ISPO Digitize Summit 2018epsi.eu/wp-content/uploads/2018/05/ISPO_DigitizeSummit.pdfISPO Digitize...
Transcript of ISPO Digitize Summit 2018epsi.eu/wp-content/uploads/2018/05/ISPO_DigitizeSummit.pdfISPO Digitize...
ISPO Digitize Summit 201828-29 June 2018, ICM Munich
2Messe München Connecting Global
Competence
About Messe München GmbH
ISPO Digitize
Messe München is one of the leading exhibition organizers worldwide
with more than 50 of its own trade shows for capital goods, consumer
goods and new technologies.
Every year, a total of over 50,000 exhibitors and around three million
visitors take part in more than 200 events at the exhibition center in
Munich, at the ICM – Internationales Congress Center Munchen and
the MOC Veranstaltungscenter Munchen as well as abroad.
Together with its subsidiary companies, Messe Munchen organizes
trade shows in China, India, Brazil, Russia, Turkey, South Africa,
Nigeria, Vietnam and Iran.
With a network of associated companies in Europe, Asia, Africa and
South America as well as around 70 representations abroad for over
100 countries, Messe Munchen has a global presence.
3Messe München Connecting Global
Competence
ISPO is the world’s leading sports network for business professionals
and consumer experts. The platform was launched in 1970 and brings
together an integrated range of industry-related analogue and digital
services under the IPSO family brand name.
With its far-reaching mix of innovation promotion, industry networking,
know-how and editorial insights, ISPO works 365 days a year to
support companies and sports enthusiasts, and to foster passion for
sport worldwide.
This includes the world’s largest multisegment trade fairs ISPO
Munich, ISPO Beijing and ISPO Shanghai; the online news portal
ISPO.com, and the business solutions ISPO Brandnew, ISPO Open
Innovation, ISPO Award, ISPO Academy, ISPO Textrends, ISPO Job
Market and ISPO Shop.
About ISPO
ISPO Digitize
4Messe München Connecting Global
Competence
ISPO | From a 4 day event
to a 365 day network
ISPO
Munich
ISPO
Shanghai
ISPO
Beijing
ISPO
Brandnew
ISPO
Open Innovation
ISPO
AwardISPO
Academy
ISPO
Textrends
ISPO
Job Market ISPO.comISPO
Shop
MARKETS:
ACCESS
+ ACCELERATE:
SUPPLY
+ SUPPORT:
ISPO Digitize
5Messe München Connecting Global
Competence
ISPO is a tremendous communication machine
Social Media Data of ISPO Munich
381.607 Unique Engaged Users in the last 12 Month
8.293.863 Total Reach in the last 12 Month
36.762.673 Total Impressions in the last 12 Month
200 Mio.
Reach through
print media
2.000
Journalists
on site
180 Mio.
Reach through
radio and TV
9.000
Clippings
ISPO.com numbers per month
Source: AT internet
Reach during ISPO Munich
Source: AT internet
Pls 623.570
Visits 261.629
Unique Visitors
251.843
Pls 336.440
Visits 116.248
Average time
spent 01:59
Pls 209.735
Visits 113.553
Average time
spent 01:18
Pls 1.348.918
Visits 471.933
Unique Visitors
449.378
Pls 817.607
Visits 229.199
Average time
spent 02:00
Pls 376.680
Visits 190.553
Average time
spent 01:36
ISPO Digitize
6Messe München Connecting Global
Competence
Why ISPO Digitize
Introducing: ISPO Digitize
For more than 40 years we have grown and perfected our
concept, creating the number one network for sports brands
to connect with their customers, showcase new products and
expand their global business.
Now, we are very excited to announce the latest chapter in
our mission to accelerate the global evolution of sports.
ISPO Digitize
7Messe München Connecting Global
Competence
About ISPO Digitize
Hello: ISPO Digitize
To further accelerate this transformation ISPO is introducing
an industry-changing new concept that is dedicated to
experiencing, learning about and exploring the future of the
sports industry.
Our goal is to enable the sports business for the digital
business challenges by making the digital transformation
tangible.
We achieve this by targeting networking (business matching);
expert workshops and hands on experience.
ISPO Digitize
8Messe München Connecting Global
Competence
All content will be captured and published on ISPO.com
Road mapJanuary 2018 28.+29. Juni 2018 From Summer 2018 onwards
Digitize Area
at ISPO Munich
ISPO Digitize Summit
kick-off
Digital Readiness Check
at ISPO.com
Winter 18/19
Highlighting and staging this topic at
ISPO Munich (ISPO Beijing tba)
ISPO Digitize Summit
yearly
A curating digital showlab which
is making the transformation
tangible and relevant for
the entire sports business
Digital Readiness Check
at ISPO.com
A two day Digital Summit tailored to
the needs of the sports industry
providing representation opportunities
for selected partners.
