ISFA's Countertops & Architectural Surfaces Vol. 9, Issue 1 - Q1 2016

A fabricator shares his thoughts on giving customers what they want, and how they want it, all with a smile Page 36

Diversity and Positivity

Annual New Colors & Materials Spotlight Page 22

Industry Outlook for 2016 and Beyond Page 30

OSHA Fines—A Look at the First Increases in 25 Years Page 42

VOLUME 9 / ISSUE 1 • QUARTER 1, 2016 • SINGLE ISSUE $14.95

Circle RS#01 on the Reader Service Page or go to www.isfanow.org/info. ISFA Member since 2010

Circle RS#02 on the Reader Service Page or visit www.isfanow.org/info.

4 • Vol. 9 / Issue 1 • International Surface Fabricators Association

Letters to the EditorCountertops & Architectural Surfaces welcomes Letters to the Editor. If you have questions about the magazine, or would like to make a comment, or voice an opinion about the magazine, ISFA, or the industry in general, please feel free to write to us.

Please send letters to [email protected] or to Letters, ISFA, 2400 Wildwood Road, Gibsonia, PA 15044 or fax to (412) 487-3269 attention: Editor. Include a telephone number and address (preferably an email address). Letters may be edited for clarity or space. Because of the high volume of mail we receive, we cannot respond to all letters. Send queries about Countertops & Architectural Surfaces to [email protected] or mail to ISFA, 2400 Wildwood Road, Gibsonia, PA 15044 or fax to (412) 487-3269 attention: Editor. Contacting ISFAPhone: (412) 487-3207Fax: (412) [email protected]

About This MagazineCountertops & Architectural Surfaces (2372-983X) is published quarterly by the International Surface Fabricators Association (ISFA), with a fifth “Buyers Guide” issue publishing in September. Individual copies of Countertops & Architectural Surfaces are available at the nonmember “newsstand” price of $14.95. Countertops & Architectural Surfaces is also available by individual subscription at the following rates: ISFA nonmembers, one year (five issues) $30.00; ISFA members, one year free with every membership renewal.

Special rates and charges apply for orders outside of the United States. Call for details. To subscribe, call (412) 487-3207. Printed in the United States of America. Copyright © International Surface Fabricators Association 2016. All rights reserved. No part of this publication may be reprinted or otherwise reproduced without publisher’s written permission. Countertops & Architectural Surfaces and The International Surface Fabricators Association assumes no responsibility for unsolicited manuscripts or photographs.

Materials will be returned only if accompanied by a stamped, self-addressed envelope. For change of address, please include old label with new information, including both old and new zip codes. Allow 3-6 weeks for address change to take effect. Periodicals postage rate is paid at the Gibsonia, Pa., post office as well as others. Opinions expressed by writers in this magazine are not necessarily the opinions of Countertops & Architectural Surfaces or the International Surface Fabricators Association, but rather those of the individual writers.

Postmaster: Send address change to Countertops & Architectural Surfaces magazine, 2400 Wildwood Road, Gibsonia, PA 15044.

Photography Photos in this publication may not depict proper safety procedures for creative purposes. ISFA and Countertops & Architectural Surfaces support the use of proper safety procedures in all cases and urge readers to take steps to institute such procedures.

Photography/graphics provided by: Premier Countertops.

Magazine CreditsPublisher & Editor: Kevin ColeProofreader: Nancy Mueller-TruaxDesign: V2 Marketing Communications

ISFA Officers of the BoardAdam Albee, PresidentMell Hill, Immediate Past PresidentRyan Miller, Vice PresidentKate Dillenburg, TreasurerErica Hussey, Secretary

ISFA DirectorsMike Woods, DirectorKelley Montana, DirectorJohn Hansen, Associate Member RepresentativeJessica McNaughton, Associate Member Representative

ISFA StaffMike Langenderfer, Executive Director Kevin Cole, Communications Director and Magazine/Website Publisher & Editor Carol Wilhite, Operations Manager Paul Wisnefski, Account RepresentativeDave Lillegaard, Account Representative Amy Kyriazis, Program Manager Lynn West, Membership Coordinator

Cover PhotoThis photo taken at a show home in Omaha, Neb., depicts a high-end waterfall countertop made from Cosentino’s Dekton compact sintered surface in the Kairos color. Premier Countertops, the fabricator, shares its secrets to success on Page 36.

CREDITS


CONTENTS

42

30

36

Features22 New Colors & Materials Spotlight Examining the latest colors and surfacing materials on the market

30 Industry Outlook What does the industry look like in 2016 and beyond?

36 Fabricator Profile: Premier Countertops Finding success via diversification and positivity

42 OSHA Fines for Workplace Safety Violations Increase for First Time in 25 Years Preparing to avoid potentially costly problems

Departments 8 From the Editor

10 From the President

12 From the Executive Director

14 Calendar of Events

16 Education Connection

18 Industry News

44 ISFA News

48 ISFA Fabricator Directory

52 Product News

57 Reader Service Form

58 Classifieds/Ad Index

22

Circle RS#04 on the Reader Service Page or visit www.isfanow.org/info. ISFA Member since 1998


If you know me, then you are likely aware that I am an avid reader. This is probably dating myself, but my love of reading (and subsequently writing) came about in grade school when I was first introduced to “Choose Your Own Adventure” books. That series of books might not be familiar to you, depending on your generation, but to me it brings back fond memories. Basically, these books were written in a way that let you choose what the character (supposedly you, the reader) did next in the story, and there were numerous paths and endings and you could reread the same books repeatedly with different outcomes each time. This led me to bigger and better books, like the best-sellers, such as Stephen King, and even a bit of actual literature, like J.R.R. Tolkien. However, I always avoided reading the so-called “classics.” I just never had the will to wade through a Dickens novel or a Shakespearian play — until I went to college, when there was no avoiding it.

At the university, especially with a double major in English and journalism, there is no getting around the canonized authors. So, I did what I had to do, and to my surprise, I realized why they were considered the “masters.” The novels I was forced to read made all of my previous reading pale in comparison. These people really knew how to tell a story in a compelling way, using deliberate word choices that drew me in like no books before them. I found both wondrous and humorous worlds in Vonnegut and Dick; concise yet gripping stories in Hemingway and Faulkner; strange and terrifying mysteries with Lovecraft and Poe; desperate tales of depression and grief with Dostoyevsky and Steinbeck; and satire and adventure with Waugh and Twain. These writers were the real deal. They were artists! Craftsmen! Capturers of thoughts, dreams and ideas! And, so much more than most of the best-sellers of the day.

I found myself burning through books like the firemen from Fahrenheit 451, and by the time

I finished college and began my career as a journalist, I had thousands of books under my belt. But then, life set in, and I had a family and responsibility. While I still enjoyed reading, it took a backseat to paying the bills. However, I made it a point to read at least one book a week — just 52 books a year. I lamented over the fact that if I lived another 50 years, that meant I would only be able to finish a mere 2,600 more books — too few for a lifetime.

However, one thing I did make sure of, was to choose my reading material wisely. If I was limited to just 2,600 more books, then I was going to make sure every one was worth investing my time in. No more third-rate authors of the day were going to sit upon my shelf. I wanted experts whose novels, when the last page was read to the last word, would make a difference in my life and leave a lasting impression. And today, when life affords me the time, you may find me with a book in my hand, but it is a rare occasion that it will be someone other than those whose expertise are considered among the best.

Of course, there is a bit of a down side to reading only grand works in that these books take more of an investment. They aren’t just simple, passive reads that can be glossed over without any effort. There is an active investment that has to be made to gain the benefit of some of the complexities and nuances found in these masterworks. Just ask anyone who has invested in reading Crime and Punishment, Moby Dick or 1984, if it was easy reading, and they will likely tell you it took plenty of thought and effort. But then ask them if it was worth the effort when they were finished, and they will undoubtedly offer a profound affirmation.

Likewise, in business, owners and managers often make the same mistake I did early in my fiction addiction by choosing substandard products “to save a couple of bucks,” hiring the cheapest option instead of the expert option and

failing to invest enough in the business. Sure, you may be able to hire a temp at a couple of bucks over minimum wage that can do the job (with a lot of effort to get them just enough ability), but how much does it cost you in time, rework and callbacks? What is the real cost of a bad seam in terms of referrals? You may be able to bring in a salesperson with the disposition of a used car salesman for “a steal,” but how much business walks away in response to the harsh approach he may take? You can probably save a few extra bucks in the short run by pushing back maintenance just another week or two, but what happens when you have an equipment failure because of it? You might save a few dollars by only training your staff enough to “get the job done,” but how much would you have made if you would have invested in turning them into craftsmen rather than just workers? Does it really pay to save money now on low-quality, low-cost equipment or consumables, when in the long haul it costs more in man-hours, repairs or upgrades?

It pays to go with the experts and do things right the first time. I look back and think about the thousands of book-of-the-month club novels I read and how it could have been thought-provoking masterpieces instead of just, um, pieces, and I wish I would have listened to the sages that urged me to read Kerouac instead of Koontz (although I must admit I still don’t care for Dickens to this day). Thankfully, reading choices aren’t as critical as business choices. But think about it; who do you want in your business, J.D. Salinger or V.C. Andrews?

As always, I look forward to your feedback.

Sincerely,

Kevin Cole, Publisher & Editor [email protected].

From the EditorFrom the desk of Kevin Cole, Editor & Publisher, and ISFA Communications Director

Bestsellers Aren’t Necessarily the ‘Best’ (or How I Learned to Trust the Experts)


ISFA Member since 2000


“An investment in knowledge always pays the best interest.” — Benjamin Franklin

Why belong to ISFA? What’s in it for me? It’s as though some people expect to gain value from ISFA simply by paying their dues every year. That somehow, by writing that check, a magic door will open showering them with knowledge, connections and new profits. While all those things are achieved every year by ISFA members, there’s one important piece of the equation that many miss and, in turn, don’t get to experience the most valuable things ISFA has to offer. The key to unlocking the value of ISFA is choosing to be engaged.

I know because I’m now more engaged than I ever thought I would be. And the value is enormous. My introduction to ISFA was probably similar to many. I was a young manager learning the industry and my boss sent me to an ISFA regional meeting. I didn’t know anyone, and at the time, felt pretty uncomfortable networking. I didn’t really engage. Predictably, I didn’t feel as though there was much value in the experience. I realize now, it was my fault for not extracting value from that meeting, or from ISFA for the

next seven years. We continued to pay our dues, but never really experienced the value ISFA has to offer.

Three years ago, I was approached to join the ISFA Board of Directors. I remember thinking, maybe as a board member I can bring about some kind of change in ISFA that will make it more valuable to “experienced” fabricators like myself. I now realize how inexperienced I was, and honestly feel a bit embarrassed for thinking that way. The amount of knowledge within ISFA is staggering. It quickly became clear that the only reason I wasn’t extracting value from ISFA is because I wasn’t engaged. It’s true that you don’t know, what you don’t know.

Joining the board required immediate engagement and investment of my time and energy. The returns come in small doses, but over time they are huge. I’ve learned so much about my business and the industry as a whole by interacting with ISFA members at meetings, by email and over the phone. I’ve also formed valuable relationships that are providing me with an avenue to grow my business. If you’re looking to grow your business, launch a new product or add to your bottom line, attend an

ISFA meeting and work the room a bit. Ask questions, and I guarantee you’ll walk away with something that will help you to achieve your goals.

You have so many opportunities to engage this year and invest in yourself and your business. The Senior Management Conference in March, the Effective Commercial Business seminar in April, and the Annual Meeting and Conference in Cancun this November are just a few of the opportunities ISFA members can invest in this year. We are also working on new ways to give our members the opportunity to engage without traveling via our ISFA House Calls program in which we will send an expert to your shop to train your staff on fabrication or business optimization.

It’s going to be a great year for ISFA and our members. Invest in yourself, engage in ISFA and reap the rewards.

Adam Albee, ISFA [email protected]

From the PresidentFrom the Desk of Adam Albee, ISFA President, 2016

Invest in Knowledge

It’s more than just learning how to be more profitable, saving money on the bottom line

and getting great referrals and discounts.

Call ISFA today and find out how to make your world a better place.

(412) 487-3207www.ISFAnow.org

Circle RS#07 on Reader Service Page or visit www.isfanow.org/info.


From the Executive DirectorFrom the Desk of Mike Langenderfer, Executive Director

No Regrets

When I was the president of ISFA three years ago, the theme of the letters I wrote for this magazine was “Wow! What a … .” I challenged all of you to get involved and not be left behind. Well, it’s three years later and I’m back and still saying, “Wow, what a ride.”

I just returned from the funeral for my aunt. She was almost 103 years old. Her sister, who walks to mass every morning, was there. She is almost 104 years old. When I think back 100 years to what the industry must have been like, I have to say wow. There was no solid surface, no quartz, not even laminate back then. Can you only imagine?

Then I find it difficult to imagine what they will have for countertops when I’m in my 100s (or I should say 38 years from now since I doubt I will still be kicking). Maybe someone will have invented some virtual reality substance that hangs in midair and never needs cleaning or polishing, is never hot or cold, and interprets what your mood is and adjusts accordingly. Who knows?

I just returned from the Cosentino 100 in Mexico — a gathering of the top fabricators of Cosentino products. Its new ultra compact Dekton could be the product of the future. While I’m not writing to promote any one product to you, and there were a couple of similar materials at KBIS, these materials are unbelievable. They don’t expand and contract, they are UV-stable, and they are impervious to most known chemicals. They are a product of the future and are just emerging today.

Thinking about the past, how many of you can tell me what countertops were shown on The Jetsons? Can anyone tell me when laminate came onto the market? What about quartz? Of course granite has been here since the beginning, but my point is how can you know what the future is going to bring?

As the Executive Director of ISFA, I can answer that question. The answer is to get involved with associations. Of course I am suggesting ISFA as one of those associations, but any and all related associations could be important. The Internet is great and you can search for anything, but you can’t feel the answer. You can’t feel the attitude of the people in the room or see the body language of the person answering the question or debate the answer.

As someone once said, the future is now. I was at the Kitchen and Bath Industry Show last week and the new products, materials and ways of getting things done could be called futuristic. There were some really cool innovations and designs; some outstanding new quartz colors; and new ways of doing the old things we have always done. Not just the same old things.

Three years ago when I was writing my column in this magazine I said don’t end the year wondering what would have happened if you would have made a change. I’m not going to keep repeating that all the time, but just imagine yourself at the end of the year. Just imagine my aunt looking back over the 102+ years and saying “Wow, what if I would have … ?” Are you going to be able to look back at what you accomplished or are you going to sit there and imagine what you could have done?

Only you can change the outcome at the end of the year. Only you can make this year a great year. I don’t accept excuses when people say, “the market was bad,” “costs are too high,” or “I can’t find good help.” Excuses lurk around every corner: It doesn’t make a difference if you’re an architect, designer, commercial fabricator, kitchen & bath outlet or just a one-man shop. If you are going to keep saying “I can’t,” then you won’t. You are no different than

the guy down the street unless you want to be.

You need to get out and get involved. I hear the same excuses all the time that “I’m too busy” or “I can’t afford it.” Well, I’ll tell you from experience if you think you’re too busy you’re not and if you think you can’t afford it you can. What if you could go to an association meeting, seminar, luncheon or a simple round-table event and leave with an idea that could save you $20,000 a year? I did. Or left with a new idea that would put $40,000 more money in your pocket over the next year? Todd did. Or turn your business around and take it to the next level? I can give you the names of several people that did.

All of these ideas I just mentioned were and still are available to you by belonging to ISFA. ISFA can offer you in-house training on fabrication and business knowledge through the ISFA House Calls Program. We have commercial business classes scheduled. We have 2nd Generation Roundtables and Senior Management Seminars scheduled. We have an Annual Meeting in Mexico next November that members can and should attend. In other words, there are numerous opportunities this year for you to get out of the office, learn some new things, share some ideas and grow your business. Check the website at www.ISFAnow.org for some great upcoming events.

Finally I will leave you with this. Think about it? Just imagine? What if I would have … ?

