How to Create an Interdependent Dealership by Bridging the Gap Between your Internet

and Showroom Departments

How to Create an Interdependent Dealership by Bridging the Gap Between your Internet

and Showroom Departments

Sean V. Bradley CEO

Keynote Speaker

Sean V. Bradley, CSP

Current Situation Analysis

Overview

average showroom sales consultant sells 9.6 units per month

10 sales people, 2 - 3 managers (plus F&I) for 360 “ups” and 96 deliveries!

Current Situation Analysis

Output

Deliveries

360“ups”

96Sales team

Current Situation Analysis

Allocation

Total opportunitiesResidual Flow FactorFresh Internet leads

650400 250

Sales team

Current Situation Analysis

Conflict

Lack of respect . No support . Lopsided resources . No training

Current Situation Analysis

Mis-match

Many dealers still do NOT recognize the SINGLE MOST POWERFUL Opportunity… the INTERNET! The way they engage the Internet is NOT conducive to success.

Current Situation Analysis

Division

Dealers that do recognize the Internet is the ultimate opportunity for profound growth and success, they almost all fail to implement a true holistic approach.

Doing the SAME thing expecting DIFFERENT resultsINSANITY

Current Situation Analysis

Approach

What is the right way?

Internet Leads

Divide the leads among showroom staff

Segregated & dedicated sales team

Team of Internet sales consultants

Current Situation Analysis

Approach

Action

A DEDICATED TEAM

Open to close in shifts.

Constant TEAM of

phone sales professionals

AND follow up experts.

Evidence

Success Stories

Success Stories

Top 1% FCA Dealer Nationally#2 CPO Nationally 3 Years running

#1 KIA Dealership in Philadelphia DMA

#4 Mitsu DealerNationally

Proper Showroom Strategy

Individual Production

Team Synchronization

Dealership Production

Implementation

An interdependent “Internet” dealership.

Synergistically setting up BOTH the Showroom department as well as the Internet department and then INTEGRATING them together!

Showroom dept

Internet dept

Training & Certification Process for Sales Professionals Internet / BDC

Process

PhoneEmail

Turn overnot ALWAYS necessary

Setting appts Confirmed appts AppointmentshowsText

Social Media

VideoFollow up

CRM

Operations protocol

Actionplans Notes Prospect

statusDatabase

segmentation

Create ACCOUNTABILITY . Inspire GROWTH . Produce RESULTS

Sell More Cars

You want to have a Holistic and Synergistic approach to Internet Sales / BDC. Creating a continuous “customer appointment factory” is the GOAL.

Sean V. Bradley, CSP

Thank you