ISSUE 1430 JULY 28, 2014 The Weekly Digital Magazine for...

ISSUE 1430JULY 28 2014

The Weekly Digital Magazine for the Sporting Goods Industry

Come S

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Sportso

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OR S

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et 2014

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16041

2 SGBWeeklycom | JULY 28 2014

SportScanInfocomA Service of The SportsOneSource Group

Achieve Your GoAls

SportScanInfo is the only weekly retail sales trend reporting solution for the active lifestyle market

To learn more call 3039977302 or SportScanSportsOneSourcecom

BreAdTh Of dATA depTh Of dATA TImelIneSS Of dATA

Come See us at Outdoor Retailer Summer Market 2014

Booth 16041

JULY 28 2014 | SGBWeeklycom 3

Copyright 2014 SportsOneSource LLC All rights reserved The opinions expressed by writers and contributors to SGB WEEKLY are not necessarily those of the editors or publishers SGB WEEKLY is not responsible for unsolicited manuscripts photographs or artwork Articles appearing in SGB WEEKLY may not be reproduced in whole or in part without the express permission of the publisher SGB WEEKLY is published weekly by SportsOneSource

Senior Business Editor

Thomas J Ryan

tryansportsonesourcecom

9173754699

Contributing Editors

Scott Boulbol Fernando J Delgado Bill Kendy

Charlie Lunan

Editorial amp Creative Director

Teresa Hartford

teresasportsonesourcecom

Senior Graphic Designer

Camila Amortegui

camilasportsonesourcecom

Advertising Sales Account Managers

Buz Keenan

Northeast

buzsportsonesourcecom

2018875112

Katie ODonohue

SoutheastMidwest

katieosportsonesourcecom

8282443043

Circulation amp Subscriptions

subssportsonesourcecom

Group PublisherEditor In ChiefJames Hartford

jamessportsonesourcecom

3039977302

2151 Hawkins St bull Suite 200 bull Charlotte bull NC bull 28203SportsOneSourcecom

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Career ServicesSportsJobSourcecom

JulY 28 2014issue 1430

The Weekly Digital Magazine for the sporting Goods industry

mAKInG neWS4 Movers amp Shakers

USA Swimming launches SwimToday campaign

6 By The NumbersThe North Face sets recycled

polyester goal for 20167 Newell Rubbermaid buying Avex

Contigo BrandsImplus Acquires DryGuy and

MaxxDry DryersUnder Armours Q2 revenues jump

341 percent

GIVInG BACK8 Trek PeopleForBikes

Trek a founding member of PeopleForBikes helps propel the movement for better cycling

worldwide starting with the voices of world-class athletes

BeST prACTICeS10 Adventure Travel

Growth in the Adventure Travel Market has risen more than 65 percent with no signs of

slowing down

feATUre14 Travel Wear Trends

Its all about Fashion Fit and Function

photo courtesy mountain Khakis

14

Cover photo Kayaking Kenai Peninsula AlaskaPhoto courtesy Michael DeYoung

MOVERS amp SHAKERS

Competitor Group named Meb Keflezighi its first vice president of running effective immediately The Boston Marathon winner will develop CGIs training content and directly contribute to the companys overall growth in the running industry focusing on the Rock lsquonrsquo Roll Marathon Series

Johnson Outdoors named Patricia G Penman vice president - marketing services and communication worldwide

Mark Plaatjes a co-founder of Boulder Running Co has left the company following the chains sale last year to Running Specialty Group Product line manager Henry Guzman has also left the retailer

Propeacutet USA known for its comfort and walking shoes promoted Jillian Avey to VP of marketing

Rawlings Sporting Goods Company a subsidiary of Jarden Corporation named Jeff Fiorini as its chief operating officer Fiorini will oversee the supply chain product development and engineering information technologies and business planning and analysis functions of all Jarden Team Sports brands including Rawlings Worth Sports Miken deBeer Gait and Jarden Sports Licensing

Reebok signed UFC lightweight champion Anthony ldquoShowTimerdquo Pettis to an endorsement deal

Skechers signed model actress and television presenter Kelly Brook to appear globally in the footwear companyrsquos multi-platform marketing and social media campaigns through 2015

Skullcandy appointed David Raffone as its chief sales and revenue officer He most recently served as vice president US Sales Division with Sony Electronics

Spy promoted Charlie Ninegar to vice president of North American sales

Timberland promoted Stewart Whitney to brand president effective October 5 Whitney led Timberlandrsquos growth in the Asia Pacific region since 2008 He will report to Patrik Frisk who has held the position since the brandrsquos 2011 acquisition by VF Corp In April Frisk was promoted to coalition president Outdoor Americas for VF Corp


USA SWiMMiNG LAUNCHES SWIMTODAY CAMPAIGN

Ten industry partners including USA Swimming are collaborating on a summer-long campaign called SwimToday led by five-time Olympian and 12-time medalist Dara Torres The lighthearted campaign proclaims swimming as the funnest sport there is and showcases its many benefits in an effort to bring more kids who know how to swim into the sport of swimming

To address the common misconceptions and bridge the perception gap SwimToday includes a creative advertising campaign by Minneapolis ad agency Colle+McVoy highlighting the fun aspects of swimming and with playful imagery and taglines conveys the benefits of swimming compared to other sports

In one of the campaign spots called Cannonball a girl is seen splashing underwater in slow mo-tion A voiceover asks Basketball softball cannonball which sounds the most fun to you Another spot The Walk emphasizes confidence-building with a boy high-fiving friends in slow-motion strut to by a funk beat after emerging from the pool A voiceover states ldquoSwimming introduces kids to the benefits of a healthy lifestyle And a healthy kid is a confident kidrdquo