Mike Langenderfer, Executive Director [email protected]


ISFA CEO & Upper Management Gathering Sponsored by Cosentino and Creative Countertop Solutions March 16 – 18 Nashville, Tenn. (412) 487-3207 www.isfanow.org

Movelsul Furniture Show Brasil 2016 March 14 – 18 Bento Goncalves, Brazil (54) 2102-6800

ISFA Effective Commercial Business Seminar April 7 – 8 St. Louis, Mo. (412) 487-3207 www.isfanow.org

Coverings 2016 April 18 – 21 Chicago, Ill. (866) 285-3691 www.coverings.com

ISFA Transition: Generation 2 Workshop April 28 – 29 Toledo, Ohio (412) 487-3207 www.isfanow.org

MIA Stone Industry Education Series May 11 Edison, N.J. (440) 250-9222

Hermance Expo 2016 May 11-12 Williamsport, Pa. (570) 326-9156

ISFA Quartz & Stone Fabrication Training Hosted by Regent Stone May 17 – 20 Virginia Beach, Va. (412) 487-3207 www.isfanow.org

MIA Stone Industry Education Series May 19 Seattle, Wash. (440) 250-9222

MIA Stone Industry Education Series June 9 Wixom, Mich. (440) 250-9222

Regent Stone Top Polish Engineered Stone & Granite Repair Course June 9 – 10 Arizona (866) 233-4877

MIA Stone Industry Education Series June 23 Toronto, Ontario, Canada (440) 250-9222

Dwell on Design June 24 – 26 Los Angeles, Calif (800) 451-1196

MIA Stone Industry Education Series July 14 Birmingham, Ala. (440) 250-9222

ISFA/IWF Countertop Symposium Aug. 23 Atlanta, Ga. (404) 693-8333 www.iwfatlanta.com

IWF 2016 Aug. 24 – 27 Atlanta, Ga. (404) 693-8333 www.iwfatlanta.com

Marmomacc Sept. 28 – Oct. 1 Verona, Italy 045 829-8111

ISFA CEO & Upper Management Gathering Sept. 14 – 15 New York, N.Y. (412) 487-3207 www.isfanow.org

MIA Stone Industry Education Series Sept. 22 Minneapolis, Minn. (440) 250-9222

Concrete Décor Show Sept. 25 – 29 San Diego, Calif. (877) 935-8906

ISFA Quartz & Stone Fabrication Training Hosted by Regent Stone Sept. 27 – 30 Virginia Beach, Va. (412) 487-3207 www.isfanow.org

MIA Stone Industry Education Series Oct. 6 San Antonio, Texas (440) 250-9222

ISFA Effective Commercial Business Seminar Oct. 6 – 7 Southern California (412) 487-3207 www.isfanow.org

Greenbuild 2016 Oct. 7 – 9 Los Angeles, Calif. 866-815-9824

MIA Stone Industry Education Series Oct. 19 San Diego, Calif. (440) 250-9222

Canada Woodworking East Nov. 2 – 3 Montreal, Quebec, Canada (888) 454-7469

ISFA 2016 Annual Meeting & Conference Nov. 8 – 11 Cancun, Mexico (412) 487-3207 www.isfanow.org

Surface & Panel Symposium Nov. 14 – 16 Denver, Colo. (920) 206-1766

ISFA Quartz & Stone Fabrication Training Hosted by Regent Stone Dec. 6 – 9 Virginia Beach, Va. (412) 487-3207 www.isfanow.org

Kitchen & Bath Industry Show (KBIS) Jan. 10 – 12, 2017 Orlando, Fla. (877) 267-4662

NAHB Int’l. Builders Show (IBS) Jan. 10 – 12, 2017 Orlando, Fla. (800) 967-8619

The Int’l. Surface Event/StonExpo West Jan. 17 – 20, 2017 Las Vegas, Nev. (800) 967-8619

Submit your event for consideration in Calendar of Events by emailing Editor Kevin Cole at [email protected].

Calendar of Events


FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR •

Education Connection

CEO and Upper Management GatheringHosted by Creative Countertop Solutions in Nashville, on March 17 and 18 (with a reception the night before on March 16) and sponsored by Cosentino, this event allows you to join owners, CEOs and senior management in the fabrication industry for two days of discussion, networking and the exchange of ideas to grow your business. Take home ideas that can increase your bottom line and better manage industry relationships. Also, share your growth strategies and gain feedback from the group. A presentation on Modern Materials by Jessica McNaughton of CaraGreen is also part of the package. Find out more or register by clicking the “ISFA EVENTS/TRAINING” tab on the ISFA website at www.ISFAnow.org.

Effective Commercial Business SeminarHosted and sponsored by Colt Industries in the St. Louis area April 7 to 8, this seminar delivers information and strategies to successfully tap into the growing commercial market to expand and evolve your business. This educational event will help fabricators understand how to adapt their business toward commercial opportunities, optimize their operations and capitalize on commercial projects. It is designed to educate attendees on what it takes to compete in commercial markets; what special considerations to expect; and manufacturing principles and process methods to control costs and compete profitably. This is a valuable program that can assist your company to target and win commercial business. Contact Executive Director Mike Langenderfer at [email protected] or (419) 779-0164 for more information.

Coverings Trade ShowThis year being held at McCormick Place in Chicago April 18 to 21, the Coverings trade show is an expo dedicated to showcasing the newest in natural stone and ceramic tile. It features exhibitors from more than 50 countries and attracts thousands of industry professionals. Coverings is the stage for introducing some of the most innovative stone and tile products in the world. The exposition also serves as a valuable resource for continuing education for all categories of attendees, with informative, accredited seminars and live demonstration sessions conducted throughout the four days and all free of charge. Register for free at www.coverings.com/BCAS6.

Transition: Generation 2Hosted by The Countertop Shop in Toledo, Ohio, April 28 to 29, this event is designed to prepare for generational transitions of your business. This program serves as a forum to share and learn transition and succession strategies. Contact Executive Director Mike Langenderfer at [email protected] or (419) 779-0164 for more information.

Quartz & Stone Fabrication TrainingHosted by Regent Stone Products in its Virginia Beach, Va., location and endorsed by ISFA, this four-day event running from May 17 to 20 covers both fabrication and repair of quartz surfacing and granite/natural stone. Call the ISFA office at (412) 487-3207 for more information or instructions on how to register.

IWF Countertop Symposium and Countertop PavilionOnce again ISFA is putting on its Countertop Symposium at IWF in Atlanta on August 23. This full day event, which runs the day before the IWF expo opens, brings in some of the most well-known expert fabricators to share ideas on a variety of topics germane to the countertop industry. Designed for everyone, from those

entering the market to seasoned fabricators, the event will cover things like new materials, working effectively in the commercial world, an industry forecast, lean manufacturing in the shop setting and more. Don’t miss out on this opportunity to learn from some of the best. Then, spend the next day or two at IWF, where ISFA is once again sponsoring the Countertop Pavilion, which is part of the expo floor open from Aug. 24 to 27. Some of the latest and greatest countertop-related products will be on display, and the ISFA staff and board of directors will be on-site at Booth #4260. So come by and talk to us about what’s happening with ISFA and the industry in general. Go to the IWF website at www.iwfatlanta.com for more information.

Early Registration for 2016 ISFA Annual Meeting & Conference in CancunEarly registration is already available for this year’s Annual Meeting & Conference being held at Hyatt Ziva all inclusive resort in Cancun, Mexico, from Nov. 8 to 11. The event is sponsored by Cosentino, Kohler, Gluewarehouse.com, Integra Adhesives and Artisan Manufacturing. Build your network, reconnect with old friends, and learn new ways to improve your business all while experiencing a stunning beachfront resort on the most beautiful strip of Punta Cancun. This year’s agenda is designed to provide you with the perfect balance of educational and networking opportunities, as well as ample time to relax and enjoy yourself. We’ve also made it easy for you to enjoy additional days at the resort by adding nights to your stay after the event. Find out more or register by clicking the “ISFA EVENTS/TRAINING” tab on the ISFA website at www.ISFAnow.org.

Note from the Editor: As one of my favorite poets, William Butler Yeats, once wrote, “Education is not the filling of a pail, but the lighting of a fire.” I have personally seen that soliloquy take place in this industry many times over the years — someone gets involved and gets educated on the possibilities and their enthusiasm turns into a blaze. As such, there are several educational opportunities approaching, and so here is a primer to make you aware of some of the highlights.


In the IndustryFrancisco “Paco” Martinez-Cosentino Inducted into NKBA Hall of FameFrancisco “Paco” Martinez-Cosentino, president of the Cosentino Group, was the 2016

inductee into the Kitchen & Bath Industry Hall of Fame. The honor is given to individuals who have made extraordinary contributions to the industry. “We honor leaders who have discovered or created a game-changing product or process that significantly advanced the kitchen and bath industry,” said Bill Darcy, CEO of NKBA. “We owe him our gratitude for his leadership, inspiration and for laying the foundation for what is yet to come.”

Paco Cosentino has been in the kitchen and bath industry worldwide for more than 30 years. He began his career learning every operational detail of his father’s stone business in Spain — from the excavation process to the production techniques and end uses. His perseverance in growing the business and his passion for innovation and entrepreneurialism became essential components of the success of the company, which is now a global leader while remaining family-owned. Paco Cosentino has been recognized for pioneering quartz surfacing with his first production of Silestone Natural Quartz in 1990. He also developed Sensa anti-stain granite and introduced Dekton ultra-compact surface. Paco Cosentino not only revolutionized the surfacing market through product innovation but also through service and diversification. Over the last five years, Cosentino Group has spent more than $60 million developing its infrastructure to open more than 40 Cosentino Centers in the United States.

“Paco Cosentino has been a true inventor and supporter of the K&B industry worldwide. Throughout his success, he has always remained loyal to his virtue of giving to and elevating others, evidenced through his support of trade organizations like the NKBA and others, and his relentless pursuit of new product innovation. He is a person that believes in reinvestment into the industry for the future well

Coverings Reveals Speakers for 2016 Chicago ShowCoverings trade show, being held from April 18 to 21 in Chicago, announced the lineup for its four keynote speaking sessions and eight featured sessions. The keynote sessions this year will feature Shawn McCadden of Remodel My Business Inc.; Andre Fay of the Gettys Group; Edie Cohen of Interior Design Magazine; Bart Bettings of the National Tile Contractors Association; David Gobis of TileLetter; Richard Goldberg of PROCON; and Ceramic Tile and Stone Consultant Donato Pompo. The Featured

being of its members and the market as a whole. We are extremely proud that the NKBA and its members have recognized his long-standing contributions,” said Lorenzo Marquez, VP of marketing for Cosentino North America.

Colt Industries Moves Distribution from Corian and Zodiaq to Durasein and DirescoLarge distributor Colt Industries held an online press conference in which it announced it will no longer be distributing DuPont Corian solid surface or Zodiaq quartz surfacing. The company will instead offer Durasein, a 100 percent acrylic Chinese solid surface, and Diresco Quartz, imported from Belgium. Colt covers 17 states: Alabama, Arkansas, Colorado, Georgia, Florida, Kansas, Kentucky, Louisiana, Mississippi, Missouri, New Mexico, North Carolina, Oklahoma, South Carolina, Tennesee, Texas and Southern Illinois. Additionally, it will distribute GlueBoss, SeamBoss and ClipBoss adhesives in place of DuPont’s. According to Colt, the change was made so the company could offer products of the same quality but at better pricing with faster turnaround on custom color orders. It also stated the new materials will come in colors similar to what it previously carried.

DuPont and Dow Announce Merger DealDuPont and Dow announced they have agreed on a merger, valued at $130 billion. The new company will be called “DowDuPont,” and it plans to split into three separate companies within 18 months to two years after the deal closes. DuPont has said it plans to cut 5,000 employees, assuming the deal is approved by regulators, stockholders and board members. Sources close to the company said layoffs have already begun. While the companies have numerous overlapping products, only DuPont has product lines in the countertop/surfacing industry: Corian solid surface and Zodiaq quartz surfacing. These products, along with DuPont’s Tyvek product, are expected to be the focus of one of the three spin-off companies.

NBMDA Announces 2016 Board of DirectorsThe North American Building Material Distribution Association (NBMDA) announced its board of directors for 2016. Officers include: 2016 NBMDA President Bill Sauter, OHARCO, Omaha, Neb.; President-Elect Ray Prozzillo, A&M Supply, Pinellas Park, Fla.; Vice President Michael Donnelly, Metro Hardwoods, Sioux Falls,

Sessions include such speakers as Leatrice Eisman of the Pantone Color Institute; Paul Makovsky of Metropolis; Chelsea Butler of Kitchen and Bath Business; Aileen Kwun of Dwell; Elaine Markoutsas of Modern Luxury Interiors Chicago; Nicole Leinbach Reyale of Retail Minded; Randy Fiser of the American Society of Interior Designers; Wayne Kurzen of The Kurzen Group; Julie Taraska of Architectural Record; Martin Bechtold of Harvard University; Vince Marazita of Marazita & Associates; Tommy A. Conner of Superior Tile & Stone; and Tim Fitzgerald of Construction Industry Professional.

Registration for the main show is absolutely free (go to the ISFAnow.org website to sign up). However, to see a keynote speaker there is a minor charge because the sessions are in high demand and include either a hot breakfast or plated lunch. The Featured Sessions are free. More information is available at www.Coverings.com.

International Surface Fabricators Association • Vol. 9 / Issue 1 • 19

S.D.; Treasurer Wayne Moriarty, Atlantic Plywood, Woburn, Mass.; and Immediate Past President Rick Turk, Metro Hardwoods, Maple Grove, Minn. Manufacturer/Service Provider directors include: Mike Purtell, M.L. Campbell; Jim Houser, Majure Data; Tim Atkinson, Wilsonart; Matthias Bulla, Grass America; Jim Jacquemard, C.A. Technologies; and Todd Vogelsinger, Columbia Forest Products.

Distributor directors include: Missy O’Daniel, Web-Don Inc., Charlotte, N.C.; Don Lorey, E.B. Bradley, Los Angeles; Jamie Barnes, McKillican International, Edmonton, Alberta; Jon Minnaert, Aetna Plywood, Rockford, Ill.; and Bill Stokke, Holdahl Co., Plymouth, Minn.

Marble Institute and Building Stone Institute Vote to Combine for Two YearsThe results of a vote conducted jointly by the memberships of the Marble Institute of America (MIA) and Building Stone Institute ( BSI) approved the entrance into a joint, two-year agreement. Under the terms of the agreement, during 2016 and 2017 the two organizations will combine operations, and operate under the name “MIA & BSI The Natural Stone Institute.” After the initial two years, members will again vote whether or not to make the agreement permanent. The MIA had 417 votes cast from a pool of 1,323 eligible members with 396 voting for the merger and 21 voting against, while the BSI had 103 votes cast out of a pool of 222 eligible voters with 102

voting for the agreement and one voting against. The Boards and staff of the two organizations are working to combine operations immediately. All benefits of both organizations will be shared between members.

CountertopResource.com Launches Sister Website: GreenSurfaceResource.comAlthough the site has been live since June of 2016 as it has been under development, the official launch of www.GreenSurfaceResource.com, a sister site to CountertopResource.com, took place in January. The site’s main focus is in-depth information resources for environmentally friendly surfacing professionals and those interested in green surfacing materials and the sustainable surfacing industry. The site contains information on eco-friendly surfacing materials used for countertops, flooring, wall cladding and exterior surfacing, as well as related products. It also includes information related to fabrication and/or installation supplies, sinks, other ancillary products, and more.

Diresco USA Partners with Terrazzo & Marble Supply Co. for Midwest DistributionTerrazzo & Marble Supply Co. (T&M) was named the exclusive distributor for Diresco quartz surfacing for the Midwest by Diresco USA, partner and master importer of Diresco Quartz Surfaces of Belgium. T&M officially replaced Aetna Plywood as the Midwest region’s distributor. The company discussed the change with customers prior to the transition to ensure that the new partnership would be well received. According to the company, Diresco USA plans for national expansion over the next two years. This announcement comes on the heels of Colt Industries taking on the product for distribution instead of DuPont Zodiaq.

National Association of Home Builders Elects 2016 LeadersThe National Association of Home Builders (NAHB) recently elected its 2016 senior officers. NAHB’s Chairman of the Board this year is Ed Brady, who has more than 25 years of experience in the home building industry and is president of Brady Homes in Bloomington, Ill. Granger MacDonald, a Texas-based builder and developer with 40 years of experience, was elected first vice chairman. He is chairman and CEO of the MacDonald Companies. Louisiana-based custom home builder, Randy Noel,



In the Industrywho has 30+ years of experience and is the president of Reve Inc., was elected second vice chairman. Builder and developer with more than 20 years of experience, Greg Ugalde was elected as third vice chairman of the board. He is president and chief legal officer of Torrington, Conn.-based T&M Building Co. NAHB Chairman for 2015, Tom Woods, who is also president of Woods Custom Homes in Blue Springs, Mo., remains as immediate past chairman. The NAHB’s Chief Executive Officer is Jerry Howard, from Washington, D.C. Howard leads a staff of more than 240 working out of the National Housing Center in Washington. He has served as the association’s CEO/EVP since February of 2001. Previously, Howard was NAHB’s chief tax counsel.

BLANCO Wins Award for ONE CollectionGerman sink and faucet manufacturer BLANCO won the Architectural Products Product Innovation Award (PIA) for its ONE sink collection. The collection has three sinks and five accessory kits, all with the brand’s satin polished finish. Three bowl sizes and a range of accessories allow users to customize the sink for their individual needs. PIA Awards are given to manufacturers of architectural related products that have displayed innovation and leadership, and winners are chosen by a group of 35 independent industry professionals.

Tritech Group Sells Terratech Marble BusinessTritech Group Ltd., a Singapore-based investment holding company, announced it will sell its shareholding interest in its subsidiary, Terratech Group. Terratech has exclusive rights to develop, explore, extract, quarry, remove and sell marble products at the Kelantan

Marble Quarry in Malaysia. An agreement was reached to sell the marble quarrying and processing business at a 29 percent stake to an independent third party. Chew Hoe Soon, non-executive chairman of SHS Holdings, will buy the business for $12.5 million, or 7 Singapore cents per share.

