http://www.flickr.com/photos/justageek/2300396608/

IT’S THE PROCESSIT’S THE

PROCESS

Marketing UX / UsabilitySEOBIProductUI ProductionDev

Team Involvement

Marketing ProductSEODesign

UX / UsabilitySEOProductUI ProductionDev

UX / UsabilityUI ProductionDevQA

UI ProductionDevQABI

Identify Stakeholders

Hi-Level Goals

(Business Goals, User Goals)

Hi-Level Metrics

(Increase Subs, Decrease Bail, etc.)

Hi-Level Timeline

Competitor analysis

User analysis

Conduct Site Analysis

(Site impact, touch points)

Understand business impact

(C3, Sales, Email, Test Schedules)

Establish User Flow

Develop Wireframes

Wireframe Reviews

(Stakeholder, SEO, Peer, IT, BI )

Wireframes Testing*

Initial Mock Ups*

Design Mock Ups

Mock Up Review

Develop Prototypes

Prototype Review

(Stakeholder, SEO, Peer, IT )

Prototype Testing

Complete UI Design

UI Production

Dev Coding

Business Review

(Stakeholder, SEO, Peer, IT, BI )

Environments Moves (Dev, Work, Stage)

QA Testing Begins

- Respond to Test Issues

Gather Success Metrics

Analysis Project Sucess

Tasks Examples

Steps

DesignRequirements Develop Launch

I terations

I nitiate

I terations I terations I terations

1 2

Design the Idea

Refine the Idea

Sell the Idea

Conceptualize the Idea

When I Started

Today

Future

WIREFRAMESWIREFRAMES

SKETCHESSKETCHES

SKETCHFRAMESSKETCHFRAMES

MOCK-UPSMOCK-UPS

# paths out T100

# of different

paths # visits# of

sendssend /

visit ratio

# of different

paths that produced

a send

avg # of cards

viewed

0 ecard 13 13% 1 page 2 88,352 0 0

1 ecard 53 53% 2 pages 5 33,818 0 0

2 ecard 22 22% 3 pages 12 48,535 0 0

3 ecard 7 7% 4 pages 20 28,549 1,425 0.05 1 0.95

4 ecard 2 2% 5 pages 19 33,505 4,821 0.14 4 1.37

5 ecard 2 2% 6 pages 15 17,097 7,787 0.46 6 1.33

6 ecard 1 1% 7 pages 13 13,675 5,895 0.43 5 1.92

100 8 pages 6 4,478 1,445 0.32 2 2.17

9 pages 4 3,049 1,249 0.41 2 2.25

10 pages 2 1,201 527 0.44 1 3.00

TOP 100 Paths (AG September)

65 7

33,505 visits 17,097 visits 13,675 visits

4,821 sends 7,787 sends 5,895 sends

.14 send / visit .46 send / visit .43 send / visit

A PhotoWorks FriendsVisitor

+ =

You’re GreatMoments in Time

1954 – 2009

Photo Book

Esther saidThis is the best birthday card, How can you not smile? Great job!

TAMMY saidI just love this card. Very clever!!

Sarah saidHYSTERICAL... GREAT J OB, BRAVO TO THE ONES WHO CREATED THIS ONE... GREAT J OB!

BOOK TITLEMy Subtitle

Shares Creation XP

Collects Photos Only

uploads photos

6

Retain All Control

Semi-Control Over Design

Lorem ipsum onsectetuer adipiscing elit,

laoreet dolore magna aliquam erat volutpat. Ut wisi

Alert: Book Completed – Order

or comment on others’

pages

or create pages

6

can upload photos

6

? ?

?How do I get my photos

off the camera?

Project Group

Email Friends

Alert: J ane Updated Book

Alert: Photos Uploaded

Set Reminders

creates a project

6

@

Invites

Reminders: [1] Week / [1] Day Left

Alert: Sarah Added a Comment

WorkspaceComplete

Lorem ipsum onsectetuer adipiscing elit,

laoreet dolore magna aliquam erat volutpat. Ut wisi

advertisement

300x250

comments

Esther saidThis is the best birthday card, How can you not smile? Great job!

TAMMY saidI just love this card. Very clever!!

Sarah saidHYSTERICAL... GREAT J OB, BRAVO TO THE ONES WHO CREATED THIS ONE... GREAT J OB!

emails & invites to work together to create a

http://www.flickr.com/photos/cjrphotos/3731282404/

WHAT problem is this solving?

is the user here?WHY

HOW can I make ‘it’ better?

HIGHER LEVELS ARE NOT

INFLUENCED

HIGHER LEVELS ARE NOT

INFLUENCED

http://www.flickr.com/photos/cjrphotos/3731282404/

http://www.flickr.com/photos/jm3/3711253360/

http://www.flickr.com/photos/lilit/3551805611/in/set-72157617184141890

Eric Holt – VP Sale, TeaLeaf

“

”

WE ARE NO LONGER

EVANGELISING

UX INSTEAD WE ARE EDUCATING

ON THE BENEFITS