is Where It’s At! - Welcome to Garfield Licensing and...
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Transcript of is Where It’s At! - Welcome to Garfield Licensing and...
It’s At!
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Guinness Record Holder! Most widely syndicated comic strip in the world!
Two television series! 236 half-hour episodes in broadcast and digital distribution Two theatrical films grossing $340M Renowned print and digital publishing program
New musical and other live entertainment!
Product and promotions in virtually every industry!
Social media entertainment and marketing with 17M+ Facebook Fans!
Booming mobile gaming program!
Garfield is HOTTER than ever!
New for 2015! Partnering with leading brands in the industry including Nabi to create new and unique experiences to bring Garfield into the new digital home
Garfield apparel program in US and Canada is booming thanks to new licensees including Hill-Killer
Garfield: The Musical with Cattitude debuts June, 2015 in Washington, D.C.’s Adventure Theater
Garfield and Friends en Espanol launches in North America and other English speaking countries on Hulu, Netflix, Amazon, iTunes, etc.
Seasons 4 and 5 of The Garfield Show featured on Cartoon Network and Boomerang in 211 territories worldwide
Ballantine Books releases Book # 60! Garfield Cleans His Plate and Classic Book #31, Garfield Hams it Up
Garfield’s Survival of the Fattest game (Pixowl) launches worldwide!
Partnership with Great American Opportunities for school fundraising product
Fosters Hollywood QSR promo in Spain April-May
Direct-to-Retail with Undiz stores in France and Europe
Garfield’s Extreme Storybook Series released in digital format
Wicked Cool Toys continues to roll out new product throughout 2015
Original Marines in Italy will launch line of Garfield apparel and accessories for the family in February
C&A direct-to-retail family apparel and accessories line for Brazil in 294 stores
DICO’s QSR promotion in China for Spring 2015, the 3rd largest local chain in China with over 2,000 outlets!
Boost Sticker books for Rivers and Streams in SPAR Austria stores thru March
Hollywood Magic apparel for infant, youth and adult as well as accessories, and infant products launches this year. Product will be sold to major retailers Landmark, Hyperpanda and Safeer Group stores
Pink Apple Run such a success, it’s being repeated for both Malaysia and Singapore this summer!
GARFIELD, THE MUSICAL WITH CATITTUDEJune 19 – August 23, 2015
Based on the characters created by Jim Davis
Book by Jim Davis and Michael J. BobbittMusic and Lyrics by John L. Cornelius, II
Directed by Nick OlcottStarring Evan Casey
Garfield fantasizes about having the most amazing birthday in the history of birthdays. He deserves it for being the best cat ever! But,
it seems that all his friends – Arlene, Odie, Jon and even his nemesis, Nermal, - seem to have forgotten. Feeling rejected,
Garfield ventures out to find adventure, but quickly learns that “home is where the heart…and the food is.”
Adventure Theatre
adventuretheatre-mtc.org/seeashow/professional/20142015season.html
New Musical!
Garfield by Jim Davis
Born in 1978 in 41 papers, today...
“The Most Widely Syndicated Comic Strip In The World”
— Guinness World Records
2100 newspapers worldwide
200 million readers
Translated into 42 languages
Garfield by Jim Davis
Also available at garfield.com; gocomics.com, and as app for
iOS and Android
105 half-hour shows. 78 songs. 52 shorts. 16 specials. 27 language versions. Broadcast worldwide.
Now in its 5th season!
Named Best New Kids’ Show by People Magazine
at its debut!
25 Million Viewers Each Week Worldwide!
Ratings: USA: 14.4% market share. Most watched channel by 6-8 year old boys in 10 a.m. time slot, followed by Nick and Disney Channel
Top performer on France 3 since 2007!
#1 animated show on Boing in Italy with 475,000 viewers!
Broadcast SalesDigital Sales
“Classic” TV Library Includes 121 half-hours of “Garfield and Friends” and 12 primetime specials, including 4 Emmy winners! Available digitally, on
DVD, and broadcast worldwide.
Over 200 Million Books Sold! Huge range of genres in print and digital!
facebook.com/Garfield
www.facebook.com/Garfield: Over 17 million fans!
Garfield engages his 17M+ fans with frequent quips on his favorite subjects: eating, sleeping, and hating Mondays!