Franke Kitchen Systems North America Hires Two ManagersFranke, a large stainless steel kitchen sink and faucet manufacturer, expanded its Kitchen Systems North America by hiring two new managers. Tim Dallas was named luxury regional sales manager for the Midwest region, and Joe Bisignano was named business development manager – wholesale. These kitchen and bath industry veterans are tasked in assisting in the growth of both the luxury and retail segments of Franke. Dallas has 17 years of experience in the retail and wholesale channels of the home improvement industry. Bisignano has more than 16 years of sales experience in the cabinets, countertops and plumbing wholesale industries.

Midwest Surface Supply New Midwest Distributor for Meganite Solid Surface Midwest Surface Supply has taken over the exclusive distributorship of Meganite Solid Surface material, for Chicagoland, Minnesota and Indiana. Based in Madison, Wis., the company replaces Aetna Plywood as the distributor in these market areas. It is also an authorized stocking distributor for Gemstone Solid Surface sinks and Integra Adhesives.

Cold Spring Awarded ANSI/NSC 373 Certification Coldspring, a Minnesota-based quarrier and fabricator of natural stone, received ANSI/NSC 373 Sustainable Production of Natural Dimension Stone certification. Coldspring is one of only two companies in the United States to achieve the recognition thus far. Accredited by the American National Standards Institute (ANSI), the rigorous and voluntary standard establishes criteria to determine the degree to which natural dimension stone is extracted and manufactured sustainably. Following facility inspections by NSF International’s Sustainability division, which develops standards and conducts audits to protect the environment, Coldspring’s corporate headquarters and primary manufacturing operations in Cold Spring, Minn., received Gold certification, while the Charcoal Quarry (St. Cloud, Minn.), Mesabi Quarry (Babbitt, Minn.), and Rockville Quarry (Rockville, Minn.) received Platinum certification.

The ANSI/NSC 373 standard examines numerous areas of stone production, such as: water usage and recycling; custody and transportation of the stone; site and plant management; land reclamation and adaptive use; corporate governance; energy usage and conservation; management of excess process materials and waste; safer chemical and materials management; worker health and safety; and optional innovation credits. Certification is based on point totals in each category to achieve a Bronze, Silver, Gold or Platinum level certification. ANSI/NSC 373 also includes a companion Chain of Custody (COC) program, which is important to the certification because it ensures traceability of certified stone from the quarry to processing and throughout the supply chain and ultimately to their journey’s end. “ANSI/NSC 373 is a rigorous, science-based standard that helps the building community identify more sustainable materials. As a further sign of its value, the Standard was recently referenced as a compliance path in the 2015 International Green Construction Code (IgCC),” said Jenny Oorbeck, NSF International’s sustainability general manager.

Early ISFA Member Dan Snider of Pierce Laminated Products PassesDan Snider, a retired partner from Pierce

Laminated Products in Rockford, Ill., and an early and longtime member of ISFA, passed away unexpectedly in December. Dan was a longtime advocate of ISFA and well known in the solid surface industry. Memorials may be directed to the family for benefit of Dan’s favorite charities.

International Surface Fabricators Association • Vol. 9 / Issue 1 • 21 Circle RS#11 on the Reader Service Page or visit www.isfanow.org/info.


AkrilikaAkrilika introduced a new line of quartz surfacing material called AQ Stone™. It has a marble-like look and vast veining flowing through each design. The series includes seven colors offering aesthetics similar to exotic marble: Formentera Dusk, Ostuni Daylight, Karon Sand, Palatino Dark, Dominion Bronze, Calacatta Gold and Calacatta Silver. The last two (Calacatta Gold and Calacatta Silver) embody the beauty of Italian marble with wide veining. These designs will add a distinctive look to any residential or commercial interior. AQ Stone is durable, nonporous and scratch-, stain- and heat-resistant, making them suitable for any indoor application. It comes with a 15-year limited warranty for both residential and commercial interiors. Circle RS#35 on page 57 or visit www.isfanow.org/info.

AluSplashAluSplash USA offers AluSplash, an aluminium-based backsplash and wall panel material, which is eco-friendly, durable and cost-effective, according to the company. Suitable for a range of interior decorative applications in residential, commercial and retail spaces, it is available in an array of colors. The material is a composite substrate with a fire-resistant core, making

it suitable to be used behind cooktops. It is coated with a durable, high-gloss proprietary paint coating system that gives it the modern, contemporary look of glass. It can be cut and bent around the corners to give a smooth and continuous finish and installs quickly. Circle RS#36 on page 57 or visit www.isfanow.org/info.

ArboriteCanadian laminate manufacturer Arborite is joining the residential market with the Maison Collection. The first series in Maison to launch, Panorama, focuses on replicating the look of authentic stone in laminate. To create the Panorama Series, the Arborite design team scanned real stone slabs so that each color showcases the grand scale and elegant imperfections of its source. Designs like Arabescato Marble, Roman Travertine and Cityscape Loft display a rich, chic aesthetic in an optimally convenient material.Circle RS#37 on page 57 or visit www.isfanow.org/info.

Artisan GroupArtisan Group, a North American group of 35 countertop fabricators, launched its exclusive Aventine Quartz line with 23 colors. The color palette is contemporary with whites such as Luxe, Glacial and Titanium White; grays like

Concrete, Graphite and Sage Honed; and veined marbles like Calacatta Aventine, Toffee and Vogue. Aventine joins the group’s offerings of Artisan Stone Collection granite and marble, Saratoga Soapstone and Heritage Wood countertops. Circle RS#39 on page 57 or visit www.isfanow.org/info.

ATI Decorative LaminatesATI’s Fusion program marries graphics and imagery with an array of surfaces from Fiberglass Reinforced Plastic (FRP) to metal. By combining our ever-expanding line of graphics or your own artwork with our more than a dozen substrate options, you can make engaging, custom designs perfect for any space. Fusion is suitable for such applications as wall laminates, divider panels, displays and large format murals. Additionally, Lumisplash is a patent-pending, multilayered, ultra-thin 1/4-in. (6mm) decorative laminate that emits light evenly across its surface and has solid impact-, scratch-, chemical- and abrasion-resistant properties. It is a lighted laminate system with no air gap required for LEDs. This product combines art with lighting in a durable laminate, creating a unique focal point for any home or business. Circle RS#40 on page 57 or visit www.isfanow.org/info.

AvoniteThe Right Size Program was created by Avonite® to offer more cost efficiency per job. Sheet sizes can be customized to get wider and longer sheets of 100 percent acrylic solid surface. It allows fabricators to break away from the constraints

New Colors & Materials SpotlightA look at the latest trends


of the standard sizes, giving measurable time and cost savings. Every bit of scrap and waste costs money, and these custom-sized sheets can dramatically reduce or even eliminate waste, keeping tons of scrap out of landfills and saving money. Minimum volume

requirements are normally met on a medium-sized project. Circle RS#41 on page 57 or visit www.isfanow.org/info.

Brilliant SurfacingBrilliant Solid Surface is introducing 10 new colors in 2016. These colors are derived from interior designers’ requests

to see more variety in shades of white, green and gray with variations in particulates. They are heavily geared toward commercial applications to uplift and brighten up spaces. Circle RS#42 on page 57 or visit www.isfanow.org/info.

CaesarstoneCaesarstone launched nine new colors as part of its Classico and Supernatural collections. They are: Statuario Nuvo, an interpretation of Statuario marble with diffused dark veins on a white background; Symphony Grey, with streaming light and dark tones and diagonal lines and veining; Urban Safari, with a khaki tone and spanning diagonal veins; Cosmopolitan White, a whirlpool of streaming, shades with diagonal lines and veining; Taj Royal, with creamy hues and delicate veins;

Vivid White, the company’s purest shade of white; Nobel Grey, a light gray with swirls of dark gray and creamy hues; Statuario Maximus, a marble-inspired design with broad shades of gray veins sweeping across a white base; and Tuscan Dawn, a brown with vanilla strokes.Circle RS#43 on page 57 or visit www.isfanow.org/info.

CambriaCambria introduced four colors, two in the Oceanic Collection and two in the Marble Collection, bringing the total number of colors offered by the company to 128 in nine collections. In the Oceanic line are Roxwell™ and Oakmoor™, with rolling waves and linear flow created using proprietary technologies developed by the company. In the Marble line are Brittanicca™ and Ella that feature movement and complexity. Circle RS#44 on page 57 or visit www.isfanow.org/info.

CimstoneÇimstone, established in Izmir, Turkey, in 1996, is a quartz surfacing with a TS EN ISO 9001:2008 Quality Management System Certificate and whose hygienic composition has been certified by NSF and LGA certificates. It is produced using the Italian BRETON technology, combining the natural stone textures with the robustness of quartz. It is hygienic and may be applied to such areas as internal walls, facade, stairs, window sills, skirting and flooring. Its lack of porosity makes it stain-proof and gives it a high resistance to the abrasive effects of acids and bases, according to the company. It is capable of using different materials such as mirror, glass, seashells colored with pigments, and has a broad color range, including marblesque looks and shades of cream, beige, mink, brown and gray. Circle RS#45 on page 57 or visit www.isfanow.org/info.

ConfiAdConfiAd launched a 100 percent acrylic solid surface under the name ConfiAd® Solid Surfaces. The material is nonporous, hygienic, versatile, chemical/stain-resistant, easy to maintain/repair, flexible in design, and easily fabricated with invisible seams making it suitable for residential and commercial applications. It offers popular designs in six categories: Solid (nine colors); Lucent (five colors); Metallic (two colors); Granite (30 colors); Genesis (20 colors); and Marble (eight colors). It comes with a 10-year warranty.Circle RS#46 on page 57 or visit www.isfanow.org/info.

CosentinoCosentino launched several new product advancements and colors in both Dekton Ultra Compact Surface and Silestone Quartz Surfacing. Dekton unveiled 10 colors, with four in the new XGLOSS Series, which uses a new Nanocoating Process that creates a crystalline shine and mirror-like reflectivity: Halo, with a white hue; Blaze, evocative of a gunmetal gray polished mirror; Splendor, a subtle gray; and Lumina, a taupe. In other series were Aldem, which has the appearance of gray weathered oak; Bento, a neutral with subtle graining variation; Valterra, with a maple hardwood look; Gada, with a cream-colored limestone pattern; Sarev, also limestonesque, but with dramatic veining and color variation; and mimicking a white concrete look is Blanc White. All colors are highly resistant to scratches, stains, UV rays and temperature shock, making them suitable for any surfacing application indoors or outdoors. In Silestone, three new colors were launched. Two colors incorporate Dekton and were suggested via the company’s Trendspotters program: Ink, a black base with white Dekton shards in


a geometric juxtaposition style; and Aquatint, an aqua base with white Dekton shards fit for bathroom applications. Incorporating NanoTech, a new process that improves the material’s liquid repellence, is Nuit Noire, a solid black surface with depth and high sheen. Circle RS#47 on page 57 or visit www.isfanow.org/info.See Our Ad on Page 7

EOS SurfacesGEOS Recycled Glass Surfaces by EOS Surfaces launched its 19th color with the addition of Cirrus. Cirrus adds a

true white color with cloud-like elegance to the color palette. As a resin-based recycled glass countertop, GEOS combines intelligent design, ease of fabrication, high slab yield (slab size 61 by 118 in.), and maintenance-free durability. It has a polymer resin binder that creates a smooth, nonporous surface that resists stains, scratches and heat. GEOS contains 57 to 65 percent recycled glass by volume and qualifies for 4 LEED points. GEOS also brought on new distribution partners Allegheny Plywood Company and Canadian Slab Distributors. E.B. Bradley has also expanded its distribution territory to include the Pacific Northwest. Circle RS#48 on page 57 or visit www.isfanow.org/info.

FormicaFormica Corporation introduced 10 laminate patterns. The new colors in the Residential Collection include three new large-scale 180fx® laminates, three new standard laminates and four new Jonathan Adler Collection designs. They also include EliteForm, a new technology that improves scratch-resistance and durability according to the company. The 180fx® by Formica Group colors are Café Azul, a quartz-inspired pattern featuring gray and brown veins through a white background; Black Fusion, a stone pattern with a deep black background with gray, white and gold veining; and

Oxidized Maple, a weathered yet refined reclaimed gray/brown wood look. The three colors in the standard laminate line are Neo Cloud, reminiscent of modern quartz with a white background and wispy gray vein; Weathered Cement, a softly worn cement look; and Timberworks, a pattern created by blending strips of different reclaimed wood species, grains and colors. The four laminates in the Jonathan Adler Collection are three variations of Grasscloth, modeled after grasscloth wallpaper to create a visual texture, including Natural Grasscloth, Lime Grasscloth and Slate Grasscloth. The remaining color is Gray Josef Linen, a pattern inspired by Josef Albers featuring geometric shapes in shades of charcoal, smoke gray and white — all under a fine gray linen texture. Circle RS#49 on page 57 or visit www.isfanow.org/info.

Glass RecycledGlass Recycled Surfaces expanded operations into a 25,000-sq.-ft. production facility in Garland, Texas. This allows for custom-sized GlassSLAB tops up to 39 by 120 in. in 2cm and 3cm thicknesses available in 144 color options and glass mixes. GlassPLANK products can be ordered for flooring and wall applications in custom sizes and thicknesses. In addition, the company now offers both products in polished, honed and leathered finishes. Custom color and glass mixes can also be created. In the second quarter of 2016, the company will expand to offer 60- by 120-in. slabs in 2cm and 3cmthicknesses also available in polished, honed, and leathered finishes, in the full color range. Circle RS#49 on page 57 or visit www.isfanow.org/info.

HanwhaHanwha has eight new colors of its state-of-the-art HanStone quartz surfaces. HanStone Quartz celebrates the natural world around us, while being on

trend and appealing for all interior aspirations. The new colors are: Savoy, Campina, Strato, Rocky Shores, Smoke, Artisan Grey, Celestial and Silhouette. The company’s Hanex Solid Surfaces also has three new 2016 Concept Colors designed to inspire. Nonporous and stain-resistant, the three new colors have bold movement: Glaciale, Nublado and Nacimento. Circle RS#50 on page 57 or visit www.isfanow.org/info.

JEWELCRAFTZJEWELCRAFTZ, a brand owned by Akriti Jewelcraftz Pvt. Ltd., caters to the niche market of high-end luxury. The Genuine Gemstone and Shell Collection offers a product in which every surface is unique and custom designed to maximize the effect achieved from natural shadings and innate patterns in gemstones and shells. The products use high-quality gemstones and shells from around the globe. As a company of fine craftsmen, each person in the organization served a long apprenticeship in his own discipline. By merging extensive experience with the latest technology, age-old technique and quality, the company provides surfacing with nature’s splendor from floor to ceiling. Circle RS#51 on page 57 or visit www.isfanow.org/info.

KRIONKRION® Porcelanosa Solid Surface launched the Asteroid Series, with particles that scud randomly across the surface like tiny cloud puffs. They float across a background in a selection of chic, subtle colors, speckled with tiny micro-particles. This produces a nebulous effect, easy to mix and match with other materials and decorative features. Circle RS#52 on page 57 or visit www.isfanow.org/info.See Our Ad on Page 26



Lapitec Lapitec®, a compact sintered surface, is suitable for a multitude of applications including indoor and outdoor cladding, paving, countertops and even ventilated façades. It is characterized by its large

sized slabs measuring 1,500mm by 3,365mm (approximately 60 by 132 in.) with thicknesses of 1.2cm, 2cm and 3cm with a homogeneous thickness. According to the manufacturer, it is impervious to the effects of time and weather, it’s highly impact resistant and completely insensitive to UV rays and acid rain. It has improved flexural strength and is easy to clean and nonflammable. All collections are subjected to Bio-Care technology that reportedly makes it a self-cleaning and antibacterial product thanks to the properties of titanium dioxide — a catalyst able to degrade

numerous organic compounds through oxidation. It has seven finishes, 12 monochromatic colors and three veined options; the colors are inspired by nature, ranging from lighter shades such as Polar White, White Cream, Ivory and Cement Grey, through to Sahara, Tobacco, Red Porphyry and Ebony, and all the way up to Lead Grey, Anthracite Black and the new nuances Moca and Arctic. The three veined options, Michelangelo, Pearl and Coral, give each surface a refined effect.Circle RS#53 on page 57 or visit www.isfanow.org/info.


Meganite Meganite worked with world-class colorists to create its Trends Collection of Meganite acrylic solid surface, a premium, highperformance product that is functional, reliable and priced for maximum value. The new colors are grounded in nature but enhanced with a kick, such as modern quartz-like designs, spacy sci-fi Milky Way looks, and neutral yet healing tones. The Trends Collection has13 colors: Snow Owl, Sandy Shore, Grey, Parapet Gray, Urban Habitat, Portland Rain, Rain Cloud, Mottled Gray, Bird Bath, Silver Shards, Olive Branch, Solar Eclipse and Starry Starry

Night. These are in addition to 66 other colors that span a wide variety of looks for any application.Circle RS#54 on page 57 or visit www.isfanow.org/info.

