Issue 6 8 March 2007

sen-spray-tional aerosol range

The continuous spray aerosol range (released late last year in time for the 2006/07 summer) offers consumers an innovative way to apply sunscreen.

With a no mess, no fuss approach the new range can be applied from any angle; and as it provides a continuous spray there is no need for pumping, providing an instant, even coverage.

The four variants in the new range are: Le Tan Coconut SPF 30+; traditional SPF 30+ lotion; Sports SPF 30+ for active people; and Iced Aloe for After Sun.

Packaged in aluminum aerosol spray cans, the design of the new range is in keeping with Le Tan's range of bright, distinctive suncare products.

"For over 30 years, Le Tan has been at the forefront of innovation and technology.

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Turning nice girls naughty

Top ten food trends for 2007

Homegrown news trend Watch

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australian manufacturer le tan is taking the suncare category to a new level with its latest range of continuous spray aerosols.

"We were the first brand to launch Trigger Mist Sprays. So to be first to the market with a new application range is very indicative of the Le Tan brand," said Leanne Dembo, Le Tan's brand manager.

"Our demographic is everyone who uses sunscreen. Mothers with children under the age of 14 years are usually our primary purchasers," she said.

As an Australian-owned manufacturer Le Tan is one of the top players in the suncare market now worth $43 million in grocery alone (Retail World data 2005/06).

Much of the market's growth can be attributed to suncare becoming an increasingly important aspect of daily life during summer in Australia.

Melanoma caused by dangerous sun exposure is now the third most common cancer in Australia, with one out of every two Australians developing skin cancer at some stage during their lives

"People used to value the bronzed Aussie look. With the increase in skin cancer, attitudes have changed as people realise that a high-SPF sunscreen which provides sun protection is crucial," said Ms Dembo.

Source: Can and Aerosol News, 7 March 2007

HoMegroWn neWsturning nice girls naugHtyThe new Lynx Vice body spray is attempting to turn nice girls naughty with its new masculine fragrance.

Packaged in an aluminum aerosol spray can and manufactured by Unilever Australasia, the cans' street style imagery, used across all the Vice variants, aims to create strong on-shelf appeal and differentiation from the core Lynx range.

The fragrance formulation of the new spray features a fruity signature derived from a cocktail of a dozen fruits: clementine, kiwi, kumquat, apple, grapefruit, lemon, mandarin, peach, pear, pineapple, orange and melon.

Source: Can and Aerosol News, 2 March 2007

aussie food coMpanies Hit Hong KongA record number of Australian food companies are set to showcase product in the Australian pavilion at North Asia's largest food trade show in May in an effort to expand their Asian markets.

The 12th Asian International Exhibition Food & Drink, Hospitality Equipment, Supplies and Technology, will be held in Hong Kong from May 13-15.

The show attracts more than 28,000 trade buyers from China and surrounding nations, and provides a platform for Australian food companies to tap into markets in North and South-East Asia.

Source: Foodweek, 23 February 2007

Haccp conference in planningPreparations are underway for the 14th Australian HACCP conference on Queensland's Gold Coast from 30 July to 3 August this year.

The conference is a major forum for all food industry professionals involved in food safety.

Topics will include pest control, criminal law and legal strategies, high risk foods, cleaning for allergen control, and packaging and ozone issues.

For further information visit www.haccptown.com, or email conference@haccptown.com.

Source: Foodweek, 23 February 2007

innovationprotact cans launcHedAustralian brewer Coopers Brewery is the first drinks firm outside of Japan to launch a commercial product using steel cans with co-extruded polymer coatings.

The company is also considering switching from aluminium to steel cans for all its beer.

The 375ml cans were used for a special promotional run of Coopers' Dr Tim's Traditional Ale to celebrate the 40th anniversary of Flinders University in Adelaide. The cans were made by Amcor at Canning Vale in Perth, where tests have been carried out over four years.

They are made from Protact, which has been under development by steel-maker Corus for a number of years and has found applications in aerosols, food and decorative containers.

But the cans for Coopers are the first time Protact has been used for a beverage.

Managing director of Coopers, Dr Tim Cooper, said that steel cans were stronger and their production was more environmentally friendly than for aluminum cans.

Anthony Hengel, general manager of manufacturing at Amcor Beverage Cans, said that the recent development allowed polymer-coated coil steel to be drawn and ironed with coating remaining intact.

"This has enabled us to combine the benefit of coated steel with the benefit of drawing and ironing in the production of cans," he said.

