ISHA Conference - iPad Visitor Surveys, The Military Museums in Canada

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iPad or Digital Visitor Surveys As used in Play Hard, Fight Hard: Sport and the Canadian Military An exhibit by The Military Museums and Canada’s Sports Hall of Fame

Transcript of ISHA Conference - iPad Visitor Surveys, The Military Museums in Canada

Page 1: ISHA Conference - iPad Visitor Surveys, The Military Museums in Canada

iPad or Digital Visitor Surveys

As used in Play Hard, Fight Hard: Sport and the Canadian Military

An exhibit by The Military Museums and Canada’s Sports

Hall of Fame

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- Text panel, graphic and A/V based- 1500 square feet- Designed to travel- Visitor Survey would need to 1) be durable

2) be relevant in several venues and 3) allow remote data retrieval

The Exhibit (what is being assessed)

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The Device

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The Software (QuickTapSurvey)

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The Questions

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Key Objectives

- Visitor Satisfaction- Effectiveness of Advertising (both for

circulating and receiving venues)- Identification of Areas to Improve in

Ongoing Traveling Version- Additions to Mailing Lists- Satisfying Grant Requirements

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Visitor Satisfaction

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Effectiveness of Advertising

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Timing of Analytics(July 1-July 16)

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Areas to Improve

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Tracking Demographics- Are we bringing in new demographic

(sports fans)?- Are we bringing in more female visitors?

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YES

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Pros and Cons of Digital Surveys

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Pros

- MUCH greater number of responses- Easy to tabulate data and filter by date –

huge time saver- Ease of access to data- Redundancy of data (stored both on iPad

and on website)

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Cons

- Without reliable internet, data is hard to access (traveling exhibit)

- Without a technical comfort level, maintenance is an issue (traveling exhibit)

- Incompatibility of earlier versions of software with later versions

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Limitations of Data

- Is respondant serious? (kids playing around)

- Structuring questions to achieve maximum information return

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Some People’s Kids

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Information Return

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Good information

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Funny Information

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Can you trust this data?

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Morale Building

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Long Term Use of Data

- Basis for future Market Research Study (Strategic Planning)

- Tracking shifts in demographics- Tracking effectiveness of ad campaigns- Ideas on how to improve exhibits

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Sunset over Pacific 1945