Issue 01 - · PDF file 2014-01-07 · marketing activity for Melbourne’s first...
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MEET THE TEAM ARTICLE
THE SUCCESS OF SPOOKTOBER
SOCIAL MEDIA TRENDS
MARKETING EAST GIPPSLAND
2 | The Creative Bunch • www.thecreativebunch.com.au
Meet Hubert Wobblepants! His name was chosen by the Phillip Island Nature Parks Facebook community with over 135 name suggestions and a total reach of over 5,400 fans!
The Creative Bunch • www.thecreativebunch.com.au | 3
CONTENTS 04 MEET THE TEAM Q&A with the bunch. 05 THE SUCCESS OF SPOOKTOBER Managing the marketing activity for Melbourne’s first haunted house 06 WE LOVE SNOW Producing visually appealing information about Victorian alpine resorts. 07 SOCIAL MEDIA TRENDS Monitoring the latest trends and industry news. 08 HOW TO MARKET EAST GIPPSLAND Marketing one of Australia’s most stunning natural environments. 09 CLASSIFIEDS
LETTER TO THE EDITOR #THECREATIVEBUNCH
I was browsing online last week when I saw an article full of stats about social media usage. It’s mind blowing to think that 1 in 4 around the world are on social media and 45% of Australian’s use social media every day and importantly- these numbers are growing year after year.
In contrast, 29% of small businesses and 24 per cent of medium businesses that use social media do not have a strategy to drive traffic to their social media sites.
This represents a huge opportunity for small businesses to further engage with their consumers through social media.
This is why we have dedicated so much time to becoming the experts in reaching consumers via social media. If you need help working out how to engage with your customers on Facebook, Twitter, Instagram, Pinterest, Google+ or YouTube come see us in 2014!
TABLE OF CONENTS
KK THE CREATIVE BUNCH a: studio 6, 32 wangaratta st. richmond victoria 3121 e: [email protected] t: +61 3 9948 2199
4 | The Creative Bunch • www.thecreativebunch.com.au
Meet the t e a m
MEET THE TEAM
MANAGER KK Favourite holiday destination?
KK: I must Say Rome, Italy. I had to pinch myself when I arrived in this ancient city! The food, the people, the history, simply divine!
Last book you read?
KK: The Little Coffee Shop of Kabul by Deborah Rodriguez It tells the story of five women, two Americans, one Brit and two Afghans and the friendship they forge in a little coffee shop in Kabul. It gives a greater appreciation for the people of Afghanistan and their country, culture and traditions. It is an easy, warm- hearted read and highly recommended to put on your holiday reading list.
What do you love about working at TCB?
KK: It’s all mine! And I’m so lucky with the people I work with- staff and clients!
SOCIAL MEDIA Kathryn Favourite holiday destination?
Kathryn: You can’t beat Spain, the delicious tapas and wine, beaches, historic towns and all night lifestyle.
Last book you read?
Kathryn: I just finished the Rosie Project, I love books set in Melbourne as I can picture myself in the story.
What do you love about working at TCB?
Kathryn: I love the variety of campaigns and clients we work with, the relaxed office vibe and of course cuddles with the office dog Billi
ADVERTISING HELENA Favourite holiday destination?
Helena: Byron Bay regularly or Dahab Egypt.
Favorite ad campaign?
Helena: The Kit Kat ad featuring the beat boxing Hippo.
Helena: Jed (or regularly referred to as Fred) my 2 year old German Short haired Pointer
The Creative Bunch • www.thecreativebunch.com.au | 5
The Creative Bunch were asked to manage the marketing activity for Melbourne’s first Haunted House on Halloween night 2013.
Through creative strategies such as a childrens colouring in competition, strategic sponsorship with Wizz Fizz,
a targeted PR campaign, themed weeks on social media, giveaways, and Facebook competitions, they helped ensure the SOLD OUT event was a roaring success.
