Iskustva NVO Green Home Natasa Kovacevic · Izrada promo materijala (Majice, reklame u novinama,...

NGO Green Home, December 2010.

Kampanja u borbi protiv klimatskih promjena

Iskustva NVO Green HomeNatasa Kovacevic

NGO Green Home, September 2009.

Earth Hour –

Sat za nasu planetu Globalna kampanja u borbi protiv klimatskih promjenaprvi put organizovana 2007. u Sidneju (Australija) sa ucescem preko 2 miliona ljudiznacajna nacionalna obiljezja zemalja (most Golden Gate u San Francisku, Kalifornija, Koloseum u Rimu, Italija, Opera kuca u Sidneju Australija…)2009 –

100 M ucesnika, 1.7. M podrzavaoca, 4088 gradova, 88 zemaljaCilj akcije podrska planeti u susret Samitu

UN u Kopenhagenu u decembru 2009.

NGO Green Home, December 2010

Organizovanje kampanje 2009

Ciljna grupa:•

Opstine (donosioci odluka)•

Ministarstva•

Gradjani•

Privatne kompanijeAktivnosti/vremenski rokovi:•

Januar:

Postavljanje website informacija (Green Home sajt i Earth Hour

Facebook)

Sastanci i dogovor sa Ministarstvima i institucijama

Komunikacija i dogovor sa privatnim kompanijama i drugim insitutcijama

•

Februar:

Raspodjela informacija prije dogadjaja

Dogadjaj u noci 28 Marta 2009

Izvjestaj

Organizovanje kampanje 2009

Ocekivani rezultati:•

Ucesce najmanje 10 privatnih kompanija•

Ugasena svijetla na odabranim lokacijama•

Ucesce preko 20 volontera•

Ucesce oko 15 nevledinih organizacija•

Preko 1 000 posjetioca sajta (Earth Hour i Green Home)•

Informisano oko 20 000 gradjana o dogadjajuRizici:•

Lokacija okupljanja moze biti promjenjena zavisno od dopusta Opsine Podgorica

•

Kompanije mogu odustati od dogovorenih aktivnosti•

Vremenski uslovi mogu ugroziti aktivnosti napolju 28 (crtanje zvijezda)

•

Nezainteresovanost gradjana za dogadjaj•

Izbori 29 Marta!!!

NGO Green Home, December 2010

Aktivnosti kampanje

•

Sastanci:

Opstina Podgorica: osoba za kontakt i komunikaciju

Slavne licnosti (glumci, pjevaci, voditelji)

Privatne kompanije –

ProMonte

Opstina Niksic: sopstveni Facebook i ucesce

TV kuce: besplatno objavljivanje spotova•

Stampanje promomaterijala

posteri

Lifleti

Majice

solarne lampe •

Sirenje informacija

Redovno azuriranje Facebook i GH site, uvezivanje sa globalnim dogadjajima

Mail liste, bilten (mediji i NVO)

Press konferencijaPromocija u skolama:2 skolePredstavljanje EH Konkurs za literalni rad EH

Aktivnosti kampanje 2009Prvi put organizovan u Crnoj Gori

otežani uslovi: izbori, promjena lokacije, utakmica CG – IT Dogadjaju prisustvovalo 20 volontera i blizu 100 građana.Grupa Krug dala podršku kampanjiOŠ

„Pavle Rovinski“:•

Recitacija

Sat za planetu zemlju posvećena

Earth Hour.

•

ritmicki nastup učenica Predsjednik skupštine Glavnog grada dr. Đorđe SuhihOdbrojavanje do gasenja svjetala i performans

EH

sa solarnim lampama knjiga

poruka, promotivni materijal EH (majice, lifleti, solarne lampe) i savjeti za uštedu energije.muzika

DJ Chevallije

Troskovi i doprinosi

troskovi:Utroseno vrijeme

–

20 radnih dana, ukljucujuci dosta komunikacije (telefonski pozivi, sastanci,mediski nastupi, ukljucena 3-4 covjeka iz GH tima i jedan iz Opstine Podgorica).

Doprinos Green Home, pokrivanjem kancelariskih troskova

Materijall –

EH posteri, lifleti, majice, GH brosure o ustedi energije i klimatskim promjenama

EH knjiga poruka sa potpisima gradjana

1066 eura!

Doprinos stakeholders:

Opstina: osoba za snimanje, proslijedjivanje materijala Tv stanicama (TV MBC, RTVCG1, RTVCG2, Montena TV)

Lokalna osoba zaduzena za

rad sa GH (Danilo Kalezic, PR manager of Podgorica Municipality).

Prisustvo predsjednika skupstine glavnog grada na dogadjaju, pozdravna rijec, simbolicno gase svjetala i odbrojavanje.

KIC BUdo Tomovic, bina i ozvucenje, postavljenje

Rok bend “Krug”

i DJ Chevallie, muzicki nastup

Recitacija posvecena EH i ritmiski nastup 6 ucenica OS “Pavle Rovinski”,

JP Komunalno, kran za snimanje gasenja svijetala iz vazduha

GH volonteri prisustvo na dogadjaju, dijeljenje materijala, lampi, majica, izvodjenje performansa

Nas EH FB grupa 235 clanova, 7 zahtjeva za volonterizmom

Aktivnosti 2010Definsanje akcionog plana za dogadjaj u Podgorici i NiksicuDefinisanje partnera i zainteresovanih strana(osnovne skole, NVO, Glavnim grad, Trzni centar Delta Siti)Uspostavljanje partnerstva sa lokalnim NVO i zainteresovanim stranama Izrada promo materijala (Majice, reklame u novinama, solarne lampe)Podjela informacija (website, facebook, e-lists)Organizovanje prezentacija u skolama o energetskoj efikasnosti u Niksicu (NVO Ozon) Raspodjela promotivnog materijala

Aktivnosti 2010

Earth Hour dogadjaj 27.martaTrzni centar Delta siti100 ucesnika (NVO, javne institucije, gradjani, privatna udruzenja, volonteri GH)Ucenici osnovnih skola sa ucescem u zabavnom dijelu programaPerformans sa solarnim lampama

Dogadjaj podrzan od strane velikih kompanija (T-Mobile i Telenor) –

ugasena svjetla 60 minuta u centralnim zgradamaVisoka medijska zastupljenost (5 najava dogadjaja i razgovora o temi i prisustvo 6 medija na samom dogadjaju)

Sa malim sredstvima je moguce postici velike rezultateRezultate kampanje je moguce koristiti i nakon njenog zavrsetkaMediji su zainteresovani za dogadjaje sa performansima (npr. Solarne lampe)Postize se bolja saradnja sa privatnim sektorom, u velikom broju slucajeva po prvi putNajzahvalniji je rad s djecomTreba razmisljati o jasnim porukama koje zelimo uputiti i efektima koje zelimo postici (dugorocno i kratkorocno)

Naucene lekcije

Thanks for attention!

