2011

Island Queen 2011Producers:• TheInnoventiveGroup&FlyingFishFilms

Dates: • Preliminaries:Sunday27thMarch,2011• Finals:SundayApril3rd,2011

Venue:• TBD

Estimated event patronage: • Preliminaries:750people• Finals:2000people

Competition Logistics: • 20contestants,15Preliminarycontestants,10Finalists,CelebrityJudges

Competition Prizes:• FirstPrize-Bds$5,000.00inCash;Personalizedpromotionalwebsite; PhotoShoot;Clothing;Blackberry• SecondPlace-Bds$1,500.00inCash• ThirdPlace-Bds$500.00inCash

Recap of Island Queen 2008 - 2010• Eventhasgrossedover7500patronsinitsthree(3)yearsofproduction• IntroofIslandQueenInternetTVin2010onislandqueenbarbados.com, YouTube,Facebook,Bajantube.comandBajanDancehall.com. Thefive-episodeminiseriesloggedover13,700views.• ExtensivemediacoverageofeventviaKingMagazine(U.S.A.), XXLMagazine(U.S.A.),Hott95.3FM,Mix96.9FM,CaribbeanMedia Corporation,NationNewspaper,TheHeatandCBSCaribbean, www.king-mag.com,www.allhiphop.com&www.shadyvillecaribbean.com• CelebrityjudgingpanelhasincludedAlisonHinds,PeterRam,Wynter Gordon,FreddieHill,MalcolmX,JonDoe,RichardHaynes,ToniThorne andPhilip7.• Competitionwinners:2010–TiaWeekes/2009-TameishaBoyce/2008 -JoyannSkeete

Project overview

Island Queen 2011Island Queen Reality TV• ProductionofanIslandQueenrealitytelevisionshow.Theshowwill consistof13half-hourepisodes,whichwillbedistributedregionallyand internationally,exposingpartnerbrandswellbeyondBarbados’shores.• Therealityshowwillfeaturethe‘behindthescenes’viewofthe event,includinginteractionbetweenthecontestants,competitionsand challenges.• Fivecontestantswillbeeliminatedduringtherealityshow,whichwill serveasthefirststageofthecompetition.• Sixoftheseepisodeswillbebroadcastlocallyaspartofthemarketing campaignleadinguptotheevent.

Contestant Recruitment• Highlypublicized6-weekrecruitmentperiod(January–February2011), marketedthroughsocialmedia,recruitmentvideosfeaturingpast winnersandon-the-spotrecruitment.• Goalofrecruitingminimum25%non-Barbadiancontestantparticipation, withrepresentationfrom(5)Caribbeanterritories.

Competition Logistics• Eventwillbebrokenintotwo(2)weeksofcompetition,firstweek prelimsandsecondweekfinals.• Twenty(20)contestantswillbeselectedtoparticipateinthereality show.Thiswillthenbereducedtofifteen(15)contestantsforthe preliminarieswhichwillbereducedtoten(10)contestantsforthefinals.

Event Production• Theeventwillbedividedintotwo(2)parts:thecompetitionrunning from4:00pm-7:00pmandtheafter-party7pm-midnight• Eacheventwillbehostedbyamale/femalecombooflocalor internationalcelebrities• Entertainmenttoincludelocal,regionalandinternationalDJs&Perfomers

Beach Party • Forthefinals,theeventwillbeheldononeoftheisland’sbeacheswith acatwalksetuponthesandalongwithcocktailsbars,screens,cabanas andaVIPlounge.

oPerations

Island Queen Calendar Aspartof theexpansionof the IslandQueenbrand, Innoventivewillproducea(12)monthcalendarfeaturingselected2011finalistsalongwiththepreviouswinners.Thecalendarwillbeshoton location inBarbadosandshowcasetheislandasasophisticatedandupscaledestinationfilledwithexotic localesandgorgeouswomen.

Island Queen AgencyAnadditionalexpansionoftheIslandQueenbrandin2011willbethecreationoftheIQAgency.Theagencywillprovideopportunitiestoourcontestantsbeyondthescopeofthecompetitionandhelpthemgainworksinareassuchasprintadvertising, commercials, makeup, fashion shows, hosting, video as well asfashionrunwaymodelsandstreetteamwork.

