IS YOUR WEBSITE READY FOR BLACK FRIDAY - Apica...2016/07/20 · access and use of Web Service API,...

3. Load Test Before Launch The longer your page takes to load, the more likely you are to lose visitors. Retailers can shine during the holiday season by ensuring their pages load as quickly as possible. 2. Validate Mobile APIs It’s common for websites to neglect the mobile side of Ecommerce – so retailers can gain a competitive advantage by testing mobile device access and use of Web Service API, how backend scales under load, and how individual devices perform when under high stress. 1. Monitor Your Backend Do not become a casualty of your own success: Make sure your website infrastructure can handle all the extra holiday visitors. 3 Ways Apica Can Help Your Website Shine Check out Apica for additional holiday tips www.apicasystem.com/holiday-readiness/ Sources - http://pages.dyn.com/rs/dyn/images/Dyn%202015%20Report-Global%20Consumer%20Online%20Shopping%20Expectations.pdf http://www.itbusinessedge.com/slideshows/how-poor-website-performance-impacts-revenue-03.html http://snip.ly/FI5D#http://www.dynatrace.com/content/dam/en/general/holiday-shopping-report.pdf http://www.fastcompany.com/1825005/how-one-second-could-cost-amazon-16-billion-sales 51% of Millennial smartphone and/or tablet users say they are likely to complain on social media about a poor online shopping experience. IS YOUR WEBSITE READY FOR BLACK FRIDAY ? 49% Millenials Adults 47% 57% 51% Mobile Sites Loading... Bad Reviews Lost Sales 68% $ 523 $ 335 BILLIONS 2015 2016 2017 2018 2019 2020 Online Spending Online Spending expected to increase 56% over the next five years and mobile devices are expected to be a key driver in that growth. Two-thirds of global consumers leave websites at least 25% of the time without buying anything because they’re tired of waiting for the website to load. 57% of consumers will leave a retail or ecommerce site if it’s slow. 68% of smartphone and/or tablet users say they would try a mobile site or app one more time if it did not work the first time. This indicates that a full 32% would not. SPEED Poor Performance It has been shown that even one second of downtime for Amazon could cost them one $1.6 billion in sales and Google found that an extra .5 seconds in search page generation time dropped site traffic by 20 percent. 1 second costs $1.6 billion up from 2015 56% “1-2-3” — you just lost almost half of your potential sales.

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Transcript of IS YOUR WEBSITE READY FOR BLACK FRIDAY - Apica...2016/07/20 · access and use of Web Service API,...

Page 1: IS YOUR WEBSITE READY FOR BLACK FRIDAY - Apica...2016/07/20 · access and use of Web Service API, how backend scales under load, and how individual devices perform when under high

2. Validate Mobile APIsIt’s common for websites to neglect the mobile side of Ecommerce – so retailers can gain a competitive advantage by testing mobile device access and use of Web Service API, how backend scales under load, and how individual devices perform when under high stress.

1. Monitor Your BackendDo not become a casualty of your own success: Make sure your website infrastructure can handle all the extra holiday visitors.

3 Ways Apica Can Help Your Website Shine

Check out Apica for additional holiday tipswww.apicasystem.com/holiday-readiness/

Sources - http://pages.dyn.com/rs/dyn/images/Dyn%202015%20Report-Global%20Consumer%20Online%20Shopping%20Expectations.pdfhttp://www.itbusinessedge.com/slideshows/how-poor-website-performance-impacts-revenue-03.htmlhttp://snip.ly/FI5D#http://www.dynatrace.com/content/dam/en/general/holiday-shopping-report.pdfhttp://www.fastcompany.com/1825005/how-one-second-could-cost-amazon-16-billion-sales

51% of Millennial smartphone and/or tablet users say they are likely to complain on social media about a poor online shopping experience.

IS YOUR WEBSITE READY FOR BLACK FRIDAY?

49%Millenials

Adults47%

57%

51%

Mobile Sites

Bad Reviews

Lost Sales

68%

$ 523

$ 335

BILLIONS

2015 2016 2017 2018 2019 2020

Online SpendingOnline Spending expected to increase 56% over the next five years and mobile devices are expected to be a key driver in that growth.

Two-thirds of global consumers leave websites at least 25% of the time without buying anything because they’re tired of waiting for the website to load.

57% of consumers will leave a retail or ecommerce site if it’s slow.

68% of smartphone and/or tablet users say they would try a mobile site or app one more time if it did not work the first time. This indicates that a full 32% would not.

SPEED

Poor PerformanceIt has been shown that even one second of downtime for Amazon could cost them one $1.6 billion in sales and Google found that an extra .5 seconds in search page generation time dropped site tra�c by 20 percent.

1 secondcosts $1.6 billion

up from 201556%

“1-2-3” — you just lost almost half of your potential sales.