MS InternationalMS International, Inc. (MSI) added 11 new colors to the Q™ Premium Natural Quartz Collection, suitable for countertops, backsplashes, shower surrounds, floors and other interior projects. New designs in Antico Cloud, Chantilly Taupe, Pacific Salt and Sandy Cove blend creams, tans, taupes and blues, delivering high style. These neutrals are offset by fresh blends of white, gray,

and brown weaved throughout the new Babylon Gray, Desert Bloom, and Stellar Gray designs. Soft shades of gray and white sparkle in the new Perla White, Stellar White, Peppercorn White and Calacatta Vicenza designs.Circle RS#55 on page 57 or visit www.isfanow.org/info.See Our Ad on Page 3

MysteraMystera Solid Surface introduced the Artisan Series comprised of 22 acrylic solid surface particulate colors. These colors range from a solid white to rich blue, black and brown tones at a conservative price point. Many colors and




patterns within the new series have proven popular among designers in both commercial and residential applications. Mystera also currently has 23 veined solid surface colors in the Fusion, Winsome and Platinum Series. The new particulate colors offer a quieter palette than the veined colors, and completes the color spectrum for project specifications. The material is hygienic, nonporous and mold- and bacteria-resistant, meeting commercial guidelines for restaurants and healthcare. All Mystera products are covered by a 10-year limited liability warranty. Circle RS#56 on page 57 or visit www.isfanow.org/info.

NovaniteNovanite Solid Surface by Plastiglas provides custom colors, sizes and thickness, and the

company is customer service focused. The material is 100 percent acrylic, nonporous and hygienic. It is inert and flame-retardant, and has the appearance of natural stone. It is impact-resistant and has a high hardness making it easy to maintain. Novanite is suitable for countertops, cladding, sinks and furniture in both commercial and residential applications.Circle RS#57 on page 57 or visit www.isfanow.org/info.

Quantra Quantra Quartz from Pokarna is inspired by natural surfaces. The company offers more than 65 designs in seven collections, one of the newest (pictured here) is Nile. Circle RS#58 on page 57 or visit www.isfanow.org/info.

QuartzSourceQuartzSource introduced four new marblesque colors: Kennebec, Rowley, Galena and Bevera. Now with more than two dozen colors, QuartzSource ships containers of innovative colors of quality quartz surfacing directly to fabricators at wholesale prices, that fabricators can then private label. The containers can be subdivided into four color options and fabricators can stock as many or as few of the colors as they choose. The company also provides free color samples along with slab purchases.Circle RS#59 on page 57 or visit www.isfanow.org/info.See Our Ad on Page 19


SamsungSamsung Surfaces introduced its Supreme Collection solid surface product inspired by nature. The collection features a subtle, directional pattern that is suitable for commercial

and residential projects, reports the company. It’s available in 10 muted colors: Delphi, Cloudbank, Magnolia, Natural Bridge, Dawn, Dandelion, Pastoral, Loam, Ocean View and Presto.Circle RS#60 on page 57 or visit www.isfanow.org/info.

Spectrum QuartzSpectrum Quartz® offers three unique blends of whites and grays: Poise Light, a blend of pure white infused with movement in at least three shades of gray; Charisma, a warm gray with the depth and radiance of both granite and quartzite; and Balance, which is subtly infused, rendering a lighter gray that is rich yet quietly elegant. Circle RS#61 on page 57 or visit www.isfanow.org/info.

Teragren Teragren’s hard and durable bamboo alternative to traditional butcher block delivers an intriguing and subtle parquet pattern of end-grain bamboo into modern kitchens. The furniture-grade end-grain butcher block is made with a formaldehyde-free adhesive and is suitable for table tops as well as kitchen counters and islands. It is available unfinished or prefinished with a food-safe mineral oil/beeswax finish.Circle RS#62 on page 57 or visit www.isfanow.org/info.

TheSize/Neolith Neolith sintered compact surface, manufactured by TheSize Surfaces SL, introduced Pierre Bleue, a new color in the Fusion collection. Integrating fossils and rock elements through the entire

body, Pierre Bleue stands out for its high degree of definition. It uses a full body design option, created through the company’s latest technology, that integrates the same color, elements and design throughout the slab for greater aesthetic and visible even edging. Neolith is composed of 100 percent natural raw materials and is recyclable. It has near-zero porosity, making it hygienic, stain-resistant, easy to clean and impervious to chemicals. The product is also wear-, scratch- and heat-resistant, and is not affected by UV-ray exposure, making it suitable for virtually every indoor and outdoor surface, residential or commercial.Circle RS#63 on page 57 or visit www.isfanow.org/info.

VicostoneVicostone’s Collection has been updated with new marble-look colors, available now from the company’s warehouses in Dallas, Chicago, Atlanta and Houston. Venatino, the newest addition, is a combination of the company’s existing bold Borghini and elegantly subtle Statuario. Manufactured with Italy’s Breton technology, the new colors possess the essential characteristics that belong to quartz surfacing such as integral solidity and strength, color durability and lack of porosity. Circle RS#64 on page 57 or visit www.isfanow.org/info.

Walker ZangerWalker Zanger introduced two new tile and wall coverings collections. The first is the Hollywood Babylon Suite, created in collaboration with interior designer Michael Berman and inspired by 1970’s

glamour, Art Deco and Neo-Egyptian architecture that include large textural wallcoverings and small backsplash accents — that allow designers to be creative. The second was the Kaza Concrete collection, which incorporates tactile 3-D elements for bold accent walls. These new collections take inspiration from elements such as fabric, nature and sci-fi to create textural and artful innovations. Circle RS#65 on page 57 or visit www.isfanow.org/info.

WilsonartWilsonart launched four new colors in its quartz line, 11 laminate colors and 19 solid surface colors, plus added the new Wilsonart® HD® Laminate with Antimicrobial Protection. The antimicrobial protection is built into all HD laminate to protect the surface against mold, mildew and bacteria that cause odors. Of the new laminate colors, two have a Mirage Finish: Cipollino Bianco, a large-scale quartz/marble look with veining and crystal structures in neutral tones and deep accents; and Cipollino Grigio, a large-scale quartz with movement and crystal veining in a slate gray. Two have a Textured Gloss Finish: Leche Vesta, a medium scale abstract resembling packed stone with a white background and gray and black particulates; and Mercury Vesta, a medium scale abstract resembling packed stone with a gray background and gray, taupe and black particulates. Seven laminate colors are boomerang patterns designed with Retro Renovation’s Pam Kueber and Kate Battle. They are in the Wilsonart Virtual Design Library “Retro” category and are made to appeal to midcentury and vintage style renovation or decoration. The Wilsonart Quartz Collection’s four new colors range from large-scale veining and movement to fine, subtle patterns, including Anatolia, a tea rose marble design with mother-of-pearl features, pink veining and white highlights; King’s Crown, a cream with smoky black veining and hints of garnet; Isselburg, a light taupe and white crystalline structure; and Grey Lake, a dark gray solid. The 19 new solid surface designs range from small to large particulates and include varieties of veining and movement that combines an assortment of neutrals and pops of color. Gray, white and beige colors are prevalent. Circle RS#66 on page 57 or visit www.isfanow.org/info.

International Surface Fabricators Association • Vol. 9 / Issue 1 • 29 Circle RS#15 on Reader Service Page or visit www.isfanow.org/info.


Industry Outlook

Forecasting, regardless of the industry, is never a simple task. Our economy has many complex interlocking parts that affect each other and are difficult to align or predict. The general economy is subject to change based on a variety of factors that can then change the outlook of the various market segments. However, examining particular factors that most affect the countertop segment allows for the development of a relatively solid estimation of how that segment will fair in 2016 and beyond.

If one were to just “ask around,” certainly the word on the street is that things are going well for the countertop industry in most cases. However, to get a true estimation, a study of the available data must be performed and the opinions of the experts must be factored in, beginning with the general economy and factoring down through related markets to the most specific information. Doing so will validate confidence that 2016 will be another solid year for the countertop industry. Of course, conditions are subject to local and regional factors that are difficult to take into account when looking at the broad view, as is found here, so there will obviously be some variance.

The General Economy

Looking at 2015, there were peaks and valleys, but overall it continued in the correct direction economically. According to Congressional Budget Office (CBO) statistics, the average increase in GDP in 2015 was about 2 percent. The harsh winter going into 2015 initially stifled growth (0.6 percent in Q1 2015), but there was a strong bounce-back in Q2 with a GDP growth rate of 3.9, before leveling off in Q3 at 2 percent.

Experts believe the GDP will continue to grow in 2016, with the CBO predicting an average rate of more than 2.7 percent. Likewise, the latest economic projections of the Federal Reserve

Board have 2016 GDP pegged at a growth rate from 2 to 2.7 percent. The Conference Board, a global, business membership and research association, has 2016 GPD averaging above 2.3 percent. And the Wall Street Journal’s (WSJ) Economic Forecasting Survey released in February, which compiles 60 economists’ opinions, has 2016 GDP growing an average of 2.3 percent.

According to this same WSJ survey, the drops in the unemployment rate (last year from 5.6 to 5 percent) will continue into 2016 but at a slower pace, finally breaking the 5 percent mark (which traditionally represents full employment) and ending the year at 4.7 percent. The Fed concurred, predicting continued improvement in the labor market along with increased consumer spending will fuel growth, even in the face of a weaker global economy.

In the words of the latest Construction Outlook by FMI, a construction industry consulting and investment banking services company, “Federal Reserve Board Chair Janet Yellen announced that the Fed would raise the funds rate from near zero to 0.25 to 0.50 percent after seven years of low, recession-fighting rates … the long-expected move is a strong signal of confidence in the U.S. economy to continue to create jobs and improve wages.”

Housing

The decorative surfacing industry is closely tied to the housing market, and it showed strong growth once again in 2015.

While still below peak levels in 2006 during the housing bubble, in 2014 housing starts finally broke 1 million again. And 2015 saw growth of more than 10 percent, finishing at an estimated 1,111,200 (see Figure 1). While single-family homes are still less than half the level of the housing peak, multifamily dwellings are now more than 15 percent above 2006 levels. And once

again, by far, the strongest residential building trends are in the South. The National Association of Home Builders’ (NAHB) Housing and Interest Rate Forecast updated at the end of January predicts housing starts will rise more than 10 percent again this year ending at 1.25 million and at 1.52 million in 2017.

Once again looking at the WSJ’s economist survey, the numbers jibe, with the prediction of new home starts at 1.27 million in 2016. And going one step further, it predicts home prices will increase by 4.5 percent on average. While this is a slightly slower rate than 2015, it is still a very positive sign. Figures presented by the National Association of Realtors (NAR) also predict a similar increase in housing starts. Plus NAR numbers showed existing home sales up more than 6 percent in 2015 and predicts continued increases in 2016, albeit by less than 2 percent overall.

All in all, the indicators show that housing has significantly stabilized, and subsequent predictions point to continued growth, which should contribute to the well-being of the surfacing industry.

Nonresidential Construction

When it comes to nonresidential construction, the outlook also seems positive. FMI predicted in its Construction Outlook Report that the five major nonresidential construction segments historically tied to surfacing (lodging, office, commercial,

A forecast for the countertops industry for 2016 and beyond

By Kevin Cole, Editor

Figure 1


healthcare and educational) will all see increases in 2016 (see Figure 2). FMI expects to see the largest increase by far, 16.6 percent, in the lodging sector, followed by the office, commercial and educational sectors at 8.8 percent, 8.4 percent and 5.1 percent. Bringing up the rear will be healthcare building with a predicted increase of 4.9 percent.

Points of insight in the FMI report include:

■ Four out of the five categories (all but healthcare) have grown for five straight years.

■ Lodging growth will continue to be at upscale properties, with green building more common in remodels.

■ Office construction experienced an estimated 19 percent growth spurt from 2014 to 2015 credited to an increase in employment, especially high-tech jobs.

■ With commercial, the fastest-growing areas are drinking/food service places. Internet sales are negatively affecting the retail sales portion of the sector.

■ With the future of the Affordable Care Act potentially in jeopardy, uncertainty will keep healthcare sluggish, largely relegating work to renovation/additions and outpatient care for the near future.

■ Greater attention in education will be put on green building technologies. However, significantly less funding combined with an increased enrollment in primary education by 2.5 million over the next four years will mean more renovations/additions instead of new schools.

The Consensus Construction Forecast from the American Institute of Architects (AIA), an average of forecasts from seven major building market institutions, also predicts nonresidential growth. “For the first year in recent memory, in 2015 the nonresidential construction sector actually exceeded expectations,” stated Kermit Baker, AIA chief economist. “The industry easily blew by [our predictions], effectively doubling the pace of growth expected by the experts. Through November 2015, building construction spending was up over 16 percent compared to the first 11 months of 2014, with commercial/industrial spending up 26 percent, and institutional activity up 8 percent.”

He said that even with the unexpected increase levels, 2016 would likely continue with strong growth levels: more than 8 percent overall with 10 percent growth on the commercial/industrial side and 7 percent for institutional facilities. This growth is expected to continue into 2017 at slightly more modest levels. However, he warned, “With four years of nominal gains in nonresidential building activity in hand and two more years of healthy growth expected, the prospects of the beginning of a modest down cycle in 2018 or 2019 are increasing.”

Remodeling/Home Improvement

The 2015 remodeling/home improvement sector of the U.S. economy is also indicating continued growth, according to experts, but just how much depends on the source of the prediction.

The American Society of Interior Designers (ASID)

released its final 2015 numbers in February, based on its Interior Design Billings Index, and concluded “2015 was a solid year.” Looking forward at the first six months of 2016, it expects strong business conditions.

“All indicators signal that the demand for design industry services should maintain momentum into 2016 as economic and labor markets continue to advance,” said Jack Kleinhenz, ASID economist. “Nevertheless, construction spending will continue to show fits and starts, and some backpedaling is probable to show up in the cards.”

In the most recent update of the Home Improvement Research Institute’s IHS Global Insight/HIRI Home Improvement Products Market Forecast, the 2015 home improvement market was expected to finish up 4.4 percent over 2014 with a total overall size of $318 billion. HIRI is predicting these gains will continue at the same

Figure 2

Figure 4

Figure 3


pace, up another 4.4 percent per year from 2016 through 2019 (see Figure 3). The report says the somewhat sluggish GDP growth in 2015 was unrelated to the home improvement market, but rather the energy sector and a trade imbalance. “The consumer spending outlook remains relatively bright, supported by solid gains in employment and real disposable income,” stated the report. “We expect real consumer spending to improve [to] 3.1 percent in 2016.”

The Joint Center for Housing Studies at Harvard University is a bit more optimistic as to growth. The Leading Indicator of Remodeling Activity (LIRA) released by the center’s Remodeling Futures program along with the organization’s January report (see Figure 4) projects annual growth in home improvement spending will accelerate from 4.3 percent in Q1 2016 to 7.6 percent by Q3. “2016 is looking to be a stronger year for home renovation activity compared to 2015 thanks to the continued recovery in the owner-occupied housing market,” said Chris Herbert, managing director of the center. “In most markets across the country, rising house prices are bringing more homes to the market and increasing sales, which is a large driver of home improvement activity.”

“The remodeling market has steadily improved in recent years with homeowners incorporating larger, more discretionary projects into their home improvement priorities,” said Abbe Will, a research analyst with the organization. “The real test this year will be whether the industry can clear ongoing bottlenecks in labor availability and consumer financing concerns to fully meet this increased demand.”

Kitchen Cabinetry

Kitchen Cabinetry sales numbers are another predictor for the countertop industry, and the news here remains positive. Gains across the board at a slightly more moderate pace were reported again in 2015, the fourth consecutive year after crippling negative growth from 2005 to 2011.

Sales, as reported in the Kitchen Cabinet Manufacturers Association’s (KCMA) monthly Trend of Business Survey, dropped from an increase of 9.2 percent in 2014 to 8.5 percent in 2015; however, actual sales hit numbers not seen since 2008 (see Figure 5). Considering more than two-thirds of the kitchen cabinet market participates in the survey, the numbers are a reliable gauge of where the segment stands.

While lower-end stock cabinets actually rose 1.8 percent in 2015, semi-custom cabinet sales growth slid by almost 3 percent. However, sales in custom cabinets (which accounts for the higher end of the market) pretty much held its own, falling only 0.7 percent.

Looking back at the virtual free-fall the kitchen cabinet segment took in the last decade, these numbers still look solid, and the close alliance between the cabinet and countertop markets makes this is a pretty positive sign for those in the countertop industry.

A Direct Look at Countertops

While all of the previous factors influence the countertop industry, and all of them point to a decent year ahead, two research companies recently published studies that offer their specific countertop numbers. The first is The Freedonia Group, which periodically publishes its “Countertops” study. An updated version of the

389-page study was issued in August 2015 that offers predictions and insights into the marketplace (see Figure 6).

The study makes market predictions ranging all of the way out to 2024. It also pegs the largest five material suppliers to the U.S. countertop market (in terms of square feet) as Wilsonart, Formica, Panolam, DuPont and Cosentino, and asserts these five companies account for 41 percent of all countertop material used in the United States.

According to the report, U.S. demand for countertops is forecast to increase 4.2 percent per year to 810 million square feet in 2019, valued at about $29.3 billion. This is a marked improvement jumping up from an estimated 2.3 percent growth rate between 2009 and 2014, according to the report. “Growth will be propelled by a rebound in new building construction activity as well as increased spending on improvement and repair of existing structures,” stated the report. “Value gains will also receive a boost due to a shift in the product mix from laminates to higher priced alternative materials.”

While laminate countertops will maintain the largest square foot share of the market, the Freedonia report predicts that share will continue to decline. However, the negative growth estimated by the report between 2009 and 2014 will bounce back significantly with an expected 3.4 percent growth annually through 2019.

