WEB 2.0Belinda, Denise, Derek, Jesse, Shane

WEB 2.0 DEFINED

Interactive, user-generated content

“an attitude, not a technology”

User behaviour is not predetermined

The perpetual beta

HISTORY

TIMELINE OF WEB 2.0

1996 – Internet Browsers became widely available in the form of Netscape. Geocities is started

1997 Blogs starting to appear Consumer ratings on eBay Google develops BackRub

1999- Recommended purchasing Blogger comes online

TIMELINE OF WEB 2.0

2000 – Rich Site Summary (RSS) Peer to Peer downloading, Napster is started

2001 – Web browser customization Wikipedia is started BitTorrent

2003 – MySpace

TIMELINE OF WEB 2.0

2004 – Ajax and Flash software are developed Flickr Digg Gmail

O’Reilly Media Web Conference Coined the term Web 2.0 Now there isn’t much that isn’t Web 2.0

2.0 TECHNOLOGIES

RSS (REALLY SIMPLE SYNDICATION)

Used to deliver updated content on various topics to users without the user having to manually update

RSS Feeds contains the information required as well as the metadata of the feed such as publisher or author

RSS Aggregators can be used to collaborate numerous RSS feeds into one so that they can be viewed all together

Uses XML 1.0 as its standard for writing feeds to ensure any reader can read RSS feeds

ATOM is the new and upcoming RSS technology

HOW EXECUTIVES COULD USE RSS

Stock Quotes and Company Press Releases

Quotes

Technology

Competitors News Releases

EXECUTIVE AT DELL USING SHARPREADER

DELL MIGHT WANT TO SEE COMPETITORS

MASHUPS Collaborating unorganized data into organized display By providing user friendly API’s (Application

Programming Interfaces) developers can leverage existing sites such as Google Maps to add functionality to its current information set

Map Mashups (Chicago Crime Map with Google Maps. http://chicago.everyblock.com/crime/ )

Any developer who understands the Google API and can develop on it can use this to input place on any map for any purpose. (Might be as trivial as a map to find how to get to a birthday party)

Shopping Mashups (PriceGrabber) This site uses the API of retail stores such as Amazon to provide updated pricing for customers and comparison with other stores.

BUSINESSES LEVERAGING 2.0

Business’s use of web 2.0

Increase company productivity and loyalty

Increased revenue

Targeting niche markets

Increase brand loyalty

Research and development

WEB 2.0 BUSINESS

Those that started as a service

Those that started as a business

One of the earliest web 2.0 businesses.Introduced and utilized many web 2.0 features now considered common.

Using web 2.0 to increase productivity.

BSN is used by Dell to increase knowledge retention and transfer as well as foster a sense of community and learning.

BUSINESSES ADAPTING TO 2.0

COMMUNITY AND TROLLS

CONSUMER COMPLAINTS

EMPLOYEE USE

Productivity

Security

Ignore, regulate, or ban?

CONCLUSION

Businesses must leverage Web 2.0 to compete in today’s markets

Emerging legal and ethical issues (ie: people losing jobs or insurance benefits because of postings on social media sites)

QUESTIONS?