According to the 2014 State of the Competitive amp Fitness Swimming Industry Report by Sports Marketing Surveys nearly 80 percent of parents overlook swimming when choosing organized sports activities for their children after they learn to swim Most notably parents whose children had never tried swimming perceived it to be less fun than other sports However parents of swimmers rated the sport at the top in fun teamwork confidence-building and health and fitness once they gave it a try

Torres a lifelong swimmer entered her first international swimming competition at age 14 and in 2008 became the oldest swimmer to compete in an Olympic Games I started swimming as a kid and it gave me skills Ive used throughout my life said Torres Now I have an 8-year-old daughter who is on a swim team and loves it I see her benefitting from the same things I did and I want other moms to know how much fun it can be and what a lifelong gift it is for our kids

While touting the fun of swimming SwimToday also provides online tools for parents to help locate swim clubs and local pools in their communities Many parents commonly report lack of access to a nearby pool while research shows that 82 percent of households actually have a pool within 10 minutes of their residences ldquoMany youths choose their sport based on what their friends are involved with or what is highlighted in the mediardquo noted Matt DiLorenzo chief executive officer of TYR Sport ldquoTYR is proud to partner with fellow industry leaders in support of the SwimToday campaign which aims to make swimming a more mainstream option and grow the sport on a global scale

Jim Gerson Speedo USA president added ldquoAs the very proud first partner of SwimToday ndash and a supporter of swimming at all levels from elite to grassroots to fitness and active recreation ndash we are excited about how the campaign has grown and look forward working with USA Swimming and our fellow industry leaders to promote the benefits of swimming and bring more kids into the sport in 2014

ClICK TO plAY gt

Ultra-Wide Wheel - Stabilizes movement

to carve left right and center

Performance Grips - Rubberized non-slip ergonomic grips for

stability control

Kinetic Engine - Carbon Steel Spring turbocharges abdominal and arm workouts

Foam Kneepad - High-Density foam for superior comfort

CARVEyouR

CoRE

AB-CARVERtrade PRO

800 446 7587 | helpimpluscom | wwwabcarverprocom | wwwperfectonlinecom

copy2014 Implus Corporation Perfectreg is a division of Implus Corporation 114

BY THE NUMBERS

+40Amer Sports which owns Salomon Wilson Arcteryx Mavix and Suunto reported sales eased 03 percent in its second quarter to euro3761 million ($5065 mm) but improved 4 percent on a currency-neutral basis Double-digit growth in Apparel Footwear and Cycling was partially offset by a minor decline in Ball Sports mainly due to continuous clean up of unprofitable sales The Finnish company logged a loss of euro191 million ($257 mm) in whats typically a low sales quarter for the company about the same as the prior year

+56Jarden Corp reported operating profits at its Outdoor Solutions segment grew 56 percent to $791 million The gain came despite $16 million in restructuring and $52 million in acquisition related and other costs which were zero a year earlier Sales in the segment reached $7896 million up 19 percent from the second quarter of 2013 The segment includes results from Coleman K2 Marmot Penn Rawlings and 22 other camping fishing snowsports outdoor and athletic brands

+371Skechers USA inc reported second quarter sales jumped 371 percent to $5871 million led by double-digit growth in both its domestic and international wholesale segments and a 139 percent comparable-store gain across its global retail network Earnings grew more than four-fold to $348 million or 68 cents from $71 million or 14 cents a year ago

-142Cabelas inc reported second-quarter comparable store sales decreased 142 percent as firearms and ammunition sales start to normalize after record sales in 2013 Earnings slid 23 percent to $435 million or 61 cents a share but results came in well-ahead of Wall Streets consensus estimate of 51 cents due to strong expense controls


The North Face expects all its polyester fabric which accounts for 80 percent of the material used in its apparel to be made from recycled content by 2016 It also expects all its down products to use Responsible Down Standard-certified down by 2017 according to its fourth annual corporate responsibility report

ldquoThe evolution of our approach to sustainability lies in the design of our productsrdquo said Adam Mott North Facersquos director of sustainability ldquoIf we can make sustainability a fundamental compo-nent of design then we can move toward making innovative products that have a positive effect on the environment and societyrdquo Key highlights of the report include

Increase Use of Recycled Content The North Facersquos goal to use 100 percent recycled content for all of its polyester fabric by 2016 provides a market solution for a growing problem ndash used water and soda bottles Dependence on fossil fuels is also reduced by reusing materials In addition recycled polyester has a lower impact on air and water resources than virgin polyester The North Facersquos iconic Denali Jacket is an example of a product with fleece made 100 percent from recycled content

Clothes-the-Loop on Product Life Cycles The Clothes-the-Loop program launched as a pilot pro-gram in 2013 allows consumers to drop off unwanted clothing and footwear from any brand in any condition at participating North Face stores Items collected are repurposed for reuse to extend their life or recycled into raw materials for use in products like insulation carpet padding stuffing for toys and fibers for new clothing The North Face 2013 pilot in 10 stores lasted three and a half months and collected 1350 pounds of clothing and footwear The program is now in 27 stores

Reducing Environmental Impacts The North Face has engaged its suppliers in efforts to re-duce chemicals water energy and waste in their mills with savings equivalent to removing over 100 tanker trucks of chemicals over 230 Olympic swimming pools of water and over 3000 cars off the road since 2010

The Responsible Down Standard (RDS) The North Face created the Responsible Down Standard (RDS) to ensure that its down does not come from animals that have been subject to any unneces-sary harm such as force-feeding or live-plucking and to provide a traceability system to validate the original source of down used in all North Face products Certified down will be incorporated into The North Face products starting in Fall 2015 with a goal of 100 percent certification by Fall 2017 The RDS has been gifted to Textile Exchange a global nonprofit dedicated to sustainability in the apparel and textile industry for industry review and use To view the full report log on to thenorthfacecomen_USinnovationsustainability

