Isle of Man Bay Festival Social Media Case Study
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Transcript of Isle of Man Bay Festival Social Media Case Study
![Page 1: Isle of Man Bay Festival Social Media Case Study](https://reader034.fdocuments.in/reader034/viewer/2022051013/5481dd54b47959ce0c8b462b/html5/thumbnails/1.jpg)
Adrian Niculescu Business Development Manager @ Crystal KBC Group & Social Media Strategist @ Clubv3
Social Media Campaign Case Study
![Page 2: Isle of Man Bay Festival Social Media Case Study](https://reader034.fdocuments.in/reader034/viewer/2022051013/5481dd54b47959ce0c8b462b/html5/thumbnails/2.jpg)
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The festival and the artists
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The venue: Nobles Park, Douglas, Isle of Man (British Isles)
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The social media campaign had three phases:
The social media campaignfor Bay Festival had
three phases:1. Before the event2. During the event
3. After the event and will continue with the communication
and campaign for Bay Festival 2011!
Channels used:
Facebook, Twitter, Youtube, MySpaceBlogs, Tumblr, Posterous, LinkedinPress releases, Social bookmarking sites
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Facebook group
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Facebook page
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Twitter account
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Blog posts on Greenfield Blogs network
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Press releases
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Social Bookmarking sites
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Youtube account and videos on other channels with thousands of views
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Artists posting live from the event to Twitter and Facebook
DJ Ironik
Rick Astley
Curiosity Killed the Cat
DiversityThe Coronas
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RichardHolmes(Clubv3)
JonathanIrving
(OrganizerBay Festival)
AdrianNiculescu(Clubv3)
Quote from www.bayfestival.im after the event
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The conclusion?
With the massive success of the recent Isle of Man Bay Festival,
organisers have confirmed it will be back in 2011.
Over 25,000 people attended the festival over the three days, with
the Sunday afternoon ‘X-Factor meets Britain’s Got Talent’ show
pulling in a capacity crowd of almost 8,000 people.
Based on police estimates, that is a bigger crowd than the one that
descended on the prom for the busiest night of the TT
entertainment.
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Thank you!
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