ISRM- Katie Start Social Media November 19
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Transcript of ISRM- Katie Start Social Media November 19
Immediate Future online survey (Aug 2010)
#2 Education
#1 73% of UK households now have internet access
#2 60% of UK adults access the internet every day
#3 31 million people made an online purchase in last 12mths
#4 42% of internet users post messages on social media sites
Source: ONS Opinions Survey
Social media – reminder
Selectives
Mavens
ButterfliesWallflowers
Engagement dbase July 2009 – Top100 BrandsWetpaint & Allimeter
Engagement correlates with performance
The social sharing site
#1 500 million users#3 Average user has 130 friends#4 1 million businesses have integrated#5 38 is the average age of a user#6 30 billion pieces of content shared per month
Source: #1-#4 Facebook press room #5-#6 Google AdPlanner
Events
Wall
Info
Photos
ShopNews
Reviews
Source: Linked In
The digital resume & corporate profile site
#1 80 million members#2 A new member joins every second#3 The world’s largest professional network
The real time information site
#1 1.2 billion tweets in January 2010#2 300,000 new users sign up every day#3 55 million Tweets are sent every day#4 75% of traffic comes from third party apps
Source: Twitter, April 2010
Simples
#1 Set Objectives
#2 Listen
#2 Listen
#3 Relinguish control
#4 engage
#5 measure
The Rules
Sharestuff
Be transparent
Not that honest
(Not that honest)
Monitor
React
“I just got a new Dell laptop and paid a fortune for the four-year, in-home service. The machine is a lemon and the service is a lie.
I'm having all kinds of trouble with the hardware: overheats, network doesn't work, maxes out on CPU usage. It's a lemon.”
Jeff Jarvis ,1995
1. Listen
2. Blog
3. IdeaStorm
4. Twitter
5. Facebook
6. Flickr
7. You Tube
Dell’s social media plan
Dell’ results
#1 Online community of 3.5 million across Twitter, Facebook, IdeaStorm, Direct2Dell.
#2 Contributes to more than 2 billion customer contacts per year across internet, telephone and email
#3 @DellOutlet - more than 1.5 million followers
#4 Dell has generated global online reveunes of $6.5 million via Twitter
Reading listCrowdsourcingJeff Howe
EmpoweredJosh Bernoff & Ted Schadler
GroundswellJosh Bernoff & Charlene Li
SocionomicsRobert Prechter
The LongtailChris Anderson
What would Google do?Jeff Jarvis
Katie Start
01628 507 [email protected]@katiestart http://uk.linkedin.com/in/katiestartpromotepr.com