N2000 & BIODIVERSITY PROTECTION – COMMUNICATING WITH DIFFERENT

STAKEHOLDERSMONTENEGRO, 01-03 December 2010

With the support of:

Training Agenda01.12 02.12 03.12h

9.00h ‐

Opening and introductionFacilitation: Project team

‐

Introduction Session 4: Biodiversity protection and N2000 ‐

how to talk to different stakeholders Lecture: Petra Boic Petrac, WWF

MedPO,Communications Officer

‐

Introduction Session 8: Group/individual work‐

preparation of local

action project outlineFacilitation: Project team

10.30h Break Break Break

11.00h Session 1:

Developing and delivering policy

messagesLecture: Christoph Stein; WWF MedPO

Session 5:Practical session with local journalists

and/or other mediaFacilitation

: Petra Boic Petrac, WWF


Session 9:Presentation of action outline and peers

reviewFacilitation: Christoph Stein; WWF MedPO Session 10: Evaluation & planning of next stepsFacilitation: Project team

12.45h Lunch Lunch Lunch

14.00h Session 2: Earth HourLecture: Petra Boic Petrac, WWF


Session 6: Advocacy strategy and communicationLecture: Christoph Stein; WWF MedPO

Departure


16.00hto

17.00h

Session 3: Building coalitionsLecture: Christoph Stein; WWF MedPO

Session 7: Local actions on the ground –

introduction to small grants Lecture: Project team

LEARNING OBJECTIVES

1. Learn about key aspects of successful communicating with diverse stakeholder groups about N 2000 and biodiversity protection

2. Define and work out a first outline of a successful communication action in your community

3. Meet representatives of local media to understand their expectations and way of working

Opening and Introduction

1. Presentation of participants: Why are you here? What do you expect from the training for you and for your organisation?

2. Discussion of programme and way of working together

Introduction: What is advocacy? Working group exercise 1: constructing a definition of advocacy

Introduction: What is advocacy?

Advocacy refers to organized efforts by citizens to influence the formulation and implementation of public policies and programs by persuading and pressuring state authorities, international financial institutions, and other powerful actors. (cedpa)

Advocacy is an action directed at changing the policies, positions or programs of any type of institutions. (Ritu R. Sharma)


Advocacy is a tool for citizen participation It is one of the ways—together with elections, open forums, special commissions, and so on—that different sectors of civil society can put forward their agendas and have an impact on public policies.


Citizen participation requires:• Internal democracy• Human and economic resources• Consciousness• Willingness to struggle• Credibility• Ability to mobilize people• Good leaders• Alliances


Advocacy as the exercise of power • To the extent that the citizenry is able to influence

decisions made by entities of the state, it is exercising its own power as civil society. Advocacy can be seen as the exercise of power by the citizenry in the face of the government’s power.

Introduction: What is advocacy? Why Engage in Advocacy?

There are many reasons to engage in advocacy. The most important from a civil society perspective are:

(a) to solve specific problems through concrete changes in public policies and programs;

(b) to strengthen and empower civil society;

(c) to promote and consolidate democracy.

Introduction: What is Advocacy?

Conceptual framework for Advocacy:

It is a dynamic process involving a changing set of actors, ideas, agendas and politics

Dimensions of Change in Advocacy

STRUCTURAL CHANGES

POLITICAL CHANGES

CULTURAL CHANGES

• Democratization of decision-making spaces• Ways of governing• Capacity for execution

• Public policies• Creation and reform of laws• Budgets• Programs

• Values• Behaviors• Customs• Empowerment processes

Introduction: What is Advocacy? Factors within NGOs that increase capacity to do advocacy:

• Internal democracy

• Willingness to interact with the government

• Willingness to build and consolidate alliances

• Long term vision for societal transformation

• A clear mission statement.

Introduction: What is Advocacy? Advocacy step by step:1.Identify and analyse the problem2.Formulate the proposal: What do we want to achieve?3.Analyze the decision-making space: how and when, by whom a decision will be taken in response to our request?4.Analyze channels of influence: Who are the actors that can influence the decision-making process?5.Analyse the strength + weakness of your advocacy team/group: what are opportunities /threats to the initiative?6.Design advocacy strategy7.Develop activity plan:what must be done to carry out the chosen strategy8.Carry out continues evaluation: what has been done?

Introduction- Identifying Policy IssuesPolicy Issue:

A problem or situation which an institution or organization could take action to solve

Introduction: Identifying Policy Issues The policy process is about selecting one policy option from among several choices, is essentially a negotiation among various actors.

In order to be included in the negotiation process, data and research must be translated into information and presented in formats that policy makers can understand and use.

Introduction: Identifying Policy Issues The advocacy team has to decide what problem it wishes to solve. The policy issue should:

1.Relate to the mission of the group2.Be solvable through changes in public policy3.Deeply felt by a significant section of the community/society4.Motivating for the team/group

Introduction: Identifying Policy IssuesOnce the problem to be solved has been identified starts a deeper analysis of causes and consequences:

1.Why did the problem arise? What are the main causes? What are its consequences?2.Prioritization of the causes: which of the causes should be addressed first? Is there a cause blocking the resolution of the others?3.Detailed examination of the prioritized cause: seperating in different contributing factors

Criteria for prioritization of a

problem

Deeply felt by a significant section of

society

Politically and technically feasible to

solve

Motivating for the group

Introduction: Identifying Policy Issues Lessons learned from advocacy experiences:

1.Inadequate information is a common obstacle that impedes the analysis of problems.2. Confusion between causes and consequences is a constant danger3. Incomplete examination of a problem can lead a group to concentrate its efforts on resolving less-important issues 4.In practice, many groups prioritize problems that are of little importance to the general population. This limits the possibility for mobilizing other groups in society to act and make it difficult to maintain momentum 5. Another frequent mistake is to analyze a problem without consulting those groups in society that are most affected by it.

LESSONS LEARNED

Move beyond generalities

Step 1 –Resource 7

Do not confuse causes and

consequences

Analyze specific aspects of the

problem

Get advices from others to pinpoint

the problem

Involve those who are affected by the

problem

Problems that are deeply felt tend to

generate special power

Obtain the information needed to formulate

strategies


9.00h ‐


‐




‐





11.00h Session 1:













Departure


16.00hto

17.00h




Earth Hour

Global public campaigning

With support of:

NATURA 2000 & BIODIVERSITY PROTECTION –

COMMUNICATING WITH DIFFERENT STAKEHOLDERS

Montenegro, 01-03 December 2010

On the last Saturday of March annually, households and businesses should

turn off all

lights for one hour to raise awareness towards the need to take action on climate change

What is Earth Hour

•1 person/ whole

family/ business

sector

•Celebrations

on the

streets/ concerts

•Debates

on TV/ radio/ print/ web on climate

change

•Special

way

of advertising

•Earth Hour symbolizes what we can do when the world acts together

-

Earth Hour began in one city, in Australia in 2007. More than 2.2 million households and businesses in Sydney

-

One year later, Earth Hour reached 370 cities and towns in more than 35 countries across 18 time zones

-

an estimated 50 to 100 million people around the world switched off their lights for Earth Hour in 2008

-In its third year Earth Hour 2009 created history as the greatest voluntary action ever witnessed

-

88 countries, 4159 cities, more than 80 million people

-

In

2010 more than

half billion

people

in more than

4500 cities

and towns

in 128 countries

turned

off

their

lights

for

Earth

Hour.

