C+I SIG Meeting

July 13, 2009

Creative?

I am excited to hear about ways I am

similar to or different from my

colleagues who joined this SIG.

In what ways might I change my business

practices to incorporate more of the fun

of creativity into my everyday work?

I want to have a qualitative practice that is also

well known for its ability to facilitate creative

problem solving sessions.

Very few of

us have

already

reached the

point where

we could be

considered

creativity

consultants.

Yet, we think of ourselves as quite

creative beings.

On a scale from 1 to 10, we rate

ourselves 7.5

1 = Not

Creative at All

10 = VeryCreative

US!

In non-business settings, we jump into many

creative endeavors such as…

Those who offer something offer…

Even among those who do offer

creative services, these services only

account for an average of about 12%

of our annual billings.

12%

88%

Annual Billings

Creativity Stuff

Everything Else

It is hard to define

creativity and

therefore it is also

hard to find

specific training

to help us

towards our goal.

Most of us think of creativity as an

essential part of what we do in

qualitative research.

C

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UQ L I T A T I V E

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N H E R TNE

There appear to be natural links between

what we consider creative and what we

do as QRCs.

Projective techniques, brainstorming sessions,

and creative de-briefing techniques are all part

of qualitative research.

When asked about specific degrees or

certifications, most could not answer the

question.

Creativity and

Innovation are

intriguing because

they are fun and

help us blend our

work selves with

our play selves to

keep us young!

Many of us work alone or work in very

small firms.

49% of those responding work alone.

On average, we work in firms

with 2.3 people.

Creativity work thrives in an

environment that encourages

interplay and response from others –

harder to do by oneself.

If we look at the three stages of a

qual project, many suggest ways

to employ creativity.