Source: The Canmaker, February 2007

paint can MaKes a splasHEvolving the paint can into an award-winning packaging format has been the challenge for Crown's new Fashion for Walls paint can.

Launched in 2006, the premium water-based emulsion paint in a steel can encourages consumers to experiment with colour and update their home décor.

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neWs snippetMalaysian deputy agriculture and agro-based industry minister, Datuk Seri Mohd Shariff Omar, has said that Malaysia needs to plant 30,000 hectares of pineapple to sufficiently increase production in order to cease importing the fruit. Demand for the fruit has been growing locally and abroad. Currently, Malaysia has 15,000 hectares of pineapple plantations. To cease imports by 2010, production would need to increase to one million tonnes.

The can's packaging design was created by Dutch brand specialist Mountain Design, while metal can manufacturer Impress provided the shape of the new range.

Through the ultilisation of improved printing processes and enhanced manufacturing techniques, the packaging was delivered precisely to brief, with an additional cost benefit.

The can also received "Silver" for Consumer Appeal and was a "Winner" in the Homecare and Industrial category in the 2006 Best in Metal Awards.

"This success reinforces our belief that in addition to the environmental benefit that steel packaging has, and its ability to be 100 per cent recycled, the metal can continues to deliver the flexibility and quality to make a brand outstanding, delivering real shelf appeal," said Matt Sykes, Impress account manager for Crown.

Source: www.impress.com, January 2007

first international aerosol aWards launcHedThe first ever international Aerosol Awards have been announced by the British Aerosol Manufacturers' Association (BAMA).

Hosted by BAMA on behalf of the European Aerosol Federation (FEA), the awards scheme is designed to celebrate the genius, creativity and technical excellence in the aerosol industry.

Manufacturers, fillers, marketers and retailers are being encouraged to enter any innovative aerosol products which they have launched onto the market between May 2005 and May 2007.

The winners will be announced at the Gala Dinner of the next FEA International Congress Exhibition – Aerosols 2007 in Manchester on 19 September 2007.

The award categories include:

Entries for each category are now open and must be completed on the official Awards entry form which is available at: www.aerosols2007.co.uk, or by emailing carolinefuller@bama.co.uk.

Source: www.aerosols2007.co.uk, 7 March 2007

neW use for toMato canning by-products French company Tecnalia Technological Centre has researched the use of sub-products from the tomato canning industry as an ingredient in meat and bakery foods.

The by-products from canning are used to add fibre to foods and as a texture-modifying ingredient.

Source: www.agra-net.com, 5 March 2007

trend WatcHHealtHy eating World's fastest groWing trendHealthy eating has become the world's fastest growing market trend, according to a new global survey by ACNielsen.

The report, which examined product categories across 66 countries worldwide, identified a

number of drivers behind the healthy eating trend.

These included a larger number of older consumers in developed countries who were interested in improving their diet and health, and increasingly effective distribution channels in developing countries allowing fresher, healthier products to reach a larger market than before.

Overall, the global growth of food and beverage categories was four per cent, which was similar to the average rates seen in previous years.

But the overwhelming majority of food and beverage categories that topped the growth list were healthy products, such as yogurt, dairy, fish and salads.

Yogurt-based drinks topped the growth list at 18 per cent, driven by single-serve products and health trends towards probiotics.

Second on the fastest-growing global categories list was fish and seafood, with 12 per cent growth.

The report found that the US, Europe and Asia were still the largest markets in the world for food sales, but Latin America was growing faster.

Source: Foodweek, 23 February 2007

top ten food trends for 2007 According to the latest Euromonitor report Top Ten Food Trends for 2007, the food industry is responding to consumer demand for healthier foods through new products, changed ingredients and healthier brand extensions.

The report identifies a number of other overlapping, related and parallel trends which are likely to surface in 2007.

1. Wellness foods – still flavour of the day

In response to governments, health organisations and consumers, food companies are producing more foods with lower salt, fewer unhealthy fats, more grains and fibres and more functional ingredients.

Similarly, organic foods have gone mainstream and are now even being sold by supermarket giants such as Wal-Mart.

Functional – or nutritionally enhanced – foods combine nutrition and medicine and offer unlimited scope for new product development.

2. new world foods – to boldly go…

There is infinite scope for and real interest in new foods sourced from 'new' places.

Superfruits like the purple açai berry found in rain forests, which has already achieved a market in health food shops, could make the transition to the mainstream.