Background on Earth Hour

What you get from Earth Hour

Visibility

New contacts

in public

and business

sector

Your campaign

-

Earth Hour is the platform to push local messages for

environmental communications

Opportunity

to be

part

of global movement

Issues to be communicated

The biggest threat to life on earth is climate change

A way in which global warming can be slowed down is if individuals make small changes to the way they live

To make a change we have to show how easy it can be for individuals

Best ways to communicate EH:

Detailed

communications

strategy:

� Define target groups

� Objectives

� Think of activities

� Available funds

� Expected results

� Define possible risks

You get campaign ready to use –

it depends on you how

it will look like

Success story - Portugal

In 2008 the

Portuguese

were

unaware

of Earth

Hour

In 2009 first

Earth

Hour

–

5 months of preparations; more than 500,000 persons switched off lights in their houses; 11 cities

involved

leaded

by

Lisbon; 20 companies committed with EH message; The social networks were a good means of spreading the EH message; 4 media

partners

In 2010 second

Earth

Hour

–

3 months

of preparations; more than

1,000.000

people

involved; 27 cities

involved

with

the

help

of ANMP (biggest

success

in Porto –

54 monuments

were

in dark); 2 major sponsors

(IKEA, Coca-

Cola) and many

partners

and supports; VIPs

Based on the 1st

results of 2009 when the event was organized for the 1st

time: -

Increase number of participating cities- Increase public participation - Increase media presence- Get between 3 and 5 private companies on board -

Organize an action that will last for the whole year, to give continuity and enable to maintain and develop our profile. - Get at least 2 celebrities supporting our actions.

Overall objectives for EH 2010 in Western Balkans

• Over 60 cities and towns participating (more than doubled from 2009)

• Private companies, local NGOs involved

• Over 300 media outputs

• Huge visibility thanks to social media and web

•

Around 30 actions in the 4

countries on March 27, including open air concerts (Banjaluka, Sarajevo), competition in schools with traditional games to show how playing can be fun without playstation/electricity, children exhibitions, sending

children’s messages

to the

government, gatherings with candles in front of emblematic monuments, poetry

evenings, "bookcafés" and public debates, inauguration of the first solar kinder garden in Montenegro, etc. 30 000 leaflets were distributed in Croatia through local NGOs.

Two objectives were not reached (actions running all year long and celebrities’

involvement)

Overall results in 2010 in the Western Balkans

Results per country

Bosnia & Herzegovina

Strong media presence

was

established

thanks

to

adapted

advertising

contents

(TV spots, Print

ads, Internet banners...).In addition

free media space

was

obtained

in all

top media and on the main

billboards

in each

participating

city.

Constant

communication

was

maintained

with

relevant

media, including

interviews, guest

appearances

and

feature

stories,press

releases, etc.

The Facebook profile for Earth hour in BiH had

4,894 followers daily

during the campaign

and discussions

continue

to this

day.A twitter Earth hour profile was

also

developped

which now has 257 followers.

A special

website was

created

in local

language, giving

in particular

some tips

on how

to

save

energy tips.

In kind support was obtained from Hypo Alpe-Adria-Bank, second

largest

banking

corporation

in the country.

•

They

placed

EH 2010 welcome

screen

ATM machines, effectively

reaching

thousands

of people

every

day.

•

On March

27 they

emailed

a reminder

to all

clients.

In kind support was also obtained from Mercator supermarket in Banjaluka

city

•

Mercator

supermarket chain

supported

the event

with

promotional

banners

•

Leaflets

were

also

handed

out

to customers

by

promoters

dressed

in EH shirts

On the night: Sarajevo

On the night: Banjaluka

On the night: Livno

Results per country

Croatia

Among the successful actions:

-

involvement of many local NGOs, covering the whole territory-

media

work

-

visits to schools-

the best response was in towns Biograd

and Makarska

(which was joined by the neighbouring municipalities along the sea coast

–

all in all, more than

27,000 inhabitants), where the complete street lights were switched off. -

the same happened in Višnjan

(whose mayor, interested in savings on the power bill, asked why not extend the action for a

whole night or more)

And more …

-

The city of Šibenik

joined in spontaneously, by turning lights off at their famous cathedral of St. Jacob.-

In Zagreb, the lights were switched off in the Tkalčićeva

street, The Regent Esplanade hotel also turned off the lights on the outside of the

building.-

In some places the organisations managed to have landmark buildings in the dark despite the non-cooperation of the city authorities

(the Zadar

bridge was dark from 20:30 to 21:30).-

In Osijek the city authorities agreed to turn off lights on the

pedestrian bridge over the Drava river.-

In Varaždin

the lights went off on some of the main streets in the town.

More than 12 cities participated

Media partners

On the night: Makarska

EARTH HOUR 2011

video

EARTH HOUR 2011

THE EARTH HOUR BRAND GROWS BEYOND THE

HOUR TO

EARTH HOUR +

It’s not going to be only 1 hour – let’s make it all year

EARTH HOUR 2011 – Global Key Messages

1. Make an Earth Hour pledge for ongoing sustainable action

2. Switch off your lights for one hour at 8.30pm, Saturday 26 March 2011

3. Join the global pursuit for a better, healthier world

4. Earth Hour symbolises

the power of the individual, businesses and communities working together

5. Everyone has responsibility, everyone has power, everyone can lead

EARTH HOUR 2011 - campaign

print

apps

tv

corporate

Thank you!

Petra Boic

Petrac

WWF Mediterranean

Programme

EARTH HOUR 2010

Serbia

2009 results in Serbia

Local authorities in about 30 cities in Serbia has supported the

action and switched off the lights

4 national TV stations (B92, TV FOX, RTS, Studio B) and many local ones has invited people to participate

Group on Facebook

has reached 22 000 members

USP

SER:

Budite

deo

sveta

u borbi

protiv

globalnog

zagrevanja, iskljucite

svetla

na

sat vremena

ENG: Be a part of the world battle against global warming, turning of the lights for one hour

Individuals and households:

Our aim is to reach over 1 million people in Serbia. Most broadly the general public especially in Belgrade and Novi Sad

National and local governments:

official support and if possible active involvement of government offices (e.g. Ministry of Environment) as well as city governments, particularly those of Belgrade and possibly Novi Sad –

lights off on prominent historical landmarks like the Belgrade castle (addressed through direct contacts);

Private companies

and other organisations:

at least 50 companies officially signed up to actively support and promote Earth Hour (addressed through direct contacts, via chambers of commerce and other trade associations as well as through targeted media work);

Target Audience

Communication goals

To promote public awareness of climate change and opportunities for reducing greenhouse gas emissions

Increased awareness of the need for individuals to reduce CO2 emissions

Short term

To engage as much people as possible to switch of the power for an hour during the defined period

Long term

To engage people to reduce power usage in everyday life in order

to save the planet

IDEA

2010 BRAND AMBASSADOR

NIKOLA TESLA (10 July 1856 –

7 January 1943) was an Serbian inventor and a mechanical and electrical engineer. He was one of the most important contributors to the birth of commercial electricity, and is best known for his many revolutionary developments in the field of electromagnetism in the late 19th and early 20th centuries. Tesla's patents and theoretical work formed the basis

of modern alternating current (AC) electric power systems, including the polyphase

system of electrical distribution and the AC motor, with which he helped usher in the Second Industrial Revolution.