Establishing and expanding
the format.
To become the number 1 enabler for the transformation of the sports industry
ISPO Digitize
9Messe München Connecting Global
Competence
“ISPO created a platform where the
opportunities of the digital
transformation for retailers and
brands can be jointly refined.
As the market leader, we came back
in order to openly and transparently
demonstrate our connection to
retailers who see this as a clear
opportunity.”
Roland Auschel, Member of the
Executive Board, adidas AG
ISPO Digitize – a rocket-like kick-off
ISPO Digitize
10Messe München Connecting Global
Competence
August 2017 | Titel example
ISPO Digitize – a rocket-like kick-off
11Messe München Connecting Global
Competence
Introducing ISPO Digitize Summit 2018
ISPO Digitize Summit is an innovative conference and
exhibition format:
• 2 days (28-29 June 2018)
• 1.000 - 1.300 participants
• 40 - 50 cutting-edge exhibitors
• 6 keynote speakers
• One-to-one coachings
• Hands-on learning
• Evening event
• 24/7 news on ISPO.com
ISPO Digitize
ISPO Digitize Summit Topics
13Messe München Connecting Global
Competence
ISPO Digitize Summit topics
At ISPO Digitize Summit we want to show how digitization affects each step of the value chain:
Marketing
• Agencies, media companies
• SEO & programmatic marketing
providers
• Social media agencies
Ideation
• Creative thinkers
• Innovative software solutions
• Start-ups & business angels
Sourcing
• Material supplier
• Chip, sensor and module vendors
Production
• Manufacturer / OEM´s
• Supplier of robotic and 3D-printing
machines
Distribution
• Transport / logistic services
• Tracking and tracing solution provider
• Fulfillment center
Retail
• Digital signage and kiosk supplier
• Payment and loyalty program provider
• Security and tracking solutions
• ERP, CRM and system integrator
ISPO Digitize
14Messe München Connecting Global
Competence
Ideation
Focus Group:
• Creative thinkers and innovators
• Innovative software solutions
• Start-ups & business angels
Value:
• Showcase your innovative solutions
• Tap the creative potential of your company
ISPO Digitize
15Messe München Connecting Global
Competence
Sourcing
Focus Group:
• Material supplier
• Chip, sensor and module vendors
Value:
• Meeting major brand and retail purchaser
• Discussion on new manufacturing methods
• Digitalization of the sourcing tasks
ISPO Digitize
16Messe München Connecting Global
Competence
Production/Manufacturing
Focus Group:
• Manufacturer / OEM´s
• Supplier of robotic and 3D printing machines
Value:
• Meeting major sport brands and retail purchaser
• Discussion on new manufacturing methods
• Digitalization of the manufacturing tasks
ISPO Digitize
17Messe München Connecting Global
Competence
Distribution
Focus Group:
• Transport / logistic services
• Tracking and Tracing solution provider
• Fulfilment centre
Value
• Meeting major sport brands and retailer
for business development
• Discussing new distribution services with
retailer and manufacturer
ISPO Digitize
18Messe München Connecting Global
Competence
Retail
Focus Group:
• Digital signage and kiosk supplier
• Payment and loyalty program provider
• Security and tracking solutions
• ERP, CRM and system integrator
Value:
• Meeting major sport brands and retailer
for business development
• Industry exchange for smart retail and
new disruptive POS strategies
ISPO Digitize
19Messe München Connecting Global
Competence
Marketing
Focus Group:
• Agency, Media Companies,
• SEO & programmatic marketing provider
• Social Media agencies
Value:
• Meeting major sport brands and retailer
for business development
• Industry exchange for smart retail and
new disruptive POS strategies
ISPO Digitize
ISPO Digitzie Summit Components
21Messe München Connecting Global
Competence
Scheduling day 1 and day 209:00
10:00
11:00
12:00
13:00
14:00
15:00
16:00
17:00
18:00
19:00
20:00
21:00
09:00
10:00
11:00
12:00
13:00
14:00
15:00
16:00
17:00
18:00
19:00
20:00
21:00
Welcome
TALKS & WORKSHOPS
Get Together
Break
Dig
ital C
oachin
g
Experie
nce A
rea
Lunch
Break
TALKS & WORKSHOPS
TALKS & WORKSHOPS
TALKS & WORKSHOPS
Dig
ital C
oachin
g
Experie
nce A
rea
TALKS & WORKSHOPS
Break
TALKS & WORKSHOPS
Finale
ISPO Digitize
22Messe München Connecting Global
Competence
Floor plan
ISPO Digitize
23Messe München Connecting Global
Competence
ISPO Digitize Summit components
We want to explore each topic in five steps. Potential partners can get involved in each of the formats.
