Intalio|Cloud BenefitsDelivering the benefits of cloud computing, behind the firewall.

Core Benefits

Deployment Versatility

Risk Reduction

Integration

Comprehensiveness

Scalability

Benefit: Deployment VersatilityIntalio|Cloud supports both Virtual Private Cloud and Private Cloud deployment models.

Virtual Private CloudOperated by Service Provider Off Premises

Service Provider’s Data-center

VPC #1 VPC #2 VPC #3

Customer #1 Customer #2 Customer #3

Private CloudOperated by Service Provider On Premises

Customer’s Data-center

Private Cloud

Customer

Benefit: Risk ReductionIntalio|Cloud helps reduce risks inherent to cloud computing (Source: Gartner).

Data Security (Privacy) Risk: Firewall Protection

Risk-Testing Risk: On-Premises Risk Assessment

Data Location Risk: On-Premises Deployment

Data and Code Portability: Standalone Deployment

Data Loss Risk: Local and Remote Data Backups

Vendor Viability: Buy Out Insurance Program

Benefit: IntegrationIntalio|Cloud is the only vertically integrated solution for private cloud computing.

=All The Benefits of Cloud Computing, On Premises

Hardware

+Software

+People

Benefit: ComprehensivenessIntalio|Cloud packages IaaS, PaaS, and SaaS layers into an integrated stack.

* Under development

Public Intalio|Cloud App Store

Packaged Applications

Intalio|BPM Intalio|CRM ... Egnyte* ...Presdo* Zoho*

Custom Applications

App. 1 App. 2 ...

Private Application Catalog

...

Cloud Infrastructure(Powered by VMware)

Storage System (LeftHand)Operating System (CentOS)

Cloud Management(Intalio + BMC BladeLogic + VMware vCenter)

VM Provisioning & Elastic Scalability

Failover, Backup and Disaster Recovery

Monitoring & MeteringHypervisor (VMware vSphere)

Development Tools(All sharing a common meta-model)

DevelopersWeb Based

Code Editors

End UsersWeb Based

Based on GWT

ArchitectsFat Client

Based on Eclipse

Multi-tenancy Services(All available through REST and Web Interfaces)

Asset Management & Governance

User & Organization Management

Authentication & Authorization

Metering, Billing, Chargeback

Application Engines(All deployable on top of Amazon Web Services or Google AppEngine)

UI + Portal Engine

Reporting Engine

Process Engine

Rules Engine*

BAM Engine

ESB + Mashup Engine

Data Object Engine CMS + DMS Engine

Database(MySQL/ORCL)

App. Server(Jetty)

Data Grid*(Gigaspaces)

IaaS

Paa

SS

aaS

Benefit: ScalabilityThe largest cloud deployments rely on Intalio technology.

Apache Hadoop

Eucalyptus (Amazon EC2 Clone)

Google AppEngine

Business Benefits

Utility Pricing

Elasticity

Multi-Tenancy

Automation

Self-Service Provisioning

Affordability

Third-Party Management

Business BenefitsConcept: MWD Advisors — www.mwdadvisors.com

Utility

Pricing

Elastic

Resource

Capacity

Virtualized

Resources

Management

Automation

Self-service

Provisioning

Third-party

Ownership

Managed

Operations

Pay-as-you-go,

pay-as-you-grow,

Ar

envir

r

r

resources

providing an application platform

as a service

w

Benefit: Utility PricingIntalio|Cloud helps deliver a progressive utility pricing model to customers.

$9 to $99 per user per monthBase Price:Clear and predictable pricing per user

Standard Allocation per User

CPU 25MHz

Memory 50MB

SSD Database Storage 1GB

HDD File Storage 10GB

Standard SLA:Enough capacity to meet most use cases

Hourly Price

CPU (per GHz compute unit) $0.20

Memory (per GB) $0.10

SSD Database Storage (per GB) $0.01

HDD File Storage (per TB) $0.60

Additional Capacity:Same price as Amazon Web Services (EC2 & S3)

Benefit: ElasticityIntalio|Cloud delivers elasticity on premises.

Instantaneous ElasticityPer SLA, the on-premises cloud appliance has capacity equivalent to the capacity that was required for peak level utilization over the past 3 months, plus 50%.

Overnight ElasticityThe capacity of the on-premises cloud appliance can be quadrupled within 24 hours, at least once every 2 weeks.

Unlimited ElasticityVirtually any amount of additional capacity can be added within 6 weeks, as long as the customer’s data-center can provide enough space, power, and bandwidth.

Cloudbursting ElasticityAll applications developed using Intalio|Cloud Platform as a Service (PaaS) can be migrated on the fly to public clouds such as Amazon Web Services (AWS).

Benefit: Multi-TenancyIntalio|Cloud delivers secure multi-tenancy, at the lowest cost.

