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IS techniques to gain competitive

advantage

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Contents

Introduction Information system

Competitive advantage

How to gain a competitive advantage

Gaining a competitive advantage with IStechniques

Practical study

Swot analysis Conclusion & recommendations

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Introduction

Information system System consisting of the network of all

communication channels used within an

organizationCompetitive advantage Condition which enables a company to operate in

a more efficient or otherwise higher-qualitymanner than the companies it competes with,and which results in benefits accruing to thatcompany.

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How to gain a competitiveadvantage

Analyze your target market and identify yourcompetition

Learn from your competition and your customers

Create an Economic Moat

Stay on the cutting edge

Use Business Information Resources

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Practices of Competitive

advantage Employment security

Incentive pay

Teams and job redesign

Promotion

Performance Appraisal

Rewards

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IS technique to gain competitiveadvantage

A business can gain a competitiveadvantage via its products by

Creating new products and services, Enhancing its existing products or services,

Differentiating its products and services from

its competitorsInformation systems can help create competitive

advantage by being part of the product or byproviding support to the product.

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Practical studytelenor

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Introduction & history

Telenor is a Norway company with headquarterslocated at Fornebu.

Telenor started off in 1855 as a state-operated

monopoly, named Telegrafverket In 1994, the then Norwegian Telecom was

established as a public corporation. InDecember 2000, the company was partly

privatized and listed on the stock exchange 3G mobile network was launched for commercial

use in 2004

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Telenor Pakistan

Telenor Pakistan is 100% owned by the Telenor Group,communication services in 11 markets across Europeand Asia. Telenor Group is the largest mobile operatorsafter mobilink in the world with over 127 million mobilesubscriptions ( 2011) and a workforce of approximately

31,000.Telenor Pakistan is the country's single largest Europeaninvestor, with investments in excess of US$2 billion. Itacquired a GSM license in 2004 and began commercialoperations on March 15, 2005.

At the end of June 2011 it had a reported subscriberbase of 26.7 million, and a market share of 24% makingit the country's second largest mobile operator.

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VISION&MISSION

VISION

Telenor exists to helpcustomers get the fullbenefit of

communications servicesin their daily lives. We'rehere to help.

MISSION

Telenor is a customerfocused business mobileservice

operator/telecommunications Company that seekscompetitive advantage inquality and valued addedservice in both prepaid

and postpaid categoriesthrough state of the arttechnology.

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Products& services

Products

Prepaid

Dejuice

Talkshawk

Postpaid

Persona individual

Persona karobar

Services

Mobile Fun

Mobile Sports

Mobile TV

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Competitive advantage in telenor

Easy paisathe largest branchless banking service in Pakistan

offers the most convenient access to financialservices for all Pakistanis In 2009,

Telenor Pakistan partnered with Tameer MicroFinance Bank to introduce branchless bankingfor the first time in Pakistan. The innovative

product umbrella of Easy paisa gives the peopleof Pakistan complete convenience andempowerment that they have always wanted inlife.

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Competitive advantage in telenor

Easy paisa

Paying bills, sending/receiving money withinPakistan, receiving money from abroad,

purchasing airtime (easy load) for mobilephones or giving donations etc.

Any person can use Easy paisa services byvisiting their nearest Easy paisa shop, Telenor

Franchise, Telenor Sales & Service Center or aTameer Microfinance Bank branch.

Call on 345 from all over Pakistan

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Swot analysis

strength First one to bring the concept

of "Mobile TV" in Pakistan they are up with the latest

networking underground fiber

optical network. The first ones to provide free

roaming facility during hajjprogram.

Customized packagesavailable for every market

segment e.g. Djuice for priceconscious class, smart calls forroutine users, Telenor personafor upper middle and eliteclass.

weakness

Comparatively high prices inTelenor persona (postpaid) ascompared to Warid and Ufone.

Poor visual quality of Telenormobile TV, there is a bufferingproblem

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Swot analysis

Opportunities

Ample opportunities areavailable in the telecom

sector and still many ofthe areas are not beingcovered.

Product innovation.

Product line expansion.

Threats

Competitors

Rolling customers Propaganda attacking on

brand image

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Conclusion & recommendation

Conclusion

In June 2011 it had areported subscriber

base of 26.7 million,and a market share of24% making it thecountry's secondlargest mobileoperator.

recommendation

They should have tolow their prices in

Telenor persona(postpaid)

Enhance visualquality of Telenor

mobile TV. Introduce more

attractive packages

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