The NORTh FACe SETS RECYCLED POLYESTER GOAL FOR 2016


NeWell RUBBeRMAiD BUYING AVEx

CONTIGO BRANDS

Newell Rubbermaid reached an agree-ment to acquire Ignite USA LLC which makes thermal mugs and hydration bot-tles under the Contigo and Avex brands for $308 millionThe seller was North Castle Partners which invested in Ignite in March 2013

Ignite is expected to deliver $125 million of net sales in 2014 and has a strong record of growth in the on-the-go thermal and hydration beverage containers market achieving a historical four-year CAGR of 35 percent Newell Rubbermaid plans to reinvest a portion of Ignites profitability to more aggressively build the Contigo and Avex brands ldquoWe intend to invest behind the business to build on Ignitersquos current strong momentum expanding product lines channels of distribution and geographic footprint over timerdquo Newell Rubbermaid Chief Development Officer Mark Tarchetti said in a statement

Ignite has a great track record of growth establishing a leading share position in two of the fastest growing consumer durable categories in North America said Newell Rubbermaid President and CEO Michael Polk Their commitment to leverage great design to deliver differentiated products is evident in their results The acquisition of Ignite marks the next step in the Growth Game Plan as we transform Newell Rub-bermaid into a larger faster growing more global and more profitable company

The acquired business will become part of the Home Solutions segment with Con-tigo and Avex joining the companys Rub-bermaid Calphalon Goody and Levolor brands

Sami El-Saden CEO who will remain CEO at Ignite said We are delighted to have found a long-term strategic owner for the business who shares our pride in the achievements and strength of the company but can bring a new level of investment and global perspectiverdquo

Implus has acquired DryGuy a leading supplier of footwear dryers and thermal layering systems This latest addition to the Implus family of brands will fall under the companyrsquos Outdoor Division which also includes Yaktrax ICEtrekkers and Little Hotties Terms of the deal were not disclosed

Started in 1994 by founder Joel Beckett in Seattle DryGuy amp MaxxDry boot dryers and insulation prod-ucts were tested in some of the wettest conditions and the companyrsquos patents and technologies were born from these hands-on experiences DryGuy offers a wide variety of footwear and accessory dryers for all ap-plications - with or without heat or a combination of both

ldquoWe are excited to add DryGuy and MaxxDry into our outdoor product offerings as they have been very successful in the winter accessory market and are a perfect complement to our traction and handfootbody warmer productsrdquo said Steve Couder VP sales - Implus outdoor division ldquoAs the winter accessory category has grown this additional product line provides our retailers with more options to service customersrdquo

In collaboration with Couder Beckett will play an important role in the company by helping to transition and merge the DryGuy and MaxxDry brands into the Implus family of products Beckett will also target new opportunities for growth and development within the outdoor division ldquoThis is an opportunity to take our tried and tested products to the next level We are confident that Implusrsquo distribution system will bring DryGuy products to more customers with greater efficiencyrdquo said Beckett ldquoI am stoked to see my brand expanding under the banner of such a quality organizationrdquo

Over the last few years the company has successfully acquired and grown major brand expansions in-cluding Yaktrax ICEtrekkers Little Hotties Warmers Sneaker Balls and Perfect Fitness It also owns Sof Sole apara Airplus and Sof Comfort

iMPlUS ACQUIRES DRYGUY AND MAxxDRY DRYERS

UNDeR ARMOURS Q2 REVENUES JUMP 341 PERCENT

Under Armour Inc reported revenues increased 341 percent in the second quarter to $610 million Net income $18 million or 8 cents a share was unchanged compared with the prior years period

largely reflecting the planned timing of marketing and innovation expenses Apparel revenues jumped 354 percent to $420 million driven by expanded offerings in cat-

egories such as golf outdoor running training and womens studio Footwear sales increased 342 percent to $1095 million led by new introductions in running Accessories climbed 175 percent to $599 million primarily driven by headwear

Direct-to-Consumer net revenues which represented 31 percent of total revenues for the quarter grew 38 percent year-over-year International net revenues which represented 8 percent of total revenues for the quarter grew 80 percent year-over-year

Gross margins expanded to 492 percent compared with 483 percent in the prior years quarter primarily driven by a favorable year-over-year sales mix and product margins SGampA expenses as a percentage of revenues increased to 435 percent compared with 412 percent in the prior years pe-riod primarily driven by the timing of marketing expenses and investments in product innovation Second quarter operating income increased 74 percent to $347 million

The broad-based momentum that we have been experiencing recently showed no signs of stop-ping during the second quarterrdquo said Kevin Plank Chairman and CEO of Under Armour Inc ldquoWhile we continued to add more dimension to our largest growth driver in Apparel we were par-ticularly encouraged by the brand response we are seeing in both our Footwear and International businessesrdquo

The company raised its outlook for the year It now expects revenue growth in the range of 25 percent to 26 percent up from 24 percent to 25 percent previously Operating income is now projected to expand 29 percent to 30 percent up from its previous guidance calling for a 28 to 29 percent gain


f you watched the Tour de France through the month of July you may have noticed something new on the jerseys of the Trek Factory Racing (TFR) team ndash a small logo

and a few words that have had a huge effect on cycling in the US Just under the arms of the Trek riders down the side of their jerseys is a small

red white and blue logo with a smiley face made out of a bicycle and the words PeopleForBikes (PFB) For the first time ever the TFR athletes were sporting this logo during a European race ndash the worldrsquos largest bike race and one of the greatest sporting spectacles anywhere And they will continue to rock the logo for the remainder of the season which will include the third of the Grand Tours the Vuelta a Espana (Tour of Spain)

PeopleForBikes in their own words ldquois the movement to make riding better for everyone By collaborating with millions of individual riders businesses community leaders and elected officials wersquore uniting people to create a powerful united voice for bicycling and its benefitsrdquo

