CEO of the CGA
The Kirkwood Red navel is under evaluation in a number of microclimates in Citrus pro-ducing regions such as Citrusdal, Sundays River, Northern Cape and Burgersfort.The variety appears to be later maturing than the Cara Cara and is also exhibiting greater precocity of bearing and a deeper intensity of colour.The variety will play an important role In ex-tending the red navel offering in the future. Click on the picture below to access the Kirk-wood Red Spec Sheet.
Kirkwood Red Navel
Copyright© 2012 by Citrogold (Pty) Ltd
Sweet Sunrise™ Field DayA grower’s day was held in Komatipoort and Malelane on the 14th of June 2012.Growers from premium grapefruit growing areas were invited to participate as found-ing members of a Sweet Sunrise™ growers grouping.Growers were able to view a trial planting and experimental evaluation site.The day was also attended by importers from the UK and Germany who provided a mar-keting perspective on the product. Click on the picture below to access the Sweet Sun-rise™ Spec Sheet.
The FE1 selection (Sweet Sunrise™) is an extraordinary smooth rinded, mid maturing, medium sized yellow grapefruit with exceptional flavour.
The variety has performed well in evaluation sites which have been established in several premi-um grapefruit growing regions of South Africa including Onderberg, Lestitele and the Northern Cape. The variety has been under experimental evaluation by Citrogold over the past 10 years.
The variety is owned by Leon Esselen and is protected by a Plant Breeders Right registration in South Africa.
The variety is consumed by children with relish. Citrogold believes that the variety will make a significant impact in changing the perception of the consumer towards the consumption of grapefruit.
Sweet Sunrise™- Changing the consumers perspective on grapefruit consumption
Die FE1 seleksie (Sweet Sunrise™) is ‘n besondere gladde skil, midseisoen, medium grootte geel pomelo met uitsonderlike smaak.
DIe varieteit presteer baie goed in alle evaluasie gebiede wat in verskeie pomelo groeistreke van Suid Afrika gevestig is onder andere Onderberg, Letsitele en die Noord Kaap. Citrogold evalueer die varieteit al vir die afgelope 10 jaar op eksperimentele vlak.
Leon Esselen is die eienaar van die varieteit en dit word beskerm deur Plant Telers Regte wat in Suid Afrika geregistreer is.
Die pomelos word met groot smaak veral deur kinders geniet. Citrogold glo dat die varieteit ‘n beduidende impak sal maak om die gebruikers persepsie van pomelos te verander.
The Esselen family can truly claim to have made a significant impact on the citrus industry in South Africa.
Ferdi Esselen was the father of the Star Ruby grapefruit’s development in South Africa.
Esselen Nursery has been a mainstay in providing seed and budwood to the South African Plant Improvement scheme for over 30 years.
Leon has inherited his father’s keen eyefor quality, phenomenal attention to detail and passion for citrus. The Esselen Nursery legacy of quality and reliability has been passed on from father to son.
The Sweet Sunrise™ variety is a true partner-ship between father and son with Ferdi initiat-ing the process and Leon bringing the variety to fruition. http://home.mweb.co.za/es/esselenk/
Ferdi & Leon Esselen True Blue Citrus Lineage
Copyright© 2012 by Citrogold (Pty) Ltd
Leon Esselen - Owner of the Sweet Sunrise™
Ferdi Esselen in a Sweet Sunrise orchard in Mpumalanga.
Citrogold (Pty) Ltd. PO Box 3234, Matieland 7602, Stellenbosch, South AfricaTel: +27 21 882 8277 Fax: +27 21 882 8322 E-mail: [email protected] Website: www.citrogold.co.za Skype: clemengold1
Mor Mandarin:High value citrus varieties require a
more intensive management inputThe Mor mandarin is a very late maturing variety that is harvested in South Africa in August and September. The variety has ex-ceptional flavour characteristics and is highly sought after by the market.
The variety has been under production in South Africa for the past 10 years with mixed results. The variety is producing increasingly better yields as growers learn how to manage the murcott. The Mor is a murcott deriva-tive that needs to be managed specifically as a murcott.
The variety fruit set is manipulated by a series of activities during the course of the produc-tion year including winter and summer prun-ing, autumn and spring girdling, GA applica-tions, late foliar feeding etc.
The Mor produces exceptional quality fruit with internal fruit quality exceeding 13° - 15° Brix.
This variety has been one of the highest pay-ing mandarin variety produced in South Af-rica for the past three years (sold as Honey-gold™). Click on the photo to access the Mor Spec Sheet.
AUSTRALIE SITRUS TOER
Citrogold is currently evalu-ating an exciting range of early Clementines and man-darins for the ripening pe-riod of March to May. The criteria for evaluation is to select seedless, preferably self incompatible varieties that have good rind colour, good fruit size with excel-lent internal qualities.
Varietal evaluation is under-way in a number of sites in-cluding Citrusdal, Sundays River, Kakamas , Groblers-dal and Burgersfort. Some candidates are showing some early potential.
Produsente van Suid Afrika, Spanje en Chile het Australië besoek in Mei 2012.Die groep het M7 nawels en verskeie op-windede nuwe manderyne boorde besoek. Hierdie nuwe varieteite sal deur Citrogold verteenwoordig word wanneer dit in die toekoms in Suid Afrika gekommersialiseer word. Kliek op die foto hieronder vir meer inligting oor die M7 Navel.
Copyright© 2012 by Citrogold (Pty) Ltd
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