Isla a14 media kit email

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Isla a14 media kit email

Transcript of Isla a14 media kit email

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CREATIVEBEAUTIFUL

TREND SETTERELECTRIC

REBELLIOUSEDGYCOOL

ISLA GIRL

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Born in 2005, TALULAH offers a range of classic silhouettes, sculptural tailoring and unique detailing to fit with the modern woman’s ever changing lifestyle and fashion needs. Each TALULAH garment nurtures the key messages of the brand; inner confidence, creative expression and keepsake collections. In 2013 TALULAH premiered a designer Swimwear range TALULAH Swim further embracing TALULAH prints for the beach fashion devotee and released its sister line ISLA, designed for a youth market.

TALULAH & ISLA collections are distributed globally by over 300 wholesale accounts including specialty boutiques and David Jones department stores and ship directly to the consumer through the luxury TALULAH eBoutique.

With both brands now receiving international attention and a list of high profile devotees including Demi Harman, Rebecca Judd, Taylor Swift and Carrie Bickmore plus nationally recognised fashion bloggers, ISLA & TALULAH are fast becoming Australia’s most loved fashion brand, encompassing all that is to be woman; effortlessly chic, timeless and ultimately beautiful.

BRAND HERITAGE

Kelli WhartonTALULAH Creative Director

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BRAND OVERVIEWISLA was borne from the iconic TALULAH aesthetic that is now recognised world over. Building on the underlying feminine style of its sister brand, ISLA enters the market with its own personality in a range of cute minis, digital prints, flirtatious shorts and midriff tees.

Clashing prints, mixed textures, reflective metallics and bright, bold colour ISLA is for the girl who dares to be on-trend and ahead of the curve. Add bright kicks to complete your look and the ISLA girl is ready rock; pretty yet rebellious, edgy while feminine, she pushes the boundaries with her ISLA pieces and individual flair. ISLA is not for the shrinking violet, she likes to be noticed and turn heads with unpredictable style combinations that work. She is the IT girl everyone wants to be.

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Young women have the ability to explore designer fashion and style with confidence in high quality pieces that express their individual style.Fashion is made for living. Each ISLA garment expresses a playful personality to fit with every young woman’s charismatic lifestyle. Fashion should be accessible, but never steer away from quality, value and endurance. ISLA is innovative, fresh and ever evolving to fit a young woman’s everyday needs, while never compromising craftsmanship and excellence. Behind the designs TALULAH’s close knit team are dedicated to continually shaping the ISLA brand and always keep it true to its design philosophy.

ISLA BELIEVES

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ISLA in 2014 holds a new energy that now forms the foundation of the ISLA brand, its wearer and her attitude. Garments for the young modern woman, the ISLA girl experiments with styles and plays with wardrobe looks, challenging current trends and daring to be the first to wear what is new.

From the release of the autumn collection in February ISLA offers body-con midriffs, T-backs, side splits, printed tees, fitted shorts, playful jumpsuits, flirty dresses and everyday wardrobe essentials the IT girl is after. With modern cuts, colours and in-house prints, ISLA collections are not only directional but wearable.

ISLA will release five collections in 2014, be worn by key female celebrities and fashion bloggers, publish a music video for the Autumn collection and hold exciting marketing activations and events across Australia. ISLA is available in over 200 stores at selected national and international boutiques and David Jones stores and the new TALULAH eBoutique.

ISLA 2014

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ISLA DETAILSTYLESBody-conMini dressCrop topHoodiePlaysuitMini skirtMaxi dressSkater dressBiker JacketPrint teeShirt dressTailored shorts FABRICSRayon CrepeJerseyCotton drillPonteFrench terry

PRINTSColour run Moro stripeTrellis floralKaleidoscope floralLine geoLime outline floralPainters paletteGrey marl

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ISLA SIZE GUIDEBust (cm) Waist (cm) Hips (cm) AU Size Size Alpha

81cm 65cm 90cm 6 XS

84cm 68cm 94cm 8 S

89cm 73cm 99cm 10 M

94cm 78cm 104cm 12 L

99cm 83cm 109cm 14 XL

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CONTACTTALULAH HQByron Bay NSW 2481P 02 6685 7060talulah.com.au

Kate Wilson | Sales [email protected]

Katie Forrester | Marketing [email protected]

Jen Wakelin | Public [email protected]

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