ISC/GAM 4322 ISC 6310 Multimedia Development and Programming Introduction.
Is Terrestrial Radio Grounded? Jim Dunagan ISC 110.
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Transcript of Is Terrestrial Radio Grounded? Jim Dunagan ISC 110.
Someone’s Always Been Trying to Kill
RadioMovies
TV
Satellite radio
Digital audio – a different story?
The iPod Leads The Way
Became definitive way to listen to digital music files
Spawned radio station formats 2005-2006
Early Internet radio limited to desktops
Pandora changed game for streaming music
Smartphone made Internet music portable
The Anti-Radio Radio
Animosity over what radio had becomeToo little choice
Too much repetition
Too many commercials
Digital alternative had none
Terrestrial Radio’s Own AlternativesHD Radio
Never lived up to promise
In use by several hundred broadcasters
Creation of “sidebands;” alternative programming possibilities
Critics argue it’s better, but not a whole lot better
Digital music servicesiHeartRadio: 40 million registered users, 260 million downloads
Terrestrial Radio Online
Study: 22% of those 12+ listened to online radio weekly
Terrestrial radio will stay local
Will always provide cost-free programming
“Don’t Shoot It, You’ll Only Make
It Mad”Digital/Internet music is greatest threat to terrestrial radio’s dominance as medium of choice
iHeartRadio success indicative of terrestrial radio commitment to compete
It will share more audience with digital, but unlikely to be surpassed
Sirius/XM subscribers = 24.4 million
Pandora subscribers = 70 million
Clear Channel listeners monthly = 238 million