Is your retail business social printing version 01.27.12

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Is Your Retail Business Social?Is Your Retail Business Social?Is Your Retail Business Social?Is Your Retail Business Social?�

SIA Snow ShowJanuary 27, 2012

Creative Business Consulting Group www.cbc-group.net

88% Of Businesses Are Using Social Media For Some Sort Of Marketing in 2012

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Company Spending On Social Media Will Grow Over The Next 5 Years

$716 million 2009

$3.1 billion 2014

Source: Forrester Research


Social Media Is A 24/7 Cocktail Party Where No One Controls The Guest List

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Anybody And Everybody Can Participate And Contribute From Anywhere


So What - Do I Really Need to Care About It For My Retail Business?

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• Learn Why Social Media Works Effectively For Businesses of Any Size

• Learn How Consumers Use Social Media Today – and Why You Should Use it to Connect With Them

• Review The Latest Tips and Tactics for Using Social Media Effectively in Your Retail Business

Seminar Objectives


Consumers Are Using Social Media, Are You?

� 56% Of Shoppers Have “Friended,” “Followed” Or “Subscribed” To A Retail Fan Page

� More Than 50% Of Online Shoppers Use SM

� 49% of Retailer SM Fans Follow To Learn About Special Deals And Options

� 45% Of Users Use SM Learn About Products

� 5% Use Social Media Primarily For Customer Support

� 85% Of Gen Y Shoppers Participate In Social Networking

However, 60% Of Retailers Do Not Have A

Presence On A Social Network�

* (Pricegrabber, 2010)

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Social Media Consumption: Gen X� Review Sites For Planning And Sending

Links To Others; Used For Decision-making Purposes

� IPhone Applications To Find Information While Out And About

� Reviews And Testimonials; For Candid Opinions And Quick Decision Making

� Instant Status Updates; Provide Quick, Short, Sharp Bursts Of Information

� Linkedin “Facebook For Business”

Way To Connect With Your Professional Network


Social Media Consumption: Gen X

Role In Daily Life

• Quick Interactions With Others

• Share News and Information

• Review Relevant Comments

• Convenience - Fosters Ability To Do Two Things At Once:

• Find Information

• Gain Real-time UpdatesFrom Friends And Family

• Brings Issues To The Forefront; No Hiding From Bad Reviews Or Customer Service

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Social Media Consumption: Gen Y

• Letting The Whole World Know What’s Going On In Your Life

• Give You Instant Recommendations

� Follow The Movements Of Celebrities

� Create Content ie. Blog To Keep In Touch With Family, Post Photos, etc.

� Arrange To Meet People And Stay In Touch, Plan Social Events


Social Media Consumption: Gen Y

Role In Daily Life

� Facebook Has ‘Replaced’ The Common Diary;

� “I Still Have A Paper Diary

With Family Members

Birthdays In It, But I’ve

Missed Two This Year

Already Because They’re

Not On Facebook”

� Helps To Organize;

� “It Reminds Me For

Birthdays, Events,...I’d

Forget Or Miss Out

Otherwise”

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Social Media Consumption: Boomers

� Communicate With Friends And Relations Overseas And Interstate, And Enable Easy Photo Sharing

� Somewhat Useful For Staying In Touch With People (Facebook)

� Majority Still Use Email

� Limited Use Of Facebook on A Regular Basis as Tool To Stay Connected

� Currently, Largest Demographic Joining Facebook


Social Media Consumption: Boomers

Role In Daily Life

Split In Terms Of General Media Consumption:

� Some Using The Internet And Email At Work, Some Doing So At Home For Social And Informational Purposes,

� Some Engaging With Facebook On A Regular Basis

Usage Limited As Most Consume TV And Radio More Than New Media

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Gen X and Gen Y Experience SM First Hand; Boomers via Younger Generations


Generally Positive Perceptions Of The Value Of SM, But Differences In Where Value Lies

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Familiar Tactics And Tools For Social Media Marketing


Improving Performance in 2012 Requires An Additional Set Of Tools

Scheduling, Monitoring and (Micro)Publishing Tools

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Location Based Marketing, Daily Deals and Mobile Marketing

Improving Performance in 2012 Requires An Additional Set Of Tools


Must – Do In 2012: Use Linking Tools To Deliver Your Social Media Strategy

•Create Content That Is Similar Themed-But Edited For Readership On Each Social Media Site You Participate In

•Set Up Your Linking Accounts So That You Can Update Via Numerous Sites. This Allows Maximum Flexibility

•E-mail•SMS•Instant Message•Facebook App•I-phone App•Desktop Apps

Remember: It’s Not About You Are, It’s About Your Customers Are

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Must – Do In 2012: Socialize/Mobilize Your Website

For More Information www.Howtogomo.com


Social Media Is Here To Stay

Permanent Part Of Media Consumption Behavior

• Generation Differences In Terms Of SM Engagement Exist; Create Appropriate Strategy That Meets Needs

•New Media Consumed Alongside Traditional Forms To (A) Reinforce Communications And (B) Provide Credibility

• Facebook Important Tool For Consumers to Converse With Brands Of Interest And Keeping Up-to-date

• SM Is About Two-way Conversation (I.E. Brands Need To Respond To Consumer Content)

• A Multi-channel Marketing Strategy Is Most Effective

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Lynn Switanowski-Barrett is the Founder and President of Creative Business Consulting Group, (CBCG) a Boston based Retail Consulting firm.

CBCG Helps Retailers Understand:•Business Opportunities Created By Using Social Media•How to Create Marketing Programs That Engage Customers•The Cost Saving Benefits Of Using Social Media•How to Create A Social Media Strategy for Your Business

Call Us Today And Learn How Your Business Can Benefit By Using Social

Media

617 – 437- 9191

CBCG Can Help You Create An Engaging Social Media Strategy Today


Enter To Win A FREE 90 Day Social Planning Media Calendar – Retail Value $900.00

Are You Talking To Your Customers Daily?

Win A 90-Day Social Media Calendar

1) Post on our Page: Facebook.com/CBCGroup “Snow Show2012”

2) Leave This Entry Form After The Seminar Session

Name:_______________________________________________

E-mail Address: ________________________________________________

For more info e-mail us at: [email protected]

Is your retail business social printing version 01.27.12

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