Has Facebook gone to the dogs? Odie has nearly 3
million fans!
facebook.com/ GarfieldProducts
youtube.com/ OfficialGarfield
twitter.com/ Garfield
pinterest.com/ garfieldpins
instagram.com/ Garfield_real
facebook.com/ GarfieldProducts
Engaging Fans with Entertainment and Marketing on Social Media
Giving Back with FREE educational website, www.professorgarfield.org
garfield.com entertains; e-commerce sites fill demand
garfield.com
garfieldcollectibles.com cafepress.com/garfield zazzle.com/garfield
Garfield Kart
Pet Hospital
Zombie Defense
Garfield’s Diner
Garfield’s Wild Ride
Garfield’s Defense
Home Sweet Garfield Live WP
Garfield’s Defense Live WP
Garfield’s Diner: Hawaii Garfield’s Defense 2Garfield’s Diner:
Holiday HD
Garfield’s Escape
Talking Garfield HDGarfield’s Defense: Food Invaders
Garfield Expressions Live WP
Facebook CollectionsGarfield Bird Crazy
Garfield and Odie’s Sleigh WP
Garfield Holiday Tree Live WP
Garfield Minus Garfield
Feed Garfield GarfieldComiXology
VGarfield’s Mental
Math Games
Professor Garfield: Cyberbullying
Learn Words With Garfield
Garfield Y Garfield
Professor Garfield: Fact or Opinion
Professor Garfield Fat Cat Books #1
Multiplication Tables With Garfield
Professor Garfield Forms of Media
My PuzzlesWith Garfield
Professor Garfield Online Safety
Garfield’s Pet Force BooClips
Garfield SnapsGarfield Daily Comic
Garfield Gets Real BooClips
Garfield Comics by KaBOOM!
Garfield’s Trivia
See complete list of apps at garfield.com/apps!
Garfield’s Adventure
Garfield Air
Picsart
Kidquest Activity
Blackberry Stickers Interactive Greetings Garfield Living Large WeChat Stickers
Puzzle Buffet
Viber Stickers
Tango Stickers
Cubie Stickers
Rapidly growing business in Mobile Games & Apps
Rapidly growing business in Mobile Games & Apps Products in every category; room for growth!
Garfield creator Jim Davis serves as CEO of licensor Paws, Inc. Davis is involved in the day-to-day operation of Paws, which handles both the business and creative for Garfield worldwide. Jim’s most important job? Writing and producing the GARFIELD comic strip read daily by 200 million people in 42 languages.
“Garfield continues to grow, even after 37 years! New audiences are formed every day thanks to television, publishing, and movies. It’s a blast to keep changing with the times!”
Jim Davis takes hands-on business approach
Focused: Decisions in one or two days, not one or two weeks.
Creative: Cartoonists, writers, graphic designers, illustrators, digital artists, 3D designers, music composers, animators — all in-house.
Accommodating: Free access to our on-line portal for current marketing materials and thousands of pieces of artwork.
Professional: Veteran business staff composed of sales, account management, financial, legal, IS, operations and public relations people.
Committed: Taking care of the cat is personal to us. Of the 40 employees, 28 have worked together for over 20 years.
Experienced: 30+ years in the industry; proficient in licensing, promotions, merchandising, publishing, movie, television, and stage production, gaming, web design/hosting, and app development.
Global: Licensing, syndication, and entertainment in 131 countries in concert with a network of top-notch international agents in every major business center of the world.
Accessible: Yes, you can get to Paws from where you are! Located in East Central Indiana, Paws is a car ride away from the Indianapolis International Airport.
Fun: The most important thing...we have fun! Visit us at Paws, Inc. and get the full Garfield treatment.
Paws, Inc. Our Motto: If we take care of the cat, the cat will take care of us.
Garfield’s Audience: 94% Familiar to All Ages
Equal to or GREATER familiarity than:Santa Claus (94) The Easter Bunny (93) Snoopy (93)
Looney Tunes Characters (92) The Smurfs (91) Angry Birds (75)
Top 5% of most familiar characters!
Garfield’s Q-Score, All Ages: 38!Equal to or GREATER Q-Score than:
Sesame Street (38) Donald Duck (37) Spider-Man (36) SpongeBob (31) Angry Birds (27) Hello Kitty (18) Dora (18)
Garfield’s Q-Score, Kids 6-8: 57!Garfield’s Familiarity/Popularity score was in the
TOP 20 of 586 Characters surveyed! Garfield scored higher than Wii Sports, Playstation 3,
Cartoon Network, and Disney Junior! How’s that for entertainment!
Territory Overview
USASignificant Market InformationLicensorPaws, Inc.5440 E. Co. Rd. 450N Albany, IN 47320765.287.2222 www.garfield.com
• Recently assigned Wicked Cool Toys as Master Toy Licensee!• Over 150 Licensees, including longtime partners Ballantine Books, Richard
Leeds, Milestone Events, American Greetings, and more...• Growing apparel program with new licensees and product launches• Well-established Plush Program with worldwide distribution Aurora World• Garfield new mascot for Indiana Farmers Insurance State Fair Coliseum • Widely regarded publishing program with Ballantine comic strip compilation
books a staple; new comic books from Boom! Studios • Cinedigm will release two new DVD titles from The Garfield Show• Success story with prepaid VISA card from card.com • Musical/Kids’ theatrical show in Production. Debuts June 2015! • Great American Opportunities partnership launches 2015!• Garfield and Friends and the Garfield primetime specials digital TV
distribution has been huge hit on Hulu, iTunes, Amazon, and more!