Support

We provided official support from:

Ministry of Environmental and spatial planning, Republic of Serbia

Secretariat for Environmental Protection , Belgrade

Cabinet of the Deputy Prime Minister for European Integration

Mayor of Novi Sad

The results

Local authorities in over 40 cities & settlements in Serbia has supported the action and switched off the lights

All national TV stations in Serbia and many local ones has invited people to participate

Over 90 announcements in printed & online media

Various local radio stations supported the project

Active online activities

(including Facebook

group with over 20 000 members with daily updates about the project)

PRINT ADS

Magazines and daily newspapers that published print ad free of charge

BILLBOARD

•

Regular Billboard without lights on frequent location in town free of charge

NEWSLETTER

T-SHIRTS

PRESS CONFERENCE

•

Press Conference speakersGoran Trivan

-

City of Belgrade, Secretariat for Enviromental

Protection

Aleksandar Maruncic

-

Academician, a professor of Electrical Engineering in Belgrade. He studied the life and work of Nikola Tesla. He was the director of the Museum of Nikola Tesla from 1982. until 1996. year.

Duska Dimovic –

WWF DCP

Milica Stefanovic –

Communication Manager, Coca Cola, Serbia

PRESS CONFERENCE PROMO MATERIAL

•

Folder•

CD in CD cover•

Press Release on recycled paper•

Stickers•

Flayers

III PHASE -

event

EARTH HOUR EVENT

Few hours before EH parade of “Eco musketeers", pupils from primary schools in Belgrade, and all supporters of Earth Hour gathered in front of big monument of Nikola Tesla .

As a support to the project Nikola Tesla monument was dresses in oversized EH T-shirt

That was starting point of our journey through the city.

III PHASE -

event

EARTH HOUR EVENT

From the monument of Nikola Tesla parade headed to Nikola Tesla museum.

They carried big EH box full of children's messages for better planet

During the walk children distributed flayers and stickers to people on the streets.

In museum we were welcomed by PR of museum who told a short story about Tesla, showed us a movies and Tesla’s experiments.

As a evidence of choosing perfect brand ambassador for this project Museum asked for Nikola Tesla cut out to stay in museum and become part of Tesla’s legacy.

EARTH HOUR EVENT

After museum, parade headed in front of City Hall to witness the

lights go off and to give away box with over 260 messages to government representative.

Messages for better planet

Lights were switched offBEOGRAD

–

zgrade

republičkih

organa

Zgrada

predsedništva, Andrićev

venac

broj

1

Zgrada

vlade, ul. Nemanjina

broj

11

Zgrada

pravosudnih

organa, Nemanjina

broj

9

Zgrada

ministarstava, Nemanjina

22-26

Zgrada

Ministarstva

finansija, ul. Kneza

Miloša

broj

20

Zgrada

Ministarstva

ekonomije

i regionalnog

razvoja, Bulevar

Kralja

Aleksandra broj

15

Zgrada

Vrhovnog

saveta

sudstva, Resavska

broj

42

Zgrada

republičkih

organa

uprave, Trg, Nikole

Pašića broj 11

Zgrada

Ministarstva

rudarstva

i energetike, Kralja

Milana

36

Palata

na

Novom

Beogradu, Bulevar

Mihajla

Pupina

broj

2

Zgrada

republičkih

organa

uprave, Omladinskih

brigada

broj

1

Zgrada

republičkih

organa

uprave, Dečanska

broj

8

Kalemegdanska

tvrđava

(sa

spomenikom

Pobedniku

i kulom

Nebojša)

Hram

Svetog

Save Crkva

Svetog

Marka

Ruska crkva

Muzej

Nikole

Tesle, ul. Krunska

51

Etnografski

muzej

Brankov

most

Stari

Savski

most

Novi Železnički

most

Delta City, Jurija

Gagarina

16

Gradska

Opština

Vračar, ul. Njegoševa

77 Sportski

centar

„Vračar“, ul. Sjenička

1 JP „Poslovni

prostor

Vračar“, ul. Njegoševa

77a Direkcija

za

gradsko

građevinsko

zemljište, ul. Njegoševa

84 Narodni

univerzitet

„Božidar

Adžija“, Ul. Radoslava

Grujića 3

Gradska

opština

Zvezdara

ul. Bulevar

kralja

Aleksandra br.77, Ustanova

kulture

Vuk Karadžić

ul.Bulevar

kralja

Aleksandra br.77a Sportski

centar

Olimp, ul. Vjekoslava

Kovača

br.11 bice

(ugasiće

se deo

osvetljenja)

Gradska

opština

Voždovac

Lights were switched off

NOVI SAD

Gradska

kuća

i sve

zgrade

na

Trgu

slobode

Srpsko

Narodno

Pozorište

i Pozorišni

trg

Pravoslavna

Saborna

crkva

Rimokatolička

crkva

Imena

Marijina

Petrovaradinska

tvrđava

(NIŠ)

Trg

Kralja

Milana

Sinđelićev

trg

Zgrada

Skupštine

Grada

Niša

u ul. Nikole

Pašića

24,

Zgrada

Predsedništva

u ul

7. juli

2

Zgrada

Uprave

za

komunalne

poslove, energetiku

i saobraćaj

u ul. Generala Tranijea 11a,

Zgrada Uprave za planiranje i izgradnju u ul. Generala Tranijea 10,

Zgrada u ul. Vožda Karađorđa 16

Zgrada Gradske Opštine Pantelej (ČAČAK)

Svaka druga ulična sijalica.

(KRAGUJEVAC)

Pešačka zona od ulice 27. marta do Krsta

(KRALJEVO)

Centralni gradski trg Gradsko šetalište

Kulturni centar Ribnica u Ribnici sa platoom (PRIJEPOLЈE)

Valterova ulica i svi parkovi u gradu.

(ZRENJANIN)

Gradska upravea grada Zrenjanina,

Gradska narodna biblioteka ''Žarko Zrenjanin'', Narodno pozorište ''Toša Jovanović''

Narodni muzej

(PANČEVO)

Gradski stadion, ul. Miloša Trebinjca br. 3 Zgrada Gradske uprave grada Pančeva

Volijera u parku "Narodna bašta"

Kulturni centar Pančeva JKP „Vodovod i kanalizacija“: Sektor Vodovodna mreža, Braće Jovanovića bb, FCS- Luka Dunav, FCS- Misa, Vojvođanska bb, Sektor Kanalizacija, Moše Pijade 72

Upravna zgrade, Izvorište-

Sibnica, Pančevački put bb.