In other words they are a bike advocacy group helping make American roads paths and trails safer and more accessible to bikes and cyclists of all kinds And theyrsquore do-ing just that According to their website since their inception PFB has secured federal funding to build more than 29000 US bike lanes paths and trails awarded more than $10 million in grants helped increase cycling in US cities 85 percent since 2001

And thatrsquos a cause a legendary bike company like Trek holds dear as well ldquoTrek and Trek Factory Racing want the bike riding experience to improve for everyone everywhererdquo said Trekrsquos senior vice president Joe Vadeboncoeur ldquoPeopleForBikes is a leading organization that inspires this change Trek was a founding member of People-ForBikes (then known as Bikes Belong) 15 years ago and continues to be a proud sup-porter It is an honor to help propel this movement for better cycling worldwide ndash starting

By Scott Boulbol

I

PeopleForBikes is grateful for the active support of pro bike racers Trek Factory Racingmdashone of the 18 top-tier professional squads that is part of the global UCi World Tourmdashhas stepped up big-time for this yearrsquos Tour de France (and the balance of the season) by putting the PeopleForBikes logo prominently on the sides of their team jerseys

A strong united group of people for bikes can effectively influence government policies and spending and help assure bike riding conditions that are

safer and better for everyone We are honored that Trek and Trek

Factory Racing are supporting us

Tim Blumenthal President PeopleForBikes

TREKPEOPLE FOR BIKES

GIVING BACK


with the voices of our world-class athletesrdquo

Trekrsquos involvement at Le Tour is the cul-mination of a major outreach program for PFB in which theyrsquore trying to sign up 1 mil-lion people by the end of 2014 Theyrsquore cur-rently at over 800000 and this sponsorship will hopefully help put them over the top

Therersquos no need to ldquojoinrdquo per se simply provide their names in support of safe riding This can be done on its website people-forbikesorg

ldquoWhile the challenges and opportunities for bicycling vary around the globe the benefits are universalrdquo said President of PeopleForBikes Tim Blumenthal ldquoA strong united group of peo-ple for bikes can effectively influence government policies and spending and help assure bike riding conditions that are safer and better for everyone We are honored that Trek and Trek Fac-tory Racing are supporting us big-time as we embark on this new chapter of our missionrdquo

Brandon Buth Trekrsquos Advocacy Manager added ldquoTrek Facto-ry Racing is partnering with PeopleForBikes for one clear simple reason to unite 1 million individual supporters of cycling Wersquore confident that reaching the 1 million supporter milestone will give

cycling an unprecedented amount of cred-ibility clout and momentumrdquo

While some teams have sported the lo-gos in the US over the last three years this is the first time the program will be sent overseas ndash and to a major event with such an illustrious team It also marks the first time a pro team has donated sponsor-ship space to a cycling non-profit

And this is certainly no token act ndash on the contrary itrsquos a highly valuable spon-sorship While wearing this little logo may not seem like much on the surface this prime TV-camera-friendly space on

a professional teamrsquos jerseys can in Trekrsquos words effect ldquomillionsrdquo Especially a team with such in-ternational stars as Fabian Cancellara Andy and Frank Schleck and American up-and-comer Matthew Busche

Plus the riders are volunteering to tweet talk and text their support for the non-profit So when you see a Trek racer chatting up some other pro in the peloton he just may be plugging PFB which hopefully will then spread the good word to a whole new audience

ldquoTrek encourages all professional racing teams as well as bike riders of all types and abilities to adopt PeopleForBikesrsquo mission to make the world a better place to ride Be heard Join the movement today Buth addedrdquo

Trekrsquos Senior Vice president Joe Vadeboncoeur

president of peopleforBikes Tim Blumenthal

International star fabian Cancellara supports the peopleforBikesrsquo mission to make the world a better place to ride

JOIN PEOPLEFORBIKES + TREK FACTORY RACINGIN MAKING RIDING BETTER FOR EVERYONE

BEST PRACTICES

As defined by the ATTA if a trip involves two of the following three characteristics it is an adventure travel excursion Those characteristics are Connection with Nature bull Interaction with Culture bull A Physical Activity

ATTA partnered with The George Washington University to conduct the ATTA Adventure Tourism Market Study which was published in late 2013 The survey measured the outbound activity of North America South America and Europe travel-ers These areas account for approximately 70 percent of the worldrsquos international departures

The study notes that adventure travelers were classified solely based on the activity they engaged in not on the degree of difficulty or risk of their participation in that activity

Taking it a step further the study broke down adventure trips into three segments soft hard or non-adventure

Soft adventure trips include hiking kayaking rafting hunt-ing fishing volunteer tourism and archaeological expeditions

Hard adventures cover caving climbing kite surfing trek-king heli-skiing and paragliding

Non-adventure trips encompass things like cultural activities getting to know the locals walking tours or visiting historical sites The survey focused on soft and hard trips

AdvEnTuRE TRAvELBy William F Kendy

In order to maintain our sanity we all need to take a vacation That may mean traveling to a theme park taking a cruise booking a golf trip lying on a beach sightseeing or just goofing around the house We all need some time off every once in a while to recharge our batteries

Package vacations or guided tours are nothing new A person can go pretty much anywhere at any time and all are designed to fit interests wants needs and budgets

For those adventurous souls who have a passion for a specific outdoor activity sport or even are into a social cause there is ldquoadventure travelrdquo

Whether a person is a hikertrecker biker backpacker fisherman hunter or into ldquoactive sportsrdquo like skiing (even ldquoHeli Skiingrdquo) or snowboarding there are very cool things to do

The Adventure Travel Trade Association (ATTA) serves more than 900 members in 80 countries worldwide and monitors and researches the adventure travel industry