Media Exposure• Over 1600 US newspapers carry GARFIELD daily and on Sunday• The Garfield Show airs twice daily on Boomerang - 7 days a week! • Anderson Digital continues introducing new volumes of Garfield and Friends
on Hulu, Netflix, Amazon Prime, Vudu, and beyond! • Thriving social media! 17 million fans on Facebook and active participation on
Twitter, YouTube, Instagram, Pinterest, etc. • New offerings for digital market on a weekly basis • Robust website: www.garfield.com just went mobile! • www.professorgarfield.org is thriving!
• Promotions with print, TV ads, and social media components including Bayer Animal Health, Cat Fanciers’ Association, Card.com, Indiana Farmers Mutual Insurance
AsiaAnimation International – IndiaAsiana Licensing- Korea Tohokushinsha Film Corporation - Japan
Medialink - China, Taiwan, Hong Kong Malaysia, Thailand, Singapore, Indonesia, Philippines, Vietnam
Agents
Significant Market Information
• Over 80 licensees – our fastest growing market with 24 new licensees in 2014• Philippines retail partner, Shoemart, has beautiful Garfield youth apparel corners in over 41 stores• DTR partners in China include 4 GINGER Stores, 41 FUN Stores, 60 Baleno Stores, and 18 Adlib stores. Each carries a unique apparel line set to attract various ages with trendy design treatments• Most successful Garfield credit card program to date is with the largest bank in China, Industrial Bank — over 2 MILLION Garfield MasterCards in use!• Ongoing events held at major malls in Guangzhou, Chongquing, Qintao, New Time Center, Chengdu Capital Land Mall, Wuhan Star City, and others • Original scripted live Garfield stage play in theaters throughout China
• Publishing an important part of the program for China with compilation books, children’s activity books, and a series of original books for Garfield Baby characters
• India: Newest market for Garfield with growing licensee base including DTR apparel, gift and novelty with over 300 Archies stores
Media Exposure
• Total saturation in newspaper syndication with 60 papers carrying the daily or Sunday strip. India has over 30 papers carrying the Garfield comic strip including the world’s largest English newspaper in the world, The Times of India, with 13.3 MM readers
• In Singapore, Garfield partnered with Pink Apple to promote a Garfield Kids run that raised money for Prevention of Animal Cruelty. As this event was so wildly popular, they have signed to repeat it in 2015 in both Singapore and Malaysia
• Hawley Hazel Darlie oral care products continue to promote their brand using Garfield• 2014 QSR promos included McDonalds and 2015 will see promotions with KFC China, and over 300 Dico Restaurants in
China • Black Stone digital launched a second promotional program with Fujifilm • The Garfield Show airs in all of Asia through the Cartoon Network Asia Pacific Feed• CCTV via Jiang Toon is scheduled to launch seasons 1, 2, and 3 of The Garfield Show
Cartoons
EuropeBIC – Italy, San Marino, Vatican CityBN Licensing – Benelux Bulldog – UK Bulls Licensing – Germany, Austria, Switzerland Gamma Medya – Turkey Mediatoon – France
Mendia – Spain/Portugal PJB Brands – Greece Plus Licens – Czech, Denmark, Finland, Hungary, Norway, Poland, Romania, Russia, Sweden, Ukraine
Agents
Significant Market Information
• Over 100 licensees including 20 publishers• Successful direct-to-retail programs with H & M, Jumbo, LPP (Cropp and Reserved) Women’s
Secret, and TVOE • Coming soon! Original Marines and Undiz direct-to-retail! • Leading European markets include: France, Germany, Benelux, UK, Hungary, and Spain• Boost Group — Loyalty program at Spar, Champion, Leclercq; in 2 years, 20 loyalty programs • Europe’s strongest Garfield licensing categories are Apparel, Publishing, and Promotions• Many European markets have a strong licensing program with many major categories filled
Media Exposure • QSR Promotions with Burger King, Quick France, and Foster’s Hollywood• Bayer Pet Promotion In Europe • Spar Loyalty Programs in Hungary, Russia and Austria• Original stage plays by Altinok Cocuk Tiyatrosu• Limited edition collectible stamp in Switzerland • Marcho Antonetto stores in Italy, collectible 3D figurines to be included with Vitajohn Junior vitamins for children • Garfield et Cie (The Garfield Show) airs throughout Europe via Cartoon Network
Europe Feed and on France 3 where it is a top performer for the network• Garfield and Friends (1988-1995), primetime specials and direct-to-video for