Figure 5

Figure 6


“Laminates will maintain a significant share of the countertop market and account for over one-third of sales through 2019,” stated the report. “These materials remain popular … due to their favorable performance characteristics at reasonable price points. Product developments providing a more stone-like appearance, such as high-definition graphics and complex edges, will also help to limit the decline in market share.”

Natural stone, according to the report, will continue to see large gains going forward because of the dropping price point and low-cost imports. However, square footage will grow slightly less, dropping from 5.9 to 5.3 percent for the next several years. “While the continued mainstreaming of the material bodes well for overall granite countertop sales, it also suggests that high-end homes, as well as businesses, are in the process of moving on to other, less commonly used surfaces,” stated the report. “As a result, engineered stone, natural stones other than granite, and niche materials such as various metals, concrete and recycled materials will benefit as high-end homeowners and business owners seek novel, higher value materials to distinguish their countertops.”

The report continues to show and predict solid surface will hold its place as the third most popular countertop surface in terms of square feet and will see an increase in demand from 3.1 to 4.3 percent going forward. In the fourth spot engineered stone is predicted to see the best growth, at 5.8 percent, but this is a significant drop in the 8.9 percent rate of annual growth the report attributes to 2009 through 2014. Of note is that during that period, the material increased in demand by more than 50 percent overall.

The generic “cast polymers” category holds the fifth spot and demand is expected to increase from 2.3 to 3.6 percent. Tile holds the sixth most popular position in terms of square feet according to the report, which also unexpectedly asserts tile as a countertop material will actually increase more over the next several years.

Lastly, Freedonia also predicts very significant increases in “other materials” to the tune of 10.1 percent per year through 2019. Typically metals, recycled materials and concrete tend to fall into this “others” category, but it is unclear if the newer sintered compact surfaces fits in this or the “cast polymer” category, and what role they will play.

The second useful study specific to countertops released in December of 2015 by Catalina Research is titled “2015 Natural and Manufactured Stone Product Industry Report.” This 238-page report calculates countertop demand in terms of

dollars earned by manufacturers (see Figure 7). This makes it difficult to directly compare the numbers released by the two reports.

While this second report focuses much more on stone and engineered stone, it does offer its calculations for laminate, solid surface and “other materials.” In terms of dollars, it asserts stone (largely granite) dominated the U.S. market in 2015 accounting for more than 43 percent of the dollars spent. It names laminate the second-place material with about 18 percent and puts engineered stone in the third position just slightly behind with more than 16 percent. In contrast to the Freedonia report, it relegates solid surface to last place (10.3 percent market share) behind “other materials,” which it pegs at having 12.4 percent of the market in terms of manufacturer dollars.

“Engineered stone countertop sales rose 27.2 percent annually over the 2012 to 2015 period rising to an estimated $906 million,” stated the report. This increase is being led by foreign-sourced products, according to the study.

“Imports of quartz slabs used for countertops could climb to $585 million in 2015 or some 65 percent of total engineered stone countertop sales,” stated the Catalina research. “This is up from $144 million in 2007 or 26.2 percent of total sales in 2007. Foreign-sourced engineered stone countertops are primarily shipped from manufacturers located in China, Spain and Israel.” It also asserts that while Chinese quartz surfacing is the most competitively priced, that competition is increasing from manufacturers in Vietnam, India, Portugal, Turkey and Germany.

Another assertion worth noting in the Catalina report is, “In 2015, home centers are estimated to have accounted for 43.2 percent of total cabinetwork and countertop retail sales. This is up from 38 percent in 2002. However, sales through the custom dealer-manufacturer channel led gains over the recovery as homeowners went for more upscale kitchen and bathroom remodeling jobs.”

While the data paints interesting, and perhaps somewhat conflicting, pictures of the market, when viewed as a whole from the broadest segments of the economy to the most specific

information available, barring any overall economic disasters, it looks like the countertop industry is poised for another year of growth.

Editor & Publisher Kevin Cole can be reached at [email protected] author would like to thank the federal government for a variety of statistical information, as well as acknowledge the following sources used in the creation of this article:

The American Institute of Architects (AIA), www.aia.org, a professional membership association for architects

The American Society of Interior Designers (ASID), www.asid.org, a community of designers, industry representatives, educators and students committed to interior design

Catalina Research, www.CatalinaReports.com, a firm that recently released its “2015 Natural and Manufactured Stone Product Industry Report” available for purchase through Ceramic Tile And Stone Consultants at https://ctasc.com/product-category/stone-reports/

The Conference Board, www.conference-board.org, a global, independent business membership and research association

FMI, www.fminet.com, a consulting and investment banking services company for the construction industry

The Freedonia Group, a research firm that recently released a “Countertops” study available for purchase at www.freedoniagroup.com

The Home Improvement Research Institute (HIRI), www.hiri.org, a membership-based, nonprofit organization of home improvement industry companies

The Joint Center for Housing Studies (JCHS), www.jchs.harvard.edu, Harvard University’s center for information and research on U.S housing

The Kitchen Cabinet Manufacturers Association (KCMA), www.kcma.org, a nonprofit representing cabinet and decorative laminate manufacturers

The National Association of Home Builders (NAHB), www.nahb.org, representing more than 140,000 members that construct about 80 percent of the new U.S homes

The National Association of Realtors (NAR), www.realtor.org, representing more than 1.1 million members composed of residential and commercial realtors

The Wall Street Journal, www.wsj.com, a business-focused international newspaper

Figure 7


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Premier Countertops was founded around the year 2000; however, owner Mory Ludwick has been in some corner of the construction industry since 1976, when he worked largely in the house framing business. Then that led to the cabinetry and remodeling industry and eventually to laminate and later solid surface countertops. After some successes with solid surface, Premier Countertops was born, when Ludwick rented the bay of a building that had about 1,200 sq. ft. of shop space and office space in the front half.

Carefully watching the numbers and performing all of the work by hand allowed for a nice profit and an eventual move to more automated methods. Around 2004 the company purchased an AXYZ CNC router and the Phototop digital templating system. This allowed Premier to make both templating and fabrication faster and easier right at a time when the housing bubble was keeping everyone busy. The builder’s spigot was running, and Ludwick had many connections in that realm, and this lead to the company taking on two of the largest builders in Omaha.

However, Ludwick wasn’t satisfied with being so leveraged in just a single market, primarily with a single product — solid surface

FABRICATOR PROFILE:

Premier CountertopsFinding success via diversification and positivity

By Kevin Cole, Editor

With the continuing expansion and growth Premier Countertops has experienced over the years, it became critical to move to more automated means of handling the workload, such as using CNC equipment.

International Surface Fabricators Association • Vol. 9 / Issue 1 • 37 Circle RS#22 on page 57 or visit www.isfanow.org/info.

countertops (along with casework) — and so he put his creative thought and relationship building to work and struck up deals with numerous outlets.

Market and Marketing Diversity

The company interacted with a variety of market segments, selling direct to homeowners, doing some commercial work, working with kitchen & bath centers and developing relationships with area remodelers. However, builder business, at that time, remained its main outlet.

One way the company made its successful foray into other areas was to educate potential partners about solid surface and its properties. Ludwick would visit k&b dealers and remodelers and explain what the material was and how it could be used to meet the demands of specific designs.

Later, this education process grew into a series of “lunch-n-learn” meetings, in which the A&D community and other specifiers would come to the show for a day of instruction, education and lunch. Some of the events even offered continuing education units (CEUs) for those requiring ongoing learning credits.

Unlike many other fabricators that relied mostly on repeat business and referrals, that was never enough for Premier, and so they looked at every channel, including building relationships with real estate agents, flooring companies and advertising. Premier even hired three full-time designers to handle complete remodels, from the ground up. They will assist customers in selecting all aspects of their new kitchens, even with products not directly carried by Premier, such as appliances. This urge to diversify and grow eventually led to the company’s current strategy of expansion, which is largely Internet-based marketing.

By 2006, when the building boom first began its decline, Premier Countertops was still heavily leveraged in that market, but the steps Ludwick had taken to diversify the way

his business went to market allowed him to not only weather the economic storm, but to also expand. Before then, his operations had already outgrown his shop, and the drop in granite prices and the arrival of quartz surfacing on the scene drove him to explore expanding his shop and his product offerings.

Shop and Product Expansion

In 2005, because of pressure by his builder clients for him to enter the granite and quartz market, Ludwick began offering these hard and shiny products along with solid surface. However, in the beginning the company purely subcontracted out all of this work. Premier partnered with a stone/quartz fabricator in a neighboring city to avoid sending work to his direct competition, but found that the time spent with the customer outweighed the small pass-through markup it received. So, the company began to explore the idea of bringing it in-house.

The next step was to take over the templating and installation. Because the company was already preparing templates digitally, it was easy to provide electronic templates to its fabricating partner. For the installation, a relatively small investment in heavy material handling equipment and some trial and error opened the door for the company to bring the install in-house. This provided thicker margins and lead to even further exploration of full-fledged stone/quartz fabrication.

After doing careful research, Ludwick determined in 2006 that he could afford to expand into a larger building and include the expanded product offering as a product that would be fabricated by his staff. However, that meant finding additional staff with the expertise to fabricate both stone and quartz. After finding a suitable location for the facility to expand into and tracking down some experts to lead and train his staff, in December of 2006, Ludwick made the move to a newer facility.

Although much of fabrication work is done via automated equipment, everything is still hand-finished to some degree to make sure the quality level remains high.

Premier offers just about any surface type or brand a customer could want, along with sinks, faucets, cabinets, flooring and more. This product diversity is one of the company’s main keys to success.


Circle RS#17 on Reader Service Page or visit www.isfanow.org/info. ISFA Member since 2013

He was now employing 15 full-time staff, and most of the stone work was done using hand fabrication or semiautomatic equipment (such as the Park Industries Wizard Deluxe radial-arm workstation and a Sierra bridge saw). The new location, which was in the heart of downtown Omaha, was 15,000 sq. ft. and includes 5,000 sq. ft. for showrooms and office space.

Once the bugs were worked out of the fabrication side of the operation, Premier set about building relationships with stone and quartz suppliers. Before long, granite was a significant part of its operation and quartz orders were also growing. Granite soon dominated the company’s sales, pushing solid surface to the back seat. However, this was just the beginning, and the countertop shop has come a long way since. Eventually, quartz fabrication overtook the granite business (which remains a quarter of the company’s output), but solid surface is still about an eighth of the work the shop does. Additionally, Premier handles tile products, which continue to remain popular for backsplashes.

“Right now we work with every solid surface, granite and quartz material except Cambria,”

explained Ludwick. “We also do a little bit of laminate, but we have backed away from it because the profit margins aren’t there.” Currently, the company goes through about 800 slabs/sheets of material each month, half of which is quartz surfacing, and that means semiautomated systems just won’t cut it. Since 2007, the company has moved to much more automated machinery.

“We got rid of nearly all of the original stone equipment to improve our output. We now have a Northwood waterjet/saw, two Northwood CNCs we use for profiling and a Marmo Meccanica edge polisher that we mostly use for backsplashes,” he explained. “However, we still hand-finish just about every piece to make sure all the edges are good. We only want to put out quality work; we don’t try to skimp.”

A Company That Just Won’t Quit

After the two expansions, the company continued to look for new ways to market and new products, and the work continued to flow through the doors. Premier Countertops now covers a 250-mile radius and is leveraged in even more markets. In addition to the

kitchen & bath outlets, direct sales, builder business, remodelers, real estate referrals, bank repossessions and other connections established by Ludwick, the company also decided to take on small commercial projects as well as 16 box stores (nine Home Depots and seven Lowe’s stores).

“Plus we offer Cosentino’s green product Eco [that has recycled shells, porcelain and other recycled materials in an eco-friendly resin binder]. It is kind of a high-end product but we do quite a bit of it. We have a lot of people that want green products, and we chose to offer Eco because it is really a fabricating friendly product.”

Having a green product draws in business, but to Ludwick it is more about staying diversified and giving the customers what they want, and right now that is quartz, to the tune of half of his business. “We are also a certified Dekton fabricator,” said Ludwick about his company’s further diversification. “When we first took it on, there was a learning curve to the fabrication. With Dekton, all of the machinery has to be run slower, at about half speed, to avoid chipping or the product blowing up on you, but the


Circle RS#18 on Reader Service Page or visit www.isfanow.org/info. ISFA Members since 2005

margins are pretty good to make up for it. Since we perfected our processes, Cosentino has actually sent some people to our shop to show them how we do it. We can do edges faster than anyone. We do mostly flat edges, and we actually sand our edges with sandpaper and get the same finish on the edge as we get on the deck.

“It’s a great product, but you still have to educate the customers about how to avoid damaging it, because if a consumer chips it, like around the edge of a sink cutout, like by hitting it with a heavy pan, there’s no fixing it,” he added. “It’s important to be diversified in all aspects of your business. People are always looking for something new.”

With all of the product choices Premier offers and all of the methods of getting to market, you’d think Ludwick would be satisfied, but he’s already on to more. In the past few years, the company has added its own line of cabinetry and hardwood flooring — so much so, the company had to purchase a second, 100,000-sq.-ft. building to handle the additional business.

“We import quality cabinets and hardwood

flooring directly from China,” he explained. “It was a natural progression for us. Our customers (particularly builders) wanted to get their cabinetry through someone they trusted, and we were already doing tile flooring, so it just made sense. We can pretty much offer a package deal.”

After partnering with a couple of factories in China, the material is shipped into Omaha and inventoried at the second warehouse location. “It is all tested right here in the United States to meet U.S. safety and quality standards, so we know it’s all legit,” added Ludwick.

Providing It How People Want It

After the great success with Internet-based marketing of the core business via PremierCountertops.com, the decision was made to expand into more online business. The company had JadenCabinets.com created to showcase its cabinetry locally as well. However, why stop there? Soon Premier had its own Web design and search engine optimization (SEO) team, and had launched two national websites — EverydayCabinets.com and Jwickflooring.com — to provide cabinetry, hardwood flooring and quartz vanities to anyone

around the country via the Web. Plus it began selling on Amazon.com, eBay and Overstock.com.

For those customers buying in Omaha, the company offers installation for both the flooring and the cabinetry, but otherwise, it picks wraps and ships out standard vanities, kitchen cabinets and pallets of flooring materials all around the country. “We probably ship 30 to 40 packages out of the warehouse a day,” said Ludwick. “About 90 percent of our business now comes through the Web. We sell a lot of vanities. They are all 2cm Silestone to cut down on weight and shipping costs, which we include in our prices. We probably sell more vanities in California than we do in Nebraska, and we are getting orders for somewhere around $20,000 a day in cabinetry.”

And all of this is in addition to the 15 to 20 kitchens a day that are coming out of his countertop shop. Plus, the company is working on a template-by-mail program and importing its own line of quartz surfacing.

When asked if managing all of the different aspects of the different products and locations and sales methods was tricky, surprisingly Ludwick said, “Everything about


the diversification is a bonus, but we are sometimes happy when it slows down a little so we can breathe.” Which begs the question, how does a company go about managing all of that?

Three Main Secrets for Success

While anyone who knows Ludwick knows he has the gift of gab and a knack for sales, but beyond hard work, he credits his company’s ability to successfully manage all of the various product offerings through all the different channels to three main things: a strong, reliable staff, a solid software management system and a positive attitude.

When it comes to staff, not including Mory, Premier employs 50 people, four of which are his direct family, to whom he gives plenty of credit. His wife Lori handles all of the accounts payable and receivable, payroll and the financial side of the business, and to great effect from Mory’s attestations. And his three sons are also heavily involved in his operations (and were largely behind the research and development of the Chinese cabinetry and flooring portion of the business). His eldest, Jason (age 37), is in charge of all the cabinet business, while his middle son Adam (age 32) manages all of the production at the countertop shop. Finally his youngest, Drew (age 29), runs all shipping and receiving of cabinets and flooring at the warehouse.

“Having my family involved is a big positive,” said Mory. “I have a great wife and wonderful sons, and my staff have nothing but respect for

them. Plus, I’m the only Dad around that gets to see his kids and hear them say, ‘See ya in the morning, Dad’ every day.”

Beyond his family, he has 16 fabricators working two shifts in the fabrication shop, two hardwood flooring installers, and 12 tile installers, with the remainder being salespeople, warehouse workers, templaters, installers, his Web team and logistics personnel. Interesting is that one of his main logistics people actually works remotely from Texas via his second secret, his software management system. The system, which is Moraware, allowed him to keep his scheduler even when she moved to Texas with her husband who landed a job there because it can be operated remotely.

“One of our greatest tools that allows us to get so much done is Morware,” expounded Ludwick. “We run everything through it from scheduling to tracking our inventory.” By taking a proactive approach, tracking everything that can be tracked and paying attention to the details, allows Premier, even with so many irons in the fire, to complete most installations within 15 days of templating.

The last secret to the company’s success is the ability to stay positive, no matter the odds. This is demonstrable when Ludwick is asked about his competition and replies, “We don’t worry about the competition; we just sell ourselves.”