The Study Revealed

raquo Growth in the adventure travel market has grown 65 percent since 2009

raquo The estimated value of the global outbound adventure travel market was approximately $263 billion excluding airfare

raquo Sales of related gear apparel and accessories for trips was estimated at $82 billion which means that adventure travelers spent more than $345 billion on their excursions

raquo Adventure travelers are younger than non-adventure travelers with an average age of 36

raquo The average length of a soft adventure trip was ten days in 2012 com-pared to eight days in 2009

raquo The top five brands recognized by adventure travelers were Timber-land 65 percent Quicksilver 44 percent GoreTex 35 percent North Face 34 percent and Salomon 25 percent

raquo From a demographic perspective the majority of adventure travelers are male 57 percent and singlenever married 48 percent compared to 43 percent currently married Thirty seven percent of them have a four-year degree and the average income is $46800

Who Is Going Where and Doing WhatldquoWersquove found that North Americans like to go to South America and Euro-peans like to go to Africardquo said ATTA North AmericaOceania Executive Director Chris lsquoChezrsquo Chesak

ldquoNamibia is now a top choice for travelers who traditionally would have gone to South Africardquo said Chesak ldquoChile is getting a lot of interest It is safe has a great infrastructure good economy and offers a diversity of adventures from fly fishing to alpine skiing and mountain climbingrdquo

ldquoIn North America Quebec is very popular offering fantastic polar bear and other wildlife watching and other outdoor-related activitiesrdquo added Chesak ldquoDestinations like the Galapagos Islands are popular and provide a level of comfortrdquo

While Chesak said that the boomers are still the heart of the adventure travel market partly because they have the time and income to devote to adventure trips more millennials and matures are entering the market

ldquoWersquore finding that millinneals want to have life experiences and are not as concerned as other generations about doing things in the traditional wayrdquo said Chesak ldquoIn additional we see an increase in inter-generational travel where matures want to be included in these tripsrdquo

ldquoThe adventure travel industry is growing very quickly and it is one of the fastest growing segments in the market placerdquo said REI Adventure Manager of Program Development and Operations Justin Wood ldquoWersquove offered travel opportunities and services for over 28 years as a co-op mem-ber benefit and it is an easy way for members to get away and enjoy the outdoorsrdquo

According to Wood part of the reason the REI outdoor adventure category is expanding is because taking an adventure trip is more than just loading up your bike and picking up a pack or fishing rod and heading out It can be complicated Having one source to deal with that organizes the trip provides a guide and handles the logistics and details can help participants have an adventure that is more immersive matched to meet their physical and skill level and culturally rich without a lot of hassle

ldquoIn the 80rsquos we saw a groundswell of interest for us to offer trips appeal-ing to a wide range of age groups skill levels and interests looking for out-door experiencesrdquo said Wood ldquoIn response we offer a wide range of trips that focus on outdoor interests for all age groups including kids parents grandparents families at different levels all over the worldrdquo

SUP Tour of Marco Island Photo courtesy Naples Marco Island Everglades Convention amp Visitors Bureau



Whatrsquos Hot at REIldquoBoomers are generally well traveled and are now going to Europe Latin America American national parks and places like Patagonia and the Galapagos Islands and want to get off the beaten pathrdquo said Wood ldquoGeneration Xs and younger people seem to be into multi-activity trips that include things like mountain biking kayaking paddle boarding skiing backpacking hiking and trekking and biking and touring that offer blended action in different destinations but yet are affordablerdquo

ldquoPaddle sports whitewater programs and even snow-shoeing are generating a lot of interestrdquo said Wood

Not all adventure travel is based on high physical ac-tion endeavors While those trips are technically clas-sified by ATTA as ldquonon-adventurerdquo trips they still are in the adventure travel category and draw interest For those people who want an outdoor experience and have an affinity for a social cause REI offers volunteer travel programs

ldquoWe offer programs for those people interested in volunteerism and are interested in having a personal meaningful triprdquo said Wood ldquoWe offer trail and habitat restorationsrsquo programs in the US Virgin Islands Yosemite Torres del Paine in Chili and Mach Picchu in Perurdquo

Hunt and FishThrough Cabalarsquos Outdoor Adventures Program a customer can book fishing and hunting excursions in North America Africa South America and Europe They cover the waterfront from fishing for halibut and salmon in Alaska to shooting doves and ducks in Mexico to hunting red stag in New Zealand

Cabalarsquos can put a customer in touch with a guide book the trip and through their in-house travel agency help secure transportation

In addition for hunters the Cabelarsquos ldquoTAGSrdquo program offers assistance in securing the appropriate licenses from states and other countries

Not all adventure trips need to involve extensive travel or multiple days LL Bean offers an array of fly fishing shooting biking canoeing kayaking and paddleboarding opportunities Most of their outings are only one day long and within driving distance but still offer customers the opportunity to learn more about their sport use some of the equipment they own and have fun

ldquoOur adventure trips exist primarily as a branding tool and a way to empower people and get them into the outdoors and allow them to successfully use prod-uctsrdquo said LL Bean spokesperson Mac McKeever ldquoWe put about 100000 people through our programs every yearrdquo

Some of the LL Bean events are free with most avail-able at a moderate price Their ldquoDiscoveryrdquo programs are basic day-long introductory courses covering subjects like sporting clays shooting kayaking paddleboarding fly fishing and even snowshoeing

LB Bean does offer multi-day trips that blend a couple of different interests including their bike and paddleboard trip island kayak and camping outing and bike and paddleboard trips

That blending of interests in adventure trips can take on some different wrinkles While it sounds like a combination of opposites extreme skiers and snowboarders are embracing flyfishing

ldquoExtreme athletes get the rush by coming off the side of a mountain and then relax and chill out in nature in a different emotional way by fly fishingrdquo said Chesak ldquoThat type of trip appeals to the members of the younger generation who want an action and wilderness type experience and have an appetite for a wide range of adventuresrdquo