Zgrada Doma kulture “

25. maj“, Dolovo

Zgrada Doma kulture ,,3.oktobar", Banatsko Novo Selo

(SOMBOR)

Zgrada skupštine grada Sombora i plato

Toranj gradske kuće Kronić

palata -

zgrada privrednog suda Dečije odeljenju gradske biblioteke "Karlo Bjelički" Hramu Svetog Georgija Javna rasveta dužinom cele glavne gradske ulice -

pešačka zona u ulici "Kralja Petra prvog"

(PIROT)

Objekat Opštinske uprave Pirot

Dom kulture

Sportski centar

Objekti PU Čika Jova Zmaj

OŠ

Dušan Radović

OŠ

Sveti Sava

OŠ

8 septembar

OŠ

Vuk Karadžić

ŠOSO Mladost

Srednja stručna škola

Tehnička škola

Gimnazija

Ekonomska škola

Mlekarska škola "Dr Obren Pejić"

Visoka škola strukovnih studija


(LESKOVAC)

Zgrada Skupštine grada

Zgrada Gradske uprave Zgrada Kulturnog centra

Zgrada Narodnog pozorišta

(PARAĆIN)

Rasveta na platou kod spomenika Branku Krsmanoviću

(DIMITROVGRAD)

Redukovana javna rasveta za 50% u glavnoj ulici (GORNJI MILANOVAC)

Zgrada Opštine Gornji Milanovac, ulica Takovska broj 2

Zgrada Opštinske uprave opštine Gornji Milanovac, ulica Tihomira Matijevića broj 4

Zgrada Okružnog načelstva, Knez Mihailov trg broj 1

(SREMSKI KARLOVCI)

Magistrat

Gimnazija

Saborna crkva

Patrijaršijski dvor

Bogoslovija

Katolička crkva(VRANJE)

Narodni muzej

Zgrada gradske uprave

Sedište Pčinjskog upravnog okruga

(VRNJAČKA BANJA)

Javna rasveta na teritoriji opštine

(RUMA) 40 % javne rasvete u gradu

(KULA)

JP "Zavod za izgradnju" Kula

Opštinska uprava Kula

JKP "Radnik" Sivac

JKP "Vodovod" Crvenka

Donjogradska praoslavna crkva

Gornjogradska pravoslavna crkva

Kapela mira

SRC „Dvorska bašta“

(SMEDEREVSKA

PALANKA)

Javna rasveta na teritoriji opštine

(KOVIN)

Zgrada OU Kovin , deo ulicne rasvete u Kovinu i rasvete u naseljenim mestima

(BAČ)

Opština Bač

– Trg dr. Zorana Đinđića br.2

JP “Direkcija za izgradnju opštine Bač” iz Bapa ul. Bačka br.4

Osnovna škola “Vuk Karadžič”

–

Školska br.1

Sportska hala –

Školska b.b.

Predškolska ustanova ”Kolibri”

–

Školska br.3

JKP ”Tvrđava”

–

Maršala Tita br.73

Mesne zajednice po naseljenim mestima opštine Bač

Kulturno propagandni centar Bač

– Trg dr. Zorana Đinđića br.4

(TRSTENIK)

Zgrada Opstine,

Crkva

(PETROVAC NA MLAVI)

Zgrada SO Petrovac na Mlavi (zaštićena kao spomenik kulture)

Zgrada osnovne škole

Zgrada srednje škole "Mladost"

"Sunce", zabavni deo parka sa pozornicom i terenima za košarku

Lights were switched off(KRŠUMLIJA)

Zgrada Opštine Kuršumlija

Zgrada JPKD Toplica Kuršumlija

Zgrada JP Direkcija za izgradnju opštine Kuršumlije

Zgrada OŠ

Drinka Pavlović

Zgrada OŠ

Miloje Zakić

Zgrade Ekonomske škole i gimnazije Kuršumlija

Gradski park Manastir Sv. Nikola

Celokupna gradska rasveta, tj.ulično osvetljenje u Kuršumliji

(SOKOBANJA)

Centralni gradski park

Parku na "Banjici" Osvetljenje na igralištu "Mini pič" na Banjici u opštini Sokobanja.

(BAČKI PETROVAC)

Evangelistička crkva u ulici Maršala Tita Katolička crkva u ulici XIV VUSB.

U Magliću -

Evangelistička crkva u ulici Ivo Lola Ribara.

U Gložanu -

Evangelistička crkva u ulici Maršala Tita.

U Kupinu -

Pravoslavna i evangelistička crkva u ulici Maršala Tita.

(ALIBUNAR)

Zgrada Opštine Alibunar u Alibunaru, Trg slobode 4,

Mesne zajednice u svim naseljima,

Biblioteke u Alibunaru, Banatskom Karlovcu i Vladimirovcu,

Pošte u Alibunaru, Banatskom Karlovcu i Vladimirovcu.

(BOLJEVAC)

Park u centru grada i plato istred pošte.

(SRBOBRAN)

Iskljucivanje javne rasvete u delu oko "žutog bunara”

(LJUBOVIJA)

Gerijatrijski centar Ljubovija

Stambena zgrada blok 106-b

Duvanov zanatski centar

Osnovna škola „Petar Vragolić“

(RAČA)

Zgrada skupštine opštine

Gradska crkva "Svetog Petra i Pavla"

Karađorđevom domu.

(TOPOLA)

Crkva Svetog Đorđa na Oplencu

(BEOČIN)

Zgrada SO Beočin Javna rasveta u većini ulica u MZ Beočin (KOVAČICA)

Zgrada opštine SO Kovačica

OŠ

„Mlada Pokoljenja“

Gimnazija „Mihajlo Pupin“

Predškolska ustanova „Kolibri“

Dom kulture

Opštinska biblioteka

JKP Elan

MZ Kovačica

(PADINA)

OŠ

„Maršal Tito“

Dom kulture

JKP Padina

MZ Padina


(DEBELJAČA)

OŠ

„Moše Pijade“

Dom kulture

JKP 4.Oktobar

MZ Debeljača

(CREPAJA)

OŠ

Sava Žebeljan

Dom kulture

JKP Rad

MZ Crepaja

(UZDIN)

OŠ

Sveti Georgije

Dom kulture

JKP Banat

MZ Uzdin

(IDVOR)

OŠ

„Mihajlo Pupin“

Dom kulture

MZ Idvor

(SAMOŠ)

OŠ

„Lukrecija Ankuc“

Dom kulture

MZ Samoš

(BEČEJ)

Centar Bečeja –

javna rasveta

IV phase

•

Online contest for the best non professional photo with theme “Earth hour”•

Tickets for the museum of Nikola Tesla for the winners

Event photos

Thank you

NATURA 2000 & BIODIVERSITY PROTECTION –COMMUNICATING WITH DIFFERENT STAKEHOLDERS


How to talk to different stakeholders?


September 2010 3

Session 4: Biodiversity protection and N2000 - how to talk to different stakeholders

What is Natura 2000?

-27 EU Member States work together on the same goal to conserve habitats and species across the whole EU

-2 directives - Birds and Habitats Directive

-Around 30,000 sites

-Nature and people work best in partnership with one another

-Natura 2000 is an obligation of all Member States

September 2010 6


Basic principles for good communication

Why do we want to communicate

Who do we want to communicate with

What messages do we want to pass on

How do we want to achieve this

What pitfalls should we watch out for

How do we know if we have succeeded.

September 2010 7


Why we need to communicate on Natura 2000?

o Public doesn’t know enough about Natura 2000

o Natura 2000 is a European initiative requiring exchange of experiences and networking

o It can help create new opportunities and partnerships for rural areas

o Much of Natura 2000 will be on private land

o It Increases people’s possibilities to enjoy their natural heritage

o You want people to be convinced of the importance of the network encouraging them to feel a sense of ownership and responsibility for N2K

Communication is essential if the Natura 2000 network is to succeed

PUBLICAUTHORITIES

NGOsCIVIL SOCIETY

GROUPS

GENERALPUBLIC

STAKEHOLDERS

COMMUNICATIONS

media

September 2010 6


Who should we be communicating with?