The event received state-wide coverage on Channel 9 news, Mx newspaper, as well as on countless blogs, social media channels and we even had a
visit from celeb Mum Chrissie Swan.
A highly successful social media campaign saw an increase in likes by over 2000%, with a highly interactive and engaged fan base. A 30 second promo video, childrens dress up ideas and giveaways were some of the most popular posts..
SPOOKTOBER THE SUCCESS OF
Some of the fantastic entries to the childrens colouring in competition.
Gory face painting and spooky decorations at Spooktober.
6 | The Creative Bunch • www.thecreativebunch.com.au
The Creative Bunch team are massive snow bunnies and we love that first day of winter as the snow begins to fall. We worked with Snow Australia, Tourism Vic and the Victorian alpine resorts Mt Hotham, Mt Buller, Falls Creek, Mt Stirling, Lake Mountain and Mt Baw Baw to create the Victorian Alpine Resorts liftout for the Herald Sun.
Targeting first timers the information allowed potential visitors to easily identify what each resort offers and plan their trip accordingly.
In 2013, we also managed the Snow Australia Victorian Snow Report, keeping the website updated and sending out up
to date information to media outlets and snow enthusiasts.
A tough season with low recorded snowfall but we still generated over $2 million in PR for the resorts in Victoria.
The Creative Bunch • www.thecreativebunch.com.au | 7
THE WORLD of social media changes so quickly that it’s virtually impossible to keep up.
Luckily the team here at The Creative Bunch are social media gurus, always monitoring the latest trends and industry news.
Some of current social media clients include Phillip Island Nature Parks, a range of health and leisure clubs including Watermarc Banyule, East Keilor and Bacchus Marsh Leisure Centres, Spooktober, Neerim South and Baw Baw Country.
While many people are focused on how many likes or followers they have, we think it’s equally important to get those followers engaged and interacting, and ultimately spending money on your business. Interesting and relative content, regular, timely posts and a fun and relaxed tone all help build that strong online community.
And in the lead up to Christmas there’s no better time to really start engaging with your customers. Just remember: More Santa, less sales!
SOCIAL MEDIA TRENDS
Check out the latest at www.the-creative-bunch.com
8 | The Creative Bunch • www.thecreativebunch.com.au
EAST GIPPSLAND 20 THINGS TO EXPLORE IN
Nestled in eastern Victoria, East Gippsland is one of Australia’s stunning natural environments. When given the chance to market the region, The Creative Bunch were thrilled. Captivating visuals were the focus throughout the campaigns. A range of tourism brochures were created as well as a style guide.
The highlights were the Good Move Campaign to attract new
residents looking for a sea change, coinciding with the Regional Living Expo and the Love East Gippsland ambassador program.
FACT FIL E
Where: E astern co
of Victori a
Size: 21,0 00 square
Drive tim e: Three a
a quarter hours fro
Environm ent: Larg
inland lak e system
rivers, fish ing, natu
TOP 5 THINGS TO EXPLORE 1. The Gippsland Lakes 2. 90 Mile Beach 3. Walking and hiking 4. Fishing in the lake, sea or river 5. The High Country
C L A S S I F I E D S
C L A S S I F I E D S CREATING COMPELLING CAMPAIGNS
The Creative Bunch will create memorable campaigns that
promote value for your customers that get you credibility
and above all increased business and sales. The Creative
Bunch will help you define, create & manage your product
or service and determine the best distribution channels to
get to your desired customer.
TURN YOUR COMMUNICATIONS INTO INTERACTIVE
Use media for social interaction, using highly accessible and
scalable communication techniques. Our knowledge in the
use of web-based and mobile technologies will help your
business create interactive and interesting dialogue with
PLAN, CREATE, DEVELOPE, & IMPLEMENT YOUR EVENT,
FESTIVAL OR CONFERENCE
The Creative Bunch will identify your target audience,
devise an event, plan the logistics and launch your event.
Our careful planning and market insights techniques will
ensure your event is planned, executed and pro