Austin Adventures is a 40-year-old travel agency in Billings MT that specializes in luxury adventure travel vacations worldwide Their vacations range from hiking biking paddling wine tasting safaris and multi-sport options all tailored to small groups with a six-person for each guide ratio

ldquoWe are a small group of active adventure lovers and we offer all inclusive luxury adventure packagesrdquo said President and Founder Dan Austin ldquoWe offer trips for adults and family trips that are custom built around different physical capabilities and interestsrdquo

Over the years Austin has seen a change in the traditional vacation concept and a steady increase in the awareness of adventure travel

ldquoWe are seeing a tendency for less and less people wanting to take a cruise or sit on a beach under an umbrella and drink maitaisrdquo said Austin ldquoThey want to move around and burn calories do different things and have different experiencesrdquo

To that end Austin also offers multi-sport getaways For example you can spend six days in Yellowstone hiking biking horseback riding and rafting or seven days in the Arenal rain-forest in Costa Rica hiking rafting birding and surfing

ldquoWe have been offering multi-sport packages since 1995rdquo said Austin ldquoIn a six day trip we may incorporate hiking rafting biking and touring to make sure there is something for everyonerdquo

ldquoWersquove found that outdoor adventures are a good way for us to project and differentiate our brand in action and it offers us the opportunity to talk the talk and walk the walk said McKeever

Loen Lake in Fjord NorwayPhoto courtesy Adventure Travel Trade Associates and Terje Rakke


C

M

Y

CM

MY

CY

CMY

K


ravel means movement No great revelation there except when you consider that travel wear

ndash especially menrsquos ndash often does not offer the movement travelers need to stay comfortable while on the go And when it does it has historically meant loose-fitting flowing and often unflattering garments ndash especially in todayrsquos world of fashion where fit is king But travelers are also out in the elements often and may need to go straight from a bus ride to dinner and a show

So among the key trends continuing into Spring 2015 will include designing some level of stretch into apparel not something entirely new for womenrsquos apparel but definitely a new direction for menrsquos apparel This allows both lines to sport a more modern tailored fit while still allowing for the active lifestyle travelers enjoy

But this will not mean a compromise in fashionable looks On the contrary with an element of stretch designers are also free to create more crossover pieces that work great on the move or out on the town which fits neatly into another

By Scott Boulbol

T

TRAvEL WEAR TREndS

SprInG 2015


trend the industry has seen over recent years With or without stretch no longer is travel wear so easily dis-cernable as such when seen out in the street Brands are more commonly creating fashion pieces that also happen to feature travel wear tech Visually these pieces look more like something yoursquod see in urban America (Rome) than on safari in the Kalahari

All of this while maintaining basic travel wears functions like breathability durability and sun protec-tion

Mountain Khakis embraces all of the above in its expanded Spring 2015 travel collection ldquoOne angle and trend we are applying ourselves to is stretch for menrdquo explained Noah Robertson co-founderdirector of product development ldquoWe believe ndash and our male customers confirm ndash they see the benefits of stretch for the active everyday [and travel] lifestyle It allows for better athleticslimmer fits while also giving men the freedom of movement they desire


The Mens Skiff Shirt $100 is a great example The top is 86 percent nylon with 14 percent spandex allowing for four-way stretch Itrsquos lightweight with 30+ UPF while remaining quick drying and well ventilated in the back and front yokes But the subtle plaid design could fit well in even the most hipster coffee shops and cafes

The Cruiser Pants and Shorts $95 and $75 available in menrsquos and womenrsquos also offer sig-nificant stretch with a smooth drape con-structed from 91 percent nylon and 9 percent spandex The pants ndash what Mountai Khakis calls the next generation of their popular Equatorial and Granite Creek models ndash look more like a classic Chino than a typical travel pant but also offers UPF protection and is water resistant

Its our belief the customer doesnt need to change out of something they have been wearing to travel in but rather its about feeling confident and comfortable in what theyrsquore wearing right from the start of the dayrdquo added Robertson ldquoSo after an adventurousactive day go out to a nice dinner or a night on the town and dont feel the need to have to always change to address the atmosphererdquo

ExOfficio sees the same need for stretch and fashion-meets-function ldquoOutdoor apparel is made to last and be durable but it doesnrsquot mean that it has to be rough and rigid Also slim-mer fits are influencing apparel in outdoor life-style Consumers are looking for apparel that will serve them in multiple environmentsrdquo said Product Line Manager Kylene Wolfe She added that theyrsquove also focused on optimizing seam and pocket placement for the best combination of comfort and function especially under travel conditions like wearing a backpack

Plus theyrsquove taken the temperature-regulation part a step further borrowing cutting-edge tech-nology from the athletic apparel world Their Sol Cool fabric uses active cooling technology ndash the fabric actually cools down when in contact with sweat ndash through the incorporation of Xylitol into the weave This is similar to the chemical found in mint chewing gum that cools your mouth when chewed

Their Triflex Hybrid Shirt $95 and Sol Cool Ultimate Hoody $75 both available in menrsquos and womenrsquos use this Icefil cooling technology along with other travel features The Classic Button-Down Shirt which will be new in Spring 2015 has stretch side and back panels for mobility and cooling zip pocket and a three-way button collar A snap front

makes for easy onoff or venting The lightweight hoody which can be worn as a shirt or a jacket also features the Icefil fabric and adds 50+ UPF sun protection For Spring 2015 Moutain Khakis be offering more colorways for this piece

The folks at travel wear specialists Royal Robbins seek the same functionality but theyrsquove focused more on integrating necessary tech features more organically into the designs rather than relying on flaps or zippers etc

