Is Your Website Ready for Year-End Fundraising?

Improve website conversion rates

Is Your Website Ready for Year-End Fundraising?See3’s Conversion Booster


Michael [email protected]@michael_hoffman

773-784-7333 x 302

mailto:[email protected]


See3 works with nonprofits and social causes, activating people to change the world. As a digital media agency, our focus is on developing and maximizing the use of digital assets to engage constituents - online and in communities. We develop strategies to deliver on goals like fundraising, advocacy, awareness, and education.

Our clients include:


● opt-in to the email list● sign a petition● join a campaign● make a donation● social following / sharing● video views ● app downloads● event registration● membership

Typical Actions


Email is smart


Websites are dumb


Email allows for a high degree of personalization based on what you know about your constituents.

Websites treat every visitor the same, like a first-time visitor who knows nothing about your organization.

Short of rebuilding your website and employing sophisticated, and often cost-prohibitive technology, there has not been a way to make a website visit more personal.

Until now…

The ChallengeHow to Improve Conversions


Conversion Booster by See3Removes the barriers that stop actions from taking placeConversion Booster responds to real information about website visitors in real time, giving you MORE...

• More email subscribers• More donors• More engagement

In the for-profit sector, the technology is showing 30-170% increase in conversions. See3 is the only one customizing the technology for the nonprofit sector.

Best of all, this is an easy overlay on your existing CRM and requires no additional programming.


Are they just looking and get inspired to action?

Have they come for the express purpose of making a donation or opting in?

How do we know?

Understanding ConversionsWhy do people opt-in or donate?


Conversion Booster by See3First steps

1)Identify your goals

2)Map the paths (and the roadblocks) for website visitors to reach those goals

3)Group people into segments so we may deliver relevant and timely messages.


The Big Take-Aways

Ask and you shall receive.

Ask the right person at the right time, and you shall receive much more.


Increase donations from current donors


Increase donations from current donors

This is an example for illustration purposes


Donor abandonment


Customized lightbox based on referring page, email campaign, click pattern or known interest - water.

Sophisticated Targeting


Customized lightbox based on referring page, email campaign, click pattern or known interest- climate change.

Sophisticated Targeting


Email sign up


Social media engagement


5

First-time visitor


First-time visitor



Location targeting


Know your audience

See3’s Conversion Booster is a combination of technology and consultative services.

The technology is great, yet it’s important you know your audience, what gets them excited, and how you can prompt them to respond. By signing up with See3, we lead a process that gets you quickly to identify your top 5 site actions, and we implement the technology to increase those conversions.


Conversion Booster Enables Sophisticated TargetingVisitor identityAnonymous vs. Known visitorsDesktop vs. MobileGeographic targetingReferring Websites

TimingDepth of page viewsAmt of repeat views on a pageDynamic timing rulesExit-intent targetTime on page

Target specific pages Click patternsInclude / Exclude

4

FrequencyFrom once only to all the timeNever show visitor more than 1 CTA


How can Conversion Booster help your organization?

• What would your organization do with a 50% or 100% increase in conversions?

How many more constituents could you serve?How many more people can you engage?What causes will you advance?

It’s all possible now.

Let’s make your website smarter.


How much do you pay for acquisition?

● Names from Care2 and Change.org● Online advertising programs, including search

and Google Grants● Major campaigns that drive website traffic● Facebook ads and conversion programs

How does your ROI on these strategies change with every additional % of website conversion?


My IT people just told me that they can’t do what I need on the website without a major CMS upgrade! WTF!!!!


With See3’s Conversion Booster I don’t need to call my IT folks every time I want to adjust our smart CTAs!


How can Conversion Booster help your organization? • Light & Flexible

Existing marketing automation products are costly or require extensive integration.

Easy overlay with your CRMWorks on any website CMS

• Best-in-Class Commercial TechnologySee3’s expertise in nonprofit conversionsEmploys a software tool being used in the commercial space with 30-

170% growth in conversion ratesCan pull or push data from org’s CRM / donor database


Is Conversion Booster right for you? Your website needs help, but not sure how?

● More donations● More email subscribers● Replace your “dumb” popups● A/B Testing that is quick and easy

Baselines for best ROIWebsite Visitors > 5000 per month Email Subscribers > 10,000 emails


Is Conversion Booster right for you?

You’ll receive See3’s consultative services, and we’ll handle the implementation. See3 will partner with you to - ● define goals for your organization● develop the implementation strategy● design the calls to action● conduct reporting, analysis & optimization


Is Conversion Booster right for you? Your Investment

Monthly or Annual Billing.

No Contracts! Cancel anytime.

Includes Strategy Consulting Services.

Get started for $2,999

Take 15 minutes for a quick call to find out if this is for you.


Thank You!Contact us:

Sarah [email protected] x 307

Michael [email protected]@michael_hoffman

mailto:[email protected]

Is Your Website Ready for Year-End Fundraising?

Government & Nonprofit

Transcript of Is Your Website Ready for Year-End Fundraising?