September 2010 6


EXCERSISE – communications strategy

description of target group

how they communicate now

key messages

how to transfer key messages

September 2010 6


STAKEHOLDERS

Develops an understanding of each others’ interests

Encourages the sharing of experiences in managing

the natural values under threat

Builds trust and confidence

Creates a sense of pride and ‘ownership’ for the site

Creates new socio-economic opportunities and partnerships

September 2010 6


PUBLIC AUTHORITIES

Leads to better integration of N2000 into other and government policies bodies

Encourages a more coordinated approach to land use policies within the region

Highlights areas of mutual interest and helps to plan strategically

September 2010 6


GENERAL PUBLIC

Addresses concerns over the loss of wildlife and Nature

Raises the level of awareness of Europe’s diverse natural heritage and the need to conserve it

Provides additional opportunities for learning, discovery, relaxation, recreation, health ….

Encourages responsible behavior

Gives individuals a chance to get involved and make a contribution

September 2010 6


NGOs AND OTHERS

Hold much of the scientific and management civil society groups expertise on nature

Campaign for and help raise the profile of Natura 2000

Raise funds for nature conservation

Implement conservation actions on the ground

Act as the ‘eyes and ears’ of society

Mobilizes people through their membership

September 2010 7


Key messages on Natura 2000

o The nature angle: Natura 2000 safeguards the most important rare habitats and species in Europe

o The people angle: Natura 2000 is ‘your’ nature. It allows sustainable development to proceed whilst protecting biodiversity

o The European angle: Natura 2000 sites exist in 27 countries, together they form part of a coordinated European Network of sensitively managed areas to protect species and habitats across their natural range and irrespective of political or national boundaries

September 2010 7


Key messages on Natura 2000

Key messages should be:

o Positive

o Simple to understand for all

o Memorable

o Accurate

o Realistic

Developing strong messages is a fundamental part of any communications process

Clear objectives/key messages/target groups

Clear objectives/key messages/target groups

FundingFunding Indicatorsof success

Indicatorsof success

Action planAction plan

Detailed analysisDetailed analysis

COMMUNICATIONSSTRATEGY

COMMUNICATIONSSTRATEGY

September 2010 7


COMMUNICATIONS STRATEGY

September 2010 7


COMMUNICATIONS STRATEGY ON NATURA 2000 - Analysis

• What are the main issues for nature conservation

• What land use activities are practiced in and around the N2K sites

•What other activities or land-use policies, laws, should be considered

• Who are the primary stakeholders, who else should be targeted

• What is their level of knowledge about nature and Natura 2000

• What are their attitudes to nature conservation and Natura 2000

• What actions have already been taken, were they successful, If not why not?

September 2010 7


COMMUNICATIONS STRATEGY ON NATURA 2000 - Objectives

• Make Natura 2000 known to all interest groups and the general public

• Explain what Natura 2000 means in practice

• Reassure the different audiences

• Encourage participation

September 2010 7


COMMUNICATIONS STRATEGY ON NATURA 2000 – Action plan

• Best technique for different groups

• How should they be done, when and where

• Who will do them, what resources are required

• Who will coordinate the work

• How will the momentum be maintained

September 2010 7


COMMUNICATIONS STRATEGY ON NATURA 2000 – Fundings

• What are the estimated costs of implementing the action plan

• Has enough money and resources been earmarked in the annual budget

COMMUNICATIONS STRATEGY ON NATURA 2000 – Review

• What are the success indicators for determining if the strategy has worked

• How will these be assessed, by whom and when: opinion polls, interviews, surveys, observations

• How will the information be used to refine and adjust the strategy

People remember:

10% of what they hear

30% of what they read

50% of what they see

90% of what they doSource: Provoke, Relate, Reveal, Scottish Natural Heritage

September 2010 7


TECHNIQUES for communicating on nature conservation

one-way flow of information from you to your audience – MOST COMMON

two-way flow of information between you and your audience – ESSENTIAL FOR

MANAGEMENT PLANS

Both can be delivered directly (through brochures, bilateral meetings etc) or indirectly (via the media, a third party or an intermediary such as a school or association

September 2010 7


Common communications problems and their solutions

Too much jargon Use language that everyone can understand and keep the information simple

Wrong choice of communications

Have in mind whom you want to communicate with and what you want them to understand or do. Keep repeating the messages

Strong focus on rare species and plants

Link the fact that habitats harbouring rare species also harbour many other natural features more familiar to people. Theirnature is also an important part of the network

September 2010 7


Elements to be included in any awareness raising material

Natura 2000 logo,whenever possible with short description like:

Natura 2000 Network map

“Natura 2000 – Europe’s nature for you. This site is part of the European Natura 2000 Network. It has been designated because it hosts some of Europe’s most threatened species and habitats”

September 2010 7


Perceptions and attitudes towards Natura 2000

It is crucial to understand how people view on Natura 2000 with:• hostility – conservation and Natura 2000 are seen as a clear threat to their livelihood• fear and suspicion – concerned that it could result in restrictions or interference in local activities• benign indifference – not concerned one way or another (often the most common reaction )• approval – generally content with the designation • proud – proud that the site has been recognised internationally

September 2010 7


Communicating with stakeholdersThe key to success when communicating with stakeholders is to ensure that they are correctly informed about the purpose of Natura 2000 designation and its practical implications and, to associate them with decisions over the management of these areas. This can only be achieved if there is mutual trust and understanding between the different parties involved.

CASE STUDIES

Wolves in French Alps

Raising the profile of the Natterjack toad in Estonia

Landowners concerns of bears in Greece

September 2010 7


Communicating with other public bodies

It should be straightforward since Natura 2000 is a government policy enshrined in strong legislation. In practice, the situation may be more complex

The communication efforts need to focus first on raising awareness of Natura 2000 through interservice meetings and/or targeted information dissemination

CASE STUDY

Integrating Natura 2000 into territorial land-use plans in Latvia

September 2010 7


Communicating with the general public

The key to success is to find ways of making natureconservation and Natura 2000 directly relevant to them

CASE STUDIES

Gaining media attention for sea turtles in Lampedusa in Italy

Theatre performances at Rambower Moor, eastern Germany Educational activities

Producing awareness raising material

September 2010 7


THANK YOU!

Petra Boic PetracWWF Mediterranean Programme

NATURA 2000 & BIODIVERSITY PROTECTION –COMMUNICATING WITH DIFFERENT STAKEHOLDERS


Practical session with local journalists and other media


September 2010 7

Session 5: Practical session with local journalists and other media

September 2010 7

4 Dimensions of the Media

RAW MEDIA Radio, TV, print, electronic media

GEOGRAPHY Local, regional, national, international, global

FORMAT News, features

PEOPLE Story side; bridges; production side; consumer side; owners and decision-makers

September 2010 7

Regional media analysis


RADIO

SOCIAL MEDIA

PRINT MEDIA

INTERNET

TELEVISION


September 2010 7

How the media works?

