Is Social the "New News?"
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Transcript of Is Social the "New News?"
Is Social the New News?
New England Newspaper and Press Association Winter Conference
February 10, 2012Boston Park Plaza Hotel
Debra Askanase, Engagement Strategistwww.CommunityOrganizer20.com www.Socialbrite.org@askdebra
Social impacts 4 key news areas
• Authority: changing definition of an authoritative news source
• The concept of news participants
• News sharing and community
• The news reporting cycle
We gather and share news from trusted sources
GATHERING:
• 71% of adults get news online and 75% of them get news forwarded to them through email or posts on social networking sites
• Half of social network (e.g. Facebook) users who are also online news consumers get news items daily from people they follow.
SHARING:
• Of these internet users who get news online, 50% pass alongemail links to news stories or videos to others.
PEW report: Understanding the Participatory News Consumerhttp://www.journalism.org/analysis_report/news_gets_personal_social_and_participatory
Some of those sources are journalists and news organizations
• 23% of the social networking users who get news online say they specifically get news from news organizations and individual journalists they follow in the social networking space.
• Overall, 30% of internet users get news from friends, journalists or news organizations they follow on social networking sites on a typical day.
PEW report: Understanding the Participatory News Consumerhttp://www.journalism.org/analysis_report/news_gets_personal_social_and_participatory
Authority is now Trust
http://devriesblog.com/2011/11/16/the-survival-of-newspapers-depends-on-embracing-social-media-pew-study-shows-this-isnt-happening/
This doesn’t create trust or authority
Utilizing trust: Social Pulse
Authoritative news source
Authoritative news source
Soci
al M
edia Engage Cre
ates Trust
Mo
ve t
o
Action
The social media funnel
The concept of news participators
• News creation, commentary and dissemination is now a participatory activity for a sizable group of Americans
• Some 37% of internet users have contributed to the creation of news, commentary about it, or dissemination of news via social media
News participation = deep engagement and actions tied back to a website
http://www.journalism.org/analysis_report/news_gets_personal_social_and_participatory
You have to be part of your community to maintain authority
You could also create a new one
*5 million app subscribers, the first news app on the new Facebook Timeline
5M users are reading and sharing these on Facebook
* 5 million users to date. They embraced the FB timeline first.
Social sharing multiplies site traffic to stories
And the community will come back to your news
The Guardian Facebook App: 5 mil users
Social media and the news cycle
Breaking news
Context
Analysis
Archival
This is shortening, viral stories
This is lengthening Blogs, video
shape opinion, trusted authorities
Twitter, Google+, Facebook
Twitter hashtags, blogs, Facebook, wikis
Online search, archived content
http://pinterest.com/kanter/komen-can-kiss-my-mammagram/
Super Bowl XLVI drew 12.2 million social media comments
That’s almost 600% growth from 1.8 million in 2011
Final considerations
• Trust = authority
• News participation = deep engagement
• Be a part of community
• Participating in the new news reporting cycle
• Capturing the desire to share news socially with friends
• How to embrace this internally, culturally
Socialbritesocial media consulting & training for
nonprofits | businesses | social enterprises
http://socialbrite.org,
Twitter: @socialbrite, @askdebra
also http://communityorganizer20.com