TECHNOLOGY

MAR 2015

Insatiable

appetite to stay

connected.

Our ingenious

ways to make

everything

cheap.

3 billion people

connected to

internet

15 billion

connected

devices

Cisco

Past

•Desktop

Present

•Mobile

Future

• ?

CES 2015

3,600

exhibitors

170,000

participants

5,550

marketing

professionals

Let’s

break it down.

Tired of

printing iPhone

cases?

From

Big Brother to Big Mother.

Drones get wearable.

Get scientific with food.

Everyone can

have a green hand.

Virtual

Assistant gets physical.

No less than 15,000

innovative products

on display

Let’s break it down

some more.

Augmented Reality

Virtual Reality

Virtual Assistant

Sensors Robotics

Augmented Reality

rafis.kadir

Sticky Note

https://www.youtube.com/watch?v=bpXVuRulSHw

rafis.kadir

Sticky Note

https://www.youtube.com/watch?v=IApbndoWIww

rafis.kadir

Sticky Note

https://www.youtube.com/watch?v=HsuisG6XVcc

ALWAYS-ON

EXPERIENCE.

VIRTUAL REALITY

Virtual Reality

Facebook

bought

Oculus for

$2Bil

Not just for

geeks and

gamers.

QANTAS &

SAMSUNG UNVEIL

VIRTUAL REALITY

EXPERIENCE FOR

TRAVELLERS

QANTAS &

SAMSUNG UNVEIL

VIRTUAL REALITY

EXPERIENCE FOR

TRAVELLERS

The reality of

Virtual Reality is that it is already

here.

IMMERSIVE

EXPERIENCE.

Robotics

Almost 500 UK

companies have

permits to

operate drones

commercially.

MEGAFON

TELCOM USING

ROBOTICS TO

BRING IDEAS TO

LIFE.

195% better than

human

copywriter.

Citi and AmEx

invested $21mil in

computer-crafted

messaging.

ON-DEMAND

EXPERIENCE.

Virtual Assistant

• APPLE

• GOOGLE

• MICROSOFT

• SAMSUNG

• BLACKBERRY

DOM makes it

easy to order

pizza.

Virtual assistant is

coming to a living

room near you.

Jibo and his

peers will start

shaping how

people shop.

PERSONALISED

EXPERIENCE.

Sensors, sensors everywhere

Small enough go

onto contact

lenses.

Google paid

$3.2bil not for a

thermostat but for

the data it will

collect.

Data is getting

more personal.

Not about what

can be collectedbut what can be

forecasted.

The power of

prediction.

SMARTER EXPERIENCE.

We live in an

experience

economy.

80% agree overall experience

is #1 factor in whether they

purchase a product or service.

Jack Morton Worldwide

71% of Millennials agreed that

"I'd rather tell people about

something I've done than

something I've got".

The DRUM Report – 16-34

Consumers value

experience.

Technology has

the ability to

bring it all

together.

So is technology

the real

game-changer?

Technology is

simply an enabler of

better experiences.

Better

customer-

service

experience

Better

product

experience

Better brand

experience

Past

•Desktop

Present

•Mobile

• Tech

Future

• ?

I AM HERE

WITH YOU.

70% - NOW

20% - NEW

10% - NEXT

Test and learn

with select few.

INSIGHTS.

IDEAS.

RESULTS.

Must be a

guided-missile.

Ideas before

technology.

THANK YOU.

1. INSIGHTS

2. MOBILE

3. DATA

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• Concerts

• Events