Mountain Khakis Mens Skiff Shirt Cruiser Pants and Shorts


ExOfficio Sol Cool Ultimate Hoody

ExOfficio Triflex Hybrid Shirt


ldquoDesigning ventilation into outdoor products has been a cornerstone feature in the active and travel market since its inception Mostly realized historically through cape ventilation and zipper ventingrdquo said Monica Smith creative director

ldquoBut the market has been trending toward bridging performance functionality with lifestyle looks over the past several years In doing so designing fabrics that have this inherent in them is one approachrdquo added Smith

For Spring 2015 their mens Diablo Long- and Short-Sleeve Shirts $78 $68 styles are a good example They employ micro-per-foration which allows for a relatively solid appearing surface while having a mesh-like breathability Thus they function like traditional travel pieces but look like a lifestyle piece

And their womans equivalent is their Breeze Thru Tank $48 which employs another recent trend ndash taking classic natural fibers and improving their technical performance whether through blending or otherwise treating them For this line they blend

cotton and polyester and apply a process where the cotton content is extracted in designated areas ldquoThis processrdquo said Smith ldquocreates a tonal pattern effect and a shearer surface where the cotton has been removed increased airflow with a subtle pattern appearancerdquo

Bluesmiths who previ-ously made a name for itself

as a watersport brand has found a niche in the travel market with a new tech-nology that they say has become a big hit with travelers They treat the garments with Schoellerrsquos Nanosphere technology for maximum repellency of water dirt or whatever else onersquos travels may throw at them

ldquoNormally impregnated textiles have a smooth surface which offers dirt a large contact area to which it can easily adhererdquo said Schoellerrsquos literature ldquoWith the Nanosphere finish on the other hand a structured surface is created This lsquohillyrsquo surface offers little onto which water dirt and substances of any kind can adhere They simply run off or can easily be rinsed off with a little waterrdquo

Bluesmiths calls this ldquothe most ro-bust DWR coating in the marketplace that makes the garments repel water dirt oil wine and more In addition the shirts have built in UPF 40 sun protection Originally designed for watersports the shirts have become a huge hit with adventure travelers for their self-cleaning propertiesrdquo

The Kanaha Long-Sleeve Version Tee $90 and the Short-Sleeve Lane Shirt $75 have a classic sporty look And in keeping with the trend to-ward more fashionable aesthetics later this year and new for Spring 2015 will be the addition of more fashion-forward polo shirts tees and shorts like the mens Wailea Hydro-phobic Polo Shirt

Bluesmiths Kanaha Long-Sleeve Shirt and the Lane Short-Sleeve Shirt

Royal Robbins Diablo Long-Sleeve Shirt

Royal Robbins Diablo Short-Sleeve Shirt

SGBWEEKLYcom



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S Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom

National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg

National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg

Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom

Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg

Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg

Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg

Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom

Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom

Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com

Tennis Industry Association1 Corpus Christi Place Suite 117Hilton Head Island SC 29928t 8436863036f 8436863078tennisIndustryorg

Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom

Photo courtesy Rider USA

AUGUST

3-5 Imprinted Sportswear Show las Vegas nV

5-7 ffAnY new York nY

6-9 Outdoor retailer Summer market Salt lake City UT

14-16 Sports Inc Outdoor Show nashville Tn

17-19 mAGIC las Vegas nV

18-20 WSA Show las Vegas nV

19-20 pGA expo las Vegas nV 23-25 Atlanta Shoe market Atlanta GA

24 Tennis Industry Association The Tennis Show new York nY

SepTemBer

3 Surf expo Board demo day Orlando fl

3-8 nBS fall Semi-Annual market fort Worth TX

4-6 Surf expo Orlando fl

4-6 Imprinted Sportswear Show (ISS) Orlando fl

10-11 health amp fitness Business expo las Vegas nV

10-12 Interbike International Trade expo las Vegas nV

16-17 SfIA Industry leaders Summit Chicogo Il

OCTOBer

7-9 OIA rendezvous Asheville nC

nOVemBer

3-5 nBS fall Athletic market ft Worth TX

15-16 AdA fall Show palm Springs CA

23-25 Sports Inc fall Team dealer Show las Vegas nV

CALENDARFor full year calendar go to sportsonesourcecomeventsa

Photo courtesy TrekPeopleForBikes

For more information please call

3039977302 or email sportsJobssportsonesourcecom

SportsJobSourcecom reaches the most connected

best informed and highest caliber professionals in the

active lifestyle market

The KeY To FiNDiNG The riGhT JoB

FREE ACCESS to the latest job listings

A Service of The SportsOneSource Group

come see us At outdoor retailer summer Market Booth 16041

With OIA Vantagepointtrade access the weekly sales landscape of the outdoor industry and be outfitted with data to guide your companyrsquos strategic decisions

OIA Vantagepointtrade is the only weekly retail point-of-sale reporting platform exclusively for the active outdoor lifestyle industry We swiftly deliver critical trend and detailed business data to brands and retailers

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BreAdTh Of dATA depTh Of dATA TImelIneSS Of dATA