But even greater is the proof of the positive attitude Ludwick displayed when faced with personal adversity. A couple of years ago, after visiting a doctor for a pain in his side, a

tumor was discovered on a muscle wall. Mory was told the cancer had spread and he had about six months to live, but he didn’t give up. He had to have part of his liver, along with his gall bladder, appendix and a portion of his bowels removed, and go through aggressive chemotherapy for months. “Some days I just came into the office, closed my door and slept on my couch,” he said. “And my boys pretty much ran the company. They all believed in my dream. Even the bank gave us slack in reporting our financials”

But, even then, he had hope and a positive outlook, and much to the disbelief of his doctors, and the relief of his family and friends, Mory beat the cancer and still runs the company to this day, two years later. And when asked if he thought retirement was in his near future, he replied, “We are still in the building stage with our national program, and we haven’t paid off our buildings yet. Maybe I will think about it once we get that done. Or maybe I will just keep working here ‘til the end.”

In the end, Ludwick and his staff know it is all about giving the customer what they want, how they want it and with a positive attitude. And that’s just what Premier Countertops does, to the benefit of the company and its clients.

About the author

For more information contact Mory Ludwick at Premier Countertops, 8720 L St., Omaha, NE 68127, (402) 991-7258, www.premiercountertops.com.

Editor & Publisher Kevin Cole can be reached at [email protected] or at (815) 721-1507.

In addition to a 20,000-ft. fabrication shop and showroom facility, Premier has recently purchased a warehouse and is stocking its own line of imported Asian cabinetry and hardwood flooring, which it sells both locally and around the country via Internet.

One of the company’s secrets to success is hiring the right people that it can count on, including the entire Ludwick family (from left to right), Drew, Jason, Lori, Mory and Adam Ludwick.


A provision in the budget bill signed by President Obama in November raised federal U.S. Occupational Safety and Health Administration (OSHA) fines for workplace safety violations for the first time in more than a quarter of a century. The bill requires OSHA to issue a one-time “Catch-up Adjustment” to bring penalties in line with inflation increases since 1990. Additionally, the budget bill requires OSHA to make annual adjustments going forward in order to have fines keep pace with inflation.

OSHA has not yet announced the exact “catch-up” increase; it is believed that it will reflect the approximate 80 percent increase in inflation from 1990 to present. The increased penalties will take effect no later than August 1, 2016, in

all states regulated by Federal OSHA. The law does not automatically apply to states regulated by State Plans, but since State Plan programs must be at least as effective as Federal OSHA, State Plans are expected to increase civil penalties as well.

Assuming an 80 percent increase, the maximum monetary penalties for OSHA violations will be:

Other than serious — $12,600 (increased from $7,000);

Serious — $12,600 (increased from $7,000);

Repeat — $126,000 (increased from $70,000); and,

Willful — $126,000 (increased from $70,000).

However, the initial “catch-up adjustment” could be much more than the expected 80 percent because the Act sets the “maximum adjustment” at 150 percent of the current penalty structure.

Reactions to the increase have been mixed. Some industry representatives oppose OSHA efforts as they believe that increased fines will have a serious impact on businesses — particularly smaller operations. Other experts argue that boosting fines for OSHA still keeps them extremely low compared to other agencies, like the EPA, which imposes such maximum penalties of $270,000 for violating the Clean Air Act. The Department of Labor website cites the following example demonstrating

Circle RS#20 on Reader Service Page or visit www.isfanow.org/info. Circle RS#21 on Reader Service Page or visit www.isfanow.org/info.

OSHA Fines Increase Workplace Safety Violation Fines Rise for First Time in 25 YearsBy Shannon DeCamp



the inadequacy of OSH Act penalties: When a tank full of sulfuric acid exploded, the company responsible received a penalty for polluting that was almost 60 times greater than the OSH Act penalty for the death of a worker that resulted from the same incident.

Monetary penalties are an important part of the enforcement process, and penalties for violations of the OSH Act are widely regarded as too low to create an effective or credible deterrent to noncompliance. Employers who play by the rules may be at a competitive disadvantage. “The most serious obstacle to effective OSHA enforcement of the law is the very low level of civil penalties allowed under our law, as well as weak criminal sanctions,” said Assistant Secretary of Labor for OSHA Dr. David Michaels to a House subcommittee on October 7, 2015. “OSHA penalties must be increased to provide a real disincentive for employers accepting injuries and worker deaths as a cost of doing business.”

Michaels also said that “unscrupulous employers often consider it more cost-effective to pay the minimal OSHA penalty and continue to operate an unsafe workplace than to correct the underlying health and safety problem.”

Whether you agree or disagree, this change is coming! Employers should be prepared for a potentially costly encounter with OSHA. Employers would be well advised to:

• Know what regulations apply to their business

• Assess their workplace for hazards and address them as quickly as possible

• Talk with employees about their safety concerns and address them as quickly as possible

• Ensure that their safety programs are comprehensive and up to date

• Ensure that employees receive all necessary safety training, can demonstrate that they understood the training and that all training is well documented

• Instill employee safety as a core company value

Taking these steps will demonstrate your commitment to safety and help ensure that higher OSHA fines are someone else’s problem!

About the Author

Shannon DeCamp is Client Services Manager for TechneTrain, Inc. For further information regarding OSHA compliance requirements for the surface fabricating industry, visit www.technetrainonline.com, or contact TechneTrain, Inc. at (800) 852-8314. TechneTrain has a full line of

easy-to-understand reference materials and turnkey employee training programs with detailed information on OSHA Compliance requirements specifically designed for the surface fabrication industry. These products are offered through ISFA at discounted prices.


Here.Now.News.Upcoming ISFA Training & EventsFor more information or to sign up to attend any of these events, call (412) 487-3207 or email [email protected].

ISFA CEO/Senior Management Gathering Hosted by Creative Countertop Solutions Sponsored by Cosentino and CaraGreen March 16 – 18 Nashville, Tenn.

ISFA Effective Commercial Business Seminar Hosted by Colt Industries April 7 – 8 St. Louis, Mo.

ISFA Transition: Generation 2 Workshop Hosted by The Countertop Shop April 28 – 29 Toledo, Ohio

ISFA Quartz & Stone Fabrication Training Hosted by Regent Stone May 17 – 20 Virginia Beach, Va.

ISFA/IWF Countertop Symposium August 23 Atlanta, Ga.

IWF/ISFA Countertop Pavilion August 24-27 Atlanta, Ga.

ISFA Senior Management Conference September 14 – 15 New York, N.Y.

ISFA Quartz & Stone Fabrication Training Hosted by Regent Stone September 27 – 30 Virginia Beach, Va.

ISFA Effective Commercial Business Seminar October 6 – 7 Southern California

Lynn West Joins ISFA Staff as Membership Coordinator ISFA hired Lynn West to serve as Membership Coordinator, replacing Amy Kyriazis who has been moved laterally to the position of Program Coordinator. West has been a resident of Pittsburgh, where ISFA office is headquartered, for two and a half years, after relocating from Barrington, Ill. She has 10 years’ experience in marketing communications for the nondestructive testing industry and with electrical engineering and large motor repair services. She also previously worked as an office manager for Corplex Television for two years. She holds a bachelor’s degree in business administration from the University of Illinois and is married with two children. While her hobbies include school volunteer work,

reading, hiking and biking, she hopes to bring her client-building, marketing and office management experience to the Membership Coordinator role and looks forward to supporting the organization’s goals. “Lynn is highly qualified to serve the membership and we are glad to have her on the staff,” said Interim Executive Director Mike Langenderfer. “I am confident she will be beneficial to our members and overall operations.”

Strong Countertop Programming Developing for IWFThe partnership between ISFA and the International Woodworking Fair (IWF) has been renewed for the 2016 show this August. It was established to continue to increase the focus on the countertop industry for the show, and continues to gain momentum as the programming for the expo develops. A full-day Countertop Symposium will once again take place the day before the show floor opens. It will tentatively feature such topics as diversification, a look at new materials, establishing more business in the commercial sector of the industry, lean manufacturing in the countertop shop, integration of casework and countertops, and the annual ISFA countertop industry forecast.

Tentative speakers at the show include our Dave Paxton, of Paxton Countertops and Showers; Russ Berry, of renown commercial fabrication business A.S.S.T.; Industry Consultant Keith Haight; ISFA Communications

Director Kevin Cole; and current Interim ISFA Executive Director Mike Langenderfer, of The Countertop Shop.

Additionally, the 2016 show will once again feature a “Countertop Pavilion” that works to group together various companies serving the industry into one area of the show floor. Additionally, ISFA will have a booth at the show where those interested can talk to the staff, other members or board members, and find out what programming is taking place and how ISFA can help your company to become better and more profitable at what you do.

IWF is now signing up exhibitors for the Countertop Pavilion, and companies interested in reaching the countertop market are beginning to sign up to exhibit in this reserved space. ISFA members wanting to exhibit will receive a discount on booth space.

IWF 2016 will be held Aug. 24 to 27, at the Georgia World Congress Center in Atlanta. Those interested in participating can contact either ISFA (412) 487-3201 or IWF (www.IWFAtlanta.com) for additional information.

ISFANewsISFA recently held four fabrication training sessions — one in Chantilly, Va., where a half dozen people from around the country learned the skill of solid surface fabrication from training expert Chris Pappenfort, and three that are part of the new ISFA On-Site Program, in which we send an expert to your shop to teach your staff in your facility on your own equipment, so that it takes place in the actual shop setting where the paid work is going to be performed.

Two of the ISFA On-Site sessions were focuses on solid surface training — one at RTA Cabinetry in Glendale, Calif., and the other at SEARHC in Sitka, Alaska. These sessions were also both taught by Pappenfort.

The third ISFA On-Site session took place at Cutstone in Alabaster, Ala., and this session focused on quartz and granite fabrication. Fred Hueston, industry stone guru, was the on-site

trainer for this program.

All ISFA fabrication training programs are designed to increase safety, quality, productivity and the utilization of time-saving tools and techniques with both the beginning and experienced fabricator in mind.

Each course is taught using a variety of adult learning techniques and presentations. The information is presented in an interactive group discussion format covering theory, best practices and real life experiences. Then, the processes are demonstrated in a shop environment, including templating, material layout, cutting, seaming, bowl mounting, edge treatments, cutouts, basic repairs, inlays, thermoforming, coved backsplashes, overhangs, finishing and installation.

For more information call the ISFA office at (412) 487-3207 or email [email protected].

ISFA Fabrication Training


ISFA will be holding its first CEO and Upper Management Gathering of the year March 17 to 18 at the Nashville City Club, in Nashville, Tenn., with a reception the night before on March 16. The event is being hosted by Creative Countertop Solutions and sponsored by Cosentino and CaraGreen.

This represents an opportunity for companies’ executive management to share experiences, common concerns and best practices regarding the processes of running businesses. The gathering is designed to bring together small groups of CEOs and upper management from a variety of companies to share ideas and network in a close-knit semi-structured environment.

The participants discuss topics and share experiences that matter most to them and are important for managing successful businesses. Take home ideas that can increase your bottom line and better manage industry relationships. Also, share your growth strategies and gain feedback from the group.

In addition to the general discussions, a presentation on modern materials by Jessica McNaughton of CaraGreen is also part of the package. McNaughton is the president of Cara Green, a distributor of sustainable materials, and co-authored the book Understanding Green Building Materials. She is also a LEED Accredited Professional (LEED AP).

We will certainly have a few topics to bring to the table; however, we will look toward the participants to bring a topic as well that they find most important to their business life.

Please check out “ISFA EVENTS/TRAINING” tab on the ISFA website at www.ISFAnow.org for information on how you can sign up for this event.

Time is running out so be sure to join the other registrants for this important event, and discover some vital concepts and tools you can use to make a dramatic impact on your business. When making reservations, please don’t forget your hotel. Accommodations can be made through Courtyard, Nashville Downtown by calling (800) 321-2211.

CEO and Upper Management Gathering

Thanks to our Sponsors:

ISFANews


Hosted and sponsored by Colt Industries in the St. Louis area April 7 to 8, this seminar delivers information and strategies to successfully tap into the growing commercial market to expand and evolve your business. This educational event will help fabricators understand how to adapt their business toward commercial opportunities, optimize their operations and capitalize on commercial projects. It is designed to educate attendees on what it takes to compete in commercial markets; what special considerations to expect; and manufacturing principles and process methods to control costs and compete profitably.

This is a valuable program that can assist your company to target and win commercial business. Speakers at this event include Commercial Fabrication Guru Russ Berry of A.S.S.T. and Industry Consultant Keith Haight. Find out more or register by clicking the “ISFA EVENTS/TRAINING” tab on the ISFA website at www.ISFAnow.org or contact Executive Director Mike Langenderfer at [email protected] or (419) 779- 0164 for more information. When registering, please remember to book your hotel room at Drury Inn & Suites St. Louis Southwest at (636) 861-8300 and use Group No.: 2269626 — COLT INDUSTRIES.

Effective Commercial Business Seminar

With the success of the 2015 ISFA Annual Meeting & Conference as a destination-themed event in Austin, Texas, an even more exotic getaway is the location of the 2016 event — Cancun, Mexico. While the dates are still far off — Nov. 8 to 11 — early bird (discounted) registration is now open through the “ISFA EVENTS/TRAINING” tab on the ISFA website at www.ISFAnow.org.

It is being held at the Hyatt Ziva all-inclusive

resort on the beautiful strip of Punta Cancun, where you can build your network, reconnect with old friends, and learn new ways to improve your business all while experiencing a stunning beachfront setting. This year’s agenda is designed to provide you with the perfect balance of educational and networking opportunities, as well as ample time to relax and enjoy yourself. We’ve also made it easy for you to enjoy additional days at the resort by adding nights to your stay after the event.

2016 ISFA Annual Member Meeting & Conference

Main Office 2400 Wildwood Rd. Gibsonia, PA 15044 (412) 487-3207 • Fax: (412) 487-3269 www.isfanow.orgExecutive Director Mike Langenderfer (419) 779-0164 [email protected]

Communications Director Kevin Cole Magazine/Website Publisher & Editor (815) 721-1507 [email protected] Manager Carol Wilhite (412) 487-3207 [email protected]

Account Representative Paul Wisnefski (262) 498-4184 [email protected] Representative Dave Lillegaard (815) 621-7293 [email protected]

Program Coordinator Amy Kyriazis (412) 487-3207 [email protected] Coordinator Lynn West (412) 487-3207 [email protected]

ISFA Contacts

Gold Sponsor Entertainment Sponsors Silver Sponsors

ISFANews


ISFA Board of Directors

Adam Albee President Lincoln Laminating 5010 Rentworth Dr. Lincoln, NE 68516 Phone: (402) 434-6009 [email protected] www.lincolnlaminating.com

Mell Hill Immediate Past President Oldcastle Surfaces 1400 Marietta St. Atlanta, GA 30318 Phone: (404) 355-3108 [email protected] www.oldcastlesurfaces.com

Ryan Miller Vice President VT Stone Surfaces 1000 Industrial Park Holstein, IA 51025 Phone: (712) 368-4381, ext. 236 [email protected] www.vtstonesurfaces.com

Erica Hussey Secretary JCW Countertops 3 Aberjona Dr. Woburn, MA 01801 Phone: (781) 935-1907 [email protected]. www.jcwcountertops.com

Kate Dillenburg Treasurer Bisley Fabrication 700 Industrial St. Gresham, WI 54128 Phone: (715) 787-4410 [email protected] www.bisfab.com

Dave Paxton Director (and Past President) Paxton Countertops and Showers PO Box 174 Grand Ledge, MI 48837 Phone: (517) 719-0146 [email protected]

Mike Woods Director Creative Countertop Solutions 919 4th Ave. S. Nashville, TN 37210 (615) 915-0718 [email protected] www.creativecountersolutions.com

Kelley Montana Director Humboldt Countertops & Surfacing 70 W. 4th St. Eureka, CA 95501 (707) 442-5918 [email protected] www.humtop.com

John Hansen Associate Member Representative Kohler 3721 Armstrong Dr., Ste. 2B Bloomington, IL 61704 Phone: (920) 207-7701 [email protected] www.kohler.com

Jessica McNaughton Associate Member Representative CaraGreen 109A Brewer Ln. Carrboro, NC 27607 Phone: (919) 929-3009 [email protected] www.caragreen.com


Fabricator DirectoryFabricator DirectoryALABAMACutstone Co.117 Cloverdale Dr.Alabaster, AL 35007205-624-3538www.cutstoneco.com

Surface One 2421 Hwy. 11Pelham, AL 35124205-621-1125www.surface1.com

ALASKABicknell Inc.PO Box 33517Juneau, AK 99801907-789-5727www.bicknellinc.comCook Inlet Housing Authority 3510 Spenard Rd. Anchorage, AK 99503907-793-3047www.cookinlethousing.orgNorth Coast Countertops7720 Hacienda Dr.Anchorage, AK 99507907-727-6419

ARIZONAKitchen Bath & Beyond Specializing In Solid Surface 1440 CoronaFt. Mojave, AZ 86426928-788-1000

ARKANSASQualserv7400 S. 28th St.Ft. Smith, AR 72908479-459-5892www.qualservsolutions.com

CALIFORNIA AZ Countertops Inc.1560 Harris Ct.1445 S. Hudson Ave.Ontario, CA 91761909-983-5386www.azcountertopsinc.comDesign Fabrication Inc.100 Bosstick Blvd.San Marco, CA 92069760-727-1800www.designfabrication.comDuracite2100 Huntington Dr. Fairfield, CA 94533707-402-1600www.duracite.comFischer Tile & Marble1800 23rd St.Sacramento, CA 95816916-452-1426www.fischertile.com

