Is Small The New Big?...You Decide
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Is small the new big? You Decide..
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New age digital entrepreneurs have shown that size doesn't matter after-all. Flipkart-The Indian eCommerce success story has inspired many youngsters to take the entrepreneurial career route Dream big and do what you dream of and take risks.
Transcript of Is Small The New Big?...You Decide
Is small the new big? You Decide..
Big meant economies of scale(You never hear about “economies of tiny” do you?)
BIG USED TO MATTER
BIG LOOKED IMPRESSIVE
BIG MEANT CREDIBLE
BIG MADE NEWS
AND THEN “small” HAPPENED
SIZE Vs IMPACT
Small=Greater no. of customer interactions with decision makers
Small=Founder is close to the decision that matter and can make them, quickly
Small=Flexibility to change
Small=high level of customer responsiveness(...which means client’s emails getting answered)
A small law firm or accounting firm or ad agency is succeeding because they are good, not because they are big.
So smart companies are happy to hire them.
Thought big + Started small + Differentiated + Strategised + Implemented + Moved fast=
Success@Flipkart
‘Don't count your customers before they smile'
Small can become big only if the person running the small thinks big
Thank you!Comments are welcome: Twitter: @deepak1410gmail: [email protected]:https://www.linkedin.com/pub/deepak-sharma/4/80b/16b
curated content source:1) Seth Godin’s blog sethgidin.typepad.com/seths_blog/2005/06/small_is_the_ne.html2) yourstory.comyourstory.com/2014/08/sachin-bansal-flipkart-journey/3)Images: Google
DEEPAK SHARMADigital Media Professional
