ISite Media. Whangarei 4 Billboards Auckland 212 Billboards Tauranga 10 Billboards Rotorua 12...

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iSite Media

Transcript of ISite Media. Whangarei 4 Billboards Auckland 212 Billboards Tauranga 10 Billboards Rotorua 12...

iSite Media

Whangarei

4 Billboards

Auckland

212 BillboardsTauranga10 Billboards

Rotorua12 Billboards

North Island Regional

35 Billboards

Hamilton29 Billboards

Palmerston North8 Billboards

Wellington

86 Billboards

Christchurch

86 Billboards

South Island Regional

3 Billboards

Queenstown

21 Airport Sites

BILLBOARDS BUSES

WHY BUS? Cannot be switched off. Create impact Buses are a broadcast medium to help

create awareness. The big formats help create an impact

on drivers & pedestrians Hard to avoid! Buses travel to places where billboards

are not present.

MEDIA RATE - 4 WEEK PERIOD

GENERAL BUS: $3,000PREMIUM BUS: $6,000PRODUCTION & INSTALLATION: $455

• Targets drivers and passengers

• Nationwide coverage

• Call to action

• Cost effective for mass reach

Prices effective 1st April 2014

MEDIA RATE - 4 WEEK PERIOD

GENERAL BUS: $1,500PREMIUM BUS: $3,000PRODUCTION & INSTALLATION: $800

• Easily viewed by pedestrians and waiting bus passengers

• Highly visible in retail precincts

• Premium panel suits high involvement brands

• Proximity to path of purchase

Prices effective 1st April 2014

MEDIA RATE - 4 WEEK PERIOD

GENERAL BUS: $3,000PREMIUM BUS: $6,000PRODUCTION & INSTALLATION: $1,250

• Targets drivers, passengers and pedestrians

• High reach and CBD exposure- Available on premium routes

• Premium showcase• Rewards strong creative

Prices effective 1st April 2014

MEDIA RATE - 4 WEEK PERIOD

GENERAL BUS: $5,000PRODUCTION & INSTALLATION: $2,550

• Targets drivers, passengers and pedestrians

• High impact

• Large creative canvas

• Visual impact of a high quality billboard

Prices effective 1st April 2014

• 270 degree viewing angle creates the greatest opportunity to see

• Maximum Impact• Biggest statement you can

make in transit• Scale & impact magnifies

brand• Conveys, power, confidence

and prestige

MEDIA RATE - 4 WEEK PERIOD

GENERAL BUS: $12,000PRODUCTION & INSTALLATION: $10,800

ROADSIDE PANEL

MEDIA RATE - 4 WEEK PERIOD

GENERAL BUS: $800PRODUCTION & INSTALLATION: $210Panel Size 4x1m

• Cost Effective• High Frequency• Available AKL, WN

& CHCH

Premium Coverage

Routes

BILLBOARD

Billboard Formats

6x3 – Mass Reach, affordable, great for reach & frequency

12x3 – High Impact, cost effective, premium. Easy for creative.

SPEC – High Impact.. OWN THE TOWN!! Mall – Great for FMCG, path to purchase

AIRPORT

Over 5.8 million passengers in the last year

5% growth in passengers per annum

3% growth in international passengers per annum**

490,000 passengers passed through Wellington Airport per month in 2013 - 9% more than the total population of Wellington

If you have seen airport advertising in Wellington in the last 7 days, you are twice as likely to be a professional, senior government official, manager or executive than passengers at Auckland & Christchurch Airports

*Based on passenger statistics from Queenstown Airport April 2014 release.

**From June 2012 – June 2013

Wellington International Airport is New Zealand’s

capital city airport and has been rated the best in

Australasia with the 4th best terminal in the World

The fastest growing airport in Australasia with over 1.2 MILLION PASSENGERS a year (1,241,375)*

Direct flights out of Queenstown to the three main NZ cities and international flights to Australia

Averaging 103,450 PASSENGERS per month (April 2013 – April 2014)

Queenstown is a world-class alpine resort that offers adventure and inspirational activities for international and domestic visitors, all year round

*Based on passenger statistics from Queenstown Airport April 2014 release.

Situated in the Wakatipu Basin, 8km from downtown Queenstown and 15 minutes from the nearest

ski field, this airport is the gateway to what is universally

acknowledged as the adventure capital of the southern

hemisphere.

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