STORY

SHARE WITH MEDIA / MEDIA FINDS OUT

MEDIA PROCESS

STORY IS REPORTED

STORY EVOLVES

STORY DISSAPEARS FROM MEDIA

REPRISE


September 2010 7

The story

WHO did this story happen to?WHAT happened?

WHERE did it happen?WHEN did it happen?WHY did it happen?

WHO wants to read it?WHAT will happen next?

WHERE will the effects be felt?WHEN did the story appear?WHY is it important news?


September 2010 7

News values

SIZE

EXCLUSIVITY

VIP

EXPECTED-NESS

PERSONA-LITY

SIMPLIICITYUNIQUENESS

CONTINUITY

CURRENCY

RECENCY

CLOSENESS TO HOME

NEGATIVITY

VALUE

Source: Galtung J and Holmboe Ruge, M. 1965: The Structure of Foreign News.


September 2010 7

Get to know the media

Marijana Bojanic,TV Vijesti

Milica Krgovic, Daily news Dan


September 2010 7

Effective press release

Skadarsko jezero proglašeno područjem Natura 2000

•Have a story

•Who is the target audience?

•Appearance of press release

•Sending it out

•Content

•Notes to editor, contacts

•Hit rate

Parternske akcije za zaštitu biodiveziteta u regionu Zapadnog Balkana

podrška organizacijama i razvoj partnerstava kroz projekte

Podgorica, 2. decembar 2010.godine

Partnerske akcije za zaštitu biodiverziteta u regionu zapadnog Balkana

Cilj projekta je da se osnaži rad na zaštiti biodiverziteta u Srbiji i u Crnoj Gori kroz promociju i podršku primeni ključnih politika EU za zaštitu prirode, uključujući mrežu Natura 2000 i podršku regionalnim inicijativama za podizanje svesti o klimatskim promenama (kao što je Sat za Planetu).



-

Projekat traje do januara 2012. godine i finansiran je od strane Evropske komisije, Generalnog direktorata za proširenja u okviru IPA Civil Society Facility (regionalni projekti)

-

Ciljna grupa su nevladine organizacije koje se bave životnom sredinom



Šta je do sada urađeno:-

izradnja kapaciteta (trening o umrežavanju, trening o lobiranju i zagovaranju, studijska poseta Briselu)

-

komunikacija (newsletter, blog)-

sastanci NVO u Srbiji i u Crnoj Gori

-

aktivnosti Mreža NVO na lokalnom i nacionalnom nivou-

radionica o komunikaciji


REGIONALNI PROGRAM MALIH GRANTOVA


Regionalni program malih grantova


Šta ćemo postići projektima?-

podstići saradnju među NVO, sardnju NVO i lokalnog stanovništva, saradnju NVO i institucija

-

kroz aktivnosti na lokalnom nivou uključiti što više pojedinaca u očuvanje biodiverziteta i promociju i primenu energetske efikasnosti.

-

jedan od prioriteta je i podrška globalnoj akciji Earth Hour-

podrška stručnjaka WWF u cilju jačanja kapaciteta NVO za zagovaranje i komunikaciju


-

u 2011. godini -

10 organizacija iz Srbije i 5 organizacija iz Crne Gore

-

maksimalan iznos granta 3000 eura



Aktivnosti koje mogu biti podržane su:

•

Osmišljavanje i izrada edukativnih i promotivnih materijala, uključujući audio-vizuelne materijale kao i one bazirane na korišćenju interneta.

•

Organizovanje okruglih stolova, radionica, predavanja u lokalnim

zajednicama •

Organizacija uličnih akcija, izložbi, dogadjaja •

Akcija usmerenih na rešavanje definisanih problema

u zaštiti prirode

•

Druge aktivnosti koje doprinose razvoju svesti i odgovornosti o potrebi aktivnog uključivanja građana u

zaštitu prirode



Materijali koji će biti pripremljeni i korišćeni treba da doprinesu:

-

razumevanju značaja biološke raznovrsnosti-

promociji EU integracija, odnosno Natura 2000 mreže

-

razumevanju veze između očuvanja biološke raznovrsnosti i potrošnje energije



vremenski okvirDecembar: otvoranje poziva za podnošenje predloga projekataJanuar : Mladi istraživači Srbije i Green Home organizuju konsultativne

sastankeMart: odluka o projektima

April-Septembar: realizacija projekata-lokalnih aktivnosti

Septembar: izveštavanje

Oktobar-novembar: follow up radionica



Pravila –

do sada definisana sa ECNVO treba da bude registrovana na teritoriji Srbije ili na

teritoriji Crne GoreTroškovi projekta moraju biti racionalni i prihvatljivi po

standardima donatora-Evropske komisijeHonorari osoba angažovanih na projektu mogu biti do 10% od

ukupne vrednosti projektaNVO se obavezuje da će posabna pažnja biti posvećena

vidljivosti projekta, poštujući pravila EU



VAŠA PITANJA



9.00h ‐


‐




‐





11.00h Session 1:













Departure


16.00hto

17.00h




SESSION 1: Developing and delivering policy messages

Exercise 1 : we got green light….


What is a message?

A message is a concise and persuasive statementabout your advocacy goal that captures what you want to achieve, why and how.

Since the underlying purpose of a message is to create action, your message should also include the specific action you would like the audience to take.


Five Key Elements of Messages

1.Content/Ideas: What ideas do you want to convey? What arguments will you use to persuade your audience?

2.Language: What words will you choose to get your message across clearly and effectively? Are there words you should or should not use?

3. Source/Messenger: Who will the audience respond to and find credible?


Five Key Elements of Messages

4.Format: Which way(s) will you deliver your message for maximum impact? e.g., a meeting, letter, brochure, or radio ad?

5.Time and Place: When is the best time to deliver the message? Is there a place to deliver your message that will enhance

its credibility or give it more political impact?


Elements of Message Content

1.What you want to achieve;

2.Why you want to achieve it (the positive result of taking action and/or the negative consequence of inaction)

3.How you propose to achieve it

4.What action you want the audience to take.


Exercise 2 : Analyse the letter to Mr. Maker


.Three Tips for Message Development and Delivery1. Deliver a consistent message to an audience through a

variety of channels over an extended period of time2. Make sure that your message is being delivered by a

source that the audience finds credible.

3. Create a message that the audience will understand


Exercise 3: Analyse video (6 min) – Blue Fin Cites

http://www.panda.org/about_wwf/where_we_work/europe/what_we_do/mediterranean/about/marine/bluefin_tuna/bluefin_tuna_news/index.cfm?uNewsID=87660


9.00h ‐


‐




‐





11.00h Session 1:


messagesLecture: Christoph

Stein; WWF MedPO






reviewFacilitation: Christoph

Stein; WWF MedPOSession 10: Evaluation & planning of next stepsFacilitation: Project team


14.00h Session 2: Earth HourLecture: Petra Boic

Petrac, WWF

MedPO,Communications

Officer

Session 6: Advocacy strategy and communicationLecture: Christoph

Stein; WWF MedPODeparture


16.00hto

17.00h

Session 3: Building coalitionsLecture: Christoph

Stein; WWF MedPOSession 7: Local actions on the ground –



9.00h ‐


‐




‐





11.00h Session 1:













Departure


16.00hto

17.00h




SESSION 3: Building Coalitions

Advocates constantly build networks among people and sometimes coalitions among organizations in order to bring about change.

