• Founded in 1931• Mission: Practical

scholarship• Audience: Public officials

in North Carolina• Approx. 50 publications

annually • Diverse types (books,

manual, reports, bulletins, online content)

• In-House Publication, IT, Marketing, Library and Online-Bookstore

• 2012: ‘E-Books Group’ for strategic direction

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ISSOTL 2013

E-Books Group• Members represent

application development, instructional design, publications and library.

• Accumulate research and expertise

• Pool information and facilitate cross-division collaboration

• Define interfaces between publications and IT

• Explore new services and effective workflows through pilots

Katrina Hunt

Leslie Watkins

Dan Soileau

Alex Hess

Georgia Allen

Sandy Hall

Stefanie Panke

Raleigh, NC, October 2nd t to 5th 2013

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• ‘The typical electronic reader could conceivably hold the entire sum of textbooks and readings for the entirety of one’s academic experience’ (Horizon Report, 2010)

• ‘What makes electronic books a potentially transformative technology is the new kinds of reading experiences that they make possible’ (Horizon Report, 2011)

• ‘As e-book technologies evolve, they will offer new ways of interacting with massively shared, adaptive and dynamic books’ (Innovative Pedagogy Report, 2012)

• Digital literacies / digital scholarship: Culture shift towards online research and open publishing (Innovative Pedagogy Report, 2013)

Technology Trend Reports, 2010-2013 3 of 26

Three Drivers for the Popularity of E-Books:1. Functionality of apps and

e-readers2. Legacy of hypertext3. Promise of mobile

learning

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Surface Tablet: E-Reader App

• Scope (library in your pocket)

• Full-text search• Hyperlinks • Navigation

• Table of Contents• Digital Indices• Glossary

• Bookmarks, highlighting and annotation

• Ability to share notes /highlights via email and social media

• Multimedia elements and interactive features (quizzes)

iBook screenshot with glossary

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Functionality of apps and e-readers

Myth 1: Reader Empowerment

Image Source: Wikipedia

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The Legacy of Hypertext - Myth

‘While books are read from front to back, in the

sequence dictated by the author, hypertext

empowers readers to create their own path’.

‘Since both hypertext and our cognitive architecture

Are structured in a non-sequential, networked way,

it is easier to learn with hypertext.’

Myth 2: Cognitive Equivalence

• Both print and online media offer examples of non-linear as well as highly sequential structures (‘ergodic literature’, Aarseth, 1997).

• Hypertext navigation and orientation create cognitive load, but may lead to more complex understanding (‘cognitive flexibility’, Spiro et al., 1995)

• Digital text allows to create, annotate, sample, curate and share personal knowledge collections (‘Memex’, Bush, 1945; Xanadu, Nelson 1960)

• Digital publishing changes, and potentially democratizes access to information and publishing tools (Landow, 2006)

Image Sources: Storyspace (Eastgate,com), Memex (Lange, 2005/2006)

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The Legacy of Hypertext - Facts

The promise of mobile learning• Mobile devices allow

access anytime, anywhere

• Learning becomes seamlessly integrated in everyday activities

• Multitasking• Ubiquitous connectivity

Image Sources: Wikipedia, Wired, Google, Amazon

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‘Learning to go’ on smaller and smaller devices

‘If we put it on a smaller

device, it’ll be even more

fun’.

‘If we put it on a mobile

device, it’ll be fun’.

While TVs are getting bigger and bigger….

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‘If we put it on a smaller

device, it’ll be even more

fun’.

‘Learning to go’ on smaller and smaller devices

‘If we put it on a mobile

device, it’ll be fun’.

8 of 26Image Sources: Wikipedia, Wired, Google, Amazon

In a narrow definition, e-books are documents specifically designed for mobile e-readers. These readers can be either devices (e.g., Kindle, Nook, Sony Reader, Kobo E-Reader) or applications (e.g., iBooks, FB Reader, Google Play) that allow for display on iPads, tablets and smartphones.

In a broader sense, e-books can comprise a variety of digital documents such as websites, hypermedia learning objects (e.g., SCORM packages), online periodicals, e-journals, Web-based catalogues, PDF repositories and mobile applications.

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1971 First e-books in ‘Project Gutenberg’1992 First E-Reader (Sony Data Discman) 9 of 26Images: Project Gutenberg, Sony Data

Discman

NC Crimes• Published print and

online• Manuscript layout in

Adobe InDesign• Additional tagging of

elements in InDesign• Export as XML• Import via python

script into Drupal 6 CMS

• For sale via annual subscription in School’s online bookstore

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SCRIPT

Production Workflow NC Crimes

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Local Government in NC• Published online only • Manuscript in MS Word• 8 chapters, 150 pages,

200+ images• Open Access Publication• Web version created with

Xerte (Open Source E-Learning Authoring Tool)

• iPad and PDF version created with iBooks author

• Download / access at: tinyurl.com/qgrrt2p

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11 of 26Ibooks, Xerte Flash Player

Recruitment and Selection Law for Local Government Officials• Published for print and e-

readers: Kindle version (*.mobi), iPad, Nook, etc. (*.epub)

• Manuscript layout in Adobe InDesign

• Direct export to formats mobi and epub

• Indesign Kindle Plugin• Additional editing in Sigil

and Calibre• Testing on multiple

devices• For sale in iTunes,

Amazon and School’s online store 2 of

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E-Book and Print edition12 of 26