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neWs snippetMichael Luscombe has used his inaugural speech as Woolworths CEO to defend the company against accusations it has been exploiting drought-stricken suppliers for its own economic advantage.Delivering his address to the Australia-Israel Chamber of Commerce last week in Sydney, Luscombe said he was "saddened but not surprised" by critics of the Woolworths supermarket division's national Drought Action Day on 23 January.The event raised $4.7 million to be distributed to farmers by the Country Women's Association.

award for innovation in aerosol packaging design – 2007

award for innovative aerosol product – 2007

award for environmental achievement and sustainability in

aerosol industry – 2007

award for Most creative aerosol Marketing strategy – 2007

Some analysts have suggested that Peruvian cuisine – a marriage of Italian, Spanish, Indian, Japanese and native cookery – could be the next big ethnic food.

Coconut is finding new uses such as natural juice, while fruit soups have also been mooted as holding consumer potential.

3. ethical/environmental eating – save the planet

This trend overlaps with wellness since both espouse organic and free range foods.

However, ethical eating goes beyond natural taste and health and into the realms of green politics and anti-globalisation.

It includes concepts of 'fair trade' and 'sustainability' and also 'food miles', which bring together the related concepts of locality and seasonality.

Good farming practices in terms of the treatment of livestock are also part of this trend.

4. ethnicity – in search of adventure

Ethnic flavours that draw inspiration from distant cuisines are increasing in popularity in Europe and the US.

Vietnamese cuisine is becoming popular and Spanish/Hispanic cuisines and South American restaurants are identified by some analysts as trends with potential consumer appeal.

5. Water – pure and simple and never

out of fashion

Premium imported, flavoured, enhanced and oxygenated waters account for a major proportion of the beverage market. In the US, for example, there are water bars, water menus, and water sommeliers in restaurants to help pair water with foods.

6. specialities – specialising the ordinary

Making ordinary foods special, such as the way water can now be viewed as having health or other benefits, is another growing trend.

An example is salt, which has been diversified into gourmet sea salt, Hawaiian Red, Black Lava, Sel Gris, pink salt from the Andes, and Tahitian vanilla salt.

7. portion control – size is everything

Portion control is one of the keys to dieting.

This principle is also having a key influence on types and presentations of food.

Manufacturers are also developing calorie-controlled mini portions of snacks and confectionery as a response to healthy eating trends.

8. the constant diet – plans and foods

Dieting will remain a preoccupation and a growth area as the problems of plenty feed through and trickle down into a higher proportion of the populations of developing countries.

Similarly, an increasing number of consumers will be subjected to greater stress and time pressures which will make eating healthily a greater challenge.

Euromonitor International forecasts more personalised diets, tailored to individual needs.

This may mean body types, metabolisms, lifestyles and tastes.

9. provenance – consumers no longer take their foods on trust

Consumers will increasingly care about where their food comes from.

This overlaps with both wellness eating and ethical eating, but is also a food trend and consumer preoccupation in its own right.

Consumers in the internet age no longer accept anything less than transparency.

10. traditional values – retro eating

Consumers, particularly baby boomers and generation X, tend to be sentimental about foods which evoke a rose-tinted view of the past and a sense of tradition.

For the younger demographics, this concept of retro eating can be fun and in all cases it is the idea rather than the actuality which is important.

There is an association with foods that are additive-free and pure which, ostensibly, predate mass production and factory farming.

And there are as many new angles to retro eating as there are hindsight re-interpretations of history.

outlook

Appeasing today's consumer is no small feat.

Food products need to address health concerns with features such as whole grains, probiotics, omega-3, antioxidants, carotenes, vitamins, sugar free and low salt, together with a dash of the three E's – ethnicity, exoticism and ethics – and to top it all off, they need to be packaged in convenient, calorie-friendly portions.

Source: www.euromonitor.com, 15 February 2007

recyclingretailers sign up for aerosol recycling MessageThe British Aerosol Manufacturers' Association (BAMA) has announced that more retailers are getting behind the ‘Empty Aerosols Are Recyclable' message.

John Lewis Partnership, Waitrose and Marks & Spencer have recently introduced point-of-sale information advising customers of aerosol recycling possibilities.

The association has been at the forefront of advising retailers about aerosols and for over a decade has run a Retailer Liaison Group,

which meets twice a year, to advise on the latest regulations and technical matters.

Five years ago BAMA estimated that only seven per cent of local authorities were collecting aerosols for recycling.

The latest survey shows huge growth, with more than 75 per cent of local authorities recycling aerosols; though many consumers remain unaware of the potential.

Each year the UK uses around 600 million aerosols, which represents over 30,000 tonnes of reclaimable high-grade metal that can be recycled.

Source: www.cantechonline.com, 01 February 2007

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