Keynote Speeches
Get an overview of
the latest trends
Understand
Case Studies
Get a practical
example
Learn
Expert Workshops
Get hands-on
experience
Engage
One-to-one Digital
Coachings
Get valuable contacts
Enable
Exhibition space /
Experience area
Get inspiration
Explore
Give a
keynote
Present a
case study
Organize a
workshop
Offer a
tutorial
Exhibit your
showpiece
ISPO Digitize
How to participate at ISPO Digitize Summit
25Messe München Connecting Global
Competence
Packages
Exhibition
space
Media
services/
branding
One-to-one
digital
coaching
Keynote
speechDigital
ISPO
Business
Solutions
Silver Package
12.500,--
Gold Package
25.000,--
Platinum Package
Individual agreement
Experience
area
Official
partnership
(12 month)
Expert
workshopCase study
ISPO Digitize
26Messe München Connecting Global
Competence
PackagesSilver Package (Euro 12.500,-)
• Branding as Silver Partner in all external
Digitize Summit 2018 materials
• 5 complimentary tickets for Digitize Summit
2018
• 2 x basic exhibition space (total 8m2)
Gold Package (Euro 25.000,- )
• Branding as Gold Partner in all external
Digitize Summit 2018 materials
• 10 complimentary tickets for Digitize
Summit 2018
• Exhibition space in Experience Area
• Expert Workshops – dedicated workshop
customized for partner
• Case study on demand (upon availability,
price tbd)
Platinum Package (individual agreement)
• 12month official sponsor of ISPO Digitize
• Branding as Platinum Sponsor in all
external Digitize Summit 2018 materials
• Use of ISPO Digitize logo in sponsor´s
communication
• Keynote and case study on main stage
• Highlight position in exclusive exhibition
area for platinum sponsors (30m2)
• 50 complimentary tickets for Digitize
Summit
• Expert Workshops – dedicated workshop
customized for sponsor
• One-to-One Digital Coaching – one
coaching field exclusively for sponsor
• Prominent exhibition space during ISPO
Digitize at ISPO Munich 2019
• Use of digital ISPO Business Solutions
such as Native Advertising, Retargeting
campaign, Product testing / Co-creation
• Possibility to send expert for the official
program committee
ISPO Digitize
27Messe München Connecting Global
Competence
Basic packages “Space”
Basic exhibition package
includes the following items:
4m2 floor space
Printing of the back wall
Power supply
Integration into exhibitor manual
2 conference tickets
Wifi and additional equipment
are not included.
Price: 5.000,- €
28Messe München Connecting Global
Competence
Experience area
The experience area
is an interactive playground
where people can experience
the future of the sports industry.
The clearly separated curated
experience area makes
the ISPO Digitize main topics tangible.
You can intergrade your
product or solution
in 2 special topics:
Smart retail
Manufacturing / sourcing (distribution / logistic)
ISPO Digitize
29Messe München Connecting Global
Competence
Case studies
In the case study talks
trendsetting companies
in the industry will
present their most
successful projects.
Price: exclusive part of
platinum package,
add-on upon availability
on demand for gold partners
ISPO Digitize
30Messe München Connecting Global
Competence
Expert workshops
In workshops participants can
get hands-on experience
of what digital transformation
can mean for their business.
Combined, openly organized workshops:
What are the biggest
challenges of the topic?
What are the biggest chances?
Perspectives as well as
future scenarios are jointly
and connectedly
developed in groups.
Duration 45 min.
Min. 8 – max. 15 participants
Price: 5.000,- €
31Messe München Connecting Global
Competence
One-to-one digital coaching
ISPO Digitize Summit
offers an innovative form
of exchanging knowledge.
At the one-to-one digital coachings
visitors get detailed advice
from experienced experts and mentors.
The ad-hoc consulting takes
place in small separated cabins (30 min).
5 digital coaching topics:
Data security / legal advice for GDPR
Payment / loyalty
Digital marketing
Process and organisation
Smart POS
Price: 7.500,- € for each coaching topic partner
32Messe München Connecting Global
Competence
Keynote speech
Keynote speeches will set the scene
and provide an overview
of the latest trends.
Price: exclusive part of platinum package
33Messe München Connecting Global
Competence
Contact Project Management / Sales
Christian Herrmann
Project Management & Sales
Messe München GmbH
Head of Events & Sponsoring Consumer Goods
Am Messesee 2
81829 München
Phone: +49 89 949 - 20166
Cell: +49 172 8828 273
Christian Stammel
Sales
Wearable Technologies AG
CEO
Madeleine-Ruoff-Str. 26
82211 Herrsching
Phone: +49 8152 909 9047
Cell: +49 162 2505 050
ISPO Digitize
Let’s stay in touch!