NC Superior Court Judges’ Benchbook• Published online only• Regular updates (approx.

twice per month)• Content: 200+ sections in

MS Word / PDF• TOC as menu structure• Embedded PDF viewer• Breadcrumb trail,

keywords, download, synopsis

• Full text and expert search

• Display/ access via website

• Implementation in Drupal 7, leveraging taxonomies benchbook.sog.unc.edu

13 of 26Navigation Menu, Embedded PDF Viewer

Music By Ear• Implemented in iBooks

author• Learning to play the

fiddle• Interactive lessons• Multimedia content• Quizzes• Rubrics• Connected to online

community / blog• Re-usable page

templates• For sale in iTunes

store• Free sample available:

tinyurl.com/ns52yhc

New forms of writing

14 of 26Multimedia content and quiz, iBooks Author

Textbook L3T• Textbook on ‘Learning

and Teaching with Technology’

• Open content• Published as print on

demand (personalized version) and online (PDF)

• Edited volume with 100+ contributors (authors, reviewers, copyediting, layout)

• Developed with Open Journal Systems (OJS)

• 1st edition 2011, 2nd edition 2013

• http://l3t.eu

New forms of editing, peer review and production

L3T, E-Book15 of 26

The E-Book Triangle1. Devices:

Tablets: iPad, Surface, Android, iPad mini, iPodSmartphones: iPhone, AndroidReaders: Kindle, Kindle Fire, Nook, Nook HD, Kobo, Sony

2. Formats: ePub2/3, mobi, KF8, iBook

3. Distributors: Amazon, iTunes, GooglePlay, Barnes & Noble, Kobo

FormatsD

evic

esDistributors

iBook

MOBI / KF8

16 of 26E-Book Triangle

• iTunes Store: E-Book Sales Account

• Price-cap at $39.99• Cut: 30%• Application and review process• Tax ID and banking information• Necessary software: iTunes

Producer

• Amazon Store: Kindle Direct Publishing Program

• Cut is 30% for books between $2.99 and $9.99 and 65% for books outside this price range

• No application and review process

• Tax ID and banking information• Recommended software: Kindle

Previewer, InDesign Kindle plugin

Amazon Store

iTunes Store

• Tools for …• Authoring, layout and

editing, • Preview and

proofing, • Distribution and

delivery.• Processes to define…

• Efficient workflows• Curation of the

manuscript• Integrity of the

edition• Innovative features

18 of 26Sample Workflow E-Book

iBooks Author• Mac OS only• Freeware• Output format *.ibooks• Platform: iPad• WYSIWYG Editor• Layout Templates• Drag& Drop interactivity

through ‘widgets’• Built-in glossary/index• PDF-Export

Sigil• Mac, Windows• Open Source• Output format *.epub• Multiplatform (iPad,

Android, Nook, etc.)

19 of 26Screenshots: iBooks Author, Sigil

Xerte/ XOT• Open Source• XOT: Server-installation

required• Output: Flash, HTML5,

SCORM (XOT)• Xerte Desktop (Windows

only): Flash and SCORM output

• Built-in glossary and TOC• 75+ page templates for

interactive content• Accessibility-oriented

interface: user can switch fonts, size, color scheme

• Responsive layout• Getting started:

www.xerte.org.uk Xerte Editor/ Player, XOT

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Open Journal Systems• Open Source• Server-installation

required• PDF/HTML• Offers workflow for

submission, review, copyediting, layout, proofing

• PDF and HTML version are produced manually

• Getting started: Public Knowledge Project (PKP): pkp.sfu.ca/ojs/

• Hosting: libraryhost.com/

Open Journal Systems, trial with LibraryHost

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Pew Internet Reading Habits Survey (2012)• 21% of American adults

report that they have read an e-book in the past year.

• 29% of Americans age 18 and older own at least one specialized device for e-book reading – either a tablet or an e-book reader.

• Respondents prefer e-books to printed books when they want speedy access and portability.

22 of 26iBook App, iPod touch

Sales Report Data • Kindle e-books

surpassed the combined sales of paperback and hardcover copies in the Amazon online bookstore in 2011.

• E-books represent 18% of overall publishing revenues (AAP, 2012)

• E-Book surpass hardcover sales in first quarter of 2012 and paperback sales in first half of 2013 (AAP)

Amazon Advertisement23 of 26

Assumptions• Customers will access e-

book mainly via Amazon and iTunes

• E-Book sales will be approx. 1/3 of print sales

• Kindle as a major platform

Reality Check• E-Book sales generally

low• All sales through School-

wide online bookstore• Most sales as epub

24 of 26ISSOTL 2013

• Sales constraints, cuts and restrictions for iTunes, Amazon, etc.

• Customers access publications via School’s online bookstore

• No technical problems / complaints with e-books

• No ‘e-book frenzy’ among our client group

• Currently: Reviewing Adobe Digital Publishing Suite for mobile apps / iTunes Newsstand

• On the horizon: Augmented Reality publicationsCraig Kapp, Augmented Reality (AACE 2012) 2 of

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Thank you!available for Download at panke.web.unc.edu

26 of 26ISSOTL 2013