Come See us at Outdoor Retailer Summer Market 2014

Booth 16041




Thomas J Ryan


9173754699



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Northeast


2018875112

Katie ODonohue

SoutheastMidwest


8282443043





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CARVEyouR

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BY THE NUMBERS















CONTIGO BRANDS



























By Scott Boulbol

I







GIVING BACK

















BEST PRACTICES















The Study Revealed









































C

M

Y

CM

MY

CY

CMY

K






By Scott Boulbol

T

TRAvEL WEAR TREndS

SprInG 2015
































SGBWEEKLYcom



TR

AD

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OC

IAT

ION

S |

BU

YIN

G G

RO

UP














AUGUST









SepTemBer








OCTOBer


nOVemBer




















come see

us At

outdoor

retailer

summer Market

Booth

16041

OIAVantagePoint




Thomas J Ryan


9173754699



Charlie Lunan


Teresa Hartford



Camila Amortegui



Buz Keenan

Northeast


2018875112

Katie ODonohue

SoutheastMidwest


8282443043





3039977302


















341 percent






slowing down




14


MOVERS amp SHAKERS




















ClICK TO plAY gt




stability control



CARVEyouR

CoRE

AB-CARVERtrade PRO



BY THE NUMBERS















CONTIGO BRANDS



























By Scott Boulbol

I







GIVING BACK

















BEST PRACTICES















The Study Revealed









































C

M

Y

CM

MY

CY

CMY

K






By Scott Boulbol

T

TRAvEL WEAR TREndS

SprInG 2015
































SGBWEEKLYcom



TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP














AUGUST









SepTemBer








OCTOBer


nOVemBer




















come see

us At

outdoor

retailer

summer Market

Booth

16041

OIAVantagePoint

MOVERS amp SHAKERS




















ClICK TO plAY gt




stability control



CARVEyouR

CoRE

AB-CARVERtrade PRO



BY THE NUMBERS















CONTIGO BRANDS



























By Scott Boulbol

I







GIVING BACK

















BEST PRACTICES















The Study Revealed









































C

M

Y

CM

MY

CY

CMY

K






By Scott Boulbol

T

TRAvEL WEAR TREndS

SprInG 2015
































SGBWEEKLYcom



TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP














AUGUST









SepTemBer








OCTOBer


nOVemBer




















come see

us At

outdoor

retailer

summer Market

Booth

16041

OIAVantagePoint




stability control



CARVEyouR

CoRE

AB-CARVERtrade PRO



BY THE NUMBERS















CONTIGO BRANDS



























By Scott Boulbol

I







GIVING BACK

















BEST PRACTICES















The Study Revealed









































C

M

Y

CM

MY

CY

CMY

K






By Scott Boulbol

T

TRAvEL WEAR TREndS

SprInG 2015
































SGBWEEKLYcom



TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP














AUGUST









SepTemBer








OCTOBer


nOVemBer




















come see

us At

outdoor

retailer

summer Market

Booth

16041

OIAVantagePoint

BY THE NUMBERS















CONTIGO BRANDS



























By Scott Boulbol

I







GIVING BACK

















BEST PRACTICES















The Study Revealed









































C

M

Y

CM

MY

CY

CMY

K






By Scott Boulbol

T

TRAvEL WEAR TREndS

SprInG 2015
































SGBWEEKLYcom



TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP














AUGUST









SepTemBer








OCTOBer


nOVemBer




















come see

us At

outdoor

retailer

summer Market

Booth

16041

OIAVantagePoint



CONTIGO BRANDS



























By Scott Boulbol

I







GIVING BACK

















BEST PRACTICES















The Study Revealed









































C

M

Y

CM

MY

CY

CMY

K






By Scott Boulbol

T

TRAvEL WEAR TREndS

SprInG 2015
































SGBWEEKLYcom



TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP














AUGUST









SepTemBer








OCTOBer


nOVemBer




















come see

us At

outdoor

retailer

summer Market

Booth

16041

OIAVantagePoint








By Scott Boulbol

I







GIVING BACK

















BEST PRACTICES















The Study Revealed









































C

M

Y

CM

MY

CY

CMY

K






By Scott Boulbol

T

TRAvEL WEAR TREndS

SprInG 2015
































SGBWEEKLYcom



TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP














AUGUST









SepTemBer








OCTOBer


nOVemBer




















come see

us At

outdoor

retailer

summer Market

Booth

16041

OIAVantagePoint

















BEST PRACTICES















The Study Revealed









































C

M

Y

CM

MY

CY

CMY

K






By Scott Boulbol

T

TRAvEL WEAR TREndS

SprInG 2015
































SGBWEEKLYcom



TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP














AUGUST









SepTemBer








OCTOBer


nOVemBer




















come see

us At

outdoor

retailer

summer Market

Booth

16041

OIAVantagePoint

The Study Revealed









































C

M

Y

CM

MY

CY

CMY

K






By Scott Boulbol

T

TRAvEL WEAR TREndS

SprInG 2015
































SGBWEEKLYcom



TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP














AUGUST









SepTemBer








OCTOBer


nOVemBer




















come see

us At

outdoor

retailer

summer Market

Booth

16041

OIAVantagePoint
























C

M

Y

CM

MY

CY

CMY

K






By Scott Boulbol

T

TRAvEL WEAR TREndS

SprInG 2015
































SGBWEEKLYcom



TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP














AUGUST









SepTemBer








OCTOBer


nOVemBer




















come see

us At

outdoor

retailer

summer Market

Booth

16041

OIAVantagePoint






By Scott Boulbol

T

TRAvEL WEAR TREndS

SprInG 2015
































SGBWEEKLYcom



TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP














AUGUST









SepTemBer








OCTOBer


nOVemBer




















come see

us At

outdoor

retailer

summer Market

Booth

16041

OIAVantagePoint




























SGBWEEKLYcom



TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP














AUGUST









SepTemBer








OCTOBer


nOVemBer




















come see

us At

outdoor

retailer

summer Market

Booth

16041

OIAVantagePoint


TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP














AUGUST









SepTemBer








OCTOBer


nOVemBer




















come see

us At

outdoor

retailer

summer Market

Booth

16041

OIAVantagePoint















come see

us At

outdoor

retailer

summer Market

Booth

16041

OIAVantagePoint

ISSUE 1430 JULY 28, 2014 The Weekly Digital Magazine for...

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Transcript of ISSUE 1430 JULY 28, 2014 The Weekly Digital Magazine for...