1The E-Marketing Communication Strategy Used by ISIS

2AGENDA

ISIS’ Propaganda Objectives

ISIS’ Effective Use of Social Media

Video

ISIS’ Social Media Platforms

Questions

Conclusion

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ISIS mainly depends on social networking services in communicating their marketing messages and branding themselves as a unique community aiming at making a radical change in the world by fighting oppression and world imperialism and western capital values that are from their perspective against Islam. They aim through their online communication techniques to achieve specific strategic objectives.

ISIS’ Effective Use of Social Media

41- RecruitmentThey mainly target the youth satisfying their continuous need for workforce and expansion since being in an open war with the infidel west requires a sustainable flow of delegates and members hoping for martyrdom.

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2- Spreading HorrorThis usually happens through publishing extremely bloody scenes of beheadings, explosions and other suicide bombings aiming in the first place to stimulatefear and causing a global state of panic and emotional shock demoralizing their enemies.

6Video

7ISIS Social Media Platforms

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Any Questions ?!

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