International Strategic PartnersKING Magazine-2011forIslandQueenmarksthereturnofKingMagazinetoBarbados!KingMagazine,oneof the leadingmen’s lifestylemagazines, isfreshoffof2bigbacktobackcovers(MelyssaFord+NikkiMinaj)andEditorinChiefSeanA.Malcolm,willbeourVIPguestfortheevent.ExpecttoseeIslandQueenBarbadossplashedacrossthepagesofKinginaSummerissue,showingtheeventtotheworld!

Rap Radar - oneof theworld’s leadinghip hopblogs is a proudpartner ofIsland Queen 2011. Founded by renowned journalist Elliott Wilson and rapsuperstarEminem’smanagerPaulRosenburg,RapRadaraveragesover160kuniquevisitorsand600khitsmonthly.Aspartofourpartnership,theYouTubeversionofIslandQueenTVwillbepremieredonthesiteeveryTuesdayduringthemonthofMarchandcontentfromthefinalswillbefeaturedinApril.ContentDirectorofRapRadar,Brian“B.Dot”Miller,whoisofBarbadianheritageandaspokespersonforKodak,willbeoneofthecelebrityjudgesforIslandQueen2011andpromisestogiveBarbadosandIslandQueenthefullspotlightitdeserves.

Target Demographic Groups

• Barbadianpartygoersbetween18to35yearsold• UWIandBCCStudents• Regional,NorthAmerican&Europeanlifestyletravelers

Promotional Campaign

Imagery & Branding -Creationofvibrantflyers,posters,customizedFBFanPage,blogtemplate&assortedparaphernalia,Dynamicmodelphotography

Street Team Marketing - Employmentof a street team todistribute10,000flyersand1000posters

Viral Marketing -GuerillamarketingfeaturingimpromptuappearancesofIslandQueen contestants in unconventional, high-traffic areas (e.g. Swan Street,Warrensroundabout);Creationanddistributionofviralvideosandmix-cds

Social Media Marketing - Ten (10)week campaign including - Expansion ofwww.islandqueen.tvwith individualcontestantsub-sites;customizeFacebookfanpageandtwitterpage,Flickrphotogalleries;ServicingIslandQueencontentinternationallythroughprojectpartnerssuchasKINGandRapRadar;E-Blasts;

PR Campaign-Airingof6episodesofIslandQueenRealityTV–March3toApril7onCBCTV;featurearticlesinlocalpress;MediaInvitations;VIPInvitations

Media Advertising-(4-6)weeksofradioadvertising;Radiointerviewsforeventproducers,sponsors,contestants,evententertainers,celebrityguest,etc.

Post Event Marketing - Viral Videos and pictures of patrons, contestants,judges,sponsors,etc.endorsingtheirIslandQueenexperience

Marketing Island Queen 2011

Project Producers TheproductionofIslandQueenandIslandQueenTVistheresultofajointventurebetween

TheInnoventiveGroupInc.andFlyingFishStudios.

The Innoventive Group Inc. is a full service Brand Development and Managementagency.Innoventivecombinesa360-degreeperspectiveonbranddevelopment,cutting-edgetechnologies,advancedknowledgeofviralmarketingtechniquesandguerilla-styleexecutiontoenableourclientstocommunicateeffectivelywiththeirconsumers,expandbrandreach,gaincompetitiveadvantagesandultimatelywin!

Flying Fish Studios (FFS)isafullserviceaudio-visualdigitaltechnologycompanybasedinBridgetown,Barbadoswith offices in Trinidad and Jamaica. FFS is the largest privatelyownedradio,televisionandfilmdistributioncontentproviderintheEasternCaribbean..

Island Queen 2011

contact infoBarbados JonathanReid/246-253-9603/jonathan.wd.reid@gmail.com

Jamaica FloydO’BrianGreen/876-297-3318/floyd.o.green@gmail.com

U.S.A. PaulParris/302.438.3865/paul.c.parris@gmail.com