Solve your reader’s problems• Does your content clearly show

how your product or service solves the reader’s problems or challenges?

• How will you make life easier for them?

Checklist for a successful website

Is your USP identifiable?• Does your site clearly define

why the reader should buy from or use you?

• Is your USP identifiable?

Checklist for a successful website

Highlight your benefits?• Are your benefits easy to find?• Are they compelling?• You want your visitors to read

your benefits and think “I want these benefits, they solve my problems and will improve my business/lifestyle”.

Checklist for a successful website

Call to action• Where are your call to actions

placed? Are they easy to see?• Do you make it easy for the

visitor to progress through your sales funnel?

• Are they too pushy or slick … beware!

Checklist for a successful website

Does your site design measure up?• Your website is your shop

window. • Does it convey how you want

your business represented?• Does it measure up against

your competitors?• Is it professional?

Checklist for a successful website

How about images?• If a picture says a thousand

words, you don’t need a thousand words in your site.

• Relevant and well placed images work better than text heavy site pages.

Checklist for a successful website

Which brings us to text…• Don’t use too much text.• Break your content with

headings and bullet points.• White space on your site is as

important as the text around it.• Visitors will glance at a page

and only read what ‘jumps out’.

Checklist for a successful website

Newsletters?• If you publish a newsletter

make it easy for visitors to find it.

• Have the subscribe action in an easy to read place.

• Have a link to or show previous issues.

Checklist for a successful website

Getting social!• Make it easy for visitors to

follow you.• Make it easy for visitors to

share your content with their networks.

• Use some of the many plugins available to encourage interactions with your site.

Checklist for a successful website

Video is king

• Use video to show personality.• Using video is great for SEO

and site visibility.• Use video to encourage viral

behaviour.• Use video instead of text to

convey your message.

Checklist for a successful website

Use a blog to:

• Raise your profile as an expert.• Encourage interaction.• Keep your website content

moving.• Convey a message.• Provide added service value

Checklist for a successful website