Housing Authority of the County of Santa Barbara815 W. Ocean Ave.Lompoc, CA 93436323-400-1000

Humboldt Countertops70 W. 4th St.Eureka, CA 95501707-442-5918www.humtop.com

Integra Cabinets & Millwork249 W. Baywood #BOrange, CA 92865714-283-2890www.integracmw.com

JJ Cabinets5532 Fir CircleNorwalk, CA 90651562-881-9715

Marble Expressions1573 Seminole St.San Marcos, CA 92708760-471-8737www.marbleexpressions.comMio Metals400 Western Ave.Petaluma, CA 94952888-530-7630www.miometals.comRTA Cabinets1145 Irving Ave.Glendale, CA 91201323-400-1000Southwest Carpenters Training Fund533 S. Fremont Ave. #401Los Angeles, CA 90071213-739-9343

The Countertop Factory12349 Telegraph Rd.Santa Fe Springs, CA 90670562-944-2450 www.thecountertopfactory.net

COLORADOAAFES Ft. Carson FMO1510 Chiles Ave.Ft. Carson, CO 80913719-291-9206Best Tops1250 N. 3rd St.Grand Junction, CO 81501970-241-5187

DMS1620 Paonia St.Colorado Springs, CO 80915719-574-1250 www.dmscustom.com

CONNECTICUTSterling Architectural Millwork41 Roosevelt Blvd. Enfield, CT 06082860-929-2938

DELAWARETroy Granite Inc.711 Interchange Blvd.Newark, DE 19711302-292-1750www.troygranite.com

FLORIDABeverin Solid Surface1108 Palmetto Ave.Lehigh Acres, FL 33972239-368-9444www.beverin.com

Florida Custom Surfaces, div. of FDR Contractors Inc.4362 S.W. Port WayPalm City, FL 34990772-781-5517 www.floridacustomsurfaces.comGeneral Property Construction Co.1550 N.W. 96th Ave.Doral, FL 33172305-592-9570www.gpconstructionco.comNatural Stone Motif Inc.870 Sunshine Ln.Altamonte Springs, FL 32714407-774-0676www.naturalstonemotif.comRefresh Interiors Design4641 Lown St.St. Petersburg, FL 33714727-527-0206www.refreshinteriorsdesign.comSimmons Solid Surface LLC3428 Bartee Rd.Sebring, FL 33870863-381-3965http://cabinetrysebring.com/

Sterling Mfg. 8293 Consumer CircleSarasota, FL 34240941-955-8787www.sterlingmfg.com

Surface Crafters 711 Commercial Dr.Holly Hill, FL 32117386-253-0826www.surface-crafters.com

GEORGIA Atlanta Kitchen Inc.196 Rio CircleDecatur, GA 30030404-378-3220www.atlanta-kitchen.com

Counter Fitters LLC1026 Lynes Ave.Savannah, GA 31415912-231-0103www.counterfitterssav.com

Countersync 2014 Westside Ct.Augusta, GA 30907706-828-7544www.countersync.net

Craftmark Solid Surfaces Inc. 2772 Simpson CircleNorcross, GA 30071770-242-8469craftmarkcountertops.com

Seven Stone1400 W. Marietta St.Atlanta, GA 30318404-355-3108www.sevenstone.comStone Center1325 Oakbrook Dr. Ste. CNorcross, GA 30093770-446-5155www.stonecenteratlanta.com

Top South830 Pickens Industrial Dr.Marietta, GA 30062770-422-4009www.topsouth.com

HAWAII Honolulu Tile & Marble Inc.1602-B Auiki St.Honolulu, HI 96819808-845-3775

Solid Surface Technologies360 Mokauea St.Honolulu, HI 96819808-845-8677www.ssthawaii.com

ILLINOIS Custom Marble Inc.PO Box 306Millstadt, IL 62260618-476-1345www.custommarble.net

Dirk Foster802 S. 26th St.Mt. Vernon, IL 62864206-898-8163Knapp Tile and Flooring105 S. MainEureka, IL 61530309-467-9700www.knapptileandflooring.com

Maxwell Counters, Inc.PO Box 234 Farmer City, IL 61842 309-928-2848

Companies in blue are Certified Professionals. For more information on the ISFA Certified Professional Program, visit ISFAnow.org/certified-pro.html.


New Age Surfaces1237 Naperville Dr.Romeoville, IL 60446630-226-0011Pierce Laminated Products Inc.2430 N. Court St.Rockford, IL 61103815-968-9651www.piercelaminated.comSolid Surface Creations Inc.403 S. SycamoreVilla Grove, IL 61956217-832-8207www.ssctops.comSprovieri’s Custom Cabinets55 Laura Dr.Addison, IL 60101630-917-4690www.sprovieris.comStalwart Systems7797 N. Caldwell Ave.Niles, IL 60714847-972-1193www.stalwartsystemsusa.comStevens Industries Inc.704 W. Main St.Teutopolis, IL 62427217-857-7100www.stevensind.com

INDIANAA. I. A. Countertops LLC 501 W. Railroad Ave.Syracuse, IN 46567574-457-2018www.aiacountertops.com

Bollock Industries Inc.900 Farabee Ct.Lafayette, IN 47905765-448-6000www.bollockstoptops.com

Hard Surface Fabrications, Inc./Kormax810 S. Beiger St.Mishawaka, IN 46544574-259-4843

Laminated Tops of Central Indiana Inc.711 E. Dillman Rd. Bloomington, IN 47401812-824-6299www.rakesolutions.com

M & W Countertops Inc.11934 Witmer Rd.Grabill, IN 46741260-627-3636www.mwcountertops.com

Michiana Laminated Products Inc. 7130 N. 050 E.Howe, IN 46746260-562-2871www.michianalaminated.com

IOWACustom Countertops & More1801 E. Oak St.Algona, IA 50511515-295-4835

Granite Custom Design2369 Heinz Rd. Unit #JIowa City, IA 52240888-452-0714 www.granitecustomdesign.com

Solid Fabrications Inc. 2515 Murray St.Sioux City, IA 51111712-255-5319www.solidfab.com

Surface Solutions Inc.323 La Porte Rd.Waterloo, IA 50702319-287-5056www.surfacesolutionsia.com

VT Industries1000 Industrial ParkHolstein, IA 51025712-368-4381www.vtindustries.com

KANSASParman Brothers LTD PO Box 7Johnson, KS 67855620-492-6882 www.parmanbrothersltd.comTop Master Inc.2844 Roe Ln.Kansas City, KS 66103913-492-3030www.top-master.com

KENTUCKY Surfaces Unlimited Inc.1272 Hwy. 490East Bernstadt, KY 40729606-843-6891www.surfaces-unlimited.com

MAINE Bangor Wholesale355 Target Industrial CircleBangor, ME 04401207-945-5928 www.bangorwholesale laminates.comMaine Marble & Granite1312 Portland Rd.Arundel, ME 04046207-351-5733www.thomasandlord.comShad’s Custom Countertops Inc. 11 Collins Pond Rd.Windham, ME 04062207-893-3445www.getshad.com

MARYLANDCarefree Kitchens Inc.2910 Strickland St.Baltimore, MD 21223410-233-4900www.carefreeindustries.comSolidTops LLC505 South St.Easton, MD 21601410-819-0770www.solidtops.com

MASSACHUSETTS Jack’s Custom Woodworking/ JCW Countertops 3 Aberjona Dr.Woburn, MA 01801781-935-1907www.jcwcountertops.comMarble & Granite, Inc.270 University Ave.Westwood, MA 02090781-407-9560www.marbleandgranite.comPADCO Countertop Co.5 Springdale Ave.Canton, MA 02021781-828-1177www.padcocountertop.com

Sterling Surfaces76 Leominster Rd.Sterling, MA 01564978-422-3321www.sterlingsurfaces.com

Sterling-Miller Designs Inc.1079 N. Montello St.Brockton, MA 02301508-894-6999www.sterlingmillerdesigns.com

TWD Surfaces75 Hale St.Bridgewater, MA 02324508-279-2650www.twdsurfaces.com

MICHIGANBlasius Inc.7343 Buell Rd. Vassar, MI 48768989-871-5000www.blasiusinc.com

Innovative Surface Works12855 Fairlane St.Livonia, MI 48150734-261-3010www.innovativesurfaceworks.com

Marbelite Corp.22500 Heslip Dr.Novi, MI 48375248-348-1900www.marbelitecorp.com

Paxton Countertops & ShowersPO Box 174Grand Ledge, MI 48837517-719-0146www.paxtonsurfaces.com

Solid Surfaces Unlimited Inc.6689 Sterling Dr. S.Sterling Heights, MI 48312586-274-9668 www.ssunlimited.net

MINNESOTA Innovative Surfaces Inc.515 Spiral Blvd.Hastings, MN 55033651-437-1004

The Pinske Edge119 Main St.Plato, MN 55370320-238-2196www.pinske-edge.com

MISSISSIPPI Alexander Counterwrights903 Ingalls Ave.Pascagoula, MS 39567228-938-6484www.alexandercounterwrights.com

MISSOURI Cohen Architectural Woodworking9 Industrial Dr.St. James, MO 65559573-265-7070www.cohenwoodworking.com

Surface Menders32 Clipper Ln.Kimberling City, MO 65686417-598-2390 www.surfacemend.com

MONTANA Jim ShrevePO Box 721 Florence, MT 59833 406-880-3566

VanSetten Walker Construction Co. 821 1st Ave. N.W.Great Falls, MT 59404406-570-5283

WoodCo LLC PO Box 30254Billings, MT 59107406-259-5177 www.woodcollc.com

NEBRASKA Builders Warehouse4600 N. Second Ave.Kearney, NE 68845308-627-6702

Lincoln Laminating Inc. 5010 Rentworth Dr.Lincoln, NE 68516 402-434-6009

Premier Countertops 8720 L St.Omaha, NE 68127402-991-7258www.premiercountertops.com

NEVADACarpenters Int’l. Training Fund 6801 Placid St.Las Vegas, NV 89119702-938-1111

NEW JERSEY J&M Granite Design LLC558 Englishtown Rd.Monroe, NJ 08831908-267-4331www.jmgranitenj.com

Marvic Corp.2450 Lorio St.Union, NJ 07083908-686-4340www.countertopsofnj.com


Fabricator DirectoryFabricator Directory

Solid Surface Designs Inc.1651 Sherman Ave.Pennsauken, NJ 08110856-910-7720www.ssdtops.com

Spaulding Fabricators Inc.1136 Industrial Pkwy.Brick, NJ 08724732-840-4433www.spauldingfabricators.com

NEW MEXICOAmerican Countertops8013 Edith N.E.Albuquerque, NM 87113505-897-3141Franken Construction Co.1201 Tilden Ave.Las Vegas, NM 87701www.frankenconstruction.com

Jaynes Structures2906 Broadway N.E.Albuquerque, NM 87107505-344-8589www.jaynescorp.com

OGB Architectural Millwork3711 Paseo del NorteAlbuquerque, NM 87113505-998-0000www.ogb-am.comRojo Enterprises LLCPO Box 429Roswell, NM 88202505-626-3553

NEW YORKDistinctive Granite331 Dante Ct. Ste. CHolbrook, NY 117411631-737-3337www.distinctivegraniteny.com

Evans & Paul LLC140 DuPont St.Plainview, NY 11803516-576-0800www.evansandpaul.comMarker Systems Inc.940 River Rd.North Tonawanda, NY 14120716-695-1102

Modern Home DistributingPO Box 395Nunda, NY 14517585-468-2523

Penn Fabricators Inc.100 Bellport Ave.Yaphank, NY 11980631-205-0282www.penn4corian.com

Wilbedone Inc.1133 NYS Rte. 222Cortland, NY 13045800-734-8813www.wilbedone.com

NORTH CAROLINA Carolina Counters13570 Broadway Ave.Midland, NC 28107704-888-4010www.carolinacounters.com

Johnson Granite Inc.PO Box 511589 Hiatt Rd.Mount Airy, NC 27030336-719-2729

Merge Design Co.3001-103 Spring Forest Rd.Raleigh, NC 27616919-790-1749www.mergedesignco.com

Premier Plus Inc.165 Wildwood Ave.Hamlet, NC 28345910-995-5615www.premierplusinc.netSeven Stone8350-C Arrowridge Blvd.Charlotte, NC 28273704-598-1255www.sevenstone.comSeven Stone920 Old Winston Rd.Kernersville, NC 27284336-773-0714www.sevenstone.com

OHIOBertke Countertops9355 Amsterdam Rd.Anna, OH 45302937-538-7024Cabinets 2 Countertops7142 Frank Ave. N.W.N. Canton, OH 44720330-244-0221www.cabinets2countertops.com

Cutting Edge Countertops Inc.1300 Flagship Dr.Perrysburg, OH 43551419-873-9500www.cectops.com

Earth Anatomy Fabrication4092 Greenwich Rd.Norton, OH 44203740-244-5316www.earthanatomy.com

Kitchens by Rutenschroer950 Laidlaw Ave.Cincinnati, OH 45237513-251-8333www.kbrmfg.comKorkan Granite4561 Crystal Pkwy.Kent, OH 44240330-677-1883www.korkangranite.com

L. E. Smith Co.1030 E. Wilson St.Bryan, OH 43506888-537-6484www.lesmith.comLaminate Shop, Inc.PO Box 1218Marietta, OH 45750740-749-3536Solid Surfaces Plus4640 Manufacturing Rd.Cleveland, OH 44135216-267-7040www.solidsurfacesplus.comThe Countertop Shop LTD10406 Geiser Rd.Holland, OH 43528419-868-9101www.countertopshop.netTop Advantage Surfaces Inc.12989 Market Ave. N.Hartville, OH 44632330-877-2138www.topadvantage.com Top Shelf Laminated Products400 Dietz Rd.Warren, OH 44483330-393-1289 Tower IndustriesPO Box 647Massillon, OH 44648330-837-2216www.towersurfaces.com

OKLAHOMA Hoffman Fixtures Co.6031 S. 129th St. Ste. BTulsa, OK 74134918-252-0451www.hfccountertops.com

OREGON Grifform Innovations Inc.PO Box 258Glide, OR 97443541-496-0313www.grifform.comPrecision Countertops Inc.PO Box 387Wilsonville, OR 97070503-692-6660www.precisioncountertops.com

PENNSYLVANIA A.S.S.T.805 W. Elm Ave.Hanover, PA 17331717-630-1251www.asst.com

Advanced Surfaces Inc.130 Plastics Rd.Corry, PA 16407814-663-0369

Armina Stone870 Rte. 910, Unit 400Cheswick, PA 150244412-406-8442www.arminastone.com

Capital City Counters Inc.760 N. Front St.PO Box 7616Steelton, PA 17113717-939-2878www.capitalcitycounters.comJohn Kramer’s Fabrications Inc.PO Box 41Bernville, PA 19506610-488-6213www.kramershowerbases.comMcGrory Inc.576 Rosedale Rd.Kennett Square, PA 19349610-444-1512www.mcgroryinc.comPence Countertops Inc.124 Ellis Woods Rd.Pottstown, PA 19465610-326-6609www.pencecountertops.com

RHODE ISLAND Allied Floor Covering, Inc.Tiverton, RI 02878401-624-4477www.alliedfloorcovveringinc.com

New England Counter TopPO Box FPawtucket, RI 02861508-761-7588

SOUTH CAROLINASeven Stone1900 Suber Mill Rd.Greer, SC 29650864-879-9378www.sevenstone.com

Solid Products109 Lazenby Dr.Ft. Mill, SC 29715704-236-9796www.solidproducts.bizTom Rush109 Lazenby Dr.Ft. Mill, SC 29715704-236-9796www.solidproducts.biz

SOUTH DAKOTA Dakotaland Woodwork & Cabinets LLC 41181 179th St.Raymond, SD 57258605-532-4150

DFC-Dakota Fixture & Cabinet Co.45753 237th St.Madison, SD 57042605-256-3707www.soliddfc.comFormatop Co.101 S. FranklinSioux Falls, SD 57103605-332-3151www.formatopcompany.com

Companies in blue are Certified Professionals. For more information on the ISFA Certified Professional Program, visit ISFAnow.org/certified-pro.html.