Virtualization Level Implementations Example Pros Cons Intalio

Database Virtualizationxkoto

ProprietarySalesforce.com

• Available in 1999

• Simple to manage

• Tiny RAM overhead

• Very expensive

• Does not scale

• Poor tenant isolation

App. Server VirtualizationGigaspaces

ProprietaryGoogle AppEngine

• Highly scalable

• Simple to manage

• Small RAM overhead

• Limited tenant isolation ✔

Kernel Virtualization KVM Red Hat• Cost effective

• Fairly scalable

• Good tenant isolation

• Complex to manage

• Limited to Linux OS

CPU VirtualizationVMware

XenAmazon EC2

• Fairly cost effective

• Fairly scalable

• Best tenant isolation

• Large RAM overhead

• Complex to manage ✔

Benefit: AutomationIntalio|Cloud delivers an unprecedented level of datacenter automation.

One-Click Provisioning

Automated Backups

Transparent Failover

Dynamic Power Management

Policy-Based Resource Allocation

Real-Time Disaster Recovery

Benefit: Self-Service ProvisioningIntalio|Cloud lets business users self-provision applications and user accounts.

Cloudlet Self-Service Provisioning

Application Self-Service Provisioning

User Self-Service Provisioning

Benefit: AffordabilityIntalio|Cloud requires no Capital Expenditures (CAPEX).

We own the hardware

We maintain the system

We train and support your users

Benefit: Third-Party ManagementIntalio|Cloud is fully managed by Intalio’s professional services.

You provide space, power, and bandwidth.

We take care of the rest!

Technical Benefits

Support for Multiple Languages

Database Scalability

Next Generation Architecture

Fast Networking Fabric

Storage Tiering

Solid State Storage

Benefit: Support for Multiple LanguagesIntalio|Cloud is not limited to a single proprietary language.

Salesforce.com Intalio

VisualForce Java

JavaScript

.Net

PHP

Python

Ruby

Scala

X#

Benefit: Database ScalabilityIntalio|Cloud offers a scalable database architecture.

Salesforce.com Intalio

1GB of data storage/account

No extra file storage/account

5MB limit for document

Single table join in reports

2,000 custom objects

Many execution limitsReference: http://www.salesforce.com/us/developer/docs/apexcode/Content/apex_gov_limits.htm

25GB of data storage/account

250GB of file storage/account

No size limit for documents

Unlimited table joins in reports

Unlimited custom objects

No execution limits

Benefit: Next Generation ArchitectureIntalio|Cloud’s architecture helps reduce costs and improve performance.

Design Benefits

High Memory Density

Solid State Drives

InfiniBand Network Fabric

Virtual Machine Migration

No Single Points of Failure

Increased Performance

Better Scalability

Improved Fault Tolerance

Higher CPU Utilization

Lower Costs of Operations

Benefit: Fast Networking FabricIntalio|Cloud leverages InfiniBand for improved performance and reliability.

Extra Large Bandwidth (40Gbps vs. 10Gbps)Improves performance of distributed storage systemAccelerates live migration of virtual machines (VMotion) for better resource allocationEnables higher frequency of system-wide snapshots for data backup purposes

Very Low Latency (1.3μs vs. 9.4μs)Required for memory virtualization (Remote Data Memory Access)Enables database applications to scale-out beyond one blade serverImproves performance of distributed storage system

Interoperable with 10 Gigabit EthernetSupports Ethernet over InfiniBand (IB) and FibreChannel (FC) over InfiniBand (today)Supports both 10 GigE, IB and FC over single media (2010)Enables unified network fabric (less cables, less switches, less single points of failure)

Benefit: Storage TieringIntalio|Cloud tiers blocks and files to improve performance and lower costs.

Compute-Storage Blade Pairs NAND Flash SSD Storage DevicesRAID 6 (stripped set with dual distributed parity)Direct Attached Storage over PCI Express busFailover and scalability provided by LeftHandUp to 3TB per pair and 24TB per rack

Block StorageUsed for structured content (database data)

File StorageUsed for unstructured content (documents)

High-Capacity Storage SystemHDD Storage DevicesRAID 6 (stripped set with dual distributed parity)Direct Attached Storage over redundant SASFailover and scalability provided by LeftHandUp to 280TB per system and 560TB per rack

SASSwitches

Benefit: Solid State StorageIntalio|Cloud leverage solid state storage for improved performance and reliability.

SSDs are orders of magnitude faster than HDDsImproves database performance for both READ and WRITE operationsImproves CPU utilization rate by removing the I/O bottleneckAlleviates the 20% I/O overhead created by CPU virtualization (VMware)

SSDs are more reliable than HDDsReduces risk of data lossReduces downtimesReduces system operations costs

SSDs are cost effective for database applicationsSSDs can be used for database storageHDDs can be used for file storageHDDs can be used as backup and archival of SSD storage

SummaryThe 3 ideas you should take away from this presentation.

All the benefits of cloud computing...

Fully managed by Intalio.

Deployed in your data-center...

The sky is the limit.

www.intalio.com