Is print media dying?
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Transcript of Is print media dying?
Is Print Really Dying?Facts, Figures and Findings (based in US)
Top 10 Daily Newspapers
• Wall Street Journal• USA Today• New York Times• New York Daily News• Los Angeles Times• San Jose Mercury News• New York Post• Washington Post• Chicago Tribune• Dallas Morning News
The Numbers
2001 2003 2005 2007 2009 20111320
1340
1360
1380
1400
1420
1440
1460
1480
No. of daily newspapers in US (2001 – 2011)
Newspapers
According to Pew Research Centre, only 33% of consumers would miss their local newspaper if it closed.
Money Matters
Digita
l
Loca
l TV
Cable
Newsp
aper
s
Mag
azin
es
-15
-10
-5
0
5
10
15
20 16.6
10.1
5.4
-5.9
-10.4
Change in Ad Revenues (2011 – 2012) [%]
Revenue
Graying of Readership
18-24 25-29 30-39 40-49 50-64 65 Plus
0
10
20
30
40
50
60
610 12
16
30
48
Newspaper Readership By Age in 2013 (%)
Readership
Over the years
2002 2004 2006 2008 20100
10
20
30
40
50
60
70 6360 59
5449 49
Readership over the years (%)
Readership
Readership by Education
2005 2006 2007 2008 2009 2010 20110
10
20
30
40
50
60
70
80
High schoolGraduatePost graduate
Far and wide
2001 2003 2005 2007 2009 2011
0
10,000
20,000
30,000
40,000
50,000
60,000 55,578 55,18553,345
50,742
45,65344,421
Circulation of newspapers by year (000)
Circulation
Findings
While ad revenues and investment in the print media depict a steady deadline, the circulation of newspapers is still not at a dangerous low.
Proponents of print media claim that print isn’t dying, it’s evolving.
Nonetheless, an increasing number of print readers continue to be older than 45 years old while people in the 18-24 age category prefer to consume news digitally.
References
Pew Research Centre [www.pewresearch.org]
State of the Media [www.stateofthemedia.org]
Riffat RashidBSMS 6BMultimedia Journalism