TENNESSEE Alexander Brothers Tile & Marble Inc.1446 S. Cooper St. Ste. 101Memphis, TN 38114901-278-9626www.alexandermarbleandgranite.comCountertops of Memphis301 W. Olive Ave.Memphis TN 38106901-602-7115www.countertopsofmemphis.comCreative Countertop Solutions Inc.300 Peabody St.Nashville, TN 37210615-915-0718www.creativecountersolutions.comKitchen Tops1300 Ault Rd.Knoxville, TN 37914805-523-0967www.kitchentops.netSeven Stone740 Space Park Dr. S.Nashville, TN 37211615-386-0509www.sevenstone.comTEXASAlejandro Contreras6418 Harbor Mist Dr.Missouri City, TX 77459970-471-4393Ba Shi Ba Inc.38303 Green Willow WayMagnolia, TX 77355281-881-2911Counterscapes, Inc.PO Box 82087Houston, TX 77282 903-581-5676

Countertop Solutions LLCPO Box 82087Houston, TX 77282713-204-0080

Elite Granite & Marble 455 Commercial Dr. Buda, TX 78610 512-328-5111 www.elitegraniteandmarbleaustin.comGecko Solid Surface Solutions4630 Sinclair Rd.San Antonio, TX 78222210-227-3100www.geckosss.com

Patel Inc.2306 Sunset Tr.Sugarland, TX 77478

W.R. Watson Inc.12902 Mula Ln.Stafford, TX 77477281-495-3664www.wrwatson.com

UTAHUtah Kitchen and Bath2098 E. 2250 N.Layton, UT 84040801-814-8847www.utahkitchenandbath.comVIRGINIA Metro Stone Works LLC9115 Digital Dr. Unit 12Manassas Park, VA 20111703-396-866www.metrostoneworks.comSurface Link Corp.4200 Lafayette Center Dr. Ste. AChantilly, VA 20151301-482-1717 www.surfacelinkcorp.com

TRINDCO1004 Obici Industrial Blvd.Suffolk, VA 23434757-539-0262www.trindco.comWASHINGTONFloForm Countertops22445 76th Ave. S.Kent, WA 98032253-639-4567www.floform.comMt. Rainer Marble LLC2606 Jackson Hwy.Chehalisi, WA 98523360-520-1844www.mtrainiermarble.comSynsor Corp.1920 Merrill Creek Pkwy. Everett, WA 98203 425-322-9604WISCONSIN Bisley Fabrication Inc.700 Industrial St.Gresham, WI 54128715-787-4410www.bisfab.com

McDermott Top Shop LLC200 A Main St.Sullivan, WI 53178262-593-2456

Spectrum Surfaces Inc.812 Marquis WayGreen Bay, WI 54304920-337-6575

WYOMING Wyoming Building Supply Inc.2104 Fairgrounds Rd.Casper, WY 82604307-265-7935www.wyomingbuildingsupply.com

AUSTRALIAAsian Solid Surface40 Day Dr.Pasadena, South Australia 5042Australia040-571-3865

BARBADOSIn-Counter, Inc.27 Lodge TerraceSt. Michaels BB12001Barbados246-253-3440

CANADAColonial Countertops Ltd.609 Alpha St.Victoria, BC V8Z 1B2Canada250-383-1926http://colonialcountertops.comConi-Marble Mfg. Inc. PO Box 40 99 Harrison St. Thorndale, ON N0M 2P0Canada519-461-0100 FloForm Countertops125 Hamelin St.Winnipeg, MB R3T 3Z1 Canada204-474-2334www.floform.comFloForm Countertops10-710 Cynthia St.Saskatoon, SK S7l 6A2Canada306-665-7733www.floform.comFloForm Countertops7630 Yellowhead TrailEdmonton, AB T5B 1G3Canada780-474-7999www.floform.comGranit Design77 IndustrielleStanstead, QC J0B 3E0Canada819-564-7111www.granitdesign.comShape Industries10 McPhillips St.Winnipeb, MB R3E2J7Canada204-947-0409www.shapeinc.comSummum Granit Inc.460 Principale St.Saint-Sebastien, QC G0Y 1M0819-625-2333www.summumgranit.comCHINAZhongdi Architecture & Art Solutions Co. Ltd.7 Qutangxia Road, Shinan DistrictQingdao, Shandong 266002China865-328-267-3659FRANCECREA DiffusionZA Le Cheval BlancSolgne F-57420France38-764-6923www.crea-diffusion.com

ITALYLegnopan SPA (Starkryl Solid Surface)Via Dell’Industria 13-15Piovene Rocchette, VI, 36013Italy39-0445-551500www.legnopan.comLEBANONRespond S.A.L.1st Floor Missirian Bldg. Beirut, Lebanon 90076 961-150-1414MEXICOINDEKOBoulevard de los Charros 1500Col. Belenes Ind. Nte.Zapopan, JaliscoMexico 45150 +52 3310287863www.indeko.com.mxVictor Coronado ServicesBoulevard Hacienda Galindo 116Villas del meson Juriquilla, 76230Mexico 52-4422342743RUSSIAAKRILIKA HOLDINGSvobody St., 29MoscowRussia 125362 +7(495)782-84-75http://akrilika.com/enARTCOR60th km. Ring Rd. Ste. 4AMoscowRussia+7-485-657-8578www.artcor.ruDECORA PROTuristskaya str., 23/1St.Petersburg, Russia+7(812)922-50-70www.decora.proSINGAPOREHarvest Building Products PTE LTD148 Tagore Ln.Singapore656-362-2608www.hbp.com.sgUNITED ARAB EMIRATESBond InteriorsPO Box 15758DubaiU.A.E.04 2711727, 06 5343222www.bondinteriors.comUNITED KINGDOMInterfab LTDUnit 9 Willersey Business ParkWillersey, Nr. Broadway Worcestershire WR12 7RRUnited Kingdom441-386-858100www.interfab.co.uk


Product NewsProduct News

Triton II Bridge Saw Now Available from Matrix MachineTriton II has made its autocut bridge saw available directly from Matrix Machine. Its features include a 10-in. touch-screen display, a green line laser, English and Spanish language options, automatic water and laser on/off, a 10-in. by 6-in. ground bridge and a 20-hp sawing motor.Circle RS#35 on page 57 or visit www.isfanow.org/info.

Outwater Offers Nova Sheet LED Backlighting SystemManufactured to one’s specifications in any required size, shape or color with several single or double-sided lighting options from which to choose, Outwater’s Nova Sheet LED Backlighting System’s Panels are designed to fit directly behind or beneath any flat translucent surface to be backlit without any necessary space for installation. Additionally, backlighting system’s panels can be wall-mounted with screws, Z-clips, U-channel or Mirror clips, and also offer unique drilling and cutting possibilities to accommodate numerous types of applications. Produced from optical grade PMMA acrylic light guide plates, the panels are laser etched with multiple grooves at precise locations using patented 3-D V-Cutting Technology to create a uniform matrix. This medium serves to maximize and disperse even, edge-lit “frameless” illumination from the sheet’s discreetly integrated LEDs in its recessed edges across the entire surface of the panel. Boasting low energy consumption, the system uses 70 percent less power than comparable fluorescent lighting and employs patented heat sink technology, which increases the LED life span up to approximately 70,000 hours. Light output can be tailored from 2,000 to 10,000 lux by means of an available inline dimmer with an adjustable color temperature range from 3,000K (warm white) to 5,300K (pure/cool white). UL approved for all

types of projects, the backlighting panels weigh only 2 lbs. per sq. ft., and are offered in sizes from 2 in. by 2 in. by 5/16 in. in depth (50mm by 50mm by 8mm) up to 59 in. wide by 118 in. long by 5/16

in. in depth (1,499mm by 2,997mm by 8mm). It is available in an RGB and a variable white Color Changing Temperature (CCT) format, allowing any desired color or shade of white.Circle RS#36 on page 57 or visit www.isfanow.org/info.

WEHA Introduces Transport CartsWEHA introduced a new design for its A-frame transport carts in three sizes. The carts are made to transport and store large stone countertops and other stone pieces with a maximum capacity of 4,410 lbs. to 2,205 lbs. on each side. All sides of each of the carts also have forklift receivers. The smallest version is 78 in. by 42 in. by 32 in., with a maximum load height of 34 in. It has eight straps, four on each side. The middle size is 78 in. by 58 in. by 43 in., with a maximum load height of 48 in, also with four straps on each side. The largest size is 96 in. by 68 in. by 43 in., with a maximum load height of 60 in. The larger two carts have hooks at each foot for lifting frames.Circle RS#37 on page 57 or visit www.isfanow.org/info.

Water Treatment Solutions Introduces Water Cool Recycled Water AdditiveWater Cool from Water Treatment Solutions is a specially formulated coolant designed to meet the demands of the stone fabricator. It is made to keep water treatment equipment free of rust, manage biological contamination, help stabilize pH levels, and improve lubricity to extend tool life. It contains high levels of corrosion inhibitors to keep your equipment rust-free, even at dilution rates of 40:1. It helps control septic odors in water and prevents filter cloths from blinding off prematurely. Circle RS#38 on page 57 or visit www.isfanow.org/info.

BLANCO Launches Multipurpose Floating Grids German sink and faucet manufacturer BLANCO introduced new Stainless Steel Floating Grids, multipurpose accessories that expand prepping and cleaning surfaces without using more counter space. The grids sit approximately 4 to 5 in. off the sink bottom, providing an additional sink level that can be used to seat heavy

kitchen items or for washing foods. In addition to being used within the sink as a second sink level to wash fruits and vegetables without having to clear the deck, the floating grids are suitable on the counter as hot plates, trivets to cool and store baked goods, or just additional space to reduce clutter. They are thin and equipped with four rubber feet to ensure they won’t damage the counter. The new grids are made of stainless steel with protective bumpers and feet and are made to fit the BLANCO SILGRANIT PRECIS, PRECIS CASCADE and IKON sinks.Circle RS#39 on page 57 or visit www.isfanow.org/info.

ETemplate Systems Debuts ELaser Xpress CL ETemplate now offers the ELaser Xpress CL, an entry-level version of a 3-D laser digital measuring system custom designed for the kitchen, bath and commercial cabinet layout industries. Featuring the company’s Measure Manager™ software, it allows detailed 3-D

measuring of spaces to define the features needed for the design process. Once measurements are taken, the space is then rendered in the desired cabinet layout. It will output to a number of software programs,

including 20/20 Design, Cabinet Vision, KCD or ProKitchen.

Circle RS#40 on page 57 or visit www.isfanow.org/info.


Product News

Countertopbid.com Offers Website Design and Online Estimating SuiteArtStone has released “All-in-One,” an online form for countertop dealers and fabricators that incorporates a variety of features unique to the industry. The All-in-One estimating suite includes printable project worksheets, customer surveys, a granite visualization gallery and an online countertop calculator. ArtStone also offers countertop website design and free website templates that include features available with the All-in-One form. For the budget conscious, ArtStone offers a one-page website with all of the features above.


MixtipsUSA Launches Solid Surface Adhesive Dispensing Tools MixTipsUSA, a distributor of two-component adhesive dispensing systems and sealants, launched new Mixpac/Kroger manual and pneumatic dispensing tools. The systems are used to dispense two-component adhesives in a variety of volumetric ratios. This dispensing technology allows for a high-performance, light-weight, durable tool for demanding applications, reports the company. It also offers Statomix, static mixers, a complete line of quality, low-cost mixing tips.Circle RS#42 on page 57 or visit www.isfanow.org/info.

Quote Countertops Provides Multiple Quoting ToolsQuote Countertops offers four main tools to assist in the quoting of countertops: an instant quoting tool; a square foot calculator; a kitchen visualizer; and a kiosk program. The instant quoting tool can handle any pricing structure, and can be implemented into a business immediately, according to the company. Users will be able to create a pricing structure they can hand to staff, wholesale accounts, retail accounts, etc., and they can accurately quote for you. It can also be added to a website to create additional business. The square foot calculator is included with the quoting tool and reportedly makes designing, drawing and calculating easy, accurate and immediate. The kitchen visualizer provides the ability to show clients their countertops, cabinet colors, flooring options, appliances, backsplashes and sinks all while giving instant, accurate prices. Lastly, the kiosk program provides two options to create more business: a national branded program that allows qualified users to take part in our network of national accounts to capture leads in some of the biggest retail stores in North America; and an option to purchase kiosks, brand them with personalized wrapping and place them in showrooms, retail stores, malls, home shows, design centers or anywhere visibility for a business is needed to act as virtual showrooms that can reduce overhead or staff.


Franke Offers Fast-In Quick Install Kitchen Sink System Franke’s Fast-In Quick Install Kitchen Sink

System, now available in Lowe’s stores across the nation, offers simple no-tools-required, top-mount installation; versatile single-bowl or double-bowl designs; and either traditional or hand-crafted, modern styles. The Fast-In’s pre-attached, spring-loaded clips are the first of its kind in the industry that make installation easier. Rather than going underneath the sink to attach screws, installers need only drop the top-mount sink through the counter-surface opening and press down until the built-in clips click into position. Available in 18- or 20-gauge stainless steel, the sinks are suitable for laminate, tile and solid surface countertops. They do not rust, chip or stain; they come in models with extra-large sink bowls; they have slim rims; they come in one- and four-hole configurations for use with a variety of fixtures; they have sound-dampening pads; and they come with a limited lifetime warranty.Circle RS#44 on page 57 or visit www.isfanow.org/info.

New Rockler Clamps Improve Cabinet Drawer Front InstallationRockler Woodworking and Hardware introduced a new type of clamp designed to make it easier to install perfectly aligned drawer fronts on cabinets. Sold in pairs, Rockler’s Drawer Front Installation Clamps attach to the drawer box and hold the drawer front in place, leaving the user’s hands free to fine-tune positioning and drive mounting screws — without the need for double-sided tape or brad nails driven through the finished front. Because of their design, the




Circle RS#25 on Readers Service Page or visit www.isfanow.org/info.


clamps even allow the drawer box to be pushed back into the cabinet while they’re still holding the drawer front so users can verify the alignment and make any necessary adjustments. The clamps are made of steel and feature threaded bolts with knob handles on one end and nylon-capped clamping pads on the other to provide strong clamping pressure without damaging the drawer box and front. Knob-topped adjustment bolts with nylon tips allow precise side-to-side adjustment of the drawer front position, and they incorporate a nut that allows users to lock in the position for quick, accurate repeatability on additional drawers.


Native Trails Unveils NativeStone Sinks Native Trails unveiled four new NativeStone® sinks for the kitchen and bath, including Farmhouse Quartet, Farmhouse Double Bowl, Nipoma and Tolosa. NativeStone, a proprietary material the company developed from a combination of natural jute fiber and concrete, was designed to be sturdier and more environmentally friendly than concrete, as well as 40 percent lighter and stain-resistant, reports the company. Available in Ash (a light, yet rich gray), Slate (a darker hue) and Pearl (a glowing off-white) finishes, the sinks will be available June 1. They can be mounted in different ways to offer additional flexibility. Farmhouse Quartet has four installation options: apron-front, undermount (no visible apron), bow-front or straight-front. It has outer dimensions of 33 by 20.5 by 10.25 in. and inner dimensions of 30.5 by 18 by 9 in. The Farmhouse Double Bowl is a practical double-bowl kitchen sink with geometric appeal. It has outer dimensions of 33 by 20.5 by 10.25 in. and inner dimensions of 30.5 by 21 by 10.25 in., and inner dimensions of 30.5 by 17.75 by 9.5 in. Nipomo has a soft rectangular shape and can be installed as an apron-front, undermount


Product NewsProduct News


or vessel sink. It has outer dimensions of 19.5 by 15 by 4.5 in. and inner dimensions of 17 by 13 by 4 in. Tolosa is an oval-shaped bathroom sink with a smooth surface. It can be installed as an apron-front, undermount or drop-in sink. Outer dimensions are 19.5 by 15.5 by 4.75 in., and inner dimensions are 17 by 14 by 4 in.Circle RS#46 on page 57 or visit www.isfanow.org/info.

Backlit Tile Kit Offers System for Backlighting Glass Tile, Translucent SurfacesBacklit Tile Kit is a firm that provides a patented removable system to backlight glass tile or translucent natural stone. Designed for easy installation, the kits can be used with virtually any tile and include multicolor LED lights that can achieve up to 16 million different colors, and can be controlled via Bluetooth Technology from users’ Apple or Android smartphone or tablet, according to the company. The company has put together kits in multiple sizes in order to fit

different tile choices. Available heights include 3, 4, 5, 6 and 12 in. Lengths are 5, 10 or 15 ft., and can be easily cut to fit any installation.Circle RS#47 on page 57 or visit www.isfanow.org/info.

Performance Abrasives Introduces New Extreme Orange Hook ’n Loop Film DiscsThe new Extreme Orange Hook ’n Loop Film Discs introduced by Performance Abrasives are designed with a new “clog-free” technology

that is made to reduce paper loading and friction, extending the product life. They work well for finishing solid surface, wood and applications in which consistent surface finish, load resistance, durability and solid cutting performance are key. They are available in any size and any grit.



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Referral # Page #14 Architectural Products 27 by Outwater 03 BACA 521 Beckart Environmental, Inc. 4226 Betterley Industries, Inc. 5604 Cosentino 724 CountertopResource.com 5508 Coverings 1522 ETemplate Systems 4301 GlueWarehouse.com 220 Hi Tech Fasteners 4229 Integra Adhesives 6007 ISFA Membership 10 & 1319 ISFA Training 29, 41 & 5316 IWF 3312 Karran USA 2513 KRION 2618 Laser Products 3902 MSI 305 Park Industries 925 Performance Abrasives 5510 QuartzSource 1906 Regent Stone 1127 Schultz Forming Products 5809 Tenax USA 1728 TheSize/Neolith 5917 Water Treatment Solutions 3811 WEHA 21


Circle RS#28 on the Reader Service Page or go to www.isfanow.org/info. ISFA Member since 2014

ISFA's Countertops & Architectural Surfaces Vol. 9, Issue 1 - Q1 2016

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Transcript of ISFA's Countertops & Architectural Surfaces Vol. 9, Issue 1 - Q1 2016