Is Marketing S**T?
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We Help To Create And Implement We Help To Create And Implement Blue Blue Strategies Strategies Is Marketing S**T? In 1+7 Pictures (Not Only) For Technology Startups
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Transcript of Is Marketing S**T?
We Help To Create And Implement We Help To Create And Implement BlueBlue StrategiesStrategies
Is Marketing S**T?
In 1+7 Pictures
(Not Only) For
Technology Startups
Are You Wondering?
Is marketing…
¨
?
Do Not Mix
Marketing Communication
MarketingThinking
Marketing Communication
Was
From Monologue…
Is/Will Be
…. To Dialogue
Marketing Thinking
1. Identify Value
Discover:
• Who Is My Customer?
• What Is His/Her Need/Problem?
• How Can I Solve It?
Test Question:
Why the hell should I buy your product(at this price)?
2. Deliver Value
Construct:
•Price
•Product
•Place
•Promotion
•People
•Process
•Physical Evidence
3. Communicate Value
• Let the relevant people know &
• Influence their behavior
Summary
1. Marketing is NOT
2. Marketing Communication & Marketing Thinking
3. Marketing Communication Was & Will Be
4. Marketing Thinking Is
5. Thank you for your attentionI’m listening at…
&
&
& &
@romanripa