Often you can do together what no one can do alone.

Networks and coalitions take time and energy to develop and maintain because they involve building relationships of trust with other people.

Many advocates find this aspect of their work to be both the most difficult as well as the most rewarding professionally and personally


• Why do organisations come together?• common or mutually beneficial goals• Higher input/output ratio• Overcome uncertainty through risk sharing• Enhancing reputation&prestige of members• obligation through regulation or law• Share experiences, learn and avoid

duplication


• Networks are the loosest form of collaboration.The primary function is information sharing

• Alliances take collaboration a stage further. Participants sychronise their efforts and resources

• Partnership is a cross-sector collaboration in which organisations work together in a transparent, equitable and mutually beneficial way


• Formal network: interrelated group of several independent institutions/organisations established for a specific need. Members have common activities, meet regulary and have often legal arrangements. They share a goal of achieving specific changes.


• What makes a good partner?

• Are you a good partner? What could you make better?


• wants the partnership to succeed• seeks win-win solutions• is open and clear about their own goals

• listens well and responds to other views

• is prepared to trust• has integrity and acts consistently• effectively carries out their tasks and responsibilities

• respects others and their contributions

• is not prepared to sweep difficulties under the carpet• can be flexible but retains focus• understands how partners depend on one another• leads their colleagues in support of collaboration Source:

www.intrac.org

ARE YOU A GOOD PARTNER??

What makes a good partner?


Characteristics of networks

1. Culture of “giving and receiving”. Members are providers and receivers of services to/from other network members

1. Decentralisation: networks can be global, regional, national or local

2. Networks are dynamic and complex. Members influence management and focus.


To network or not to network- Risks• The issue becomes more important and may lead the

members to neglect other tasks• Alliance may only be as strong as it weakest link, and this

inbalance may creat tensions• Organisation may have different views on the appropriate

tactics to be used• Conflict concerning access and sharing of resources• Organisations providing a lot of resources may get

frustrated with other members shortcomings


Strong foundations

• The strongest foundation for joint working will be the developpment of a shared understanding of the problem and a clear idea what you want to do together

• Potential partners should analyse their own strengths and weakness, in relation to both the issue and inter-organisational working.

• Identifying shared capacities as well as gaps early in the process can avoid missunderstandings and wrong expectations


• After having defined your goals (WHAT) and the needed actions (HOW) we need to define the way the network will work together as a group of organisations. We need:

• Guiding principales: how the group will work together based on shared values and objectives

• Common strategy: what we need to do to make the organisations work as a network


9.00h ‐


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11.00h Session 1:


messagesLecture: Christoph

Stein; WWF MedPO






reviewFacilitation: Christoph

Stein; WWF MedPOSession 10: Evaluation & planning of next stepsFacilitation: Project team


14.00h Session 2: Earth HourLecture: Petra Boic

Petrac, WWF

MedPO,Communications

Officer

Session 6: Advocacy strategy and communicationLecture: Christoph

Stein; WWF MedPODeparture


16.00hto

17.00h

Session 3: Building coalitionsLecture: Christoph

Stein; WWF MedPOSession 7: Local actions on the ground –



9.00h ‐


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11.00h Session 1:












Session 6: Advocacy strategy and

communicationLecture: Christoph Stein; WWF MedPO

Departure


16.00hto

17.00h




SESSION 6: Advocacy Strategy and communication

• 1. What Is a Strategy?

• A strategy is a set of activities directed toward the accomplishment of a concrete objective.

• In the case of advocacy efforts, the objective is to convince or persuade the decision-maker targeted by the campaign to approve the proposal.

• The strategies and activities of an advocacy campaign should be as varied and creative as possible.

• The choice of advocacy strategies should also be based on the interests and motivations of the decision-maker and other key actors

CRITERIA FOR ADVOCACY

STRATEGIESTo what extent

do they….

Motivate allies to take action?

Neutralize opponents?

Persuade the decision-maker to approve the proposal?

Convince people who are undecided to be supportive ?


2. Types of Advocacy Strategies

Many different kinds of activities need to be carried out to try to influence the decision-making space and get a public policy proposal approved. These activities fall into five principal categories

ADVOCACYSTRATEGIES

Lobbying

Mobilization

Education and sensitivity-raising

Press Work

Organizing support

Lobbying

Lobbying is a face-to-face effort to persuade the person with decision- making power to favour the proposal, to motivate allies to take concrete action in support of the initiative, to convince undecided persons, and to neutralize opponents. Normally it involves direct visits.

• Lobbying allows organizers to fine-tune the power map and evaluate the impact that the initiative’s arguments and activities have on key actors. Lobbying can open up possibilities for negotiation.



Organizing support

• Organizational work serves to broaden and strengthen the group of people who will participate in an advocacy initiative, and builds an internal structure for the campaign that is responsive to the needs of the initiative.

• Organizing should also serve to motivate and involve the population that is affected by the problem the group is seeking to address. If this does not happen, the advocacy campaign will have little credibility, little social power, and little probability of being successful.


Education

• The group or coalition needs to educate the public and the decision- maker about the problem that it seeks to solve and the solution it is proposing.

• This strategy can be applied in many different ways, but its immediate objective is almost always to convince people to take concrete actions in support of the initiative by informing them and by raising their sensitivity to the problem


Press work Press work is closely related to education and sensitivity-raising efforts. In an advocacy initiative, a press strategy is critical because of the important role that public opinion plays in efforts to persuade government officials to change public policies or programs.

The objective of a press strategy is to place the topic of the advocacy initiative on the public agenda, to gain credibility for the group or coalition as a source of information about the issue, and to shape public opinion in favour of the proposal.


Mobilization

The mobilization of social power, especially mobilization of the population affected by the problem that the group or coalition seeks to solve, is necessary to get the attention of the press, generate political will on the part of government representatives, and open spaces for lobbying and negotiation.


Summary - Advocacy step by step:1. Identify and analyse the problem2. Formulate the proposal: What do we want to achieve?3. Analyze the decision-making space: how and when, by whom a

decision will be taken in response to our request?4. Analyze channels of influence: Who are the actors that can influence

the decision-making process?5. Analyse the strength + weakness of your advocacy team/group: what

are opportunities /threats to the initiative?6. Design advocacy strategy7. Develop activity plan:what must be done to carry out the chosen

strategy8. Carry out continues evaluation: what has been done?


Main background documents used for the training preparation• Ritu R. Sharma: An Introduction to Advocacy. • WOLA, Brot für die Welt, CEDPA: Manual for Facilitators of Advocacy

Training sessions.


Exercise: role play (tbd-depending on time available)


9.00h ‐


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11.00h Session 1:










14.00h Session 2: Earth Hour Lecture: Petra Boic Petrac, WWF


Session 6: Advocacy strategy and

communicationLecture: Christoph Stein; WWF MedPO

Departure


16.00hto

17.00h




© 2005, WWF. All photographs used in the footers of this presentations are copyright protected and courtesy of the WWF-Canon Photo Database and the respective photographers.

-16-

WWF Mediterranean ProgrammeChristoph Stein

[email protected]

mailto:[email protected]

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