both free and pay TV • Digital media via cell phone; over 25 companies producing content• Print media widely distributed at retail, kiosks, bookstores• Comic strip in 85 papers – near saturation
Agents
Significant Market Information
BR Licensing – Brazil Mary Ann Gardner Hume – Argentina, Uruguay, ParaguayLorex (Sub-agent for BR Licensing) – Colombia, Ecuador, Peru, VenezuelaP & L Global Network - Chile, Mexico
• Brazil is largest market in Lat Am, followed by Central America and Mexico. Licensees doubled in 2014.• Brazil has our most comprehensive licensing program with nearly every major category filled, including
large deals in infant products, publishing, food, BTS, and apparel• BR Licensing has been the longest running agent in Garfield’s history with 30 years of loyal service to
the cat.• Back-to-school program is huge in the region, led by the Bico/Carvajal group for all markets outside
Brazil. They are one of top 15 companies in sales. Mexico also has a large BTS presence with Carvajal Educacion
• Tilibra Brazil, a longtime big name for back-to-school and stationery covers Brazil. Recently completed great media campaign using Garfield and some other characters promoting “selfies”
• In 2014, Brazil signed a direct to retail deal with giant retailer, C&A which will feature apparel in 290 outlets• Another core licensee, Gabrielli, sells a wide variety of product throughout Central and northern South America.
Their efforts have landed them as one of our top five worldwide licensees in terms of revenue• Established DTR program, Waldos Dolar Mart in Mexico with over 340 stores. Waldos carries a variety of private
label food products including cereal, juice and cookies...a perfect fit for Garfield
Media Exposure
Latin America
• Garfield is very popular due to exposure from syndication of the comic strip, The Garfield Show and publishing. Latin America embraces what Garfield stands for…food, fun, and napping!
• Like every other market, the mobile business continues to grow with 25 companies creating content. • Brazil publishers Publibook Livros and Ediouro offer variety of titles while Oveja Negral focuses on
compilation books. • Promo at Grupo la Republica (Mexico) features premium plush packed with Garfield activity magazine • Via Vale Garden Shopping Mall promotion stars Garfield in premiums, banners and ads for October – January 2015• Garfield cups premium-with-purchase with mini cheese breads throughout 302 Rei do Mate outlets • “Little Baldies” launched in Brazil has now gone worldwide. Ad agency Ogilvy created campaign which supports children
who have lost hair through cancer treatments
I’m terribly busy, but feel free to talk to my agent... Animation International India Nitin Kalra [email protected]
Asiana Licensing Korea Minkyung Kim [email protected]
BIC Licensing Italy Claudio Massari [email protected]
BN Licensing Benelux Cyril Speijer [email protected]
BR Licensing Brazil, Colombia, Ecuador, Peru, Venezuela Glenn Migliaccio [email protected]
Bulldog Licensing UK Rob Corney [email protected]
Bulls Licensing Germany, Austria, Switzerland Alfred Hoffmann [email protected]
Gamma Medya Turkey Zeynep Ataman [email protected]
CLM South Africa
Graham Stephen [email protected]
Mary Ann Gardner Hume Argentina, Uruguay, Paraguay Mary Hume [email protected]
Medialink Limited China, Hong Kong, Taiwan, SE Asia
Noletta Chiu [email protected]
Mediatoon Licensing France
Jerome Leclercq [email protected]
Mendia Marketing Spain, Portugal Sophia Nogurera [email protected]
PJB Brands Greece
Paul Berrington [email protected]
P & L Global Network Mexico, Chile Fanny Salazar [email protected]
PLUS Licens AB Sweden, Norway, Finland, Denmark, Romania, Czech, Slovenia, Ukraine Eva Brannstrom [email protected]
PLUS Czech Republic and Slovakia Andrea Skotnicova [email protected]
PLUS Hungary and Balkans Judit Pomahazy [email protected]
PLUS Poland Malgosia Wojtaszek [email protected]
PLUS Romania Simona [email protected]
PLUS Russia and Ukriane Paul Tush [email protected]
Tohokushinsha Film CorporationJapanAsuka [email protected]
Yooka Israel Merav Shmueli [email protected]
20too Middle East Christian Zeidler [email protected]
Paws, Inc. 5440 E. Co. Rd. 450 N
Albany, IN 47320www.garfield.com
www.facebook.com/Garfield www.twitter.com/Garfield
Garfield © Paws. All Rights Reserved.
Jeff WellerSales Manager
[email protected] Ph: 765 287 2331
Let’s Do Lunch.
